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Wicked Reports is a powerful tool that enables users to accurately attribute and measure the ROI of their marketing campaigns. The …
Starting at $400 per month
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What is Wicked Reports?
Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to…
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Wicked Good
$400
Cloud
per month
Wicked Awesome
$600
Cloud
per month
Agency
Custom Pricing
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.wickedreports.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $400 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Wicked Reports?
Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. This helps users confidently adjust ad spend.
The solution boasts strong reporting capabilities for both ROI and Customer cohort and LTV, with which ecommerce brands can scale without any more wasted ad budgets. Wicked works with what is already in place using, like Shopify, Klaviyo, and ReCharge, and integrates with a few simple steps.
Wicked Reports Videos
How Focus on Immediate Revenue Costs Long Term Revenue
Why Wicked Reports
Optimizing marketing campaigns with New Lead ROI attribution
3 minute demo ft. Melissa
Wicked Reports Integrations
- Klaviyo
- Shopify
- Ontraport
- WooCommerce
- Recharge
- Microsoft Advertising
- Google Ads
- Facebook Ads
- Amazon Attribution
Wicked Reports Competitors
Wicked Reports Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. This helps users confidently adjust ad spend.
The solution boasts strong reporting capabilities for both ROI and Customer cohort and LTV, with which ecommerce brands can scale without any more wasted ad budgets. Wicked works with what is already in place using, like Shopify, Klaviyo, and ReCharge, and integrates with a few simple steps.
Wicked Reports starts at $400.
Google Analytics are common alternatives for Wicked Reports.
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Wicked Reports is a powerful tool that enables users to accurately attribute and measure the ROI of their marketing campaigns. The software helps solve missing data issues from ad platforms like Facebook, as it provides real data that can be used to make informed decisions and avoid turning off campaigns prematurely. This feature is particularly beneficial for agencies, which can use Wicked Reports to dissect all variables involved in a campaign on an epic day and recreate them for true attribution.
Users can accurately assign value to their paid marketing channels with Wicked Reports, which enables them to make better optimizations on campaigns, understand their CLTV, customer journey, and backend stats. They can also bypass all the iOS tracking issues on the platform to gain superior insights compared to ad platform pixels or GTM, thereby increasing their ROAS by at least 200-300 over a 90-180 day period. With this tool, users can eliminate advertising that is not working or refine conversions on another piece, making a significant difference when first-click attribution and final conversion can be attributed to individual customers and correctly tracked. Overall, Wicked Reports has contributed to a quantifiable increase in customers of 5-20%, depending on the adjustments users made to their marketing that quarter.
Data Tracking: Users appreciate how Wicked Reports allows them to track each customer's journey from the first touch to purchase. This feature is highly valued by users, with many reviewers noting that it is not available on other platforms, making Wicked Reports stand out as a valuable tool.
Data Visualization: The ability to pull in data from multiple sources and see the complete picture of how marketing spend is performing is highly valued by users. They appreciate the data visualization elements that Wicked Reports has built in, making it easy to understand the data at a glance. Many reviewers note this feature as one of their favorite aspects of using Wicked Reports.
Attribution Models: Users appreciate the availability of multiple attribution models, which make the data more accurate. With Wicked Reports, users can see the effect of their ads using multiple attribution models, providing a deeper understanding of their marketing efforts' performance. Several reviewers noted this feature as being particularly helpful in optimizing their campaigns for success.
Outdated UI: Some users have reported that the software's user interface is outdated and needs a significant update. Several reviewers have mentioned that the design looks old-fashioned and could use modernization.
Challenging Onboarding: While there is ample documentation, some users found it challenging to onboard onto Wicked Reports and navigate through its features. A learning curve exists for new customers who need to invest time in understanding how to use the tool effectively.
Issues with data processing: Some users have reported issues with data processing, leading to slow report loading times. Additionally, certain columns are not available due to API limitations, making automation difficult.