Name: Wilken E-Marketing Suite
Author: Wilken Software Group

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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The Wilken E-Marketing Suite is a marketing CRM solution offered by the Wilken Software Group. According to the vendor, this software is designed to help businesses communicate with their customers in a targeted and personalized manner, aiming to strengthen marketing communication, customer acquisition, customer retention, and sales performance. The product is suitable for businesses of various sizes and is used in industries such as retail, hospitality, e-commerce, travel and tourism, and financial services.

## Key Features

**Adressdatenbank**: According to the vendor, users can manage their data independently and maintain a clear overview through complete transparency.

**Marketingkampagne**: The product enables the execution of fully customizable marketing campaigns, as claimed by the vendor, to effectively engage and retain customers.

**Berichte**: The vendor states that detailed reports on customer preferences, email performance, and other data are provided to help analyze and optimize marketing efforts.

**Feedbackmanagement**: According to the vendor, the product facilitates the quick filtering and response to customer complaints, enhancing customer appreciation and satisfaction.

**Automation**: The vendor states that the product utilizes automatic text recognition and workflows to efficiently respond to customer interactions and improve overall efficiency.

**DSGVO-konformes Handling/Sicheres Hosting (GDPR-compliant Handling/Secure Hosting)**: The vendor claims that the product ensures compliance with GDPR regulations by allowing users to clean up and store contact data in a GDPR-compliant manner.

**ANWENDUNGSBEISPIEL: ANMELDUNG-NEWSLETTER (USE CASE: NEWSLETTER SIGN-UP)**: According to the vendor, users can start a double-opt-in campaign when a customer or prospect signs up for a newsletter, allowing for personalized content based on their interests.

**EIGENSCHAFTEN (FEATURES)**:
- The vendor claims that the product is modular and scalable.
- The product is described as a web-based SAAS solution.
- The vendor states that the product is multi-tenant capable.
- According to the vendor, the product offers dynamic profiling.
- The vendor claims that the product provides performance and privacy-tested hosting in the Wilken data center.
- The vendor states that the product has CSA-certified newsletter delivery.
- The product is said to support multichannel communication, according to the vendor.

**CRM-Kernfunktionen (CRM Core Functions)**: According to the vendor, the product offers core CRM functionalities to manage customer relationships effectively.

**One2One-Dialogmarketing (One2One Dialogue Marketing)**: The vendor claims that the product supports personalized and targeted dialogue marketing with customers.

ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

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HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Marketing Hub Starter

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Wilken E-Marketing Suite

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Wilken Software Group

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Wilken E-Marketing Suite

Overview

What is Wilken E-Marketing Suite?