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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Learn from top reviewers

A powerful open source e-commerce platform without limitations

Rating: 8 out of 10
June 22, 2024
IncentivizedVetted ReviewVerified User
We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level o...
Continue reading
Verified user
Manager
WooCommerce7 years of experience

The best e-commerce plugin for running your business on Wordpress

Rating: 9 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
I needed a ecommerce plugin that worked with Wordpress and Elementor. I sell digital goods to a global audience and WooCommerce seemed like a good fit for this.
Continue reading
Calvin Hanson
Professional - Marketing
Marketing and Design
Learn English with Camille
WooCommerce5 years of experience

Good way to reach new customers

Rating: 8 out of 10
June 11, 2024
IncentivizedVetted ReviewVerified User
We use it to sell a wide range of beauty products to retailers in the Netherlands & Belgium. In WooCommerce we mainly use the products functionality to add images, ingredi...
Continue reading
Verified user
Project Manager
WooCommerce2 years of experience

WooCommerce Delivers But With Pitfalls

Rating: 6 out of 10
June 10, 2024
IncentivizedVetted ReviewVerified User
We use WooCommerce for one of our e-commerce checkout platforms on one of our websites. We were looking to integrate an e-commerce solution with Wordpress, and this one seemed...
Continue reading
Jeff Montgomery
C-Level Executive - Manufacturing
CTO
Animal Necessity
WooCommerce15 years of experience

Solid ecommerce solution for our retail business

Rating: 9 out of 10
July 6, 2023
Vetted ReviewVerified User
We use WooCommerce to manage the ecommerce side of our business. Roughly 20% of our purchases are made online, so we needed a system where we could list and update our invento...
Continue reading
Kat Karpenko Wozny
Manager - Information Technology
IT Manager
Kiwi Flower Shop
WooCommerce3 years of experience

WooCommerce refund

Rating: 1 out of 10
November 4, 2022
Vetted ReviewVerified User
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we understood that system will not be able to...
Continue reading
Verified user
Administrator
WooCommerce1 year of experience

Handy e-commerce plugin.

Rating: 8 out of 10
July 15, 2022
IncentivizedVetted ReviewVerified User
WooCommerce is used to provide our e-commerce platform across our retail sector. I also use it for the same purpose for another business due to its plug-and-play nature and ea...
Continue reading
Victoria Hoete-Dodd
Contributor - Finance and Accounting
Content Specialist
BitPrime
WooCommerce3 years of experience

WooCommerce, powerful, flexible, and very customizable.

Rating: 10 out of 10
July 14, 2022
IncentivizedVetted ReviewVerified User
We use WooCommerce for our online store to sell books and other materials that we use for our ministry. It is only being used in one department. We use it on the same website ...
Continue reading
Seth Paine
Employee - Information Technology
Web & Media Developer
The Coming Home Network International
WooCommerce4 years of experience

Love WooCommerce

Rating: 9 out of 10
May 17, 2022
IncentivizedVetted ReviewVerified User
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage our products, orders etc and it is a...
Continue reading
Swadesh Padhi
Manager - Marketing
Marketing Ambassador
ForestNation
WooCommerce2 years of experience

Makes e-commerce easy for WordPress

Rating: 10 out of 10
February 17, 2022
IncentivizedVetted ReviewVerified User
I have implemented WooCommerce to manage multiple stores on our own WordPress multisite network of more than 1500 member blogs. Through our featured store sites, we sell both ...
Continue reading
Jim Nelson
Partner - Corporate
Team Agreda Leader
Agreda Communications
WooCommerce6 years of experience

WooCommerce - Great option for [a] new eCommerce business, if you know website hosting

Rating: 9 out of 10
June 29, 2021
IncentivizedVetted ReviewVerified User
Our company utilizes WooCommerce to sell customized products via a WordPress eCommerce website. We needed a way for customers to locate our business online, view our product o...
Continue reading
Tim Regas
Manager - Corporate
General Manager
KEYLOK
WooCommerce1 year of experience

WooCommerce for all your online stores

Rating: 10 out of 10
June 11, 2021
IncentivizedVetted ReviewVerified User
WooCommerce has been a game changer in my company. The reason I use WooCommerce is because it's so flexible when it comes to payment gateways and add-ons you can implement. I ...
Continue reading
Jorge Edel Aguilar Avendaño
Director - Marketing
CEO Veeme Media
veeme media
WooCommerce8 years of experience

Woocommerce helps me easily book more photography sessions

Rating: 9 out of 10
June 10, 2021
IncentivizedVetted ReviewVerified User
I use WooCommerce to sell photography products and services to clients. Often I am booking photography sessions in advance of the date of the shoot, and I have specific time s...
Continue reading
Verified user
Partner
WooCommerce8 years of experience

Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply

Rating: 9 out of 10
June 10, 2021
IncentivizedVetted ReviewVerified User
I work with clients to develop e-commerce websites, and I always recommend designing the site on Wordpress and implementing WooCommerce as the e-commerce solution. Each client...
Continue reading
Verified user
Executive
WooCommerce8 years of experience

WooCommerce is awesome

Rating: 7 out of 10
June 1, 2021
IncentivizedVetted ReviewVerified User
For one of our business websites, we have used WooCommerce as an alternative to Shopify simply because of the cost. It has helped us build out a fully customizable eCommerce p...
Continue reading
Verified user
Manager
WooCommerce1 year of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Pharmaceuticals Company, 51-200 employees
Calvin Hanson
Marketing and Design
Learn English with Camille (E-Learning, 1-10 employees)
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Pricing

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WooCommerce

WooCommerce

N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

24 people also want pricing

Alternatives Pricing

Shopify

Shopify

$29
per month
What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

BigCommerce

BigCommerce

$29.95
per month
What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.8
Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.6
Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.3
Avg 8.4

eCommerce Marketing

Features related to marketing for eCommerce websites

5.9
Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

6.7
Avg 7.9
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 9.1.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(260)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wide Range of Layout Options: Users appreciate the platform's diverse layout choices for vertical images, enabling flexible and personalized designs.

Low Commission Rates: The platform's cost-effectiveness is highlighted by users praising its competitive commission rates.

Easy Integration with Other Tools: Users find the platform seamlessly integrates with various mainstream tools, showcasing its adaptability and user-friendly nature.

Seamless WordPress Integration: The integration with WordPress and utilization of its plugin update architecture simplify updates for users.

Variety of Third-Party Plugins: Users value the array of third-party plugins that enhance functionality without overwhelming the system.

Numerous Payment Systems: The availability of multiple payment systems for WooCommerce gives users a range of options to choose from.

Convenient Product Addition: Adding new products using WordPress' editor within WooCommerce is seen as convenient by users.

Efficient Order Processing: Users find creating products and processing orders efficient and straightforward on WooCommerce.

Expensive Pricing: Some users have found WooCommerce to be costly compared to newer competitors, mentioning it as a significant drawback in their reviews due to budget constraints and value considerations when investing in the platform for e-commerce operations.

Lack of Technical Documentation: Users have highlighted the lack of comprehensive technical documentation for WooCommerce, especially when compared to platforms like Shopify. This deficiency complicates troubleshooting and development processes for users seeking clear guidance on utilizing the platform effectively.

Limited Plugin Availability: Several reviewers have pointed out the limited availability of plugins for WooCommerce, which restricts customization options and functionality. This limitation raises concerns about scalability and feature expansion, as users may find themselves constrained by the platform's offerings.

Reviews

(1-25 of 88)
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A powerful open source e-commerce platform without limitations

Rating: 8 out of 10
Incentivized
June 22, 2024
Verified User
Vetted Review
Verified User
WooCommerce
7 years of experience
Use Cases and Deployment Scope
We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level of options to customise the order such as size, colour, style. The platform is setup to link with our Stripe account which allows for instant payment processing.
Pros and Cons
  • Integration with payment gateways such as stripe, paypal and authorize.net
  • Sending automated emails to customers with order details and shipping updates
  • Providing order, product and customer analytics
  • Displaying multiple product types
  • Organising products into relevant categories
  • Setting up different tax bands for purchases from varying countries
Likelihood to Recommend
Woocommerce is a great ecommerce platform for big and small businesses. It provides everything needed to get started and if you have some developer experience or support it is also possible to customise the setup to tailor the configuration to specific business needs. Woocommerce can be suitable for small local stores or large multinational companies however I'd always recommend working with a developer on large stores

The best e-commerce plugin for running your business on Wordpress

Rating: 9 out of 10
Incentivized
June 11, 2024
CH
Calvin Hanson
Marketing and Design
Learn English with Camille (E-Learning, 1-10 employees)
Vetted Review
Verified User
WooCommerce
5 years of experience
View profile
Use Cases and Deployment Scope
I needed a ecommerce plugin that worked with Wordpress and Elementor. I sell digital goods to a global audience and WooCommerce seemed like a good fit for this.
Pros and Cons
  • Payment handling
  • Digital Product display
  • Affiliate Product Links
  • Ecommerce experience
Likelihood to Recommend
Set up of WooCommerce is fairly easy with some experience of WordPress. Any business that wants to sell online using a WordPress website would do well using WooCommerce. WooCommerce could be overkill if you just need to sell one or 2 products or are looking for a cart plugin that has more of a conversion optimized funnel (although there are plugins for this within the WooCommerce Ecosystem)

Good way to reach new customers

Rating: 8 out of 10
Incentivized
June 11, 2024
Verified User
Vetted Review
Verified User
WooCommerce
2 years of experience
Use Cases and Deployment Scope
We use it to sell a wide range of beauty products to retailers in the Netherlands & Belgium. In WooCommerce we mainly use the products functionality to add images, ingredient information and product information to give those retailers more information. Also we use the plugins to ActiveCampaign and HubSpot to connect purchase information to our marketing tools.
Pros and Cons
  • Clear overview of functionalities
  • Good user speed
  • Ability to connect to various plugins
Likelihood to Recommend
Good to use to promote simple products to general users. Harder to use with different user groups/personalized discounts.

WooCommerce Delivers But With Pitfalls

Rating: 6 out of 10
Incentivized
June 10, 2024
JM
Jeff Montgomery
CTO
Animal Necessity (Veterinary, 11-50 employees)
Vetted Review
Verified User
WooCommerce
15 years of experience
Use Cases and Deployment Scope
We use WooCommerce for one of our e-commerce checkout platforms on one of our websites. We were looking to integrate an e-commerce solution with Wordpress, and this one seemed to be the most widely used plugin, as well as the most stable. It also has a variety of features that allow us to customize the product, shipping, and checkout options. We also integrated other plugins that work well with WooCommerce.
Pros and Cons
  • Ease of install
  • Works well with other plugins
  • Is updated regularly
  • Offers a variety of product, shipping, and checkout solutions
Likelihood to Recommend
WooCommerce is a great out of the box solution for those who are looking for an easy install and checkout. However, if you're looking to "get cute" with your customization options, as well as really rely heavily on plugins to work simultaneously alongside WooCommerce, the system can become rather big quickly leading to bloated and slow loading code. Eventually we ran into the situation where the pages loaded so slow that we had to start getting help from caching plugins just to subdue WooCommerce itself.

Solid ecommerce solution for our retail business

Rating: 9 out of 10
July 06, 2023
KK
Kat Karpenko Wozny
IT Manager
Kiwi Flower Shop (Retail, 1-10 employees)
Vetted Review
Verified User
WooCommerce
3 years of experience
Use Cases and Deployment Scope
We use WooCommerce to manage the ecommerce side of our business. Roughly 20% of our purchases are made online, so we needed a system where we could list and update our inventory for our customers to choose from. Aside from this, we also use it to collect feedback & requests, and to run our blog
Pros and Cons
  • There are a lot of layout options for vertical images.
  • It has low comission rates
  • It's easy to pick up and integrate with other mainstream tools
  • The listings are very easily updatable
Likelihood to Recommend
I can vouch for WooCommerce's performance in a small business setting. It has good performance, it's easy to integrate with other tools, the transactions work smoothly, and most importantly, we can get on the system and update our stock/listings in seconds.

WooCommerce refund

Rating: 1 out of 10
November 04, 2022
Verified User
Vetted Review
Verified User
WooCommerce
1 year of experience
Use Cases and Deployment Scope
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we understood that system will not be able to function sustainably. Not even one transaction went through woocemmerce, so we kindly asked for refund, but we were punished for working hard to work with woocommerce and make it work, by refusal to refund us after 30 days, which is not enough for beginners.
Likelihood to Recommend
For more flexibility I would not recommend.

Handy e-commerce plugin.

Rating: 8 out of 10
Incentivized
July 15, 2022
Use Cases and Deployment Scope
WooCommerce is used to provide our e-commerce platform across our retail sector.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
Pros and Cons
  • Plug-and-play.
  • Good security.
  • Constantly updated.
  • E-commerce solution.
Likelihood to Recommend
I think WooCommerce would be useful on any site that requires fiat payments to be taken securely.

WooCommerce, powerful, flexible, and very customizable.

Rating: 10 out of 10
Incentivized
July 14, 2022
SP
Seth Paine
Web & Media Developer
The Coming Home Network International (Religious Institutions, 1-10 employees)
Vetted Review
Verified User
WooCommerce
4 years of experience
View profile
Use Cases and Deployment Scope
We use WooCommerce for our online store to sell books and other materials that we use for our ministry. It is only being used in one department. We use it on the same website that our main website is on. Because it is built to work on WordPress it is easy to maintain and update. I maintain the website and because it is the same platform I can easily maintain the online store as well. It allows us to have an inexpensive online store solution.
Pros and Cons
  • Updating it is very easy because it runs on WordPress and you use WordPress' plugin update architecture.
  • There are lots of third party plugins to add whatever functionality you need. You also only install the add-ons that you need so you don't have a very bloated system.
  • There are many different payment systems that you can use with WooCommerce
  • It is easy to add new products because it uses Wordpress' editor.
  • It easily integrates with external services like print on demand services.
Likelihood to Recommend
WooCommerce is a great platform to create an inexpensive if not free online store if you have the time to learn about it and configure it well. It is especially a great online store platform if you already are experienced using Wordpress since it incorporates so well into it. There are also many great plugins to help you integrate parts of your store into your other content pieces on your WordPress website.

Love WooCommerce

Rating: 9 out of 10
Incentivized
May 17, 2022
SP
Swadesh Padhi
Marketing Ambassador
ForestNation (Environmental Services, 1-10 employees)
Vetted Review
Verified User
WooCommerce
2 years of experience
View profile
Use Cases and Deployment Scope
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage our products, orders etc and it is a very core part of our operations.
Pros and Cons
  • Makes it easy to create products and orders.
  • Makes it easy to process orders.
  • Integrates very well with other apps like our CMS and automation platform.
Likelihood to Recommend
WooCommerce is well suited if you run your website on WordPress like we do. It is quite flexible and customizable.

Makes e-commerce easy for WordPress

Rating: 10 out of 10
Incentivized
February 17, 2022
JN
Jim Nelson
Team Agreda Leader
Agreda Communications (Internet, 1-10 employees)
Vetted Review
Verified User
WooCommerce
6 years of experience
View profile
Use Cases and Deployment Scope
I have implemented WooCommerce to manage multiple stores on our own WordPress multisite network of more than 1500 member blogs. Through our featured store sites, we sell both physical goods and digital products. I have also installed and helped maintain WooCommerce stores for various other website clients selling a variety of products. WooCommerce is now my preferred e-commerce plugin for any WordPress sites I develop. Using WooCommerce and its various add-ons, I am able to quickly build out an online store and easily manage product inventory and sales.
Pros and Cons
  • Quick and intuitive install and configuration.
  • Sales tax management.
Likelihood to Recommend
WooCommerce is the most popular e-commerce WordPress plugin for a reason. It works great out of the box for simple stores and can be customized in seemingly unlimited ways, thanks to a vast array of add-ons, excellent documentation, and quality technical support. Anyone who is familiar with maintaining a WordPress site can easily integrate a WooCommerce store.

WooCommerce - Great option for [a] new eCommerce business, if you know website hosting

Rating: 9 out of 10
Incentivized
June 29, 2021
TR
Tim Regas
General Manager
KEYLOK (Computer Software, 11-50 employees)
Vetted Review
Verified User
WooCommerce
1 year of experience
Use Cases and Deployment Scope
Our company utilizes WooCommerce to sell customized products via a WordPress eCommerce website. We needed a way for customers to locate our business online, view our product offerings, and eventually place orders. WooCommerce was an easy option since it integrates directly with our website and is free to start. There are many paid plugins that we take advantage of but everything is based on the WooCommerce platform.

WooCommerce also makes it easy to track our online sales and manage our inventory.
Pros and Cons
  • Inventory Management.
  • Sales Reporting.
  • Processing eCommerce Orders.
  • Integration with WordPress.
Likelihood to Recommend
WooCommerce is great if you are looking to start an eCommerce store and are not too familiar with web development. It requires no coding experience so is great for beginners who have some website hosting experience. WooCommerce does require you to have a WordPress website that needs to be hosted. Solving hosting problems can be a bit tricky so there are other options if you are looking for a complete one-stop-shop for an eCommerce solution.

WooCommerce for all your online stores

Rating: 10 out of 10
Incentivized
June 11, 2021
Use Cases and Deployment Scope
WooCommerce has been a game changer in my company. The reason I use WooCommerce is because it's so flexible when it comes to payment gateways and add-ons you can implement. I currently use it for myself and clients that hire us to build their online web store.
Pros and Cons
  • Most popular payment gateways.
  • Many integrations.
  • Many plugins.
Likelihood to Recommend
WooCommerce is well suited for both pro and amateur users who are needing to build an online web store. WooCommerce is so easy to install and get started, practically anyone can use.

I wouldn't use it if felt I [didn't] need a complete online store. In some cases I will use a form builder with a payment gateway.

Woocommerce helps me easily book more photography sessions

Rating: 9 out of 10
Incentivized
June 10, 2021
Verified User
Vetted Review
Verified User
WooCommerce
8 years of experience
Use Cases and Deployment Scope
I use WooCommerce to sell photography products and services to clients. Often I am booking photography sessions in advance of the date of the shoot, and I have specific time slots available for booking. WooCommerce allows me to make these time slots available to clients and they can book them and pay for them in advance online, from their computer or phone. Because I can combine both the payment and the scheduling, I don't have to worry about double-booking.
Pros and Cons
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Likelihood to Recommend
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.

Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply

Rating: 9 out of 10
Incentivized
June 10, 2021
Verified User
Vetted Review
Verified User
WooCommerce
8 years of experience
Use Cases and Deployment Scope
I work with clients to develop e-commerce websites, and I always recommend designing the site on WordPress and implementing WooCommerce as the e-commerce solution. Each client's use case is different, which is why I love WooCommerce; the flexibility to customize it as needed for each client is really easy. Plus, because the base software is free, my clients only need to pay additional if they need specific customization or options not available in that base package.
Pros and Cons
  • Implementation is quick and straightforward.
  • The free base software is often enough for most clients.
  • Customization options are endless with add-on plugins.
Likelihood to Recommend
WooCommerce is best for newer stores that don't need a complex solution right away, or have a more basic e-commerce store with products that are sold individually or don't require a ton of customization. It can be up and running within hours.

For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.

WooCommerce is awesome

Rating: 7 out of 10
Incentivized
June 01, 2021
Verified User
Vetted Review
Verified User
WooCommerce
1 year of experience
Use Cases and Deployment Scope
For one of our business websites, we have used WooCommerce as an alternative to Shopify simply because of the cost. It has helped us build out a fully customizable eCommerce platform.
Pros and Cons
  • WooCommerce is fully customizable and integrates perfectly with Wordpress.
  • The interface is pretty easy to use and makes sense.
Likelihood to Recommend
I would recommend [it,] but if you are not tight on cost it might be better to go with Shopify.

WooCommerce is great for small-to-medium sized businesses who want to get up and running quickly and want more control over their software.

Rating: 9 out of 10
Incentivized
May 28, 2021
Verified User
Vetted Review
Verified User
WooCommerce
3 years of experience
Use Cases and Deployment Scope
We use WooCommerce on my client's website. They sell products that are available for local delivery only. They do not have a storefront; their website is the only way for customers to find them and order from them. Therefore it solves the most basic problem: it allows them to have a business. They previously used a third-party site to list their products but that site closed, so now they have complete control over their online presence.
Pros and Cons
  • Easy to add/edit products.
  • Easy to update stock status.
  • Integrates nicely with WordPress.
Likelihood to Recommend
WooCommerce is well-suited for businesses that want to get up and running quickly and who do not need/want a lot of customizations to the out-of-the-box software. If you do want customizations, there are loads of plugins to choose from so probably whatever you want to do is possible, but be prepared for you (or a developer) to spend some time trying them out and configuring them. And even with special plugins, you might still need a developer to further customize them and/or adjust the styles so that the plugin functionality matches your site. I think it's probably quite powerful for larger sites with lots of products and lots of special features but I don't have as much experience with that so I can't say for sure (my client has 100-200 active products on their site at any given time).

WooCommerce Provides A Stable Launchpad For Businesses of All Sorts

Rating: 8 out of 10
Incentivized
May 28, 2021
Verified User
Vetted Review
Verified User
WooCommerce
1 year of experience
Use Cases and Deployment Scope
WooCommerce is currently being used to support our organization's online shop. As a host to not only our own line of products but the foundation for a variety of storefronts and individual sellers, it is mainly overseen and managed by our Marketing/Digital Events departments as it addresses the problems of providing more engaging ways to potentially market, browse, and purchase goods.
Pros and Cons
  • Robust interface.
  • Extremely customizable.
  • Easy to integrate.
Likelihood to Recommend
While I don't have much experience with other e-commerce tools on the digital market, WooCommerce makes so I don't really feel that I have to. If you or your business has already put together a WordPress site and are happy with the hosting capabilities found within, it is extremely easy to recommend this product. However, if you are starting completely from the ground up or are using another open-source program to host your site, I'd recommend doing more research as I wouldn't say this plug-in is worth the eccentricities of WordPress as a whole.

Free and customisable, but not user friendly or polished.

Rating: 7 out of 10
Incentivized
May 28, 2021
LH
Luke Hall
Founder
Custom Logo Shop (Graphic Design, 1-10 employees)
Vetted Review
Verified User
WooCommerce
7 years of experience
View profile
Use Cases and Deployment Scope
I use it for my own website and I use it for clients. It's a great free alternative to Shopify and works well with WordPress.
Pros and Cons
  • Free and easy to install.
  • Works with WordPress nicely.
  • Very customisable.
Likelihood to Recommend
It's well suited if you have a WordPress website and the website is not solely focused on eCommerce.

The platform isn't as polished or user-friendly, but it's free and compatible with WordPress websites and the best option for WordPress.

Easy to implement, most amazing tool with superb features for making anything virtually possible.

Rating: 9 out of 10
Incentivized
May 28, 2021
BY
Brandon Young
Senior Software Engineering Consultant
Reaktor (Information Technology & Services, 501-1000 employees)
Vetted Review
Verified User
WooCommerce
2 years of experience
View profile
Use Cases and Deployment Scope
The reason for preferring WooCommerce is its stability and affordability. I didn't have a good experience with WordPress, but if I talk about WooCommerce, it has brought a great revolution. Because it is quite light so it is really easy to run on cheaper hosting even. However, Magento comparatively I found to be heavier enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It introduces a wide range of features that prove really helpful to web developers and business owners. For serious budget constraints companies, it will be the most suitable option because it is free.
Pros and Cons
  • The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
  • I prefer it for its integration. It is perfectly used for building multiple sites.
  • One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
  • Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
Likelihood to Recommend
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.

A good platform for intermediary users who want value.

Rating: 6 out of 10
Incentivized
May 28, 2021
Verified User
Vetted Review
Verified User
WooCommerce
2 years of experience
Use Cases and Deployment Scope
We use it to sell our souvenirs to a wider range of well-wishers. We use it to set up commerce pages on our website.
Pros and Cons
  • Ability to set up commerce pages with few clicks.
  • Features for multiple price, discounts, product description, etc. is what I liked.
  • Easy to use data collection.
Likelihood to Recommend
If you are looking for a no-nonsense, straightforward, intuitive software for setting up commerce in your webpage, then this is the best.

Woohoo, Commerce!

Rating: 8 out of 10
Incentivized
May 28, 2021
DR
Darian Rawson
Senior Designer Developer
AdventHealth (Design, 10,001+ employees)
Vetted Review
Verified User
WooCommerce
5 years of experience
View profile
Use Cases and Deployment Scope
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using WordPress sites. The platform provides an extremely short setup process to get your store online and start selling. These were short-term sales that focused on moment-based marketing, so the longevity of the storefront was not important. WooCommerce is a great and viable option for creating branded small storefronts as well as big retail storefronts.
Pros and Cons
  • Very fast to implement if you have an existing website, especially WordPress.
  • Offers a well-rounded suite of tools.
  • Competitive pricing makes it attractive to small businesses.
Likelihood to Recommend
WooCommerce is extremely well suited for you if you are a small or one-person business. It makes managing all of the parts of selling online manageable but isn't perfect. As always, planning goes a long way, and while WooCommerce accommodates your needs it can take some effort. If you want a branded storefront rather than relying on Etsy or some marketplace storefront, this can be the perfect tool to get that going for you with a minimal amount of effort.

WooCommerce Review

Rating: 5 out of 10
Incentivized
May 24, 2021
Verified User
Vetted Review
Verified User
WooCommerce
5 years of experience
Use Cases and Deployment Scope
My company uses WooCommerce on our website shop for the shipping and e-commerce department. It is also used for holiday orders, which customers can place orders via our website for special holiday menus. We are a multi-unit operation and the ability to have customers order online for special menus was very important.
Pros and Cons
  • Search function for orders (name or email, or recipient name if shipped)
  • Easy to set up
  • Archive for old items
Likelihood to Recommend
Simple e-commerce website shop would be the best application here. Will not be the best option if you are changing offerings often, like special or holiday menus.

The best Ecom platform hands down

Rating: 10 out of 10
Incentivized
May 22, 2021
KG
Kejda Gjermani
Digital Publisher
Commentary Magazine (Newspapers, 1-10 employees)
Vetted Review
Verified User
WooCommerce
12 years of experience
View profile
Use Cases and Deployment Scope
WooCommerce is used to allow our readers to subscribe to our magazine (options including print or digital) and also to allow them a good deal of self service to edit their personal details, shipping addresses, billing address, and also to purchase gift subscriptions for loved ones. Through other Wordpress functions we’ve integrated Woocommerce into our entitlement system too, to unlock subscriber only content and even grant access to a subscriber only iPad app.
Pros and Cons
  • Subscriptions
  • Flexible checkout pages
  • Content protection
  • Digital and Physical Products
  • Customer self service
Likelihood to Recommend
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.

It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.

But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.

A gold standard when it comes to quickly and easily integrating ecommerce with your site.

Rating: 9 out of 10
Incentivized
May 22, 2021
Verified User
Vetted Review
Verified User
WooCommerce
3 years of experience
Use Cases and Deployment Scope
Our go to software for our online sales platform, quick to implement, easy to understand, scalable and with plugins for almost anything you can imagine, super easy to use, it got us up and running quickly and integrated with our online payment platform, allows us to look bigger then we are
Pros and Cons
  • Easy integration
  • Online support
  • Worldwide usage
Likelihood to Recommend
Can be started with little or no cost to the company to show proof of concept when beginning an ecommerce site. You can spend as little or as much as you want to add functionality. It would work well with small companies just starting out and can grow with your business

WooCommerce is flexible for any ecommerce store

Rating: 10 out of 10
Incentivized
May 22, 2021
LE
Luis Escoffié
Especialista en Marketing Digital y Comercio Electrónico
@luisescoffie (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
WooCommerce
10 years of experience
View profile
Use Cases and Deployment Scope
We use WooCommerce to create eCommerce stores for all kind of businesses, from local to worldwide. We have created stores for Europe, America and South America clients. Also we use it to boost our local business in SEO and sales. We have created stores with easy registration process with one clic login/registration. Also we protect our stores with Cloudfilt services to avoid bad bots entering to the stores.
Pros and Cons
  • Personalized Coupons
  • Easy Checkout
  • Easy Integrations
  • One click checkout
Likelihood to Recommend
WooCommerce is well suited when a custom store is needed, because it relies on WordPress it has a great support and customization with plugins or code. Most of them are well supported by the developrs or the community itself. You also can find great examples of code to customize functions under WooCommerce documentation.
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.

If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.
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