WooCommerce

WooCommerce

Top Rated
Score 8.4 out of 10
Top Rated
WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    8.3
    83%
  • Product management (84)
    7.6
    76%
  • Product catalog & listings (83)
    7.5
    75%
  • Visual customization (81)
    6.8
    68%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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11 people want pricing too

Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Product Demos

What is WooCommerce?
02:30
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.6Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

7.4Avg 8.6

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.3Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 8.3.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 67)
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Seth Paine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce is cheaper than the other solutions I evaluated. It is a more complicated platform but because of that it is much more flexible. In the end it was an easy choice to go with WooCommerce because we already were using WordPress for our website and it made sense to incorporate WooCommerce into our current web infrastructure.
Jim Nelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I maintained our online store using hardcoded Paypal shopping cart buttons for years. I have also used the MarketPress e-commerce plugin for WordPress, and currently, maintain one client store using the eStore plugin for WordPress. WooCommerce is far superior to any of these solutions. Any updates to our Paypal storefront required programming skills, and the checkout experience directed customers to Paypal to complete their purchase. The other two WordPress plugins lack the features and ease of use that WooCommerce offers.
Score 9 out of 10
Vetted Review
Verified User
WooCommerce is customizable and can run on any platform. This is a double-edged sword though because you have to be familiar with website hosting. It is also nice that it is free. We compared it to Shopify which is nice because they take care of all of the hosting aspects, but they take a percentage of all sales where WooCommerce is free.
Score 9 out of 10
Vetted Review
Verified User
Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to add the functionality required, but I also don't have to pay a monthly subscription for these like I would have to if I used a service like Shopify.
Score 9 out of 10
Vetted Review
Verified User
Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the necessary customization to help these businesses achieve their goals.
Score 9 out of 10
Vetted Review
Verified User
Our experience has shown that WooCommerce is the easiest way to introduce an e-commerce platform into your already existing business. There has been a lot of effort put into possibility of seamlessly integrating with WordPress installations. Other platforms that we have tried are good products as well; nonetheless, WooCommerce is just a top-notch solution.
Score 9 out of 10
Vetted Review
Verified User
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Score 8 out of 10
Vetted Review
Verified User
While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can provide for businesses and organizations of all shapes and sizes.
Luke Hall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

WooCommerce seems to be built for websites that aren't focused entirely on eCommerce, because of this Shopify is the best option albeit much more expensive to manage and customise.
Kejda Gjermani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any extra functionality is an expensive app. With WooCommerce there’s more work originally needed for setup and you’re responsible for hosting etc. but the sky is the limit for integrations and customizations. Frankly there’s a ton of things you simply can’t do on the other big Ecom platforms and are only possible within WooCommerce. It’s better to do it right from the start than go through the pains of switching later, once the business is active. Especially for websites that involve a lot of content, a blog, or SEO play, you simply can’t run them on any other platform but Wordpress with WooCommerce.

Luis Escoffié | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. We can improve security with specialized tools like Malcare, iThemes Security Pro and proactive filters like Cloudfilt (alternative to Cloudflare).
We can also have a separate AMP store so it can be deployed faster, and we have served Google Apps for our clients and also created Apple Store Apps so the visitors can install and buy from the mobile apps instead of using the website.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce free of cost. On the other hand, Shopify takes care of server issues letting us purely focus on selling.
Score 8 out of 10
Vetted Review
Verified User
Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites.
Shopify provides a great store front of its own, and hence may be recommended for those who are starting out new, and have a higher budget and more expectations on the UX front.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would consider Wix and Squarespace to exactly be competitors since they are intended for people who are looking for a quick, inexpensive solution.
Score 9 out of 10
Vetted Review
Verified User
One single word: cost!
Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
Even if some plugins are very expensive, the maintenance cost is a small percent of the initial cost.
So in the long time term, it is better to invest in a custom WooCommerce solution than pay a monthly fee for a cloud-based solution.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If someone is tech challenged I would recommend Shopify. If someone is comfortable with WordPress or tinkering with software, I would highly recommend WooCommerce. You can do much more with WooCommerce but you will probably break your website a couple of times in the process. As long as one is comfortable with WordPress, WooCommerce is a wonderful option for an online shop.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If you want something customizable, a platform you own and can control, then going with a WooCommerce/WordPress solution is what you want.

Though a solution like Shopify can be great, you don't have as much control over how things look and it can get expensive quickly if you're not careful.
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