Wistia

Wistia

Customer Verified
Score 9.2 out of 10
Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

Wistia for Marketing
00:46
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Availability and Performance and Usability highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 50)
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Score 8 out of 10
Vetted Review
Verified User
Vidyard was much more expensive even though it has tighter integration with HubSpot. This put Wistia in a better category from a cost perspective because most of the heavy lifting with automation is handled on the HubSpot side of things. Vidyard also felt like it was geared to direct prospecting, which was not our business model.
Rebecca Pierce Murray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Score 8 out of 10
Vetted Review
Verified User
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidyard and Vimeo, but the small differences I have found to be worth the additional cost.
Score 8 out of 10
Vetted Review
Verified User
We've used Youtube in the past, and still use it to host some videos today, but we didn't like how mainstream it feels when you embed it on a website. For one thing, you can't customize the appearance so it feels out of place with our branding and color scheme on our website and it feels "cheaper". However, we do host some video content on Youtube to gain more exposure to our audience if they're on there.
Joey Harman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Honestly, I haven't gotten too in-depth yet, but that is the closest thing. Gotta give that point to Wistia, though, still because in my experience, at least, trying to learn Vidyard's features did not seem to be the right path at the time when Wistia was not causing any concerns. We use Hubspot CRM, and Vidyard has some integrations that we talked about. But Wistia always has and continues to work just fine for us, so we don't have any plans to switch at the moment.
Eric Serdar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia had the best site speed performance out of these competitors and had the most functionality. We really loved the ability to track usage and plays on the videos, the lead capturing, bookmarking, CTA build-outs, and all of the customizations we could do with it compared to everyone else.
Josh Rizzo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time which has similar features at a better price.
Elyse Meyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Wistia provides the functionality that most companies need for video marketing and video hosting/analytics. When we compared with Vidyard, the cost of Vidyard was far higher, but the functionality did not seem to be much more advanced than Wistia. Wistia seems to be a good combination of value and investment.
Jonathan Eichorst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
Score 9 out of 10
Vetted Review
Verified User
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with video. It provides marketers with an easy to use tool that is packed with features.
Score 9 out of 10
Vetted Review
Verified User
In the past we have tried to host some of our video content in Dropbox. Wistia has proven to be a much better solution as it allows for much more flexibility in sharing the content externally and also having an easy interface for admin users to add and locate video content.
Will Goad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or part of longer videos. I also believe Wistia is possibly safer.
Brad Parler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We looked at self-hosting videos on our client sites using AWS and Cloudflare, but we really didn't want to have to code our own product or have to deal with server configurations. Wistia made it simple to sign-up, upload, and start embedding our content on our sites. We also found the CTA at the end of the video was a great means of keeping our audience on the site and directing them to other content.
Score 8 out of 10
Vetted Review
Verified User
Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for the easiest path to send custom videos over email, and Wistia fit the bill.
Ian Nate | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from that aspect. Vidyard has a great platform, and for on-the-fly or demo videos, it might be superior. For produced videos, I like Wistia better. Both have their strengths, and I would consider them both the leaders in the space.
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