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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
April 15, 2022

Wistia for the Win!

Jolynn Marcum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and to be able to track views and user engagement. The platform is easy to use and maintain and has integrations with Marketo which we use for our email campaigns.
  • Video hosting.
  • Track customer engagement.
  • Easy to update and replace content.
  • Customer friendly.
  • Would like to have more drill down statistics on specific videos.
  • Wish they would bring back the Gmail extension.
Wistia allows us to add turnstiles to specific videos so that we can track and give credit for training videos viewed. It is very easy to update and replace video content, with out the URL changing. This is huge since we have our videos hosted on websites, and in various email campaigns so not having the URL change is a huge benefit to this. Wistia is extremely user friendly. You can customize your colors, and have several customization options for your videos as well.
  • Tracking video views.
  • Tracking user engagement.
  • Ability to embed videos on website and email campaigns.
  • Allows us to see which campaigns are effective.
  • Allows us to see what content our customers are engaging in.
  • Ability to deliver quality training and marketing videos to our customers.
Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
The marketing team, product team, and training teams.
1
Wistia is super user friendly and easy to use. Anytime I have had an issue I just reach out to their support team and they are quick to respond. There is very little 'in-house' support needed to support Wistia.
  • Marketing
  • Customer Training
  • Internal Training
  • Embed Videos in our LMS (Docebo)
  • Embed Videos in our knowledge base (Intercom)
  • Embed Videos into our product with in-app hints (Contentful)
  • Share videos on social media
  • Share internal product releases
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Jonathan Eichorst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Wilson Dow [is] an experiential event agency. As such we have been leveraging Wistia for both internal and client facing use cases. The features, ease of use, flexibility, and reliability of Wistia allows for infinite applications. The ability to integrate has allowed us to create new tools for delivery of personal user content embedded within video delivery. The more recent additions of channels and podcasts has only further extended capability without complicating process.
  • Wistia has particularly good support which proves critical. While we have redundant systems in place, we have yet found the need to leverage our redundant delivery contingency.
  • Wistia manages to iterate thoughtfully without complicating the UI/UX nor executional work streams.
  • Wistia is accessible and authentic in the way they work with their user base. Whether it be useful content that unearths best practices and use case scenarios, or vetting a new use case to validate, they have done a fine job in building a user community.
  • The reliability of the platform is quite solid. Impressive uptime as well as response time.
  • More flexibility with podcasts with embed options similar to that of video embeds.
  • More flexibility with channels. Channels are a great feature, I'll be eager to see how it iterates.
Wistia is well suited for a wide range of use cases. It is easy to adopt on a short runway making it immediately actionable as a solution. It is also highly [scalable] and comes with a level of accessibility and support that is rare with SaaS offerings. When we were initially looking for a media distribution solution, it was readily evident early on that Wistia would be out go-to solution. And, through iteration we have yet to outgrow Wistia.
  • Reliable and accessible delivery of media.
  • Channels is a [great] inclusion for which we continually find new use cases.
  • Wistia proves to be a [scalable] and sustainable ecosystem.
  • The reach and frequency of media delivery in the most efficient manner possible.
  • Wistia has continually delivered on our internal and external external objectives.
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
6
Digital and video production.
6
Digital specialists and digital media colleagues that produce content on the primary in-house resources that use and manage Wistia for both interntal and external needs.
  • Distribution of on demand video.
  • As a component of a lifecycle digital campaign.
  • Publishing channels for ongoing engagement series.
  • We have integrated with Impossible Software to create personalized video content.
  • Internal on-demand training series.
  • Delivery of pre-work in advance of a live, virtual or hybrid event.
Rock solid platform with good support. Thoughtful mix of features and ease of use. Highly sclaeable.
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
I can narrow it down to two. Product usability and product features. These two factors would allow us to easily adopt in an efficient manner, but also allow us to sty in the solution and needs and use case scenarios scaled over time.
I would not change anything.
  • Implemented in-house
No
Change management was minimal
  • There really were no issues.
Apply the same care and consideration you would with any implementation.
  • no training
The product was easy to adopt and leverage. I would likely recommend this approach pending the specific use cases in play.
Configuring is very straight forward and feels just right for this product.
Employ a consistent structure for how to organize and manage media within the platform. Very important with any platform.
No - we have not done any customization to the interface
No - we have not done any custom code
Nothing further to mention here.
Support is easily accessible and very responsive. I wish more platforms were as such.
The support level available with the Advanced Plan has been more than sufficient over the years.
No
When we were integrating Impossible Software to allow us to create personal media content targeted to users as part of a campaign series. There was occasion to reach out and validate our methodology as it was a custom integration. Wistia not only provided superior support, they also expressed genuine interest in our endeavor.
One only need a modicum of digital savvy to being with Wistia. And, building upon those skill sets is a rather natural progression. It never felt like a chore to adopt, grow and excel with the platform.
  • Hosting and delivery of video is as easy as it can get.
  • Styling and applying specific features to any given media is very intuitive and efficient.
  • User management is a breeze.
  • Just about every core competency of the platform is easy to use and leverage.
  • You my have need to reach out for integrations and advance use case scenarios, but I would not characterize this support as cumbersome of difficult.
Yes
Wistia has a mobile interface whereby you may
  • Browse Wistia account more easily
  • Upload video directly a mobile device
  • Share videos via text message or social media
  • Upload a video to a live playlist and see it immediately on a website
  • Collect raw footage in a project to collaborate with friends
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
After several years, we have not come across a situation for which Wistia was not available when needed.
Performance has been consistently reliable.
  • Impossible software
Impossible software allows for insertion of personal video content. However, delivery directly from Impossible can be problematic in specific use cas e scenarios. Given as much, we elected to integrate with into a workflow in which the various iteration of the media with the personal content would be rendered to Wistia along with the targeted data necessary to incorporate into targeted campaigns with more consistent and reliable playback for end users.
  • At this time, we currently have no immediate plans for additional integration.
  • File import/export
It was a fairly straightforward integration. We did reach out to wistia to validate our approach and they were very quick and enthusiastic to validate the integration.
Same as with any other. Thoroughly define the needs and scope of the integration, validate at each step, and appropriately QA the integration at scale.
Wistia is a very easy vendor to work with. They listen, then advise. They are accessible and really do want to see their user base succeed.
Same as prior to adoption. I am always pleased to have access to real people when the need arises.
We fit perfectly into a defined tier and were able to negotiate on the incremental costs associated with media that exceeded plan limits.
Be up front about what you are looking to achieve as well as objectives. There is no need to play games. Wistia wants it's users to succeed and go out of their way to make that as easy as possible.
Yes
Yes. We upgraded to access some additional features. There was zero down time and no negative effects coming out of upgrading our tenant.
  • Access to publishing and managing channels
  • Another vector in which to deliver and manage media content for access and distribution.
  • An efficient workflow to achieve our desired endpoint
No
No
Tammye Michau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I worked at a company that needed a place to host their training videos. We were experiencing some issues with the previous host. I researched and found Wistia. I made sure that most users would be able to use the site at their place of employment (was the least site that was blocked by a filter). I found Wistia and we did a trial run. Once we decided that it was the best option for us, it was my responsibility to move the 1100 videos to Wistia. The upload process was a breeze. They provided simple step by step instructions on customizing and personalizing the videos for our branding. It is still used in that company today and the videos are hi-def.
  • Inexperienced people can use the site.
  • Easily walks through customizing videos.
  • Can give limited access to co-workers.
  • Great analytics information.
  • The cost factor for space was unbeatable.
  • Accessing the analytics on the videos is a little tricky.
  • To add another user was difficult to find.
  • Inability to password protect videos so that the person viewing could purchase the videos.
Wistia is not usually blocked by most company filters so you will get more views.
  • We had better quality videos.
  • We had more views of our videos because they were not blocked by filters.
  • Less time to upload and render videos.
  • Happier clients and they were more willing to purchase our paid videos.
Vimeo had the password ability so that we could sell classes on-demand, but did not have the ability to brand like Wistia offered. It also was not as quick to upload and render the videos so we could offer them to the viewers. Brightcove worked well with our CRM platform, but it also didn't offer the password and the cost was not comparable to Wistia.
2
They represent our training function of the business. Wistia would host our free on-demand training, which could possibly lead to a purchase of a training class/seminar.
1
Someone who understood video editing and was able to work with gGraphics and movies.
  • To aid in training.
  • To offer free training.
  • To add public videos about our office life.
  • We would upload videos of our office functions to post on Facebook.
  • We uploaded commercials that were imbedded in our website.
  • Commercials
  • Free Training
  • Paid On-Demand Training
It has served our company well and they just keep making Wistia better with more options for personal branding.
Yes
Sprout just couldn't hold up to the space needed for our videos.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
  • Third-party Reviews
Single most important factor in choosing Wistia was the quality and product usability.
I wouldn't change a thing.
  • Implemented in-house
No
Change management was minimal
  • Time consumption in uploading the videos.
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Yes
When I need answers to complicated issues, I need them quickly. These videos are part of our money maker business and I needed to make sure that I was able to get my issues resolved quickly.
Their response time is unbelievable! I would send an email and have a response in less than 15 minutes. It may not have always been the complete answer, but it was a response that let me know they were working on my request.
No
I was stuck on uploading a video and it appeared there was two uploaded. I contacted Wistia to remove one of the videos as I was unable to. They quickly had the video down and contacted me with in 15 minutes to let me know that they had completed my request. I never felt like I was getting a signature response from their support team, they were always personable and knowledgeable.
  • Once the video is uploaded it just moves through a series of questions to brand and personalize your video.
  • Placing the videos in categories.
  • Figuring out the correct string to imbed in our website.
It was so easy to figure out how to upload, personalize, and advertise the videos.
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