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Wistia

Wistia

Overview

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…

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Recent Reviews

TrustRadius Insights

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free Account

$0

Cloud

Pro Plan

$99.00

Cloud
per month

Advanced Plan

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

CloudSquad Review, Bonuses, Demo: Replace DropBox, Wistia, Amazon S3, GoogleDrive With A Single App

YouTube

TD Demo Wistia no email

YouTube

OrangeSuite Review, Bonuses, Demo: Replaces Your Webhost, Dropbox, and Vimeo/Wistia for One Low Fee

YouTube

AEM Demo: Supporting Wistia Videos

YouTube

Vidyz 2.0 Review Demo Bonus - Wistia Vimeo Alternative with NO Monthly Recurring

YouTube

Download Wistia Videos Fast - A Video Renegade Demo

YouTube
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(145)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.

Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.

Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.

Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.

Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.

Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.

High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.

Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.

Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.

Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.

Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.

In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.

Attribute Ratings

Reviews

(1-25 of 71)
Companies can't remove reviews or game the system. Here's why
Joshua Rodriguez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia provides easy to understand analytics to see how videos are performing and where people are most engaged throughout
  • Wistia allows us to make videos more accessible for viewers with captions, chapters and color branding to meet web standards codes
  • Wistia now has the ability for us to host our webinars and livestreams all in a single platform
  • Wistia still has some work to do on exporting data based on video groupings and time frames but they are improving that over time
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Integrate with hubspot
  • Be a platform for binge-worthy content
  • All branding and customization of videos
  • Ability to edit videos directly within the platform
  • Ability to edit and manipulate landing pages
  • Ability to have better dashboarding of multiple videos
Rebecca Pierce Murray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Video SEO
  • Customer engagement and training
  • Customizing with branding and accessibility tools
  • Leveraging with marketing and engagement tools.
  • I really can't think of a single thing.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Clean, professional video layout
  • Post-production editing features
  • Website embedding
  • It's more expensive than its direct competitors.
  • Should include video capturing/filming tools (Soapbox) as part of the Wistia subscription, in my opinion.
  • Some editing features are harder to use than others.
April 15, 2022

Wistia for the Win!

Jolynn Marcum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Video hosting.
  • Track customer engagement.
  • Easy to update and replace content.
  • Customer friendly.
  • Would like to have more drill down statistics on specific videos.
  • Wish they would bring back the Gmail extension.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
  • It would be nice to have a video player template that you could automatically apply to all the videos you upload. This would save us time when uploading and preparing new videos in Wistia.
Joey Harman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Organization
  • Link sharing
  • Customization
  • User friendliness
  • Not sure if it's so much a Wistia problem as it is a Soapbox problem
  • Seems like those two programs could function a little smoother together
  • Not to hate on Soapbox; they're great too, but the options to edit videos and upload to Wistia seem a bit limited or clunky
Veronika Vebere | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Storing content in an organised way
  • Ability to quickly and easily host and share branded videos
  • Option to re-upload videos while retaining data and without breaking links
  • Accurate transcription service
  • Great user experience overall
  • The Share to YouTube and share to other social media channels feature can be quite clunky.
  • Nothing else I can think of. I wish I'd use Wistia more often because it has an incredible amount of useful functionality!
Score 8 out of 10
Vetted Review
Verified User
  • Create channel
  • Share videos
  • embed video form Wistia to your site with the ability to edit the media player
  • More free trial. 3 free videos is not enough to test the service
  • improve API
  • Give more detail about the service on the home page
Jonathan Eichorst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia has particularly good support which proves critical. While we have redundant systems in place, we have yet found the need to leverage our redundant delivery contingency.
  • Wistia manages to iterate thoughtfully without complicating the UI/UX nor executional work streams.
  • Wistia is accessible and authentic in the way they work with their user base. Whether it be useful content that unearths best practices and use case scenarios, or vetting a new use case to validate, they have done a fine job in building a user community.
  • The reliability of the platform is quite solid. Impressive uptime as well as response time.
  • More flexibility with podcasts with embed options similar to that of video embeds.
  • More flexibility with channels. Channels are a great feature, I'll be eager to see how it iterates.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Integrate and embed video content into a website
  • Customize video player to fit brand and functionality requirements
  • Provide in-depth visitor analytics and key engagement insights
  • Good set of integrations but wish there were more
  • Interface not quite as customizable as I would like
  • Would like to see new features rolled out more frequently
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Instruct us on best accessibility features needed.
  • Track views and interactions.
  • Deploy one video in multiple ways.
  • Organize multiple project.
  • Share videos without the ads and obtuse tracking of YouTube.
  • Getting notes from stakeholders, right now it's a little hard for them to find that feature.
  • Change the branding (colors of the player) for multiple videos.
  • You're mostly perfect so I don't think too hard about this, haha.
Josh Singer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Custom branding - Wistia lets you match your brand colors via HTML hex code so you can be sure it is on-brand.
  • The analytics behind each video is fascinating and help you truly understand how well your videos perform if they are engaging and hold the audience's attention.
  • Various types of calls to action - you can create small pop-up calls to action throughout the video, calls to action at the end, you can ask for email/user info before during or after viewing the video. It helps with the top of the funnel lead gen.
  • Price point - they made some changes to their pricing model, and while I still feel it is the best value for what you get, non-profit pricing would be nice.
  • Perhaps some deeper SEO capabilities
  • Perhaps some deeper insight on users - referral source, etc.
Anne Theriault | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Wistia’s embed codes completely automate video SEO.
  • Videos are automatically scaled to fit any screen size.
  • Drag and drop organization.
  • Wistia places no ads whatsoever on user videos.
  • Wistia is pricey for the professional platform.
  • At times it wasn't 100% intuitive, but after some playing around, I was able to figure it out.
  • Customization options are minimal.
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