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Wishpond Propel IQ

Wishpond Propel IQ


What is Wishpond Propel IQ?

Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails…

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Recent Reviews

TrustRadius Insights

Wishpond, a versatile marketing platform, has been utilized by various companies and marketing teams to address their specific needs. For …
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Do not sign with Wishpond

1 out of 10
November 19, 2021
Wishpond is supposed to be creating and running our paid social and google ads, as well as our email marketing. Wishpond made big promises …
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Popular Features

View all 19 features
  • List management (10)
  • Lead scoring and grading (10)
  • A/B testing (10)
  • Dynamic content (9)
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per month



per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.2

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.1
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Product Details

What is Wishpond Propel IQ?

Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity.

Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email Marketing, Lead Management, Lead Scoring, and Lead Profiles.

The vendor says with over 20 integrations with various email marketing and CRM platforms, Wishpond is a powerful tool for any online marketing strategy. Wishpond is focused on small and medium-sized businesses who want to use online marketing to gather qualified leads for their business growth.

Wishpond Propel IQ Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Standard reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.

Wishpond Propel IQ Competitors

Wishpond Propel IQ Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, Portuguese, Spanish

Frequently Asked Questions

Leadpages, Keap, and HubSpot Marketing Hub are common alternatives for Wishpond Propel IQ.

Reviewers rate Email deliverability reporting highest, with a score of 2.4.

The most common users of Wishpond Propel IQ are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wishpond, a versatile marketing platform, has been utilized by various companies and marketing teams to address their specific needs. For instance, Clarion UX/Urban Expositions used Wishpond to conduct engaging Facebook contests for trade shows and events, effectively generating new leads and keeping their audience engaged. Raw Apothecary employed Wishpond for numerous marketing campaigns, including pop-ups, A/B testing, and flows. They found the analytics section to be particularly useful in gaining insights into their campaigns. Wishpond has also been a valuable tool for email marketing, creating landing pages, pop-ups, and forms for websites.

Another common use case of Wishpond is lead generation and customer information collection. Companies have leveraged the platform's campaign features such as sweepstakes and contests, along with its user-friendly landing page builder. The marketing department of various organizations has successfully expanded their reach and acquired new customers through well-crafted landing pages and effective email campaigns using Wishpond.

Additionally, some users have trusted Wishpond to handle their SEO, Google ads, and meta advertising while also developing and implementing comprehensive marketing plans. Although not always successful, these users have relied on the platform as an auxiliary tool for generating initial ideas for new web projects.

Despite these positive experiences, there have been instances where users expressed frustration with certain aspects of the product. Some found the low-level design work to be subpar and felt that it could have been done better by a high schooler. Others faced disappointment when they were informed that certain services such as SEO and email marketing could not be delivered due to their website being on WordPress.

Overall, Wishpond has proven to be a versatile marketing solution for many companies and marketing teams. It offers a range of features like email marketing, landing page creation, lead generation campaigns, and analytics tools. While some users have encountered issues or experienced negative ROI, others have praised its ease of use and effectiveness in achieving their marketing goals.

  • Effective lead tracking: Several users have found that Wishpond tracks leads very well, allowing them to see where certain users were coming from. This information has been beneficial for marketing purposes and has helped users determine where to allocate their budget.
  • Easy-to-use interface: Many users appreciate that Wishpond has an easy-to-use interface, making it simple to set up contests for themselves and their team members. The intuitive interface allows them to quickly navigate through the platform and create campaigns without much difficulty.
  • Excellent customer service: Multiple users have had a positive experience with Wishpond's customer service team. They mention that they can send a message with a concern and receive a response within an hour or two. This prompt assistance from the customer service team is highly valued by users.

Frustrating Pricing Model: Many users have expressed frustration with Wishpond's pricing model. They mention that the app charges based on the number of leads attained, resulting in additional expenses to access more leads. This has been a common point of dissatisfaction among reviewers.

Limited Integration with Apps: A notable drawback mentioned by several users is the limited integration options with popular apps like Shopify. The lack of seamless connection between Wishpond and other platforms has posed challenges for customers trying to streamline their marketing efforts.

Bugs and Technical Issues: Users have consistently reported encountering bugs and technical issues while using Wishpond's software. These problems persistently disrupt their workflow and hinder their ability to effectively utilize the platform’s features.

Wishpond is highly recommended for lead generation and e-mail list building. Users appreciate its intelligent autoresponder, eMail Automation, and lead-generation tools. They find it efficient for capturing leads off of a website and building and maintaining an e-mail list.

Users praise Wishpond for its ability to bring visions to life and create eye-catching ads. They recommend it for companies looking to take their marketing efforts to the next level. Wishpond is also helpful for running social giveaways, building landing pages, and growing email lists with minimal ad spend.

Users highly value the support team at Wishpond, describing them as amazing, awesome, super friendly, and quick to respond. They suggest leaning on the support team if needed when using automation software like Wishpond.

Overall, users recommend Wishpond as an affordable, easy-to-use, and sophisticated marketing tool that can help small businesses in specialized spaces such as medicine or health. It is praised for its lead-generation capabilities, automation features, and customer support. Some users caution that the support may not be reliable in all cases and advise trying the free trial before making a purchase decision.

Attribute Ratings


(1-10 of 10)
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Score 1 out of 10
Vetted Review
Verified User
Over-promised and under-delivered. I spent over $8k and the team didn't produce one customer call, not one. We operate in a mature market and to say the team overpromised is an understatement. Run don't walk from this company.
  • analytics
  • delivering on promises
  • working to ensure successful business outcome
  • willingness to provide financial flexibilty when service isn't working
We hired Wishpond to run a fully automated, done-for-you marketing campaign. The campaign produced zero results so we basically flushed $8k down the drain. Hard pill to swallow. I blame myself for not doing more research upfront.
Shelly Kramer | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I paid for a year's worth of service on the premise that if the design didn't fit, we would get a refund. I tried to play nice and gave several chances, only to be shunned.

1) Low-level design work - they kept coming back with the same concept, just changing a thing here and there. In my opinion, I could have literally paid a high schooler to do a better job.

2). Before I paid, my website was "PERFECT." After paying for months of SEO and email marketing services, I was told that they can't deliver due to my site being on word-press. They offered to re-design my site. I said no and asked for my money back - they said NO! In my opinion, they are dishonest, I would never recommend working with them.
  • In my opinion, nothing
  • In my opinion, design
  • In my opinion, service
  • In my opinion, honesty
In my opinion, they are dishonest, and their design work is mediocre at best.
Score 1 out of 10
Vetted Review
Verified User
As a busy businessowner I trusted Wishpond to run my SEO, Google and Meta advertising, and create/implement a marketing plan to grow my business. As part of this they were to create advertising campaigns, advise me on ways to increase traffic, and monitor and provide reporting on how these were going while suggesting tweaks to make them more efficient.
I would never recommend Wishpond to anyone. They provide a fancy marketing plan that is promptly ignored. You're far better off managing everything yourself as the things which are done are done against your instructions, or so badly it takes more time to fix them than just do them yourself. You'll have to ask for any reporting and when it is given it will be worthless as all campaigns are combined (across all advertising channels). You'll never be told what tweaks are made, keywords you specifically say not to use will be used, you won't be told how to check anything, and will have to chase up anything that is meant to be delivered. The first meeting was rescheduled, but I wasn't told, and things didn't improve from there. After 2 months I still had not received much and wasn't getting replies so had to take things up the chain. Things were then put in place, but no one ever checked if they solved anything. They didn't. One of my big problems is the only meeting times offered were between 3 and 4am my time. When the customer support person finally got in touch they also only offered between 3 and 4 am on a Sat morning. Nothing had been paid attention to at any stage. My manager's manager who is meant to solve problems has not replied to my emails from a week ago. The contract also auto renews, but there is no information on how to get out of it. I don't trust that the folks I have told I don't want to renew will pass that information on and will soon be looking into doing chargebacks on my card due to not being supplied with the services promised.
November 19, 2021

Do not sign with Wishpond

Score 1 out of 10
Vetted Review
Verified User
Wishpond is supposed to be creating and running our paid social and google ads, as well as our email marketing. Wishpond made big promises to help scale the brand with strong ROI on social and google campaigns, as well as generate leads for email marketing. At this point, the experience has been nothing but frustrating. Negative ROI and very few conversions after 4.5 months, and getting the SOW executed is very difficult. Requires so much editing on all campaigns that it would be easier and have fewer errors if we did it ourselves. So far it has not solved any problems and has created several new ones.
  • They do a decent job on abandoned cart emails.
  • Decent visuals.
  • Execution- lots of errors and so much nagging required to get them to meet dates when creating campaigns.
  • Copywriting is rife with grammatical errors.
  • ROI and conversions are very low.
  • Slow communication response times.
  • [In my experience] overall just very ineffective and disappointing.
  • Long contract that is very difficult to get out of.
Well suited if you have zero time to set up email automations yourself and don’t care much if they are good. If you have Klaviyo, you are better off doing it yourself- my prior emails performed better than theirs. I mainly brought them on because I needed help with paid social and google, but the results have been terrible. And I will probably just take all my email marketing back and cancel their access to my account until I can buy out of the contract. The demo and concept are great, but do not sign with them - [I believe] they don’t do what they say and you get locked in.
Score 9 out of 10
Vetted Review
Verified User
Actually, we are not using Wishpond since we migrate to another tool, but our experience using it was great. Definitively a great tool for starting with e-commerce. At Raw Apothecary it was used for sending marketing campaigns, setting pop-ups on our site, acquisition, A/B testing, and flows, besides it has a great analytics section.
  • Create landing pages.
  • Create pop ups with smart behaviors.
  • Sending marketing campaigns.
  • Smart flows.
  • Integration with apps (Shopify specially).
  • Constant bugs
  • Creating discount coupons for each person.
  • More personalization inside the marketing campaigns.
A great scenario where Wishpond is well suited is for e-commerce companies who are looking for a not expensive Marketing Tool that allows them to grow consistently. Where do I consider is less appropriate? When a company needs to go beyond with their marketing content and needs deeper personalization and analytics measuring but for startups, this is a great tool.
Score 8 out of 10
Vetted Review
Verified User
We use this tool as an auxiliar one for the marketing team and also to create initial ideas for new web projects mostly, we like the fact that it’s very easy to use and we can create awesome landing pages, pop ups and forms. We also started experimenting with the marketing automation
  • Landing pages
  • Popups
  • Forma
  • The marketing tool is still not very intuitive
  • We still don’t know how to use the contest feature
  • We wish we could have more elements to add to our landing pages
For us, the landing page creator is a lifesaver because it cuts almost by half all the time we used to invest, and the results are incredible, clean, modern and they can be adjusted at any time, it’s the best tool that we have found so far
Kristina Derby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Wishpond for email marketing, the creation of landing pages, the creation of pop-ups, and the creation of forms for our websites.
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
  • No quick, easy integration with Salesforce (at least, not that I've found).
  • Limited reporting capabilities. Even limited CSV exports. I had to spend an entire day, once, doing vlookups in Excel to get a report I needed. (On the other hand, Wishpond is a very affordable app, so if one looks at the total cost involved in the use of this app, it's still very affordable.)
  • I found it a bit confusing to remove my Wishpond landing pages from my Facebook page.
I have recommended Wishpond to numerous small business owners. For someone who can't yet afford a $1,000/mo. (or more) email and landing page creation solution, I think Wishpond is a fantastic option.
Jodie Orcutt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wishpond is being used to collect leads and information about our customers. We utilize campaign features like sweepstakes and contests, as well as the landing page builder. It's used by the marketing department to further our reach and acquire new customers.
  • Ease of use - All the options for creating campaigns are user friendly, and the support team is always quick to respond if any issues arise.
  • Seamless ability to transfer contacts to other systems like CRMs, ESPs, etc.
  • A unique interface that makes Wishpond the one service we always go back to. We've tried other lead generation tools, but none seem to have the creative flexibility that Wishpond does.
  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.
Wishpond is the easiest way to create lead generation forms and landing pages without needing any advanced coding to implement. It can be a standalone page or embedded on a website.
Alison Walkley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I used Wishpond to conduct Facebook contests for a wide variety of trade shows and events put on by Clarion UX/Urban Expositions. This program was used by Marketing across the organization, namely for our Gift & Souvenir shows, Halloween & Party Expo, and Food Portfolio of events. It addressed the business problem of engaging our audience on an ongoing basis, as opposed to only during show times throughout the year; and generating new leads to bring to our shows.
  • Wishpond tracks lead very well, so I could see where certain users were coming from, which benefited Marketing to know where to put our budget.
  • Wishpond had an easy-to-use interface, making contest set-up simple for myself and any of my team members who were utilizing it.
  • Wishpond had a great Customer Service team! I could go in and send a message with a concern, knowing I would get a response within an hour or two.
  • Wishpond charges by lead, so if we went over a certain about of leads attained, we could no longer access more unless we spent more with them.
  • As a separate platform, we had to purchase another social media platform for scheduling along with Wishpond, which squeezed our budget.
  • We would have liked to see more types of contest options and templates to use.
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Kristin Allen | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
We use Wishpond to set up landing pages and send out emails. We also use Wishpond to collect leads from the emails we send out.
  • Easy to create landing pages
  • Easy to use email automation
  • Easy to make lists of leads that fit specific criteria
  • One of the people who work in customer service is horrible with customer service.
  • I have had to email the owner a few times.
Wishpond is best for those who will not need any assistance from customer service.
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