Name: WhitePress
Author: WhitePress® International

Communications Outsourcing

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Java Technologies

Software Repositories

Development

Business Intelligence (BI)

Collaboration

Contract Management

Electronic Signature

Interactive Voice Response (IVR)

Supply Chain Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Credentialing

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Data Center Infrastructure Management

Data Center Outsourcing (USA)

Data Mapping

Data Observability

Data Privacy Management

Fraud Detection

Governance, Risk & Compliance

Hyper-Converged Infrastructure

IT Asset Disposal

IT Asset Management

Integration Platform as a Service (iPaaS)

Log Management

Network Performance Monitoring

Operating Systems

Packet Analyzer

Single Sign-On

Smart Contracts

Software Defined Storage (SDS)

Software Distribution

Solid State Drives

Tape Storage

Unified Endpoint Management (UEM)

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Content Creation

Digital Signage

Email Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Animation

Building Information Modeling (BIM)

Equipment Rental

Insurance Suites

Investment Portfolio Management

Legal Billing

Public Sector Software

Tax Practice Management

Vertical-Specific

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WhitePress is a content marketing platform offered by WhitePress Publishing LTD. According to the vendor, it supports SEO and content marketing activities by providing an automated platform for publishing articles on thousands of portals worldwide. It also offers native copywriting services to ensure high-quality content for marketing needs. The product is suitable for companies of all sizes, from small businesses to large enterprises. Digital marketing professionals, SEO specialists, content marketers, PR managers, and advertising agencies across various industries are the target users of WhitePress.

## Key Features

**Content distribution**: According to the vendor, WhitePress allows for quick and easy publication on over 81,000 websites and growing. It supports publication in 30 key languages and countries, which is vital for business expansion. The platform includes a built-in 40 parameter selection tool to help users choose the perfect website for their content. The vendor claims that WhitePress provides the best value for money on publication prices.

**Copywriting**: The vendor states that WhitePress offers native copywriting services to ensure high-quality content. Users have access to a pool of over 1,300 copywriters and can order new articles or copy/paste existing ones. The platform also supports multiple publications, making it suitable for managing PR projects.

**Analytics**: According to the vendor, WhitePress provides a free tracking script for users to analyze traffic and audience engagement. It offers daily checks for 12 months after publication to ensure article integrity. Users can access detailed statistics to verify the traffic delivered to their content. The platform also provides article popularity and engagement data for performance evaluation.

**Content promotion**: WhitePress integrates SEO and content marketing activities to increase traffic and lead generation. According to the vendor, it helps in building brand or product awareness, improving the company or person's image, and educating customers about new products. The platform also supports PR activities.

**Comprehensive Publisher Search Engine**: WhitePress provides information on each publisher in the network to facilitate easy placement selection. According to the vendor, users can benefit from daily updates and over 20 metrics to evaluate the traffic potential of different publishers. The platform offers publisher evaluations based on content and technical aspects, ensuring high-traffic placements on main pages, newsletters, and social media.

**European reach**: According to the vendor, WhitePress allows users to order articles in all markets where it operates. It offers local copywriting services and team support in the local language. Billing is based on the invoice in the country of registration, providing a convenient experience for European businesses. The platform also provides access to a growing network of publishers across Europe.


WhitePress supports SEO and content marketing activities by providing an automated platform that allows users to publish articles in thousands of portals worldwide. Additionally, WhitePress offers native copywriting services, ensuring high-quality content for marketing needs.

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Essential

Value

Premium

OutboundEngine

WhitePress

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

WhitePress® International

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Overview

What is WhitePress?