WhatCounts Reviews

5 Ratings
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Score 4.0 out of 100

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Holli Drewry | TrustRadius Reviewer
Score 10 out of 10
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We use WhatCounts to manage our html email distribution to our external audience of families and alumni. Others at the university use WhatCounts to communicate with alumni, current students, and other internal and external stakeholders. We also use WhatCounts to manage a large mailing list and monitor opens and clicks. Most recently I used the list management tools to confirm who received an email and when or if it was opened.
  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.

How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.

Read Holli Drewry's full review

Feature Scorecard Summary

WYSIWYG email editor (1)
Landing pages (1)
A/B testing (1)
Mobile optimization (1)
Email deliverability (1)
List management (1)
Dashboards (1)
Standard reports (1)

About WhatCounts

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand.

Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with personal account management support for customers, also webinars, newsletters, eBooks, and an active blog. While an American company used primarily by other Americans, WhatCounts has a growing customer base including many companies abroad.

Categories:  Email Marketing

WhatCounts Integrations


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

WhatCounts Technical Details

Operating Systems: Unspecified
Mobile Application:No