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Wix

Wix

Overview

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Recent Reviews

TrustRadius Insights

Users across various industries have found Wix to be a suitable platform for building and modifying websites, even without extensive …
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Let create with Wix

9 out of 10
May 24, 2021
Wix is the most essential element for me especially when it comes to the creation of websites. Till now I have designed many websites not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Library of website themes (90)
    8.4
    84%
  • Admin section (84)
    8.2
    82%
  • Mobile optimization / responsive design (93)
    7.9
    79%
  • Page templates (93)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

View all pricing

Website Plan - Combo

$14

Cloud
per month

Website Plan - Unlimited

$18

Cloud
per month

Website Plan - Pro

$23

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wix.com/upgrade/website

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $14 per month
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

6.9
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

6.9
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.7
Avg 7.6

Web Content Management

Features for managing website content

6.7
Avg 7.3
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Product Details

What is Wix?

Wix is a free hosted website builder, designed to be user-friendly and highly customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix includes customizable HTML5 templates that can be used with its drag n' drop website builder. The vendor also offers 24/7 support and an App Market with over 200 apps. (These paid apps, as well as professional services offered by Wix, allow the company to make money while keeping its hosting service free.)

Wix Video

Wix Demo

Wix Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix starts at $14.

Reviewers rate Code quality / cleanliness highest, with a score of 8.8.

The most common users of Wix are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(342)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users across various industries have found Wix to be a suitable platform for building and modifying websites, even without extensive coding experience. Small technology companies, seasonal farmer's markets, and Digital Media programs have commonly chosen Wix as their go-to solution. The platform is valued for its low cost and user-friendly interface, making it an ideal choice for creating personal work portfolios, showcasing writing clips, and attracting job opportunities.

Businesses looking to streamline their sales processes also use Wix for managing sales funnels, pushing out Shoutouts, and managing lead forms. Moreover, Wix supports partner websites by providing valuable information about the company in multiple languages. Nonprofits find Wix particularly valuable in creating functional and professional websites with minimal web development knowledge. It is also widely utilized by individuals with small budgets and simple website needs.

Another key use case of Wix is helping small businesses and churches build and maintain easy-to-manage websites. Organizations and businesses utilize the platform to create websites that build brand value, engage with their audience, and communicate news and updates effectively. Administrators also leverage Wix to continuously change, grow, and publish their websites as they transition to new roles. Businesses have successfully transferred critical aspects of their operations such as payment processing, email management, domain name hosting, and website building to the platform.

Wix has consistently helped businesses become more self-sufficient by empowering them with greater control over their website publishing. Additionally, small companies have used Wix as a tool to improve their blog writing and design skills. With its wide range of functionalities, user-friendly interface, and affordability, Wix has proven itself as a reliable solution for diverse website building needs across multiple industries.

Users commonly recommend the following when using Wix:

  1. Customize Wix templates: Users suggest taking advantage of Wix's wide range of templates and customizing them to improve the look of the website. This allows for a modern design without requiring bespoke programming or specialized web development skills.

  2. Ideal for small businesses and beginners: Many users recommend Wix for companies with zero web experience and small businesses looking for a simple website builder. It is considered user-friendly and cost-efficient, making it suitable for those who want to promote their business without spending a lot of money on a website.

  3. Great for attractive websites but limited features: Wix is often praised for its ability to create beautiful websites, particularly ones that showcase images, photographs, or videos as part of a portfolio. However, users caution that it may not be suitable for professional use or more advanced needs. They suggest considering other options if additional features like shopping, email campaigns, and analytics are required.

Overall, users find Wix to be an effective option for quickly setting up a modern design. Its customizable templates make it accessible to beginners and small businesses, allowing them to create attractive websites without the need for extensive web development knowledge. However, users note that there may be limitations in terms of advanced features and recommend exploring other options if these are necessary.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Sarah Lightman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Wix gave me the easiest solution for building a website. The layout and designs were simple and effective. It helped increase my credibility by being able to exist as an artist on more than just social media. It also gave fans another way to feel connected to my brand and shop for merch.
  • Easy design tools for any one person.
  • Tasteful design choices and layouts.
  • Easy to edit
  • The price became too high so I left.
  • Tutorials for implementing music.
  • Less layouts to choose from
I like Wix. I like how simple and convenient the layout is for designing a website. It’s useful for selling a product online, or any creative who needs an outlet to market themselves. It’s useful for creating appointments and having an easy way for people to contact your business when they’re in need. For the price increase it wasn’t appropriate for someone like me who isn’t incredibly active on their website. I just use it to list creative news, projects, and the option to buy music from the site.
Web Content Creation (8)
85%
8.5
WYSIWYG editor
100%
10.0
Code quality / cleanliness
100%
10.0
Admin section
100%
10.0
Page templates
80%
8.0
Library of website themes
80%
8.0
Mobile optimization / responsive design
70%
7.0
Publishing workflow
70%
7.0
Form generator
80%
8.0
Web Content Management (4)
80%
8.0
Content taxonomy
80%
8.0
SEO support
90%
9.0
Bulk management
90%
9.0
Availability / breadth of extensions
60%
6.0
Platform & Infrastructure (2)
45%
4.5
API
N/A
N/A
Internationalization / multi-language
90%
9.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
CMS programming language or framework
N/A
N/A
  • The return has been good for increasing monthly subscribers.
  • It has provided a professional platform for industry people to research me.
  • Gave me a great first experience with building a website
They’re about the same in terms of quality except I get more for my buck using Squarespace which is why I have chosen to stick with Squarespace and stopped using Wix recently. I get the same deal with Squarespace, but for a lot less and that’s really important to me.
1
Website, merch sales, marketing, credibility, contact information
Basic to advanced web knowledge
  • Marketing it
  • Merch sales
  • Pitching
  • Visibility online
  • Creating an EPK
  • Using it as a virtual business card
  • Listing lyrics
  • If I want simpler formatting options
  • Rebuild the site from scratch
  • A separate site for fans only
I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
No
  • Product Features
  • Product Usability
  • Product Reputation
It seemed like the best choice at the time and the easiest simultaneously. I was transferring my site from someone who made it for me. I think the single most important factor was its usability was simple and easy to navigate as a beginner in designing and maintaining my own website.
I think I would raise more questions in reviewing the product purchase and explore the feature more thoroughly. That’s one thing I didn’t know to do since I had no prior experience. I would also hire a web developer to review it with me. That way they can show me exactly what it offers and if it would be a good fit verses other sites.
  • Implemented in-house
No
  • SEO settings were not easy to find
  • Implementing music on the website took some practice
  • Figuring out the header and footer settings was challenging at times
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
  • no training
It was pretty Easy to learn without training. Any questions I had, I looked at any tutorials they had available on the web. I’d recommend it to those who are fairly savvy with technology, but not to someone who struggles with that. They might need more hands on training and help.
I think the configuration and it’s ability is just fine. I don’t really have too much to comment on, as I didn’t really question it or notice it a whole like. I feel like it’s in a happy spot and its simplicity compliments it as is. There’s not much I would change.
I really don’t. I don’t feel this area is somewhere where I have the expertise to speak on it. I used wix over 3 years ago now, so there’s been enough time passing where my recollection is more dusty and faded, and not super specific. I’m sorry there not much more I can say.
No - we have not done any custom code
No I think I’ll leave it here as is.
I did not, at the time I had little to no room in my budget to afford them, and I had issues about asking for help. I usually Try to solve the issue on my own first, and then google Wix tutorials. I didn’t have too many problems with the site itself enough to need support.
No
I cannot as I didn’t use their support really. I used this product over five years ago, so it’s difficult to remember too much about their support system and how often I used it. I mostly did everything on my own and then used google and Wix tutorials, since I didn’t have most of those features in my budget.
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
  • Colors and font options had a good selection
  • The background choice themes were ideal
  • The way to customize was easy
  • Linking music from elsewhere
  • Setting the dimensions of each page was trial and error
  • Figuring out the overall layout from scratch was something overwhelming
I think it’s very easy, simple, and anyone at any level can navigate it. I didn’t like the examples of pre-formatted layouts available. Sometimes too much simplicity leaves a lot of room for ambiguity at least for me. That’s one thing i really like about the site builder I use now, it helps me make a decision.
This goes into the past questions I answered. Its consistently, standards and overall deliverables are great! I just wish it had a little more performance wise regarding the options for page design, layout and recommendations for SEO headings and such. As a business owner, I don’t find myself to be an expert on websites and the marketing.
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
Any updates, requested analytics or the like had no hiccups, delays or loading issues. It was fairly efficient and effective on Wix in that regard. I don’t remember anything about software integrations from third pard other than maybe commerce ones for check out. I don’t think I ever had an issue with those either. There were no complaints from clients.
  • Go daddy
  • Paypal
  • Soundcloud
The domain connection for me to the host on Wix was confusing and overwhelming. I had little to no experience so I didn’t really know how it worked or what I needed ti do to to get it going. Paypal was fairly easy and so was SoundCloud. The step by step directions where pretty straightforward.
I haven’t used any of the above. I used Youtube, soundcoud, Paypal, Go daddy and a Spotify. I didn’t really use too much more. My needs were fairly simple at the time of purchasing and using Wix. I had not the knowledge nor the encouragement to use more than what I already knew.
It’s a fairly simple process to integrate third party companies and all, but it depends on what you’re trying to do and the results you want to achieve. The domain integration was the most challenging for me, but everything else was fairly easy snd simple. That’s all I can say on it.
One thing at a time and definitely take the time to get familiar and each thing you want to integrate before actually doing it. Look up tutorials if necessary and get help if you can’t figure things out solely on your own. Also take your time in general with the integration.
I just did self checkout. I didn’t speak to any one person or anything. I just went straight through to the website builder. I reviewed my options and chose the one I felt was best for me.
I’m sorry. I’m not really sure how to answer this question.
N/a I don’t believe I negotiated anything in my history of using Wix.
No, sorry! I can’t recall have an experience like this one.
Yes
It was super smooth, all I did was update my payment and the plan and it was instant access to my Wix account website options. I updated from basic to a commerce store option. It was a very simple and efficient process to gain access. No issues or down time. No unexpected impacts.
  • Financial gain
  • Credibility
  • Deepening of client relations
  • N/a I left Wix for Squarespace
Yes
That’s what I answered in the last question. I wanted to set up a store to sell merch. It went just great. It took some time to learn the new features, but it was a great addition to the website and drove more traffic and viewers from email and social media.
No
Kalyn Hoffman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have transferred over several of our business needs into Wix such as payment processing, email management, domain name hosting, and website building. Previously, we were using GoDaddy for our domain name, email management, and website hosting. Wix has helped us become more self-sufficient with more control over what we are publishing.
  • Love the drag and drop system! It is completely customizable and helps you decide what you want so you do not have to have all the answers. Truly is a great option for nonprofits and businesses alike.
  • Easy SEO management and clear reporting options. This helps us to have all of our website and external marketing on one platform WHILE understanding how it is working. We are able to make adjustments based on what visitors are responding to.
  • Love all the widget options. Wix has several applications and add-ons to meet any needs you might have. We utilize this such as video publishing, blog, and several customizable button options.
  • Since the website builder utilizes a drag and drop system, it can take a bit longer to load your page. It's a good idea to adjust the size of any photos or media that is inserted to help alleviate this problem.
  • We signed up during a promotional period. Our contract has not expired yet but I am nervous that the prices take quite a jump after the initial contract period.
  • There is great customer service but not a lot of help available online. I would like to see better help manuals.
Wix is great for experienced website people and completely new people. That is why we chose this option. For us, we do not have any experience with coding so to be able to edit the entire site yourself was a breath of fresh air! It has been great to completely customize our branding and maintain control.
Web Content Creation (8)
90%
9.0
WYSIWYG editor
90%
9.0
Code quality / cleanliness
80%
8.0
Admin section
90%
9.0
Page templates
90%
9.0
Library of website themes
90%
9.0
Mobile optimization / responsive design
100%
10.0
Publishing workflow
100%
10.0
Form generator
80%
8.0
Web Content Management (4)
95%
9.5
SEO support
90%
9.0
Bulk management
100%
10.0
Availability / breadth of extensions
90%
9.0
Community / comment management
100%
10.0
Platform & Infrastructure (1)
90%
9.0
API
90%
9.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • Our website traffic has nearly doubled.
  • The extensive reporting and page pathway tracking has allowed us to eliminate or move pages that are not getting action.
  • We've converted more visits to direct donations!
GoDaddy was not user-friendly enough for our needs. Unfortunately, we did not have control over direct editing as we had no coding experience. Additionally, it was much more expensive and we found loopholes and additional fees at every turn. Wix's ease and transparency have really helped us improve in this area.
3
Mostly editing and testing. I am responsible for page creation and content creation whereas other employees are responsible for page management and updates. All users report that the platform is simple and responsive. Unfortunately, only one user can be on at a time or else changes will not save. The mobile site is great too!
1
As the administrator, I am responsible for support of Wix within the office. Customer service is available for any situation that arises that we can't figure out. I learned how to use the platform by myself through exploration and testing. It was very easy to learn, however, with several options, it is important to spend time consistently in the system to keep your skills up to date.
  • We love the event management options available in Wix. We customize our giving pages while integrating our own software
  • We are able to live to stream our social media into pages
  • We can connect accounts such as youtube to keep our publications up to date.
  • Keeping up a cutting-edge website in the age of modern technology
  • Visually appealing and responsive design
  • Connecting our survey and contact widgets to help us connect with donors and volunteers
  • We currently don't use the mass email marketing, we may switch to utilize this function
  • We don't have all of our domain ownerships through Wix, we will definitely change this following contract renewals
  • We would like to track our constituents progress through our website so donors have insight to live program tracking
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It was used to redesign our website, which involved not only a design change but also migrating content that was scattered across a previous website and a blog. It is used by the whole organization to publish posts. I didn't expect much from Wix, but found it to be very user-friendly for those without coding experience. Each person in the organization has an account, and some have editing and/or publishing permissions.
  • Easy to set fonts and color schemes.
  • Various permission levels that can be implemented across the organization.
  • Offers lots of app integrations.
  • The drag-and-drop is a slow process.
  • Bloggr integration would have been a huge asset.
  • The Wix blog does not have an RSS feed.
It is great for blogging, and it is easy to add blog writers with little or no coding experience. However, it does overall seem to be more suited for e-commerce and/or scheduling appointments than it is for conveying large volumes of information. Starting with a blank website rather than a template is the way to go if you are apt at design. The templates are too "catchy" and don't work well for some industries.
Web Content Creation (8)
76.25%
7.6
WYSIWYG editor
90%
9.0
Code quality / cleanliness
70%
7.0
Admin section
90%
9.0
Page templates
80%
8.0
Library of website themes
50%
5.0
Mobile optimization / responsive design
80%
8.0
Publishing workflow
80%
8.0
Form generator
70%
7.0
Web Content Management (5)
86%
8.6
Content taxonomy
90%
9.0
SEO support
80%
8.0
Bulk management
80%
8.0
Availability / breadth of extensions
90%
9.0
Community / comment management
90%
9.0
Platform & Infrastructure (2)
80%
8.0
API
80%
8.0
Internationalization / multi-language
80%
8.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • The Wix site has definitely increased our number of email subscribers.
  • We can collect payments through the site.
  • There are a lot of different app integrations, which saved us time.
We were initially going to use WordPress because we were skeptical of the SEO performance of a Wix site. However, WordPress is far from perfect on the SEO front, so we decided to give Wix a shot. In terms of SEO, there is no substantial difference between the capabilities of Wix, WordPress, and Weebly.
7
Writers, digital marketer, development
2
Wix is a great option for employees with no coding experience to be able to manage the site.
  • Email marketing sign-ups
  • Payments and invoicing
  • Migrating content from previous blogs
  • It will be helpful in the rebranding of our organization
Some things could be better, but overall I'm very content. Also, migrating to another platform would be a lot of work, so hopefully I will use Wix as long as possible.
Stephanie Nelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used Wix to create simple websites for clients
  • User friendly web design
  • free and paid versions
  • Has great templates to start with
  • Not great for more involved websites. There aren't enough tools and plugins.
  • Some things are customizable, others are not
If all you need is a simple website, Wix is a great choice. I've used it to setup wedding websites, photography portfolios, "resume" websites, and small businesses.
Web Content Creation (8)
88.75%
8.9
WYSIWYG editor
90%
9.0
Code quality / cleanliness
90%
9.0
Admin section
80%
8.0
Page templates
90%
9.0
Library of website themes
80%
8.0
Mobile optimization / responsive design
80%
8.0
Publishing workflow
100%
10.0
Form generator
100%
10.0
Web Content Management (5)
44%
4.4
Content taxonomy
80%
8.0
SEO support
80%
8.0
Bulk management
N/A
N/A
Availability / breadth of extensions
60%
6.0
Community / comment management
N/A
N/A
Platform & Infrastructure (2)
N/A
N/A
API
N/A
N/A
Internationalization / multi-language
N/A
N/A
Security (1)
N/A
N/A
Role-based user permissions
N/A
N/A
CMS programming language or framework
N/A
N/A
  • Low cost option for web design.
WordPress is much more involved and has a lot more tools. This is better for someone with more computer savvy, or who wants to have complete control of their design. Wix is similar to Squarespace in that its strength is in its templates that are simple to work with. You could get a very simple website up in an hour if you wanted to. I find Squarespace and Wix to be about on par with each other.
1
Create simple websites for clients
None
  • small business websites
  • nline resume or personal promotion of services
  • photography website
  • wedding website
  • I didn't realize people made resume websites. I think it can add something special to a candidate, especially if you are in a creative field. Great way to showcase a portfolio.
  • New types of clients that want to spend very little to get a professional looking website
Easy to use. Great free options as well as advanced options for paid accounts.
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