TrustRadius Insights
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
Starting at $25 per month
View PricingOverview
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…
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Pricing
Free Account
$0
Cloud
Pro Plan
$99.00
Cloud
per month
Advanced Plan
$399.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $25 per month
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Wistia Features
- Supported: Customizable Player
- Supported: Calls to Action and Email Collectors
- Supported: Video Heatmaps and Viewing Trends
- Supported: Engagement Graphs
- Supported: Integrations with Other Software and Services
- Supported: Wistia Channels
- Supported: Channel subscribers and email notifications to subscribers
- Supported: Facebook Custom Audiences integration
- Supported: A/B testing
Wistia Screenshots
Wistia Video
What is Wistia?
Wistia Integrations
Wistia Competitors
Wistia Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Frequently Asked Questions
Wistia starts at $25.
Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.
The most common users of Wistia are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.
Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.
Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.
Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.
Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.
Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.
High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.
Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.
Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.
Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.
Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.
In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.
Attribute Ratings
Reviews
(1-25 of 71)Companies can't remove reviews or game the system. Here's why
We use Wistia to host all of our video content. Whether it's our product overview videos, webinar recordings, tutorial videos for our support site or tips and tricks for educators, Wistia gives us the ability to easily add, adjust and track analytics for videos to see how they are performing. Plus, Wistia integrates into our CRM system (HubSpot) to allow us to build follow up emails and outreach plans around user activity like watch times on specific videos, clicks and engagements. With other added features like chapters and transcripts, we can really use the power of Wistia to make our videos as accessible as possible to anyone who is viewing it.
We use it to educate and communicate our value in sales and partner development cycles. It addresses both the identification of our target demographic and also the amount of energy it takes to train somebody in person. It has been an effective tool in spreading awareness of our solutions in a scalable fashion.
April 26, 2022
Easy and fast to implement on your website
Easy tool to use and implement. Wistia is an excellent solution for hosting your videos and other media needs for your website.
April 21, 2022
WISTIA is simply the most powerful and versatile video tool for business. AND super simple to use!
Score 10 out of 10
Vetted Review
Verified User
We use all the marketing and accessibility tools WISTIA offers. From calls-to-action, chapterizing, video SEO, and branding the video controls, we could not imagine a more powerful tool to support our brand and offerings. We teach video production and marketing basics and take the time to teach the difference between WISTIA vs. YOUTUBE vs Vimeo. We are obviously HUGE fans of WISTIA and longtime users. We are super fans of their engaging team. They are a fun and highly creative bunch.
I needed a place to host evergreen video content for my clients in a way that was easy to manage, looked professional on my website, and could provide some level of viewing statistics and analysis. Their features for marketing, advertising, and creating lead magnet videos are great as well. I love the feature where people can watch the first portion of content before being prompted to enter their email address in order to see the rest of the video.
April 15, 2022
Wistia for the Win!
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and to be able to track views and user engagement. The platform is easy to use and maintain and has integrations with Marketo which we use for our email campaigns.
We use Wistia to add videos to our website TutsPlus.com. They do a great job of streaming the videos to the client that uses our site. Their video player works very well.
April 15, 2022
Wistia - For All Your Video Needs
We use Wistia for all of our video hosting needs. This extends to our website and social media posts. It natively integrates into our website so we don't have to worry about coding in another video hosting software. Its seamless integration makes our video management a lot easier, and helps us grow.
April 14, 2022
Wistia is a highly customizable video player that allows us to create videos that match our branding and voice
We use Wistia as a customized hosting platform for all any videos we host on our marketing website, including testimonials, help/training videos, course videos, and conference talk recordings. It helps us create a unique video appearance and experience compared to common, free hosting platforms like Youtube or Vimeo, making our videos stand out.
Wistia is the platform we upload and share company videos inside our organization and outside to customers. Wistia's tools have supported multiple teams inside our company and make content easily sharable to the public we market to. Every month, our videos are sent to and viewed by hundreds of individuals.
April 11, 2022
Love, love, love Wistia!
Wistia enables us to easily store, share, and manage all of our video content at Sendible. Previously, we'd use YouTube for hosting (not the greatest, we know), and while it was convenient, it was too distracting for people when exploring our content. Additionally, we'd often re-upload videos when the new version would be available, and for most video hosting platforms, that means losing all the historical engagement data. What's amazing about Wistia is that it takes away the distractions, organises our videos, and allows us to re-upload content while avoiding breaking any links and giving us access to more data.
April 07, 2022
The Best Video Product.
Wistia is a video platform that we use both on the company's website as well as behind the scenes for employees and contributors. It makes everything customizable and it also gives us the option to have a carousel of videos and calls to action. It really works with your company to make it work with your brand.
March 29, 2022
Wistia is an amazing video player for any size company
We use Wistia for all of our video hosting needs. We use it to house all of our internal training videos as well as our customer-facing videos. It's been great at helping us stay organized with our different video needs across the organization.
November 04, 2021
Beautiful but expensive video player
We used Wistia for branded About Us videos, auto-playing looping b-roll videos, landing page sales videos, and explainer videos on our blog posts. It also helped us get a better understanding of how users were engaging with our videos from an analytics standpoint. I really liked having full control of player customization.
October 22, 2021
Host videos for pro and forget YouTube bans
Score 8 out of 10
Vetted Review
Verified User
I have a video distributor that allow user to upload videos to social medial like Wistia in one click. so I integrated Wistia to my site and upload many videos to this platform. So I have an experience as a user but also I used their API
We used Wistia internally at our agency, and we also support clients who leverage Wistia as well. We use it primarily for marketing, with a few use cases for recorded sales training and internal video communication. We also use the HubSpot integration were feasible for clients with the Wistia plan to support the integration.
June 15, 2021
Wistia offers a capable, flexible, scaleable, reliable, efficient, and well supported solution
Wilson Dow [is] an experiential event agency. As such we have been leveraging Wistia for both internal and client facing use cases. The features, ease of use, flexibility, and reliability of Wistia allows for infinite applications. The ability to integrate has allowed us to create new tools for delivery of personal user content embedded within video delivery. The more recent additions of channels and podcasts has only further extended capability without complicating process.
We currently use Wistia for integrating video on our website. We were looking for a hosted solution that gave us a great deal control over the player and functionality, in addition to great metrics. Previously we had used other tools such as youtube and Vimeo and found wistia to be a much more sophisticated platform to meet our needs.
May 13, 2021
Wistia is a professional business-class tool
We use it for our clients. Wistia allows for embedded videos with YouTube complications. It is private, fast and does not refer to competitors. Wistia is flexbile, bullet-proof and easy to work with.
May 12, 2021
Wistia is always the best choice
Wistia is being used to test the effectiveness of video in our marketing. Having the ability to insert links and turnstiles lets us leverage one video across tons of pages and test how our customers want to interact with us.
March 10, 2020
Great and affordable video hosting platform
Our organization uses Wistia as the primary video storage for our commercial facing videos. This includes but is not limited to new product deep dives, vertical highlights, customer testimonials, and corporate overviews. We organize it by stream and pull the videos through visibly to the customer on the website, in portals, and a variety of other areas.
February 29, 2020
The Wonderful World of Wistia
Wistia is used at our organization, mainly within the marketing department, as a means of hosting public-facing marketing videos on our website. The software allows us to duplicate our videos that are also posted on YouTube, without SEO-related penalty. We embed these videos on our website and can customize their look and feel, so they are on-brand. We can give our website users a good experience because they do not have to deal with advertisements as you may have to with embedded YouTube videos. The analytics behind the software also help us understand how well our videos are performing, where there is a drop-off, etc., and we can then report out to department managers and make recommendations for further content ideas.
February 27, 2020
Incredible Video Hosting Service With Tons Of Functionality!
I use Wistia when I create videos for my digital training products. It is incredibly user-friendly. I embed my Wistia videos into optimize press. I have thousands of students, so if my website goes down,
I can add them directly to the Wistia platform so they can still use the training product without interruption.
February 26, 2020
Wistia Wins
The entire organization uses Wistia to host all of our online content across multiple platforms. We are able to hold our over 1,000 training videos, social media content, and testimonials easily in one place. It helps that we are able to replace videos yet still build on top of our stats, as well.
February 03, 2020
Wistia makes managing and distributing video so simple
Our organization uses Wistia to host the majority of our videos. The videos are primarily public-facing training videos, but we are also presently using Wistia to host Marketing, Sales, Demo, and Customer Success videos. We have also used the service to previously hosting internal videos. Wistia is reasonably priced and quite easy to use. Loading videos is, straightforward and embedding them in our Help Center (previously Zendesk and now Intercom) is simple and makes it so much easier to serve customers. Currently, we are hosting at approx. 95 videos.