Wistia

Wistia

Customer Verified
About TrustRadius Scoring
Score 9.2 out of 100
Wistia

Overview

Recent Reviews

Wistia for the Win!

10 out of 10
April 15, 2022
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and …
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The Best Video Product.

9 out of 10
April 07, 2022
Wistia is a video platform that we use both on the company's website as well as behind the scenes for employees and contributors. It makes …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2020
TrustRadius Award Top Rated 2019
TrustRadius Award Top Rated 2018

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $25 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Wistia Video

What is Wistia?

Wistia Integrations

Wistia Competitors

Wistia Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Comparisons

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Frequently Asked Questions

How much does Wistia cost?

Wistia starts at $25.

What is Wistia's best feature?

Reviewers rate Availability and Performance and Usability highest, with a score of 10.

Who uses Wistia?

The most common users of Wistia are from Small Businesses (1-50 employees) and the Computer Software industry.

Reviews

(1-25 of 70)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Wistia is well suited for businesses that are B2-B oriented, and require feeding information to an integrated CRM platform. This would prevent the data silos if you are using the out-of-the-box turnstile functionality. I would recommend using embedded HubSpot forms for example. It would be a less appropriate tool to use unless you plan to incorporate a CTA within the video.
Rebecca Pierce Murray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
Score 8 out of 10
Vetted Review
Verified User
Review Source
For longer-form content, it is really nice to be able to break up your video into chapters or sections that create a navigation menu for the viewer. I also find it helpful to be able to but different pop-up links at different parts of the video. I don't think it is a great choice for video hosting if you aren't going to create and host a fair amount of content because it is pretty expensive to start with. They also add on a small monthly charge for each video beyond a certain base amount, which I think is not like the pricing models of other video hosting tools. Nevertheless, Wistia is used by many well-known companies and brands, and using their video player for your own videos will come across as high production and very professional because of that association.
April 15, 2022

Wistia for the Win!

Jolynn Marcum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Wistia allows us to add turnstiles to specific videos so that we can track and give credit for training videos viewed. It is very easy to update and replace video content, with out the URL changing. This is huge since we have our videos hosted on websites, and in various email campaigns so not having the URL change is a huge benefit to this. Wistia is extremely user friendly. You can customize your colors, and have several customization options for your videos as well.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Wistia is perfect for those marketing teams who seek an easy-to-use video hosting and marketing platform. Wisita has an easy integration into most websites, so that's not an added burden on teams looking to implement this software. There could be more custom options, like branding colors, to make it align more with the company's identity.
Score 8 out of 10
Vetted Review
Verified User
Review Source
If your business has the resources to put towards creating videos that are more customized to your branding, Wistia is a good choice. I would say Wistia is best suited for companies that need to stand out more from their competition. For these companies, hosting all your videos on Youtube looks a little less "put together" if you embed those videos on your website. But if your business is young, is a boutique, or won't really benefit from personalized branding, Youtube is more than sufficient.
Joey Harman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
For our company, Wistia is pretty much everything we could need at this time. Wistia is quite simple and relatively easy to use. Our videos are able to be easily shared in 5-10 different ways for different platforms. It works! We appreciate Wistia's tools, and Soapbox being integrated helps too.
Veronika Vebere | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Wistia is perfect for any business that creates long-form videos regularly and isn't entirely looking to share them with the world. We store customer webinars, training videos, onboarding content, and podcast sessions. And if you're still using YouTube for video hosting, remember that it's an incredibly distracting place! The moment your prospect or customer looks at a video, they could quickly start viewing something else and forget what they were doing in the first place. Wistia is worth the investment for all the excellent features, including branded landing pages, transcriptions, video CTAs, and more!
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you work in the digital space and have a website or need video content for your employees and contributors behind the scenes, this is perfect for you. The best part is the fact that it has a free plan so you can try it out and see if you want to upgrade to get all of its features.
Josh Rizzo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is great for companies that rely heavily on video production and have a larger marketing budget. It allows more control and has more tools that most of the other options out there. For small businesses with a smaller budget, it's way too expensive which is why we didn't continue with it.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Suited, When you have a lot of videos that you want to host them and then embed them on your blog/website with the possibility of customizing the video player and making it homogeneous with the graphic charter of your site.

Less appropriate, if you need to monetize your videos. so you are not in the right place
Elyse Meyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
Wistia is a great engagement tool for lead generation from videos, the HubSpot integration where applicable, and having the ability to embed videos with corporate branding across web assets. It's a strong video platform and has great customer service as well to support both companies directly and agencies working with organizations.
Jonathan Eichorst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Wistia is well suited for a wide range of use cases. It is easy to adopt on a short runway making it immediately actionable as a solution. It is also highly [scalable] and comes with a level of accessibility and support that is rare with SaaS offerings. When we were initially looking for a media distribution solution, it was readily evident early on that Wistia would be out go-to solution. And, through iteration we have yet to outgrow Wistia.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is a fantastic alternative to Vimeo for hosted video and website embedding. It has a ton of features, is customizable and has high performance. It is great for small, medium and large firms and has a lot of features you can grow into if you are a smaller firm. If you are looking for a cheap video platform, however, it would not be Wistia.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is well suited if your company hosts videos in a variety of places currently and need one master place to host the content so that it can be accessed internally and also embedded on the web and shared externally. Wistia is less appropriate as a place to house training content as there is no tracking per external user and the holistic view of all the videos is only available to internal users.
Josh Singer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Wistia is a perfect solution for hosting websites on your website or blog, but not so much if you want your videos to "go viral." Wistia itself is not a replacement or competitor to YouTube; hosting your videos on Wistia does not get you access to new audiences. So, if you want to maximize your reach with your videos, Wistia may not be the best solution. However, if you want a solution to integrate video into your website, Wistia is perfect.
  • I also do not know that I would recommend Wistia to a small business or organization with only one or a handful of videos. I think it is more valuable if you have a good handful or many videos to embed.
Anne Theriault | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is well suited for anyone wanting to create a digital product and embed the videos into their website or product platform. It's also great for bloggers and folks starting out producing videos online.
It's not well suited for those who want to share their videos on social media, as it's more of a tool for business, not an advertising platform.
February 26, 2020

Wistia Wins

Hilary Hobbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you have a primarily online business that needs a lot of video content, Wistia is perfect for your business. Even if you work in sales, their "Soapbox" aspect is absolutely fantastic, and adds that personal touch to your clients. With videos, the stats you have access to are easy to find and extremely helpful.
Will Goad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you regularly need to load videos quickly, Wistia is so easy to use. For training videos and Marketing videos, Wistia is excellent. Videos load fast, share easily, and still allow you to control them in a more strict environment through password gating. One area to note is that if you are hosting several hundred plus videos, it could become cost-prohibitive.
Jeremy Liles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is well-suited for embedding marketing videos and capturing leads. We also use it to measure engagement with our educational videos. I think it may be less well-suited for storing a massive library of non-marketing content, mainly because there are more cost-effective alternatives for that use-case.