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Score 9.2 out of 100


Recent Reviews

Wistia for the Win!

10 out of 10
April 15, 2022
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and …
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The Best Video Product.

9 out of 10
April 07, 2022
Wistia is a video platform that we use both on the company's website as well as behind the scenes for employees and contributors. It makes …
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Entry-level set up fee?

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For the latest information on pricing, visithttp://wistia.com/pricing


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Starting price (does not include set up fee)

  • $25 per month

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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Wistia Video

What is Wistia?

Wistia Integrations

Wistia Competitors

Wistia Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS


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Frequently Asked Questions

How much does Wistia cost?

Wistia starts at $25.

What is Wistia's best feature?

Reviewers rate Availability and Performance and Usability highest, with a score of 10.

Who uses Wistia?

The most common users of Wistia are from Small Businesses (1-50 employees) and the Computer Software industry.


(1-25 of 70)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Integrate with hubspot
  • Be a platform for binge-worthy content
  • All branding and customization of videos
  • Ability to edit videos directly within the platform
  • Ability to edit and manipulate landing pages
  • Ability to have better dashboarding of multiple videos
Rebecca Pierce Murray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Video SEO
  • Customer engagement and training
  • Customizing with branding and accessibility tools
  • Leveraging with marketing and engagement tools.
  • I really can't think of a single thing.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Clean, professional video layout
  • Post-production editing features
  • Website embedding
  • It's more expensive than its direct competitors.
  • Should include video capturing/filming tools (Soapbox) as part of the Wistia subscription, in my opinion.
  • Some editing features are harder to use than others.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
  • It would be nice to have a video player template that you could automatically apply to all the videos you upload. This would save us time when uploading and preparing new videos in Wistia.
Joey Harman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Organization
  • Link sharing
  • Customization
  • User friendliness
  • Not sure if it's so much a Wistia problem as it is a Soapbox problem
  • Seems like those two programs could function a little smoother together
  • Not to hate on Soapbox; they're great too, but the options to edit videos and upload to Wistia seem a bit limited or clunky
Veronika Vebere | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Storing content in an organised way
  • Ability to quickly and easily host and share branded videos
  • Option to re-upload videos while retaining data and without breaking links
  • Accurate transcription service
  • Great user experience overall
  • The Share to YouTube and share to other social media channels feature can be quite clunky.
  • Nothing else I can think of. I wish I'd use Wistia more often because it has an incredible amount of useful functionality!
Elyse Meyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source
  • Video analytics.
  • Lead generation.
  • They have reduced some functionality over the years while increasing the price.
  • Analytics are not available on all plans making it not as valuable to smaller companies.
Jonathan Eichorst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Wistia has particularly good support which proves critical. While we have redundant systems in place, we have yet found the need to leverage our redundant delivery contingency.
  • Wistia manages to iterate thoughtfully without complicating the UI/UX nor executional work streams.
  • Wistia is accessible and authentic in the way they work with their user base. Whether it be useful content that unearths best practices and use case scenarios, or vetting a new use case to validate, they have done a fine job in building a user community.
  • The reliability of the platform is quite solid. Impressive uptime as well as response time.
  • More flexibility with podcasts with embed options similar to that of video embeds.
  • More flexibility with channels. Channels are a great feature, I'll be eager to see how it iterates.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Integrate and embed video content into a website
  • Customize video player to fit brand and functionality requirements
  • Provide in-depth visitor analytics and key engagement insights
  • Good set of integrations but wish there were more
  • Interface not quite as customizable as I would like
  • Would like to see new features rolled out more frequently
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Instruct us on best accessibility features needed.
  • Track views and interactions.
  • Deploy one video in multiple ways.
  • Organize multiple project.
  • Share videos without the ads and obtuse tracking of YouTube.
  • Getting notes from stakeholders, right now it's a little hard for them to find that feature.
  • Change the branding (colors of the player) for multiple videos.
  • You're mostly perfect so I don't think too hard about this, haha.
Josh Singer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Custom branding - Wistia lets you match your brand colors via HTML hex code so you can be sure it is on-brand.
  • The analytics behind each video is fascinating and help you truly understand how well your videos perform if they are engaging and hold the audience's attention.
  • Various types of calls to action - you can create small pop-up calls to action throughout the video, calls to action at the end, you can ask for email/user info before during or after viewing the video. It helps with the top of the funnel lead gen.
  • Price point - they made some changes to their pricing model, and while I still feel it is the best value for what you get, non-profit pricing would be nice.
  • Perhaps some deeper SEO capabilities
  • Perhaps some deeper insight on users - referral source, etc.
Anne Theriault | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Wistia’s embed codes completely automate video SEO.
  • Videos are automatically scaled to fit any screen size.
  • Drag and drop organization.
  • Wistia places no ads whatsoever on user videos.
  • Wistia is pricey for the professional platform.
  • At times it wasn't 100% intuitive, but after some playing around, I was able to figure it out.
  • Customization options are minimal.
Jeremy Liles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The video player is full-featured and highly-configurable.
  • There are powerful APIs that can be used to dynamically configure videos within a website, hook into events, and integrate with other systems.
  • Documentation and examples around the API and configuration of the player.
  • It would be great to have more control over overlays and the appearance of elements within the video player, especially via API.