Wistia Reviews

108 Ratings
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Score 8.9 out of 100

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Reviews (1-25 of 53)

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Josh Singer | TrustRadius Reviewer
February 29, 2020

The Wonderful World of Wistia

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Custom branding - Wistia lets you match your brand colors via HTML hex code so you can be sure it is on-brand.
  • The analytics behind each video is fascinating and help you truly understand how well your videos perform if they are engaging and hold the audience's attention.
  • Various types of calls to action - you can create small pop-up calls to action throughout the video, calls to action at the end, you can ask for email/user info before during or after viewing the video. It helps with the top of the funnel lead gen.
  • Price point - they made some changes to their pricing model, and while I still feel it is the best value for what you get, non-profit pricing would be nice.
  • Perhaps some deeper SEO capabilities
  • Perhaps some deeper insight on users - referral source, etc.
Read Josh Singer's full review
Anne Theriault | TrustRadius Reviewer
February 26, 2020

Incredible Video Hosting Service With Tons Of Functionality!

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Wistia’s embed codes completely automate video SEO.
  • Videos are automatically scaled to fit any screen size.
  • Drag and drop organization.
  • Wistia places no ads whatsoever on user videos.
  • Wistia is pricey for the professional platform.
  • At times it wasn't 100% intuitive, but after some playing around, I was able to figure it out.
  • Customization options are minimal.
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Jeremy Liles | TrustRadius Reviewer
January 14, 2020

Excellent solution for hosting marketing videos

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • The video player is full-featured and highly-configurable.
  • There are powerful APIs that can be used to dynamically configure videos within a website, hook into events, and integrate with other systems.
  • Documentation and examples around the API and configuration of the player.
  • It would be great to have more control over overlays and the appearance of elements within the video player, especially via API.
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Brad Parler | TrustRadius Reviewer
January 14, 2020

If you're serious about video content marketing you need Wistia in your tool set.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Highest quality video streaming no matter the connection speed
  • Integration with digital asset managements (with auto publishing from Wipster)
  • The customization of videos is still a bit clunky and a multi-page process
  • The speed at which videos get encoded is good, wouldn't be mad if it was faster
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Ian Nate | TrustRadius Reviewer
May 24, 2019

Video for marketers serious about leads & analytics

Score 9 out of 10
Vetted Review
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Pros and Cons

  • Email turnstile: capturing email is huge.
  • Analytics and data are fantastic.
  • Very easy to customize the styling so it looks embedded.
  • Would love it to allow the capture of more data on the turnstile.
  • More platform integrations: struggled to get the data to Salesforce, had nothing for Pardot or Act-On.
  • More flexibility and capabilities in video links.
Read Ian Nate's full review
Anonymous | TrustRadius Reviewer
September 24, 2019

Capture Prospects' Attention Easily with Email Video from Wistia

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Very simple and easy to use.
  • Videos can be customized to your brand's look and feel.
  • Wistia shares many best practices that help you craft engaging videos.
  • Would be nice to have more performance data.
  • There can always be more editing capabilities.
  • As it gets more successful, business plans get more expensive.
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T. Blane McMichen | TrustRadius Reviewer
February 20, 2019

Standalone or Integrated Video Hosting - Wistia is top of the MarTech Stack

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
  • Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
  • They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
  • Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
  • Their pricing structure limits the number of videos to host. It would be nice if they had a two-tiered structure for low cost hosting of older/archive content that is accessed very infrequently, and their usual pricing for current/active content.
Read T. Blane McMichen's full review
Brent Polson | TrustRadius Reviewer
March 09, 2019

Posting video without using Wistia is like using an outhouse without a hole

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • I like the fact I can make a tweak to the video, description, etc., and I can upload the revision seamlessly without having to delete the old video, upload a new video, activate the SEO words again, etc.
  • The billing is simplified -- it's easy to forward as a PDF or print it out and hand it over to the finance dept.
  • Best of all, these guys are quirky and unique. Their content, eblasts, etc. are entertaining and are a welcomed addition to the normally boring emails that pop up in my email list.
  • Keep up the great work -- be yourself Wistia... it's working!
  • I would like to see a more organized way to catalog my uploaded videos in groups or folders. Perhaps there already is and I just haven't discovered it yet.
Read Brent Polson's full review
Nivas Ravichandran | TrustRadius Reviewer
February 28, 2019

Best alternative to YouTube to host videos.

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • The platform is very direct and easy to access.
  • The reliability of the platform is just amazing. We have never seen Wistia's video platform acting up.
  • The ability to add chapters, turnstile, CTAs make it more friendly for marketers to spread the word and capture leads.
  • The analytics platform is also pretty good for projects.
  • The analytics and integrations for Wistia to push data to other platforms can be improved.
Read Nivas Ravichandran's full review
Gil Parrish | TrustRadius Reviewer
February 21, 2019

The Best You Can Get!

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Wistia enables us to organize videos into "projects." That's helpful from an organization standpoint.
  • Wistia makes it extremely easy to upload and then sort videos by the project with which you are working.
  • It is extremely easy to embed videos into your website. Easy cut and paste
  • The variety of players is limited for paid users. I would like to see more offerings.
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Brandon Bakken | TrustRadius Reviewer
February 08, 2019

Video/image platform full of capability

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Great video player customization
  • Different levels of user privileges
  • Vast embed options
  • Amazing video statistics
  • Frequent updates adding new features
  • Expensive
  • Limited video organization
  • Lots of email notifications that need to be turned off and organized
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Maggie Millard | TrustRadius Reviewer
November 27, 2018

Great for Marketing Videos

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Customizable video formatting - choose the layout, colors, playlist style, etc. - makes it easy to have your videos match the style of your website.
  • Love the Soapbox integration for our sales team.
  • The playlist configurations options and execution are the best I've seen in any platform.
  • The fact that there's a HubSpot integration is huge for us.
  • The pricing is steep compared to similar platforms. But, I still pay it, because it's better than other platforms.
  • Once you get above a certain threshold, they charge extra for additional videos.
  • If you want to put the same video in multiple projects, it counts as multiple videos for your pricing.
Read Maggie Millard's full review
Brian Nizinsky | TrustRadius Reviewer
November 16, 2018

Video hosting and analytics made easy

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • It is really easy to upload and manage a video collection.
  • The data we get is great, we can really dig into how people are engaging with our videos.
  • We love how you can gate videos right in the player.
  • The data presentation can be improved in certain screens.
  • Add in a few more embedding options.
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Anonymous | TrustRadius Reviewer
January 16, 2019

Wistia: Videos and More!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The safe storage of video content
  • Statistics on video content (watch count, etc.) is easily obtainable
  • Integration of the video to our website is easily done through the embed codes available
  • Sharing specific video products with other individuals without allowing access to other unrelated content
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
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Anonymous | TrustRadius Reviewer
February 25, 2019

Wistia's worth it

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Customization—you can easily add CTAs, adjust the preview, colors, and more within the Wistia player
  • Analytics—Wistia provides helpful insight into video watching habits that you can tie into a CRM, like HubSpot, to make really actionable
  • Education—the Wistia library and community is extensive
  • Expensive
  • Hosting threshold could be prohibitive
  • Customizing embeds
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Anonymous | TrustRadius Reviewer
February 21, 2019

Wishing you a Wistia Day!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to upload, download, update content.
  • Easy to add titles, edit, and bring value easily to appropriate teams.
  • Their how-to videos are very welcome, and they continue to update their product, now providing Wistia Channels.
  • I was hesitant to write this review, only because I don't want them to become so popular they lose their amazing supportive, accessible, and affordable culture.
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Anonymous | TrustRadius Reviewer
March 07, 2019

Wistia Wows!

Score 8 out of 10
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Verified User
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Pros and Cons

  • The user interface is very easy to use.
  • The tracking is incredible. Being able to see how long a person watched a video on an individual level is game-changing.
  • The ability to add the video to a marketing piece is great. They provide the code for you.
  • It can be pricey compared to other similar services.
  • Integrations are limited if you don’t have the budget.
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Jared DeLong | TrustRadius Reviewer
May 15, 2018

Get Wistia Now!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Wistia's player is easy to embed and gives a little bit more control/customizations that are handy, such as adding chapters and calls to action.
  • The greatest strength is obviously the level of data we can gather from unique users that watch to heat maps and viewer trends. We can see if viewers are pausing, stopping or leaving our videos completely.
  • Our marketing team loves how Wistia can help them gather emails and cultivate leads.
  • Their cost is rather high. A less expensive version between the free and pro would be great.
  • It'd be nice to see a few more integrations available.
  • We love the idea of Soapbox, but again the price is just a little too high to consider using it.
Read Jared DeLong's full review
Brett Doucette, ABC, MBA | TrustRadius Reviewer
July 26, 2018

Great video content hosting platform!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Fairly simple to use
  • Great features for lead gen
  • Baseline reports are useful
  • Seamless HubSpot integration api (PRO level only)
  • Embedding for different mediums can be tricky and challenging at times (may need a developer in some cases)
  • Video embeds can cause a few technical SEO anomalies (script cacheing)
  • Reorganizing existing video folder infrastructures can be a bit tricky
Read Brett Doucette, ABC, MBA's full review
Jeremy Miller | TrustRadius Reviewer
February 16, 2017

Make Selling Smarter With Wistia

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to use, manage and administer.
  • First time we've had quality data on how users (including what users) actually engage with our videos.
  • Integration with Pardot. We track the reports constantly and assign prospects to lists and automation rules.
  • The integration with Pardot is limited. The data is great, but it's a manual process to act on it. You cannot run any type of automation rules based on video play or specific actions such as percentage of play. This means creating an automation (i.e. completion action, automation rule, segmentation, etc) is not available.
Read Jeremy Miller's full review

About Wistia

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Categories:  Video,  Video Marketing

Wistia Features

Additional Features
Has featureCustomizable Player
Has featureCalls to Action and Email Collectors
Has featureVideo Heatmaps and Viewing Trends
Has featureEngagement Graphs
Has featureIntegrations with Other Software and Services
Has featureWistia Channels
Has featureChannel subscribers and email notifications to subscribers
Has featureFacebook Custom Audiences integration
Has featureA/B testing

Wistia Screenshots

Wistia Integrations

Wistia Competitors

Wistia Pricing

  • Does not have featureFree Trial Available?No
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Free Account$0
Pro Plan$99.00per month
Advanced Plan$399.00per month
Premium Plan$999.00per month

Please see wistia.com/pricing for plan features.

Wistia Support Options

 Free VersionPaid Version
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Wistia Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS