WooCommerce - Great option for [a] new eCommerce business, if you know website hosting
Our company utilizes WooCommerce to sell customized products via a WordPress eCommerce website. We needed a way for customers to locate …
WooCommerce
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WooCommerce
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Popular Features
View all 20 featuresWebsite integration (87)
9.1
91%
Product management (87)
8.4
84%
Product catalog & listings (86)
8.3
83%
Visual customization (84)
7.6
76%
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Akshay Sharma
Technical Team Lead
Wipro Limited (Information Technology & Services, 10,001+ employees)Pricing
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What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, image zooming, and more.
Features Scorecard
Online Storefront
8.2
82%
Online Shopping Cart
7.5
75%
Online Payment System
8.3
83%
eCommerce Marketing
8.0
80%
eCommerce Business Management
8.2
82%
Product Details
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
WooCommerce Video
What is WooCommerce?
WooCommerce Integrations
WooCommerce Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Frequently Asked Questions
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
What are WooCommerce's top competitors?
What is WooCommerce's best feature?
Reviewers rate Website integration highest, with a score of 9.1.
Who uses WooCommerce?
The most common users of WooCommerce are from Small Businesses and the Marketing & Advertising industry.
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Our company utilizes WooCommerce to sell customized products via a WordPress eCommerce website. We needed a way for customers to locate our business online, view our product offerings, and eventually place orders. WooCommerce was an easy option since it integrates directly with our website and is free to start. There are many paid plugins that we take advantage of but everything is based on the WooCommerce platform.
WooCommerce also makes it easy to track our online sales and manage our inventory.
WooCommerce also makes it easy to track our online sales and manage our inventory.
- Inventory Management.
- Sales Reporting.
- Processing eCommerce Orders.
- Integration with WordPress.
- WooCommerce can be dependent on other plugins.
- While the base is a good start, you need to purchase lots of additions.
- WooCommerce is not very customizable out of the box.
May 28, 2021
Woohoo, Commerce!
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using WordPress sites. The platform provides an extremely short setup process to get your store online and start selling. These were short-term sales that focused on moment-based marketing, so the longevity of the storefront was not important. WooCommerce is a great and viable option for creating branded small storefronts as well as big retail storefronts.
- Very fast to implement if you have an existing website, especially WordPress.
- Offers a well-rounded suite of tools.
- Competitive pricing makes it attractive to small businesses.
- The UI/UX feels a bit behind other product offerings.
- Sometimes slows down websites when loading info.
- Improvements in mobile UI.
May 22, 2021
WooCommerce is flexible for any ecommerce store
We use WooCommerce to create eCommerce stores for all kind of businesses, from local to worldwide. We have created stores for Europe, America and South America clients. Also we use it to boost our local business in SEO and sales. We have created stores with easy registration process with one clic login/registration. Also we protect our stores with Cloudfilt services to avoid bad bots entering to the stores.
- Personalized Coupons
- Easy Checkout
- Easy Integrations
- One click checkout
- Categories management
- Multiple coupons
- Custom tags for products or promotions
May 21, 2021
Low cost & quality online shopping solution
I have used WooCommerce on a lot of my clients site. And one of the site is India's top Kids food online portal - MyLittleMoppet Foods. WooCommerce made it possible for naive clients to have their shop online easily with out of the box solutions related to shipping and pricing.
- Ease of setup
- Low cost, You can start online shop with almost 0$.
- Big community around it for trouble shooting problems
- Does not provide everything out of the box, for certain features you will have to install additional plugins.
- Their own addon plugins are costly.
- The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
I help clients with their WordPress sites that use WooCommerce. WooCommerce is not business software that I would use internally. Rather, it is a consumer product aimed at people who want to use WordPress as the platform for their e-commerce website. WooCommerce keeps track of both product inventory and orders. In addition, it provides templates for the presentation of products, a cart, and a checkout page.
- Keeps track of product inventory, including details of product variations such as colors and sizes if required.
- Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
- Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
- WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
- WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
- WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
- WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
Being a WordPress design agency, WooCommerce is our go-to solution for our internal subscription and payment needs and also our client's e-commerce needs. There are situations where there are better solutions but we find that [for] 90% of what we need WooCommerce works for us and is either free or very low cost.
- It works out of the box.
- It's easy to set up for beginners.
- It's robust enough to handle large stores.
- There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
- Without some work it can be slow.
- It should contain membership and subscription features as default.
- Some of the options for adding variations can be tricky or confusing for new users.
May 20, 2021
WooCommerce to your e-commerce rescue!
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature into any WordPress-based website. It makes it really easy to list products, set up shipping, and take credit cards via a slew of different payment gateways.
If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
- Ease of use.
- Slew of plugins to get anything achieved.
- Great support from the company.
- Can easily build products, either real or virtual, or even subscriptions.
- Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
- Some of the additional plug-ins are very expensive, but yet necessary.
June 22, 2021
Ecommerce solution for your WordPress website
I have used WooCommerce with WordPress to set up an online grocery store for a client. The client wanted a simple tool that can be integrated easily with their existing WordPress blog and is easy to manage. Since it requires no technical knowledge to work on, it became very easy for my client to manage the ecommerce store from the UI.
- Inbuilt SEO functionalities to rank your store on Google search
- Very good user interface to quickly add new products, edit existing ones and manage orders
- Vast array of plugins and themes is available online to integrate and add up more functionality to your existing WooCommerce store
- Open source
- Plugin support needs improvement and ensure swift workarounds for the users
- Good plugins and themes are on a pricey side
June 14, 2021
Love WooCommerce
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage our products, orders etc and it is a very core part of our operations.
- Makes it easy to create products and orders.
- Makes it easy to process orders.
- Integrates very well with other apps like our CMS and automation platform.
- We'd love to see shipping rates easily calculated
- Would be great if we can easily sync to other platforms like Etsy etc easily without using a third party app
- The extra apps can be cheaper
June 11, 2021
WooCommerce for all your online stores
WooCommerce has been a game changer in my company. The reason I use WooCommerce is because it's so flexible when it comes to payment gateways and add-ons you can implement. I currently use it for myself and clients that hire us to build their online web store.
- Most popular payment gateways.
- Many integrations.
- Many plugins.
- Back end dashboard is slow.
- Check out is to complex unless you use a plugin to remove fields when not needed.
I use it for my own website and I use it for clients. It's a great free alternative to Shopify and works well with WordPress.
- Free and easy to install.
- Works with WordPress nicely.
- Very customisable.
- Difficult to use and manage.
- Old outdated looking dashboard.
May 28, 2021
Easy to implement, most amazing tool with superb features for making anything virtually possible.
The
reason for preferring WooCommerce is its stability and affordability. I didn't
have a good experience with WordPress, but if I talk about WooCommerce, it has
brought a great revolution. Because it is quite light so it is really easy to run
on cheaper hosting even. However, Magento comparatively I found to be heavier
enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It
introduces a wide range of features that prove really helpful to web developers
and business owners. For serious budget constraints companies, it will be the
most suitable option because it is free.
- The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
- I prefer it for its integration. It is perfectly used for building multiple sites.
- One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
- Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
- I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
- However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
May 22, 2021
The best Ecom platform hands down
WooCommerce is used to allow our readers to subscribe to our magazine (options including print or digital) and also to allow them a good deal of self service to edit their personal details, shipping addresses, billing address, and also to purchase gift subscriptions for loved ones. Through other Wordpress functions we’ve integrated Woocommerce into our entitlement system too, to unlock subscriber only content and even grant access to a subscriber only iPad app.
- Subscriptions
- Flexible checkout pages
- Content protection
- Digital and Physical Products
- Customer self service
- Clunky Default Checkout
My organization is using WooCommerce to sell physical and digital products. We teach online so we sell books and we also sell physical products. We add products with different variations through WooCommerce. We never found any problem during the use of WooCommerce. We always easily add the products with complete details on our website including the descriptions, images, and selection of the category. We have added some payment gateways and everything is working fine.
- WooCommerce allows you to add simple, variable and affiliate products.
- You can add multiple payment gateways.
- You can sell products in a professional way. Because you can add and show the products to your customers with full details.
- Some external payment gateways should have a free version.
- Variable product options should be more user friendly.
- All paid extensions should have a free version for the testing purpose.
May 21, 2021
Great tool for your e-commerce store SEO!
We use WooCommerce to store all of our catalog's product information, which is under 500 products right now. We have used other tools in the past but found out about the extensibility power against its competitors.
- Extensibility.
- Easy of use.
- Access to the source code.
- It could cut back this trend of starting to charge per add-ons on recurring basis.
I have implemented WooCommerce on multiple websites. If you are already using or plan on using WordPress it’s a wonderful solution with many plugins and extensions that utilize its core to expand to make most store/shop configurations. Being able to easily implement an online store and manage it from your website’s backend makes it convenient to manage.
- Works with existing WordPress sites.
- Can be customized with plugins to fit most use cases.
- Great way to make a store for a side hustle.
- Could be more user friendly and have better internal analytics.
- Would love to be able to do more dynamic customizations without a plugin.
- Leaner code in the front end would be appreciated to improve code-to-text ratio.
First of all, we are using WooCommerce as the eCommerce platform to integrate our medical products to sell [to] users. We are using WooCommerce only for the product page. We are selling masks and everyone can order this product. WooCommerce is an easy application to integrate and start selling my product in an easy way.
- WooCommerce is easy to use and integrate with any WordPress theme.
- We can integrate any payment gateway to WooCommerce with easy steps.
- WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
- For a startup or small business company WooCommerce is best to use.
- You need a lot of plugins for WooCommerce extra features.
- WooCommerce slows down your page speed.
April 22, 2021
A better E Commerce Solution
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I currently use WooCommerce to sell full E-Commerce stores, as well as different marketing packages for Small Businesses. I am currently the only person working for my company. WooCommerce makes it possible for a small business such as myself to sell products and services.
- It gives someone with limited web design experience the ability to easily sell products and services.
- It easily integrates with Wordpress.
- It is free to start and get set up.
- It would be nice to have more access to tutorials on how to set up some of the more complicated features.
- The shopping cart page itself would be a little challenging for a beginner to set up.
- A larger variety of display options would be helpful.
February 18, 2021
Build-a-store with WooCommerce
We use WooCommerce to sell various services to our clients, but primarily business cards and websites. The best thing is that everything is in one place and clients can read everything about the service or product and purchase right then and there without having to make an appointment to come in and learn about the items. Clients also love having the ability to pay by credit card rather than a check or cash.
- Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
- Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
- The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
- Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
- There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
May 21, 2021
Handy e-commerce plugin.
WooCommerce is used to provide our e-commerce platform across our retail sector.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
- Plug-and-play.
- Good security.
- Constantly updated.
- E-commerce solution.
- A lot of features involve the addition of more plugins.
- Accept crypto payments.
May 20, 2021
It does the job and works great.
Many of our e-commerce clients utilize WooCommerce for their online shops through WordPress. We have helped dozens of companies create an e-commerce solution using WooCommerce in conjunction with WooCommerce extensions and plugins. It is a simple and easy-to-use, out-of-the-box e-commerce solution for WordPress websites.
- Ease of use.
- Simple setup.
- Tons of extensions and plugins.
- It can have issues with more complex stores.
- It can be heavy on load times.
- Plugins and extensions can be costly.
May 20, 2021
E-commerce is fun with WooCommerce
Not only this software boosted the selling of my products but also it showed me new ways towards marketing my products. It is very much easy to use software and its interface is also very simple and elegant. Since its usage, I am tension-free about the shipping and the payment mode because it offers me a variety of options so that my customers would be at ease.
- I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
- This tool helped to build up my online stores.
- I am very much satisfied from its quality services.
- It is limited to the integrations with other similar tools.
- There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
I use WooCommerce to sell photography products and services to clients. Often I am booking photography sessions in advance of the date of the shoot, and I have specific time slots available for booking. WooCommerce allows me to make these time slots available to clients and they can book them and pay for them in advance online, from their computer or phone. Because I can combine both the payment and the scheduling, I don't have to worry about double-booking.
- Free base package means I can use it when I need to and not pay for it when I'm not using it
- I can customize the e-commerce options and integrate the calendar booking
- Payment processing is quick and easy and I can choose my provider
- I have to install plugins to add the functionality I need
- Sometimes I get conflicts between the plugins I have to install
- Sometimes customization is not straightforward
June 10, 2021
Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply
I work with clients to develop e-commerce websites, and I always recommend designing the site on WordPress and implementing WooCommerce as the e-commerce solution. Each client's use case is different, which is why I love WooCommerce; the flexibility to customize it as needed for each client is really easy. Plus, because the base software is free, my clients only need to pay additional if they need specific customization or options not available in that base package.
- Implementation is quick and straightforward.
- The free base software is often enough for most clients.
- Customization options are endless with add-on plugins.
- Because of how the WordPress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
- More out-of-the-box options would be nice within the base software.
- Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
We use WooCommerce on my client's website. They sell products that are available for local delivery only. They do not have a storefront; their website is the only way for customers to find them and order from them. Therefore it solves the most basic problem: it allows them to have a business. They previously used a third-party site to list their products but that site closed, so now they have complete control over their online presence.
- Easy to add/edit products.
- Easy to update stock status.
- Integrates nicely with WordPress.
- Reports are VERY basic -- it requires additional plugins.
- Search is VERY basic -- it requires additional plugins.
- Putting products on sale/offering a discount is VERY basic -- it's better if you have special plugins.