WooCommerce

WooCommerce

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Top Rated
WooCommerce

Overview

Reviews

Woohoo, Commerce!

8
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using …

WooCommerce to your e-commerce rescue!

9
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature …
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Love WooCommerce

10
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage …

Popular Features

View all 20 features

Website integration (87)

9.1
91%

Product management (87)

8.4
84%

Product catalog & listings (86)

8.3
83%

Visual customization (84)

7.6
76%

Reviewer Pros & Cons

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Pricing

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What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

2 people want pricing too

Alternatives Pricing

What is Stripe?

Stripe is a payment gateway software solution which supports a range of payment related needs such as subscription management and recurrent billing via Stripe Billing, integration with third party payment services via the Stripe Connect API, assistance starting an Internet business which accepts…

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, image zooming, and more.

Features Scorecard

Online Storefront

8.2
82%

Online Shopping Cart

7.5
75%

Online Payment System

8.3
83%

eCommerce Marketing

8.0
80%

eCommerce Business Management

8.2
82%

Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

What is WooCommerce's best feature?

Reviewers rate Website integration highest, with a score of 9.1.

Who uses WooCommerce?

The most common users of WooCommerce are from Small Businesses and the Marketing & Advertising industry.

Reviews and Ratings

(203)

Ratings

Reviews

(1-25 of 203)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company utilizes WooCommerce to sell customized products via a WordPress eCommerce website. We needed a way for customers to locate our business online, view our product offerings, and eventually place orders. WooCommerce was an easy option since it integrates directly with our website and is free to start. There are many paid plugins that we take advantage of but everything is based on the WooCommerce platform.

WooCommerce also makes it easy to track our online sales and manage our inventory.
  • Inventory Management.
  • Sales Reporting.
  • Processing eCommerce Orders.
  • Integration with WordPress.
  • WooCommerce can be dependent on other plugins.
  • While the base is a good start, you need to purchase lots of additions.
  • WooCommerce is not very customizable out of the box.
WooCommerce is great if you are looking to start an eCommerce store and are not too familiar with web development. It requires no coding experience so is great for beginners who have some website hosting experience. WooCommerce does require you to have a WordPress website that needs to be hosted. Solving hosting problems can be a bit tricky so there are other options if you are looking for a complete one-stop-shop for an eCommerce solution.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using WordPress sites. The platform provides an extremely short setup process to get your store online and start selling. These were short-term sales that focused on moment-based marketing, so the longevity of the storefront was not important. WooCommerce is a great and viable option for creating branded small storefronts as well as big retail storefronts.
  • Very fast to implement if you have an existing website, especially WordPress.
  • Offers a well-rounded suite of tools.
  • Competitive pricing makes it attractive to small businesses.
  • The UI/UX feels a bit behind other product offerings.
  • Sometimes slows down websites when loading info.
  • Improvements in mobile UI.
WooCommerce is extremely well suited for you if you are a small or one-person business. It makes managing all of the parts of selling online manageable but isn't perfect. As always, planning goes a long way, and while WooCommerce accommodates your needs it can take some effort. If you want a branded storefront rather than relying on Etsy or some marketplace storefront, this can be the perfect tool to get that going for you with a minimal amount of effort.
Luis Escoffié | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use WooCommerce to create eCommerce stores for all kind of businesses, from local to worldwide. We have created stores for Europe, America and South America clients. Also we use it to boost our local business in SEO and sales. We have created stores with easy registration process with one clic login/registration. Also we protect our stores with Cloudfilt services to avoid bad bots entering to the stores.
  • Personalized Coupons
  • Easy Checkout
  • Easy Integrations
  • One click checkout
  • Categories management
  • Multiple coupons
  • Custom tags for products or promotions
WooCommerce is well suited when a custom store is needed, because it relies on WordPress it has a great support and customization with plugins or code. Most of them are well supported by the developrs or the community itself. You also can find great examples of code to customize functions under WooCommerce documentation.
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.

If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have used WooCommerce on a lot of my clients site. And one of the site is India's top Kids food online portal - MyLittleMoppet Foods. WooCommerce made it possible for naive clients to have their shop online easily with out of the box solutions related to shipping and pricing.
  • Ease of setup
  • Low cost, You can start online shop with almost 0$.
  • Big community around it for trouble shooting problems
  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
Well Suited for:
  • Low cost quick online shop setup
  • Very easy to set up
  • Good support from the community for trouble shooting issues.
Less Appropriate:
  • You have to manage your own server for performance optimization
  • Based on PHP, there is always a chance of getting hacked if you use too many third party plugins
  • Does not cover everything out of the box - for an example hiding other shipping methods if free shipping is applicable. Weight based shipping etc.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
I help clients with their WordPress sites that use WooCommerce. WooCommerce is not business software that I would use internally. Rather, it is a consumer product aimed at people who want to use WordPress as the platform for their e-commerce website. WooCommerce keeps track of both product inventory and orders. In addition, it provides templates for the presentation of products, a cart, and a checkout page.
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
  • WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
  • WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
  • WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
  • WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
WooCommerce is the clear choice for anyone who already has a WordPress site, or is committed to using WordPress for some other reason. If the shop-owner can pay for a developer, a store built with WooCommerce can be customized to any spec they can think of. That's really the selling point of WooCommerce: the large and rich ecosystem of plugins already available, along with the community of developers that can build features not provided by any plugin. On the other hand, anyone who has a few products that they want to quickly and attractively present on a website without caring about the platform is better served by Wix, Squarespace, or (for a larger set of products) Shopify.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Being a WordPress design agency, WooCommerce is our go-to solution for our internal subscription and payment needs and also our client's e-commerce needs. There are situations where there are better solutions but we find that [for] 90% of what we need WooCommerce works for us and is either free or very low cost.
  • It works out of the box.
  • It's easy to set up for beginners.
  • It's robust enough to handle large stores.
  • There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
  • Without some work it can be slow.
  • It should contain membership and subscription features as default.
  • Some of the options for adding variations can be tricky or confusing for new users.
By default, we recommend WooCommerce for almost every shop solution a client (or ourselves) needs. Ecommerce, memberships, subscription-based business, and digital downloads.

Here are some scenarios where finding another solution may work better.
  • You need an all-in-one solution for your membership site.
  • You ONLY sell digital products
  • You need something quick to test a new concept.
Justin Esgar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature into any WordPress-based website. It makes it really easy to list products, set up shipping, and take credit cards via a slew of different payment gateways.

If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
  • Ease of use.
  • Slew of plugins to get anything achieved.
  • Great support from the company.
  • Can easily build products, either real or virtual, or even subscriptions.
  • Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
  • Some of the additional plug-ins are very expensive, but yet necessary.
If you are building a WordPress-based website and need a shop - you need WooCommerce. Period, end of the statement. If you are trying to just build an e-commerce site and it's not WordPress, no need for it.
Akshay Sharma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have used WooCommerce with WordPress to set up an online grocery store for a client. The client wanted a simple tool that can be integrated easily with their existing WordPress blog and is easy to manage. Since it requires no technical knowledge to work on, it became very easy for my client to manage the ecommerce store from the UI.
  • Inbuilt SEO functionalities to rank your store on Google search
  • Very good user interface to quickly add new products, edit existing ones and manage orders
  • Vast array of plugins and themes is available online to integrate and add up more functionality to your existing WooCommerce store
  • Open source
  • Plugin support needs improvement and ensure swift workarounds for the users
  • Good plugins and themes are on a pricey side
It is well suited for small to medium-sized businesses which have small teams to manage the website and want an economical solution. It is very easy to install and set up on a WordPress website with regular update support from the community.
June 14, 2021

Love WooCommerce

Swadesh Padhi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage our products, orders etc and it is a very core part of our operations.
  • Makes it easy to create products and orders.
  • Makes it easy to process orders.
  • Integrates very well with other apps like our CMS and automation platform.
  • We'd love to see shipping rates easily calculated
  • Would be great if we can easily sync to other platforms like Etsy etc easily without using a third party app
  • The extra apps can be cheaper
WooCommerce is well suited if you run your website on WordPress like we do. It is quite flexible and customizable.
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce has been a game changer in my company. The reason I use WooCommerce is because it's so flexible when it comes to payment gateways and add-ons you can implement. I currently use it for myself and clients that hire us to build their online web store.
  • Most popular payment gateways.
  • Many integrations.
  • Many plugins.
  • Back end dashboard is slow.
  • Check out is to complex unless you use a plugin to remove fields when not needed.
WooCommerce is well suited for both pro and amateur users who are needing to build an online web store. WooCommerce is so easy to install and get started, practically anyone can use.

I wouldn't use it if felt I [didn't] need a complete online store. In some cases I will use a form builder with a payment gateway.
Luke Hall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I use it for my own website and I use it for clients. It's a great free alternative to Shopify and works well with WordPress.
  • Free and easy to install.
  • Works with WordPress nicely.
  • Very customisable.
  • Difficult to use and manage.
  • Old outdated looking dashboard.
It's well suited if you have a WordPress website and the website is not solely focused on eCommerce.

The platform isn't as polished or user-friendly, but it's free and compatible with WordPress websites and the best option for WordPress.
Brandon Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The reason for preferring WooCommerce is its stability and affordability. I didn't have a good experience with WordPress, but if I talk about WooCommerce, it has brought a great revolution. Because it is quite light so it is really easy to run on cheaper hosting even. However, Magento comparatively I found to be heavier enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It introduces a wide range of features that prove really helpful to web developers and business owners. For serious budget constraints companies, it will be the most suitable option because it is free.
  • The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
  • I prefer it for its integration. It is perfectly used for building multiple sites.
  • One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
  • Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
  • I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
  • However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.
Kejda Gjermani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is used to allow our readers to subscribe to our magazine (options including print or digital) and also to allow them a good deal of self service to edit their personal details, shipping addresses, billing address, and also to purchase gift subscriptions for loved ones. Through other Wordpress functions we’ve integrated Woocommerce into our entitlement system too, to unlock subscriber only content and even grant access to a subscriber only iPad app.
  • Subscriptions
  • Flexible checkout pages
  • Content protection
  • Digital and Physical Products
  • Customer self service
  • Clunky Default Checkout
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.

It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.

But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.
Umair Butt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
My organization is using WooCommerce to sell physical and digital products. We teach online so we sell books and we also sell physical products. We add products with different variations through WooCommerce. We never found any problem during the use of WooCommerce. We always easily add the products with complete details on our website including the descriptions, images, and selection of the category. We have added some payment gateways and everything is working fine.
  • WooCommerce allows you to add simple, variable and affiliate products.
  • You can add multiple payment gateways.
  • You can sell products in a professional way. Because you can add and show the products to your customers with full details.
  • Some external payment gateways should have a free version.
  • Variable product options should be more user friendly.
  • All paid extensions should have a free version for the testing purpose.
WooCommerce is the best WordPress plugin and anyone can create a stunning eCommerce online store. Now creating and running an online store is not a difficult task for web developers just because of WooCommerce.The settings of WooCommerce are also easy and anyone can learn and use this plugin easily.
José Lugo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use WooCommerce to store all of our catalog's product information, which is under 500 products right now. We have used other tools in the past but found out about the extensibility power against its competitors.
  • Extensibility.
  • Easy of use.
  • Access to the source code.
  • It could cut back this trend of starting to charge per add-ons on recurring basis.
WooCommerce is well suited for teams that want more flexibility to manage and access their own code. This is currently not possible with other e-commerce tools like BigCommerce which don't let you to have access to your own .html or .php files.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have implemented WooCommerce on multiple websites. If you are already using or plan on using WordPress it’s a wonderful solution with many plugins and extensions that utilize its core to expand to make most store/shop configurations. Being able to easily implement an online store and manage it from your website’s backend makes it convenient to manage.
  • Works with existing WordPress sites.
  • Can be customized with plugins to fit most use cases.
  • Great way to make a store for a side hustle.
  • Could be more user friendly and have better internal analytics.
  • Would love to be able to do more dynamic customizations without a plugin.
  • Leaner code in the front end would be appreciated to improve code-to-text ratio.
WooCommerce can be used for small stores to larger projects. Using plugins and extensions you can customize WooCommerce and WordPress to fit most use cases. If you can be creative, the sky is the limit. Some technical knowledge is needed for setup and maintenance though. Overall I would recommend WooCommerce as its functionality and ability to be implemented on most projects is amazing.
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
First of all, we are using WooCommerce as the eCommerce platform to integrate our medical products to sell [to] users. We are using WooCommerce only for the product page. We are selling masks and everyone can order this product. WooCommerce is an easy application to integrate and start selling my product in an easy way.
  • WooCommerce is easy to use and integrate with any WordPress theme.
  • We can integrate any payment gateway to WooCommerce with easy steps.
  • WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
  • For a startup or small business company WooCommerce is best to use.
  • You need a lot of plugins for WooCommerce extra features.
  • WooCommerce slows down your page speed.
For a long-term strategy, WooCommerce is the best platform for small or medium enterprises. If you want to start an online shop today, then install WordPress and install the WooCommerce plugin, and start selling your products across the globe.
  • WooCommerce is free to use.
  • WooCommerce supports every payment gateway including PayPal, Instamojo, Razorpay, Stripe.
  • Listing unlimited products to WooCommerce is free.
  • Add unlimited features to WooCommerce without paying for it.
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I currently use WooCommerce to sell full E-Commerce stores, as well as different marketing packages for Small Businesses. I am currently the only person working for my company. WooCommerce makes it possible for a small business such as myself to sell products and services.
  • It gives someone with limited web design experience the ability to easily sell products and services.
  • It easily integrates with Wordpress.
  • It is free to start and get set up.
  • It would be nice to have more access to tutorials on how to set up some of the more complicated features.
  • The shopping cart page itself would be a little challenging for a beginner to set up.
  • A larger variety of display options would be helpful.
WooCommerce is well suited for anyone who is looking to sell any product or service online. It is also easy to set up and transfer to another E-commerce website, making it ideal for someone who is in the web design or internet marketing space. It may not be the best solution for sites with a huge selection of products.
Ruby Javaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use WooCommerce to sell various services to our clients, but primarily business cards and websites. The best thing is that everything is in one place and clients can read everything about the service or product and purchase right then and there without having to make an appointment to come in and learn about the items. Clients also love having the ability to pay by credit card rather than a check or cash.
  • Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
  • Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
  • WordPress integration is great (particularly with an Avada theme) and you really don't have to do much to get your site up and running to start selling. The user interface is pretty intuitive if you have experience with WordPress and it's not all that different from configuring any other plugin.
  • The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
  • Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
  • There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
WooCommerce is well suited for pretty much any type of online store. It works really well with WordPress and has a very extensive library of extensions that you can purchase to customize your store for your needs. You could sell anything from massages to spoons to coffee bean subscriptions on it. But beware the yearly costs if you are selling anything more complicated than one simple product for one price without variations. You will definitely have to purchase extensions for that scenario.
Victoria Hoete-Dodd | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is used to provide our e-commerce platform across our retail sector.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
  • Plug-and-play.
  • Good security.
  • Constantly updated.
  • E-commerce solution.
  • A lot of features involve the addition of more plugins.
  • Accept crypto payments.
I think WooCommerce would be useful on any site that requires fiat payments to be taken securely.
Dustin Brackett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Many of our e-commerce clients utilize WooCommerce for their online shops through WordPress. We have helped dozens of companies create an e-commerce solution using WooCommerce in conjunction with WooCommerce extensions and plugins. It is a simple and easy-to-use, out-of-the-box e-commerce solution for WordPress websites.
  • Ease of use.
  • Simple setup.
  • Tons of extensions and plugins.
  • It can have issues with more complex stores.
  • It can be heavy on load times.
  • Plugins and extensions can be costly.
WooCommerce is well-suited for basic e-commerce websites that don't need a ton of custom functionality. Most stores can be a good fit for WooCommerce, but large stores or stores with massive product libraries should look elsewhere.
Megan Bond | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Not only this software boosted the selling of my products but also it showed me new ways towards marketing my products. It is very much easy to use software and its interface is also very simple and elegant. Since its usage, I am tension-free about the shipping and the payment mode because it offers me a variety of options so that my customers would be at ease.
  • I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
  • This tool helped to build up my online stores.
  • I am very much satisfied from its quality services.
  • It is limited to the integrations with other similar tools.
  • There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
I will recommend this tool with great zest to all those companies who want to initiate their online selling stores. It is a universal platform that will equally benefit all the organizations for the selling as well for the marketing of their product. WooCommerce will definitely add value to your business.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use WooCommerce to sell photography products and services to clients. Often I am booking photography sessions in advance of the date of the shoot, and I have specific time slots available for booking. WooCommerce allows me to make these time slots available to clients and they can book them and pay for them in advance online, from their computer or phone. Because I can combine both the payment and the scheduling, I don't have to worry about double-booking.
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
  • I have to install plugins to add the functionality I need
  • Sometimes I get conflicts between the plugins I have to install
  • Sometimes customization is not straightforward
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I work with clients to develop e-commerce websites, and I always recommend designing the site on WordPress and implementing WooCommerce as the e-commerce solution. Each client's use case is different, which is why I love WooCommerce; the flexibility to customize it as needed for each client is really easy. Plus, because the base software is free, my clients only need to pay additional if they need specific customization or options not available in that base package.
  • Implementation is quick and straightforward.
  • The free base software is often enough for most clients.
  • Customization options are endless with add-on plugins.
  • Because of how the WordPress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
WooCommerce is best for newer stores that don't need a complex solution right away, or have a more basic e-commerce store with products that are sold individually or don't require a ton of customization. It can be up and running within hours.

For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use WooCommerce on my client's website. They sell products that are available for local delivery only. They do not have a storefront; their website is the only way for customers to find them and order from them. Therefore it solves the most basic problem: it allows them to have a business. They previously used a third-party site to list their products but that site closed, so now they have complete control over their online presence.
  • Easy to add/edit products.
  • Easy to update stock status.
  • Integrates nicely with WordPress.
  • Reports are VERY basic -- it requires additional plugins.
  • Search is VERY basic -- it requires additional plugins.
  • Putting products on sale/offering a discount is VERY basic -- it's better if you have special plugins.
WooCommerce is well-suited for businesses that want to get up and running quickly and who do not need/want a lot of customizations to the out-of-the-box software. If you do want customizations, there are loads of plugins to choose from so probably whatever you want to do is possible, but be prepared for you (or a developer) to spend some time trying them out and configuring them. And even with special plugins, you might still need a developer to further customize them and/or adjust the styles so that the plugin functionality matches your site. I think it's probably quite powerful for larger sites with lots of products and lots of special features but I don't have as much experience with that so I can't say for sure (my client has 100-200 active products on their site at any given time).