Name: WhatCounts
Rating: 4 (6 reviews)
Author: WhatCounts

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Chatbot

Development

Business Intelligence (BI)

Collaboration

Data Analytics  and BI Services

Document Management

Intellectual Property (IP) Management

Meeting Management

Enterprise

Accounting

Blockchain Payments

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Referral

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

AI Governance

Change Management

Cloud Migration

Cloud Storage

Continuous Delivery

Database-as-a-Service (DBaaS)

DevSecOps

Fraud Detection

IT Alert Management

IT Professional Services

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Server Virtualization

Software-Defined WAN

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Channel Management

Content Management

Email Marketing

Headless CMS

Marketing Attribution

Marketing Automation

Referral Marketing

Social Media Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales Enablement

Sales Training

Sales

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security

Aviation

Camp Management

Construction Takeoff and Estimating

Financial Services CRM

Hospital Management

Medical Office EMR & EHR

Population Health Management

Vertical-Specific

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Users of this product have found it incredibly helpful in saving time and streamlining their marketing efforts. By utilizing lifecycle marketing and creating automatic rules for email deployment, users have been able to automate their campaigns and focus on other important tasks. The ability to organize content effectively is considered the greatest benefit by users, as it allows them to easily manage their subscriber base and send tailored emails based on individual preferences. Additionally, the product offers customizable newsletter templates and facilitates easy communication, addressing organizational problems.

Another key use case of this product is its ability to target interested individuals precisely. Users have reported that by analyzing open rates, click-through rates, and other metrics, they can determine the effectiveness of their email campaigns and make data-driven decisions. The product also provides users with the ability to monitor the performance of email and ad distribution, including open and click rates. This helps them track the success of their campaigns and make improvements where necessary.

Users have also relied on this product to solve technical issues such as lag problems and improve data search capabilities. The comprehensive data pool of contacts created by the product allows users to track customer behavior and usage patterns, enabling them to better understand their audience and personalize their marketing efforts. Additionally, the product has improved A/B testing for email marketing, addressing previous issues and allowing users to optimize their campaigns for better results.

In terms of user satisfaction, many customers have reported positive outcomes from using this product. They have witnessed an increase in open and click-through rates, as well as consistent lead generation, particularly in challenging markets. When it comes to customer support, users appreciate the assistance provided by the customer service team in managing deliverability issues and transitioning to a dedicated IP address.

Overall, this product serves as a valuable tool for managing email marketing campaigns efficiently. Whether it's sending emails to paying subscribers or reaching out to external audiences, alumni, current students, or other stakeholders, users rely on this product for managing large mailing lists, monitoring email opens and clicks, and generating awareness about new product launches.

Easy to Use and Intuitive: Many users have praised the platform for being easy to use and intuitive. They mentioned that even those without technical expertise can easily navigate and create ad campaigns or email blasts. Some reviewers specifically highlighted that it is ideal for new reporters transitioning to digital editors. Additionally, the platform provides a simple way to connect to contests and record and store data about new signups. The integration with social media was also appreciated by users.

Wide Variety of Targeting and Segmenting Abilities: Several reviewers commented on the product's wide variety of targeting and segmenting abilities, which they found useful. This feature allows users to effectively tailor their marketing campaigns based on specific criteria, such as demographics or user behavior. The ability to create segments easily was also mentioned as a positive aspect of the platform.

Cost-effective Alternative: A significant number of reviewers mentioned that the product offers most of the features found in higher-tier ESPs at a fraction of the price. Users appreciate getting value for their money while still having access to robust functionalities. This cost-effectiveness makes it an attractive option for businesses looking for comprehensive marketing solutions without breaking their budget.


Lack of Features: Several users have mentioned that the software sometimes lacks features compared to other companies. They have expressed a desire for more functionality and options in the software, indicating that it may not meet their specific needs or expectations fully.

Unintuitive and Overcomplicated: Users have found the software to be unintuitive and overcomplicated. They mention that it requires multiple clicks to perform simple tasks, which can be frustrating and time-consuming. Additionally, some users note that the software uses email terms incorrectly, making it difficult for them to find what they're looking for.

Expensive with Limited Creative Options: Some users feel that the software is expensive considering its limitations in creative options. This restricts their ability to design visually appealing emails, potentially impacting the effectiveness of their campaigns.

Users have made several recommendations based on their experiences with the software. The most common suggestions include:

1. Having prior experience with Dreamweaver: Users have found it helpful to have experience with Dreamweaver when using the software, as it shares similarities in terms of functionality and interface. 

2. Utilizing spam checking tools for email subjects: Users recommend taking advantage of spam checking tools provided by the software to ensure that email subjects are optimized and avoid being flagged as spam by recipients.

3. Establishing a support response SLA: Users suggest getting a Service Level Agreement (SLA) in place for support response, ensuring that any issues or inquiries are addressed within an agreed-upon timeframe.

These recommendations highlight the importance of familiarity with related tools, optimizing email subject lines, and setting clear expectations for support response time. It is advised to consider these suggestions when using the software.

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand.

Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with personal account management support for customers, also webinars, newsletters, eBooks, and an active blog. While an American company used primarily by other Americans, WhatCounts has a growing customer base including many companies abroad.

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Account Engagement

Data Cloud for Marketing

Engagement

Intelligence

Loyalty Management

Personalization

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Free

Essentials

Standard

Premium

WhatCounts

Software for bulk creation, sending and tracking of Emails for marketing purposes.

WhatCounts Email Marketing ROI Demo

Likelihood to Recommend

Support Rating

Email & Online Marketing

Reporting & Analytics

WYSIWYG email editor

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Dashboards

Standard reports

We love email. We partner with you to drive more revenue by leveraging our savvy people and a sophisticated email marketing platform. www.whatcounts.com

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

The List

Fabric Answers a discontinued Crashlytics product

Assistant Director, Division of Student Affairs Communications and Innovative Technologies

WhatCounts 2015-09-17 18:02:39

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Account details

Tools are easy

Easy to use

Customer service

Types of devices

Dedicated account

Users interact

Account representative

Desktop computer

Home

Email Marketing Software

We use WhatCounts to manage our html email distribution to our external audience of families and alumni. Others at the university use WhatCounts to communicate with alumni, current students, and other internal and external stakeholders. We also use WhatCounts to manage a large mailing list and monitor opens and clicks. Most recently I used the list management tools to confirm who received an email and when or if it was opened.

We receive super customer service from a dedicated account representative.
The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.

Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.

We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.

Our service rep always answers the phone - well occasionally we get a voicemail but she always calls us right away. She also is available on email and is quick to answer questions or provide solutions. She schedules our monthly calls to be soon after each big send and spends time with us looking at analytics and helping us determine how to best manage our list. Recently she was driving through town and even reached out to ask us to lunch. I really feel like she enjoys working with us—she is a true virtual member of our team.

WhatCounts

Overview

What is WhatCounts?