WooCommerce

WooCommerce

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Top Rated
WooCommerce

Overview

Reviews

Woohoo, Commerce!

8
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using …

WooCommerce to your e-commerce rescue!

9
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature …
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Love WooCommerce

10
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage …

A better E Commerce Solution

9
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I …

Popular Features

View all 20 features

Website integration (87)

9.1
91%

Product management (87)

8.4
84%

Product catalog & listings (86)

8.3
83%

Visual customization (84)

7.6
76%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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2 people want pricing too

Alternatives Pricing

What is Stripe?

Stripe is a payment gateway software solution which supports a range of payment related needs such as subscription management and recurrent billing via Stripe Billing, integration with third party payment services via the Stripe Connect API, assistance starting an Internet business which accepts…

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, image zooming, and more.

Features Scorecard

Online Storefront

8.2
82%

Online Shopping Cart

7.5
75%

Online Payment System

8.3
83%

eCommerce Marketing

8.0
80%

eCommerce Business Management

8.2
82%

Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

What is WooCommerce's best feature?

Reviewers rate Website integration highest, with a score of 9.1.

Who uses WooCommerce?

The most common users of WooCommerce are from Small Businesses and the Marketing & Advertising industry.

Reviews and Ratings

(204)

Ratings

Reviews

(1-25 of 69)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is customizable and can run on any platform. This is a double-edged sword though because you have to be familiar with website hosting. It is also nice that it is free. We compared it to Shopify which is nice because they take care of all of the hosting aspects, but they take a percentage of all sales where WooCommerce is free.
Luis Escoffié | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. We can improve security with specialized tools like Malcare, iThemes Security Pro and proactive filters like Cloudfilt (alternative to Cloudflare).
We can also have a separate AMP store so it can be deployed faster, and we have served Google Apps for our clients and also created Apple Store Apps so the visitors can install and buy from the mobile apps instead of using the website.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce free of cost. On the other hand, Shopify takes care of server issues letting us purely focus on selling.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would consider Wix and Squarespace to exactly be competitors since they are intended for people who are looking for a quick, inexpensive solution.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you want something customizable, a platform you own and can control, then going with a WooCommerce/WordPress solution is what you want.

Though a solution like Shopify can be great, you don't have as much control over how things look and it can get expensive quickly if you're not careful.
Justin Esgar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Since WordPress is free, and the core WooCommerce is free, there is zero commitment to the system. Other e-commerce platforms have a monthly fee. Don't get me wrong, if you need the power of something you use the right tool for the job, but if you are okay working the code, finding the right plugins, and doing some HTML/PHP to make the shop look good - WooCommerce is a great, free option to get into e-commerce.
Luke Hall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

WooCommerce seems to be built for websites that aren't focused entirely on eCommerce, because of this Shopify is the best option albeit much more expensive to manage and customise.
Kejda Gjermani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any extra functionality is an expensive app. With WooCommerce there’s more work originally needed for setup and you’re responsible for hosting etc. but the sky is the limit for integrations and customizations. Frankly there’s a ton of things you simply can’t do on the other big Ecom platforms and are only possible within WooCommerce. It’s better to do it right from the start than go through the pains of switching later, once the business is active. Especially for websites that involve a lot of content, a blog, or SEO play, you simply can’t run them on any other platform but Wordpress with WooCommerce.

Umair Butt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
There are a lot of reasons, but the main reason is that WooCommerce is free and open source. It's easy to understand and use. No doubt there are a lot of options in the dashboard, but all are so interesting. When we add a product with so many details, then we really like and love this Plugin.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If someone is tech challenged I would recommend Shopify. If someone is comfortable with WordPress or tinkering with software, I would highly recommend WooCommerce. You can do much more with WooCommerce but you will probably break your website a couple of times in the process. As long as one is comfortable with WordPress, WooCommerce is a wonderful option for an online shop.
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is easy to use and maintain the order of users. While comparing with Shopify, WooCommerce is free software but Shopify is a paid software. You need to purchase the hosting plan for Shopify.

WooCommerce is a free platform to integrate the payment gateway. You'll get unlimited features with WooCommerce free plan.
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It measures up really well against Shopify due to having no monthly fee associated with the product. It is slightly more challenging to get set up, but the difference is not much at all. Setting up to sell Services seems much easier with WooCommerce. However, it may be a little more challenging to use if you have a huge selection of products.
Ruby Javaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I evaluated a couple of other e-commerce software before settling on WooCommerce. My main reasons for choosing it over the others was 1. all the flexibility and functionality offered in customizing the store to my needs, 2. easiest to use, and 3. while expensive, it was not as bad as some of the options I looked at.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to add the functionality required, but I also don't have to pay a monthly subscription for these like I would have to if I used a service like Shopify.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the necessary customization to help these businesses achieve their goals.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Score 8 out of 10
Vetted Review
Verified User
Review Source
While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can provide for businesses and organizations of all shapes and sizes.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Very similar in comparison, depending on the tech stack and developer’s experience these may be quite interchangeable but I hadn’t experienced other systems extensively to make a full comparison. I’ve used other completely custom solutions which required much more costly and time-consuming projects in order to achieve similar functionality in relation to stock management, warehouse management, and UX/UI tweaks.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our experience has shown that WooCommerce is the easiest way to introduce an e-commerce platform into your already existing business. There has been a lot of effort put into possibility of seamlessly integrating with WordPress installations. Other platforms that we have tried are good products as well; nonetheless, WooCommerce is just a top-notch solution.