Wistia

Wistia

Customer Verified
About TrustRadius Scoring
Score 9.2 out of 100
Wistia

Overview

Recent Reviews

Wistia for the Win!

10 out of 10
April 15, 2022
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and …
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The Best Video Product.

9 out of 10
April 07, 2022
Wistia is a video platform that we use both on the company's website as well as behind the scenes for employees and contributors. It makes …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2020
TrustRadius Award Top Rated 2019
TrustRadius Award Top Rated 2018

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $25 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Wistia Video

What is Wistia?

Wistia Integrations

Wistia Competitors

Wistia Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Comparisons

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Frequently Asked Questions

How much does Wistia cost?

Wistia starts at $25.

What is Wistia's best feature?

Reviewers rate Availability and Performance and Usability highest, with a score of 10.

Who uses Wistia?

The most common users of Wistia are from Small Businesses (1-50 employees) and the Computer Software industry.

Reviews

(1-25 of 70)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We use it to educate and communicate our value in sales and partner development cycles. It addresses both the identification of our target demographic and also the amount of energy it takes to train somebody in person. It has been an effective tool in spreading awareness of our solutions in a scalable fashion.
Rebecca Pierce Murray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use all the marketing and accessibility tools WISTIA offers. From calls-to-action, chapterizing, video SEO, and branding the video controls, we could not imagine a more powerful tool to support our brand and offerings. We teach video production and marketing basics and take the time to teach the difference between WISTIA vs. YOUTUBE vs Vimeo. We are obviously HUGE fans of WISTIA and longtime users. We are super fans of their engaging team. They are a fun and highly creative bunch.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I needed a place to host evergreen video content for my clients in a way that was easy to manage, looked professional on my website, and could provide some level of viewing statistics and analysis. Their features for marketing, advertising, and creating lead magnet videos are great as well. I love the feature where people can watch the first portion of content before being prompted to enter their email address in order to see the rest of the video.
April 15, 2022

Wistia for the Win!

Jolynn Marcum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and to be able to track views and user engagement. The platform is easy to use and maintain and has integrations with Marketo which we use for our email campaigns.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Wistia for all of our video hosting needs. This extends to our website and social media posts. It natively integrates into our website so we don't have to worry about coding in another video hosting software. Its seamless integration makes our video management a lot easier, and helps us grow.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Wistia as a customized hosting platform for all any videos we host on our marketing website, including testimonials, help/training videos, course videos, and conference talk recordings. It helps us create a unique video appearance and experience compared to common, free hosting platforms like Youtube or Vimeo, making our videos stand out.
Joey Harman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is the platform we upload and share company videos inside our organization and outside to customers. Wistia's tools have supported multiple teams inside our company and make content easily sharable to the public we market to. Every month, our videos are sent to and viewed by hundreds of individuals.
Veronika Vebere | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Wistia enables us to easily store, share, and manage all of our video content at Sendible. Previously, we'd use YouTube for hosting (not the greatest, we know), and while it was convenient, it was too distracting for people when exploring our content. Additionally, we'd often re-upload videos when the new version would be available, and for most video hosting platforms, that means losing all the historical engagement data. What's amazing about Wistia is that it takes away the distractions, organises our videos, and allows us to re-upload content while avoiding breaking any links and giving us access to more data.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is a video platform that we use both on the company's website as well as behind the scenes for employees and contributors. It makes everything customizable and it also gives us the option to have a carousel of videos and calls to action. It really works with your company to make it work with your brand.
Eric Serdar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Wistia for all of our video hosting needs. We use it to house all of our internal training videos as well as our customer-facing videos. It's been great at helping us stay organized with our different video needs across the organization.
Josh Rizzo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used Wistia for branded About Us videos, auto-playing looping b-roll videos, landing page sales videos, and explainer videos on our blog posts. It also helped us get a better understanding of how users were engaging with our videos from an analytics standpoint. I really liked having full control of player customization.
Elyse Meyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
We used Wistia internally at our agency, and we also support clients who leverage Wistia as well. We use it primarily for marketing, with a few use cases for recorded sales training and internal video communication. We also use the HubSpot integration were feasible for clients with the Wistia plan to support the integration.
Jonathan Eichorst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Wilson Dow [is] an experiential event agency. As such we have been leveraging Wistia for both internal and client facing use cases. The features, ease of use, flexibility, and reliability of Wistia allows for infinite applications. The ability to integrate has allowed us to create new tools for delivery of personal user content embedded within video delivery. The more recent additions of channels and podcasts has only further extended capability without complicating process.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently use Wistia for integrating video on our website. We were looking for a hosted solution that gave us a great deal control over the player and functionality, in addition to great metrics. Previously we had used other tools such as youtube and Vimeo and found wistia to be a much more sophisticated platform to meet our needs.
Robert Donnell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it for our clients. Wistia allows for embedded videos with YouTube complications. It is private, fast and does not refer to competitors. Wistia is flexbile, bullet-proof and easy to work with.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Wistia as the primary video storage for our commercial facing videos. This includes but is not limited to new product deep dives, vertical highlights, customer testimonials, and corporate overviews. We organize it by stream and pull the videos through visibly to the customer on the website, in portals, and a variety of other areas.
Josh Singer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Wistia is used at our organization, mainly within the marketing department, as a means of hosting public-facing marketing videos on our website. The software allows us to duplicate our videos that are also posted on YouTube, without SEO-related penalty. We embed these videos on our website and can customize their look and feel, so they are on-brand. We can give our website users a good experience because they do not have to deal with advertisements as you may have to with embedded YouTube videos. The analytics behind the software also help us understand how well our videos are performing, where there is a drop-off, etc., and we can then report out to department managers and make recommendations for further content ideas.
Anne Theriault | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Wistia when I create videos for my digital training products. It is incredibly user-friendly. I embed my Wistia videos into optimize press. I have thousands of students, so if my website goes down, I can add them directly to the Wistia platform so they can still use the training product without interruption.
February 26, 2020

Wistia Wins

Hilary Hobbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The entire organization uses Wistia to host all of our online content across multiple platforms. We are able to hold our over 1,000 training videos, social media content, and testimonials easily in one place. It helps that we are able to replace videos yet still build on top of our stats, as well.
Will Goad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Wistia to host the majority of our videos. The videos are primarily public-facing training videos, but we are also presently using Wistia to host Marketing, Sales, Demo, and Customer Success videos. We have also used the service to previously hosting internal videos. Wistia is reasonably priced and quite easy to use. Loading videos is, straightforward and embedding them in our Help Center (previously Zendesk and now Intercom) is simple and makes it so much easier to serve customers. Currently, we are hosting at approx. 95 videos.
Jeremy Liles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Wistia to host all of our videos, which include marketing videos, tutorials, and videos that are part of our educational products. It addresses the following issues:
  • Reliable video hosting (availability and speed).
  • Full-featured video player.
  • Advanced tracking and analytics.
  • API that we can interface with to warehouse video usage data.
  • HubSpot integration for capturing contact information.