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What is WhatCounts?

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco,, the Seattle Times, Red Lion Hotels, and…

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Recent Reviews

TrustRadius Insights

Users of this product have found it incredibly helpful in saving time and streamlining their marketing efforts. By utilizing lifecycle …
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What is WhatCounts?

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco,, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the…

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Product Demos

WhatCounts Email Marketing ROI Demo

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Product Details

What is WhatCounts?

WhatCounts Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of this product have found it incredibly helpful in saving time and streamlining their marketing efforts. By utilizing lifecycle marketing and creating automatic rules for email deployment, users have been able to automate their campaigns and focus on other important tasks. The ability to organize content effectively is considered the greatest benefit by users, as it allows them to easily manage their subscriber base and send tailored emails based on individual preferences. Additionally, the product offers customizable newsletter templates and facilitates easy communication, addressing organizational problems.

Another key use case of this product is its ability to target interested individuals precisely. Users have reported that by analyzing open rates, click-through rates, and other metrics, they can determine the effectiveness of their email campaigns and make data-driven decisions. The product also provides users with the ability to monitor the performance of email and ad distribution, including open and click rates. This helps them track the success of their campaigns and make improvements where necessary.

Users have also relied on this product to solve technical issues such as lag problems and improve data search capabilities. The comprehensive data pool of contacts created by the product allows users to track customer behavior and usage patterns, enabling them to better understand their audience and personalize their marketing efforts. Additionally, the product has improved A/B testing for email marketing, addressing previous issues and allowing users to optimize their campaigns for better results.

In terms of user satisfaction, many customers have reported positive outcomes from using this product. They have witnessed an increase in open and click-through rates, as well as consistent lead generation, particularly in challenging markets. When it comes to customer support, users appreciate the assistance provided by the customer service team in managing deliverability issues and transitioning to a dedicated IP address.

Overall, this product serves as a valuable tool for managing email marketing campaigns efficiently. Whether it's sending emails to paying subscribers or reaching out to external audiences, alumni, current students, or other stakeholders, users rely on this product for managing large mailing lists, monitoring email opens and clicks, and generating awareness about new product launches.

Easy to Use and Intuitive: Many users have praised the platform for being easy to use and intuitive. They mentioned that even those without technical expertise can easily navigate and create ad campaigns or email blasts. Some reviewers specifically highlighted that it is ideal for new reporters transitioning to digital editors. Additionally, the platform provides a simple way to connect to contests and record and store data about new signups. The integration with social media was also appreciated by users.

Wide Variety of Targeting and Segmenting Abilities: Several reviewers commented on the product's wide variety of targeting and segmenting abilities, which they found useful. This feature allows users to effectively tailor their marketing campaigns based on specific criteria, such as demographics or user behavior. The ability to create segments easily was also mentioned as a positive aspect of the platform.

Cost-effective Alternative: A significant number of reviewers mentioned that the product offers most of the features found in higher-tier ESPs at a fraction of the price. Users appreciate getting value for their money while still having access to robust functionalities. This cost-effectiveness makes it an attractive option for businesses looking for comprehensive marketing solutions without breaking their budget.

Lack of Features: Several users have mentioned that the software sometimes lacks features compared to other companies. They have expressed a desire for more functionality and options in the software, indicating that it may not meet their specific needs or expectations fully.

Unintuitive and Overcomplicated: Users have found the software to be unintuitive and overcomplicated. They mention that it requires multiple clicks to perform simple tasks, which can be frustrating and time-consuming. Additionally, some users note that the software uses email terms incorrectly, making it difficult for them to find what they're looking for.

Expensive with Limited Creative Options: Some users feel that the software is expensive considering its limitations in creative options. This restricts their ability to design visually appealing emails, potentially impacting the effectiveness of their campaigns.

Users have made several recommendations based on their experiences with the software. The most common suggestions include:

  1. Having prior experience with Dreamweaver: Users have found it helpful to have experience with Dreamweaver when using the software, as it shares similarities in terms of functionality and interface.

  2. Utilizing spam checking tools for email subjects: Users recommend taking advantage of spam checking tools provided by the software to ensure that email subjects are optimized and avoid being flagged as spam by recipients.

  3. Establishing a support response SLA: Users suggest getting a Service Level Agreement (SLA) in place for support response, ensuring that any issues or inquiries are addressed within an agreed-upon timeframe.

These recommendations highlight the importance of familiarity with related tools, optimizing email subject lines, and setting clear expectations for support response time. It is advised to consider these suggestions when using the software.

Attribute Ratings


(1-1 of 1)
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Holli Drewry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use WhatCounts to manage our html email distribution to our external audience of families and alumni. Others at the university use WhatCounts to communicate with alumni, current students, and other internal and external stakeholders. We also use WhatCounts to manage a large mailing list and monitor opens and clicks. Most recently I used the list management tools to confirm who received an email and when or if it was opened.
  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.

How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Email & Online Marketing (9)
WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Reporting & Analytics (3)
Standard reports
Custom reports
Pre-Send Testing
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
We don't pay extra for support. It was part of our contract.
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Our service rep always answers the phone - well occasionally we get a voicemail but she always calls us right away. She also is available on email and is quick to answer questions or provide solutions. She schedules our monthly calls to be soon after each big send and spends time with us looking at analytics and helping us determine how to best manage our list. Recently she was driving through town and even reached out to ask us to lunch. I really feel like she enjoys working with us—she is a true virtual member of our team.
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