WooCommerce

Score8.4 out of 10

276 Reviews and Ratings

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Categories & Use Cases

Media

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Website integration
Integrates with an existing company website or blog.
Category average: 8.1
Mobile storefront
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
Category average: 7.9
eCommerce security
Security measures are in place to prevent a breach of sensitive payment information.
Category average: 8.2

SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.5
Abandoned cart recovery
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
Category average: 7.5
Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 6.8

Verified User

Director in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use WooCommerce as our primary selling platform. The foundation of our business is built on the back of WooCommerce. WooCommerce provides us with the flexibility to scale our e-commerce operations and customize the customer experience. We're not "locked into" an ecosystem.

Pros

Scalability: whether you have 10 orders a day or 1,000, WooCommerce can handle them.
Flexible: If you want a unique, tailored shopping experience for your customers, WooCommerce can deliver that.

Cons

There appear to be core functionalities that are common on other shopping platforms that are not part of the core WooCommerce plugin. Thus, more plugins (which can lead to more conflicts) are required.

Return on Investment

I would say overall, it has had a positive impact. We have been able to scale effectively.
Our industry experienced a significant surge in 2020, and we were able to pivot and scale to meet the demand with WooCommerce quickly.

Usability

Alternatives Considered

Squarespace and Wix

Other Software Used

Help Scout, Stripe Payments, Klaviyo

Verified User

Engineer in Information Technology (1-10 employees employees)

Use Cases and Deployment Scope

We have integrated the WooCommerce on lot of our websites. It is e-Commerce plugin that can be installed on WordPress. It is very good plugin that provides us the way many e-Commerce features and that too for free. I recommend this to small to medium scale e-Commerce platforms to use that.

Pros

Order Management
Stock Management
Payment Gateway Handlings

Cons

Product Structure
Way of storing the products
Customization of Block Cart
Customization of Block Checkout

Return on Investment

Great e-Commerce feature of order processing
Nice emailing system
Cluttered product storage

Usability

Alternatives Considered

Adobe Commerce and Shopify

Other Software Used

React, Laravel PHP Framework, MySQL Workbench, phpMyAdmin

Verified User

Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level of options to customise the order such as size, colour, style. The platform is setup to link with our Stripe account which allows for instant payment processing.

Pros

Integration with payment gateways such as stripe, paypal and authorize.net
Sending automated emails to customers with order details and shipping updates
Providing order, product and customer analytics
Displaying multiple product types
Organising products into relevant categories
Setting up different tax bands for purchases from varying countries

Cons

Frontend customisation without coding knowledge
Customising automated emails
Improved checkout experience

Return on Investment

We have seen significant revenue come through our store with virtually no technical issues arising since launch
Store has been cost effective to maintain and there has been very little hidden fees
Very strong conversion rates on our stores which ranged from 1.5% to 4% at peak times

Usability

Alternatives Considered

Shopify and Adobe Commerce (Magento Commerce)

Other Software Used

Intuit Mailchimp, WordPress, Stripe Payments

Kevin Miller View profile

Owner in Marketing at Visionforce Solutions LLC (1-10 employees employees)

Use Cases and Deployment Scope

WooCommerce has a love and hate relationship with many web designers and users alike. Over the years, it's been pretty much the only option we have when using Wordpress. Once you get comfortable with the platform it's not that bad besides the expensive official plugins. While there are many plugins that offer premium functions for free, some can only be performed by an official WooCommerce plugin which almost always incurs a monthly or yearly fee.

All in all, it can handle digital goods, physical goods and subscriptions pretty well with all the new updates and hopefully it keeps building.

Pros

Providing an easy and secure platform to offer your products and services.
Various expandable shipping options for every use case.
You can usually find a plugin or service to fit every need you require to succeed in your business venture.

Cons

A much better an updated design would help it stand with newer alternatives
Better options for digital goods

Return on Investment

I've always been able to make it work

Usability

Alternatives Considered

Weblium and Shopify

Other Software Used

Moxie, Proton Mail, Backblaze B2 Cloud Storage

Prashant Chaudhari View profile

Strategic Brand & Marketing Consultant in Marketing at NeuroNow Consultancy (1-10 employees employees)

Use Cases and Deployment Scope

We use WooCommerce for selling online courses. We wanted to sell online courses and were looking for the solution. But we found that the commercially available solutions like Kajabi, Teachable, or ClickFunnels were too costly and we had to pay a recurring cost. Besides that our courses are extremely affordable. So we went for a WordPress website and then for selling the courses and receiving payments WooCommerce was obvisous choice. WooCommerce is reliable solution for WordPress and it's free too!

Pros

WooCommerce is the de-facto standard for WordPress.
WooCommerce is open-source and is regularly updated.
WooCommerce has a huge library of integrations.

Cons

It is very difficult to customize the checkout page.
It is very difficult to bypass the shopping cart and directly buy the product.
The learning curve is bit steep.

Return on Investment

We saved a lot of money on services like Kajabi, Teachable, and ClickFunnels.
The WooCommerce analytics helped us understand the choices of our cutomers better.
We could easily recover the lost orders with the help of abandoned cart notifications and auto email response.