Name: WGSN Insight
Author: Ascential

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WGSN Insight is a trend forecasting service offered by WGSN. According to the vendor, this service aims to assist businesses in understanding consumer behavior and lifestyles, creating products with confidence, and making timely trades. The product is designed to cater to a wide range of companies, from startups to Fortune 500 companies, operating in industries such as fashion, beauty, food & drink, interiors, and consumer tech. WGSN Insight provides expertly curated data, global trend insights, and industry expertise to professionals in these industries, allowing them to stay informed about trends and make well-informed business decisions.

## Key Features

**Consumer Insight**: According to the vendor, WGSN Insight provides detailed and accurate consumer forecasts, along with expert consultancy services. It aims to help businesses understand consumer behaviors, interests, and tastes, and anticipate significant lifestyle shifts.

**Marketing**: The vendor states that WGSN Insight allows businesses to connect data and culture across technology, marketing, design, retail, and business strategy. It aims to provide a clear understanding of what will be relevant, anticipate changes, and facilitate strategic planning. The product is said to help identify changes in demand, brand perception, shopper behavior, and competitive activity.

**Retail**: WGSN Insight offers real-time views of brand performance, competition, and consumer insights, according to the vendor. The product is claimed to assist businesses in increasing sales and market share by providing actionable insights and recommendations. It also aims to help identify changes in demand, brand perception, and shopper behavior.

**Innovation**: The vendor states that WGSN Insight offers a deep understanding of consumer behavior and lifestyles. It provides two-, five-, and 10-year strategic forecast analyses to help businesses stay ahead of relevant trends. The product is said to assist in translating trends into desirable products and experiences for the target audience.

**Design Tools & Resources**: According to the vendor, WGSN Insight offers up-to-the-minute trends and design directions for products and spaces. It provides recommendations for future design to create products and spaces that resonate and inspire customers.

**Trend Talks and Webinars**: WGSN Insight offers webinars on key colors and trends, as well as deep dives into market themes and commercial trends. The vendor claims to provide exclusive events tailored for WGSN customers and guests, along with presentations on product and commercial trends.

**Interiors Feed**: WGSN Insight offers trend forecasting subscriptions and bespoke consultancy services for interior design. According to the vendor, it aims to help businesses create interior products and spaces that resonate and inspire customers. The product is said to keep businesses ahead of consumer and lifestyle trends in the interiors industry.

WGSN Insight helps brands to drive engagement with future consumers through helping them gain an understanding of consumer behaviour and lifestyles, plus the market and socio-cultural global shifts that will impact and disrupt industry. WGSN Insight connects the dots between data and culture across technology, marketing, design, retail and business strategy to describe what will be relevant, how to anticipate change and where to go next. From emerging consumer trends to long-range forecasts predicting consumer behaviours and mindsets, its reports can be used to advise, inspire, confirm and inform product design, business decisions and strategic planning.

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Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

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The tool analyzes the content of your site to help discover the right keywords.

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The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

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What is WGSN Insight?