September 18, 2015
WhatCounts is a powerful tool to manage your email
We use WhatCounts to manage our html email distribution to our external audience of families and alumni. Others at the university use WhatCounts to communicate with alumni, current students, and other internal and external stakeholders. We also use WhatCounts to manage a large mailing list and monitor opens and clicks. Most recently I used the list management tools to confirm who received an email and when or if it was opened.
- We receive super customer service from a dedicated account representative.
- The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
- The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
- Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.