WooCommerce

WooCommerce

Top Rated
Score 8.4 out of 10
Top Rated
WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

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  • Website integration (84)
    8.3
    83%
  • Product management (84)
    7.6
    76%
  • Product catalog & listings (83)
    7.5
    75%
  • Visual customization (81)
    6.8
    68%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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11 people want pricing too

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What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Product Demos

What is WooCommerce?
02:30
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.6Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

7.3Avg 8.6

eCommerce Marketing

Features related to marketing for eCommerce websites

7Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.3Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 8.3.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 84)
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November 04, 2022

WooCommerce refund

Score 1 out of 10
Vetted Review
Verified User
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we understood that system will not be able to function sustainably. Not even one transaction went through woocemmerce, so we kindly asked for refund, but we were punished for working hard to work with woocommerce and make it work, by refusal to refund us after 30 days, which is not enough for beginners.
For more flexibility I would not recommend.
Victoria Hoete-Dodd | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
WooCommerce is used to provide our e-commerce platform across our retail sector.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
  • Plug-and-play.
  • Good security.
  • Constantly updated.
  • E-commerce solution.
  • A lot of features involve the addition of more plugins.
  • Accept crypto payments.
I think WooCommerce would be useful on any site that requires fiat payments to be taken securely.
Seth Paine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use WooCommerce for our online store to sell books and other materials that we use for our ministry. It is only being used in one department. We use it on the same website that our main website is on. Because it is built to work on WordPress it is easy to maintain and update. I maintain the website and because it is the same platform I can easily maintain the online store as well. It allows us to have an inexpensive online store solution.
  • Updating it is very easy because it runs on WordPress and you use WordPress' plugin update architecture.
  • There are lots of third party plugins to add whatever functionality you need. You also only install the add-ons that you need so you don't have a very bloated system.
  • There are many different payment systems that you can use with WooCommerce
  • It is easy to add new products because it uses Wordpress' editor.
  • It easily integrates with external services like print on demand services.
  • Because of the add-ons you need to install to expand the functionality, it takes time to research each add-on
  • It is not a "install and use right out of the box solution" like some online store services. You need to configure everything.
  • To get a nice store you also have to configure all the other Wordpress parts like choosing a good Wordpress theme.
  • It takes a lot of work to get a nice looking store
WooCommerce is a great platform to create an inexpensive if not free online store if you have the time to learn about it and configure it well. It is especially a great online store platform if you already are experienced using Wordpress since it incorporates so well into it. There are also many great plugins to help you integrate parts of your store into your other content pieces on your WordPress website.
May 17, 2022

Love WooCommerce

Swadesh Padhi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage our products, orders etc and it is a very core part of our operations.
  • Makes it easy to create products and orders.
  • Makes it easy to process orders.
  • Integrates very well with other apps like our CMS and automation platform.
  • We'd love to see shipping rates easily calculated
  • Would be great if we can easily sync to other platforms like Etsy etc easily without using a third party app
  • The extra apps can be cheaper
WooCommerce is well suited if you run your website on WordPress like we do. It is quite flexible and customizable.
Jim Nelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I have implemented WooCommerce to manage multiple stores on our own WordPress multisite network of more than 1500 member blogs. Through our featured store sites, we sell both physical goods and digital products. I have also installed and helped maintain WooCommerce stores for various other website clients selling a variety of products. WooCommerce is now my preferred e-commerce plugin for any WordPress sites I develop. Using WooCommerce and its various add-ons, I am able to quickly build out an online store and easily manage product inventory and sales.
  • Quick and intuitive install and configuration.
  • Sales tax management.
  • Shipping fee management when drop-shipping from multiple manufacturers.
  • Template customization requires technical capabilities.
WooCommerce is the most popular e-commerce WordPress plugin for a reason. It works great out of the box for simple stores and can be customized in seemingly unlimited ways, thanks to a vast array of add-ons, excellent documentation, and quality technical support. Anyone who is familiar with maintaining a WordPress site can easily integrate a WooCommerce store.
Score 9 out of 10
Vetted Review
Verified User
Our company utilizes WooCommerce to sell customized products via a WordPress eCommerce website. We needed a way for customers to locate our business online, view our product offerings, and eventually place orders. WooCommerce was an easy option since it integrates directly with our website and is free to start. There are many paid plugins that we take advantage of but everything is based on the WooCommerce platform.

WooCommerce also makes it easy to track our online sales and manage our inventory.
  • Inventory Management.
  • Sales Reporting.
  • Processing eCommerce Orders.
  • Integration with WordPress.
  • WooCommerce can be dependent on other plugins.
  • While the base is a good start, you need to purchase lots of additions.
  • WooCommerce is not very customizable out of the box.
WooCommerce is great if you are looking to start an eCommerce store and are not too familiar with web development. It requires no coding experience so is great for beginners who have some website hosting experience. WooCommerce does require you to have a WordPress website that needs to be hosted. Solving hosting problems can be a bit tricky so there are other options if you are looking for a complete one-stop-shop for an eCommerce solution.
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce has been a game changer in my company. The reason I use WooCommerce is because it's so flexible when it comes to payment gateways and add-ons you can implement. I currently use it for myself and clients that hire us to build their online web store.
  • Most popular payment gateways.
  • Many integrations.
  • Many plugins.
  • Back end dashboard is slow.
  • Check out is to complex unless you use a plugin to remove fields when not needed.
WooCommerce is well suited for both pro and amateur users who are needing to build an online web store. WooCommerce is so easy to install and get started, practically anyone can use.

I wouldn't use it if felt I [didn't] need a complete online store. In some cases I will use a form builder with a payment gateway.
Score 9 out of 10
Vetted Review
Verified User
I use WooCommerce to sell photography products and services to clients. Often I am booking photography sessions in advance of the date of the shoot, and I have specific time slots available for booking. WooCommerce allows me to make these time slots available to clients and they can book them and pay for them in advance online, from their computer or phone. Because I can combine both the payment and the scheduling, I don't have to worry about double-booking.
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
  • I have to install plugins to add the functionality I need
  • Sometimes I get conflicts between the plugins I have to install
  • Sometimes customization is not straightforward
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Score 9 out of 10
Vetted Review
Verified User
I work with clients to develop e-commerce websites, and I always recommend designing the site on WordPress and implementing WooCommerce as the e-commerce solution. Each client's use case is different, which is why I love WooCommerce; the flexibility to customize it as needed for each client is really easy. Plus, because the base software is free, my clients only need to pay additional if they need specific customization or options not available in that base package.
  • Implementation is quick and straightforward.
  • The free base software is often enough for most clients.
  • Customization options are endless with add-on plugins.
  • Because of how the WordPress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
WooCommerce is best for newer stores that don't need a complex solution right away, or have a more basic e-commerce store with products that are sold individually or don't require a ton of customization. It can be up and running within hours.

For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.
Score 9 out of 10
Vetted Review
Verified User
WooCommerce is being used by the majority of departments in our company as a complimentary e-commerce add-on to our WordPress-based products. It is the simplest and most efficient way to enhance your website in order to become a full-fledged shopping platform. Finally, what seems the most important to our customers, secure payments gateway is included in the solution.
  • Seamlessly integrates with any modern WordPress installation
  • Supports WordPress themes and third-party plugins
  • Order management is a breeze with WooCommerce dashboard
  • Internationalization can get cumbersome is some cases
  • PHP version update is causing issues from time to time
From our experience, WooCommerce is well suited for all types of e-commerce businesses, since it scales really well. The level of control over configuration the user has is really high and usually that is more than good enough; however, for some specific customers, we just had to propose a custom-designed solution instead.
Score 7 out of 10
Vetted Review
Verified User
For one of our business websites, we have used WooCommerce as an alternative to Shopify simply because of the cost. It has helped us build out a fully customizable eCommerce platform.
  • WooCommerce is fully customizable and integrates perfectly with Wordpress.
  • The interface is pretty easy to use and makes sense.
  • It definitely is a bit of a project to be able to set up and takes some time.
  • The interface is easy to use but could definitely be improved.
  • Editing takes some time to push the changes through to the site.
I would recommend [it,] but if you are not tight on cost it might be better to go with Shopify.
Score 9 out of 10
Vetted Review
Verified User
We use WooCommerce on my client's website. They sell products that are available for local delivery only. They do not have a storefront; their website is the only way for customers to find them and order from them. Therefore it solves the most basic problem: it allows them to have a business. They previously used a third-party site to list their products but that site closed, so now they have complete control over their online presence.
  • Easy to add/edit products.
  • Easy to update stock status.
  • Integrates nicely with WordPress.
  • Reports are VERY basic -- it requires additional plugins.
  • Search is VERY basic -- it requires additional plugins.
  • Putting products on sale/offering a discount is VERY basic -- it's better if you have special plugins.
WooCommerce is well-suited for businesses that want to get up and running quickly and who do not need/want a lot of customizations to the out-of-the-box software. If you do want customizations, there are loads of plugins to choose from so probably whatever you want to do is possible, but be prepared for you (or a developer) to spend some time trying them out and configuring them. And even with special plugins, you might still need a developer to further customize them and/or adjust the styles so that the plugin functionality matches your site. I think it's probably quite powerful for larger sites with lots of products and lots of special features but I don't have as much experience with that so I can't say for sure (my client has 100-200 active products on their site at any given time).
Score 8 out of 10
Vetted Review
Verified User
WooCommerce is currently being used to support our organization's online shop. As a host to not only our own line of products but the foundation for a variety of storefronts and individual sellers, it is mainly overseen and managed by our Marketing/Digital Events departments as it addresses the problems of providing more engaging ways to potentially market, browse, and purchase goods.
  • Robust interface.
  • Extremely customizable.
  • Easy to integrate.
  • Smoother load times.
  • Better trouble shooting.
  • Accessibility-friendly tagging options.
While I don't have much experience with other e-commerce tools on the digital market, WooCommerce makes so I don't really feel that I have to. If you or your business has already put together a WordPress site and are happy with the hosting capabilities found within, it is extremely easy to recommend this product. However, if you are starting completely from the ground up or are using another open-source program to host your site, I'd recommend doing more research as I wouldn't say this plug-in is worth the eccentricities of WordPress as a whole.
Luke Hall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I use it for my own website and I use it for clients. It's a great free alternative to Shopify and works well with WordPress.
  • Free and easy to install.
  • Works with WordPress nicely.
  • Very customisable.
  • Difficult to use and manage.
  • Old outdated looking dashboard.
It's well suited if you have a WordPress website and the website is not solely focused on eCommerce.

The platform isn't as polished or user-friendly, but it's free and compatible with WordPress websites and the best option for WordPress.
Brandon Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The reason for preferring WooCommerce is its stability and affordability. I didn't have a good experience with WordPress, but if I talk about WooCommerce, it has brought a great revolution. Because it is quite light so it is really easy to run on cheaper hosting even. However, Magento comparatively I found to be heavier enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It introduces a wide range of features that prove really helpful to web developers and business owners. For serious budget constraints companies, it will be the most suitable option because it is free.
  • The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
  • I prefer it for its integration. It is perfectly used for building multiple sites.
  • One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
  • Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
  • I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
  • However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.
Score 6 out of 10
Vetted Review
Verified User
We use it to sell our souvenirs to a wider range of well-wishers. We use it to set up commerce pages on our website.
  • Ability to set up commerce pages with few clicks.
  • Features for multiple price, discounts, product description, etc. is what I liked.
  • Easy to use data collection.
  • More variety in free templates.
If you are looking for a no-nonsense, straightforward, intuitive software for setting up commerce in your webpage, then this is the best.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using WordPress sites. The platform provides an extremely short setup process to get your store online and start selling. These were short-term sales that focused on moment-based marketing, so the longevity of the storefront was not important. WooCommerce is a great and viable option for creating branded small storefronts as well as big retail storefronts.
  • Very fast to implement if you have an existing website, especially WordPress.
  • Offers a well-rounded suite of tools.
  • Competitive pricing makes it attractive to small businesses.
  • The UI/UX feels a bit behind other product offerings.
  • Sometimes slows down websites when loading info.
  • Improvements in mobile UI.
WooCommerce is extremely well suited for you if you are a small or one-person business. It makes managing all of the parts of selling online manageable but isn't perfect. As always, planning goes a long way, and while WooCommerce accommodates your needs it can take some effort. If you want a branded storefront rather than relying on Etsy or some marketplace storefront, this can be the perfect tool to get that going for you with a minimal amount of effort.
May 24, 2021

WooCommerce Review

Score 5 out of 10
Vetted Review
Verified User
My company uses WooCommerce on our website shop for the shipping and e-commerce department. It is also used for holiday orders, which customers can place orders via our website for special holiday menus. We are a multi-unit operation and the ability to have customers order online for special menus was very important.
  • Search function for orders (name or email, or recipient name if shipped)
  • Easy to set up
  • Archive for old items
  • Glitches with order notifications (emailed to managers)
  • Inability to set up multiple live menus
  • Reporting is not robust
Simple e-commerce website shop would be the best application here. Will not be the best option if you are changing offerings often, like special or holiday menus.
Kejda Gjermani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce is used to allow our readers to subscribe to our magazine (options including print or digital) and also to allow them a good deal of self service to edit their personal details, shipping addresses, billing address, and also to purchase gift subscriptions for loved ones. Through other Wordpress functions we’ve integrated Woocommerce into our entitlement system too, to unlock subscriber only content and even grant access to a subscriber only iPad app.
  • Subscriptions
  • Flexible checkout pages
  • Content protection
  • Digital and Physical Products
  • Customer self service
  • Clunky Default Checkout
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.

It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.

But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.
Score 9 out of 10
Vetted Review
Verified User
Our go to software for our online sales platform, quick to implement, easy to understand, scalable and with plugins for almost anything you can imagine, super easy to use, it got us up and running quickly and integrated with our online payment platform, allows us to look bigger then we are
  • Easy integration
  • Online support
  • Worldwide usage
  • Learning curve
  • Updates must be managed to avoid compatibility issues
Can be started with little or no cost to the company to show proof of concept when beginning an ecommerce site. You can spend as little or as much as you want to add functionality. It would work well with small companies just starting out and can grow with your business
Luis Escoffié | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use WooCommerce to create eCommerce stores for all kind of businesses, from local to worldwide. We have created stores for Europe, America and South America clients. Also we use it to boost our local business in SEO and sales. We have created stores with easy registration process with one clic login/registration. Also we protect our stores with Cloudfilt services to avoid bad bots entering to the stores.
  • Personalized Coupons
  • Easy Checkout
  • Easy Integrations
  • One click checkout
  • Categories management
  • Multiple coupons
  • Custom tags for products or promotions
WooCommerce is well suited when a custom store is needed, because it relies on WordPress it has a great support and customization with plugins or code. Most of them are well supported by the developrs or the community itself. You also can find great examples of code to customize functions under WooCommerce documentation.
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.

If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have used WooCommerce on a lot of my clients site. And one of the site is India's top Kids food online portal - MyLittleMoppet Foods. WooCommerce made it possible for naive clients to have their shop online easily with out of the box solutions related to shipping and pricing.
  • Ease of setup
  • Low cost, You can start online shop with almost 0$.
  • Big community around it for trouble shooting problems
  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
Well Suited for:
  • Low cost quick online shop setup
  • Very easy to set up
  • Good support from the community for trouble shooting issues.
Less Appropriate:
  • You have to manage your own server for performance optimization
  • Based on PHP, there is always a chance of getting hacked if you use too many third party plugins
  • Does not cover everything out of the box - for an example hiding other shipping methods if free shipping is applicable. Weight based shipping etc.
Score 9 out of 10
Vetted Review
Verified User
WooCommerce is used across our organization to manage our online storefront.
  • Ability to be customized
  • Strong developer network
  • Strong ongoing support
  • Often times requires third party plugins to achieve functionality
For folks that are looking to build a standard e-commerce website, and are currently using Wordpress as a CMS I think it is a great solution! If you really truly want deep functionality with your e-commerce website you may be better served creating a custom solution.
Score 8 out of 10
Vetted Review
Verified User
I've used WooCommerce in the capacity of enabling relatively small nonprofit organizations be able to sell physical products, eLearning modules and print/digital subscriptions. Prior to using WooCommerce, they were having to sell their products and subscriptions through paper. WooCommerce, with its pros and cons, was transformational. It is also clearly the go-to eCommerce solution for Wordpress based websites.
  • Affordability
  • Scale
  • Implementation
  • Cost
  • UX leaves some to be desired. Very wordpress like, which is a great publishing platform but not a robust inventory system
  • Complexity of training on custom fields etc.
  • Limited integrations with other systems due to Wordpress infrastructure
For small to mid sized organizations that may be implementing their first eCommerce store, or are venturing to move from basic HTML stores to something more robust and manageable. Additionally for organizations with limited funds that cannot invest in more advanced solutions. Finally, for organizations with their website on Wordpress wanting an integrated eCommerce experience. Also for organizations with a somewhat limited portfolio of products/services that they'd like to sell.
Less appropriate for large scale organizations, or orgs requiring a sophisticated user experience, or CPQ.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I help clients with their WordPress sites that use WooCommerce. WooCommerce is not business software that I would use internally. Rather, it is a consumer product aimed at people who want to use WordPress as the platform for their e-commerce website. WooCommerce keeps track of both product inventory and orders. In addition, it provides templates for the presentation of products, a cart, and a checkout page.
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
  • WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
  • WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
  • WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
  • WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
WooCommerce is the clear choice for anyone who already has a WordPress site, or is committed to using WordPress for some other reason. If the shop-owner can pay for a developer, a store built with WooCommerce can be customized to any spec they can think of. That's really the selling point of WooCommerce: the large and rich ecosystem of plugins already available, along with the community of developers that can build features not provided by any plugin. On the other hand, anyone who has a few products that they want to quickly and attractively present on a website without caring about the platform is better served by Wix, Squarespace, or (for a larger set of products) Shopify.
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