Name: WGSN TrendCurve+
Author: Ascential

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Org Chart

Supply Chain Visibility

Visual Collaboration

Enterprise

Accounting

Expense Management

Merger and Acquisition

Payment Orchestration

Finance and Accounting

Applicant Tracking

Contractor Management

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Storage

Component Content Management

Data Center Outsourcing (Europe)

Data Pipeline

Database Performance Monitoring

Edge Computing

Electronic Data Interchange (EDI)

Enterprise Backup

Extended Detection and Response (XDR)

Fraud Detection

Hosted Virtual Desktop

Industrial IoT

Integration Platform as a Service (iPaaS)

Interoperability

M2M Application Development

Master Data Management (MDM)

Network Performance Monitoring

Observability

Security Analytics

Static Application Security Testing (SAST)

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Intent Data

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Webinar

Marketing

Professional Services Automation

Project Management

Prototyping

Wireframing

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

GDPR Compliance

Insider Risk Management

Operational Technology (OT) Security

Security

3D Modeling

Assisted Living

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Chiropractic

ID Card

Insurance Underwriting and Rating

Multiple Listing Service (MLS)

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WGSN TrendCurve+ is a tool developed by WGSN to assist fashion brands and retailers in accurately predicting future consumer demand. According to the vendor, this platform caters to a wide range of fashion companies, including fashion designers, merchandisers, buyers, retailers, and fashion brand managers. TrendCurve+ aims to provide professionals in the fashion industry with the necessary knowledge and strategies to make informed business decisions and stay ahead of market trends.

## Key Features

**TrendCurve Spotlight**: According to the vendor, this feature offers detailed analysis and insights into specific trends, helping brands understand their potential impact and providing guidance on how to incorporate them effectively.

**Market Outlook**: The vendor claims that this feature provides access to comprehensive data sources, such as social media, search trends, shelf analytics, fashion shows, and sentiment analysis. By utilizing advanced machine learning algorithms, it aims to accurately forecast future consumer demand and enable brands to make data-driven decisions.

**Category Outlook**: The vendor states that this feature offers in-depth analysis and insights into specific fashion categories, helping brands identify over and under-indexing in trends and categories. It aims to optimize assortment and improve sell-through rates by providing actionable recommendations.

**Competitor Analytics**: According to the vendor, this feature provides customized analysis and reports delivered by industry experts. It helps brands understand their competitive landscape by offering insights into competitor strategies, trends, and market positioning, enabling them to make informed decisions to stay competitive.

**Category Deep Dive**: The vendor claims that this feature offers comprehensive analysis of specific fashion categories, providing valuable insights into market trends, consumer preferences, and the competitive landscape. It aims to help brands identify growth opportunities, refine their product offerings, and make strategic decisions.

**Mindset**: According to the vendor, this feature offers personalized guidance on trend adoption strategies based on brand identity and target audience. It aims to assist brands in staying relevant by understanding the meaning of trends and incorporating them into their product development and marketing strategies.

**Barometer**: The vendor states that this feature measures customer perceptions of a brand's shopping experience, marketing strategies, CSR initiatives, and overall brand image. It provides valuable feedback to brands on customer satisfaction, helping them identify areas for improvement and make data-driven decisions to enhance the brand experience.

**Monthly Trend Insights**: According to the vendor, subscribers receive a monthly trend round-up covering various industries, including fashion, beauty, interiors, food & drink, and consumer tech. This feature provides valuable insights into consumer behavior, emerging trends, and market dynamics, helping brands stay up-to-date and informed about the latest trends and consumer preferences to inform their business strategies.

**Platform Access**: The vendor claims that this feature provides access to the WGSN TrendCurve+ platform, serving as a central hub for all the features and functionalities. It offers a user-friendly interface for easy navigation and data exploration, allowing brands to access and analyze data from various sources in one place, streamlining their trend analysis and decision-making processes.

WGSN TrendCurve+ is a fashion planning product that combines data sources across social, search, shelf, shows and sentiment with advanced machine-learning to uncover which trends to invest in, how deeply and when. Boasting forecasting accuracy on thousands of key items, silhouettes, prints, colours and design details, WGSN TrendCurve+ aims to empower brands to accurately invest for future consumer demand.

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Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

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WGSN TrendCurve+

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What is WGSN TrendCurve+?