WhatCounts Reviews

5 Ratings
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Score 4.0 out of 100

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Holli Drewry | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

We use WhatCounts to manage our html email distribution to our external audience of families and alumni. Others at the university use WhatCounts to communicate with alumni, current students, and other internal and external stakeholders. We also use WhatCounts to manage a large mailing list and monitor opens and clicks. Most recently I used the list management tools to confirm who received an email and when or if it was opened.
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Feature Scorecard Summary

WYSIWYG email editor (1)
Landing pages (1)
A/B testing (1)
Mobile optimization (1)
Email deliverability (1)
List management (1)
Dashboards (1)
Standard reports (1)

About WhatCounts

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand.

Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with personal account management support for customers, also webinars, newsletters, eBooks, and an active blog. While an American company used primarily by other Americans, WhatCounts has a growing customer base including many companies abroad.

Categories:  Email Marketing

WhatCounts Integrations


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

WhatCounts Technical Details

Operating Systems: Unspecified
Mobile Application:No