WooCommerce

WooCommerce

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Top Rated
WooCommerce

Overview

Reviews

Woohoo, Commerce!

8
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using …

WooCommerce to your e-commerce rescue!

9
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature …
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Love WooCommerce

10
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage …

A better E Commerce Solution

9
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I …

Popular Features

View all 20 features

Website integration (87)

9.1
91%

Product management (87)

8.4
84%

Product catalog & listings (86)

8.3
83%

Visual customization (84)

7.6
76%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Stripe?

Stripe is a payment gateway software solution which supports a range of payment related needs such as subscription management and recurrent billing via Stripe Billing, integration with third party payment services via the Stripe Connect API, assistance starting an Internet business which accepts…

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, image zooming, and more.

Features Scorecard

Online Storefront

8.2
82%

Online Shopping Cart

7.5
75%

Online Payment System

8.3
83%

eCommerce Marketing

8.0
80%

eCommerce Business Management

8.2
82%

Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

What is WooCommerce's best feature?

Reviewers rate Website integration highest, with a score of 9.1.

Who uses WooCommerce?

The most common users of WooCommerce are from Small Businesses and the Marketing & Advertising industry.

Reviews and Ratings

(204)

Ratings

Reviews

(1-25 of 87)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is great if you are looking to start an eCommerce store and are not too familiar with web development. It requires no coding experience so is great for beginners who have some website hosting experience. WooCommerce does require you to have a WordPress website that needs to be hosted. Solving hosting problems can be a bit tricky so there are other options if you are looking for a complete one-stop-shop for an eCommerce solution.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is extremely well suited for you if you are a small or one-person business. It makes managing all of the parts of selling online manageable but isn't perfect. As always, planning goes a long way, and while WooCommerce accommodates your needs it can take some effort. If you want a branded storefront rather than relying on Etsy or some marketplace storefront, this can be the perfect tool to get that going for you with a minimal amount of effort.
Luis Escoffié | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is well suited when a custom store is needed, because it relies on WordPress it has a great support and customization with plugins or code. Most of them are well supported by the developrs or the community itself. You also can find great examples of code to customize functions under WooCommerce documentation.
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.

If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well Suited for:
  • Low cost quick online shop setup
  • Very easy to set up
  • Good support from the community for trouble shooting issues.
Less Appropriate:
  • You have to manage your own server for performance optimization
  • Based on PHP, there is always a chance of getting hacked if you use too many third party plugins
  • Does not cover everything out of the box - for an example hiding other shipping methods if free shipping is applicable. Weight based shipping etc.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is the clear choice for anyone who already has a WordPress site, or is committed to using WordPress for some other reason. If the shop-owner can pay for a developer, a store built with WooCommerce can be customized to any spec they can think of. That's really the selling point of WooCommerce: the large and rich ecosystem of plugins already available, along with the community of developers that can build features not provided by any plugin. On the other hand, anyone who has a few products that they want to quickly and attractively present on a website without caring about the platform is better served by Wix, Squarespace, or (for a larger set of products) Shopify.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
By default, we recommend WooCommerce for almost every shop solution a client (or ourselves) needs. Ecommerce, memberships, subscription-based business, and digital downloads.

Here are some scenarios where finding another solution may work better.
  • You need an all-in-one solution for your membership site.
  • You ONLY sell digital products
  • You need something quick to test a new concept.
Justin Esgar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are building a WordPress-based website and need a shop - you need WooCommerce. Period, end of the statement. If you are trying to just build an e-commerce site and it's not WordPress, no need for it.
Akshay Sharma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is well suited for small to medium-sized businesses which have small teams to manage the website and want an economical solution. It is very easy to install and set up on a WordPress website with regular update support from the community.
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is well suited for both pro and amateur users who are needing to build an online web store. WooCommerce is so easy to install and get started, practically anyone can use.

I wouldn't use it if felt I [didn't] need a complete online store. In some cases I will use a form builder with a payment gateway.
Brandon Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.
Kejda Gjermani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.

It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.

But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.
Umair Butt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is the best WordPress plugin and anyone can create a stunning eCommerce online store. Now creating and running an online store is not a difficult task for web developers just because of WooCommerce.The settings of WooCommerce are also easy and anyone can learn and use this plugin easily.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce can be used for small stores to larger projects. Using plugins and extensions you can customize WooCommerce and WordPress to fit most use cases. If you can be creative, the sky is the limit. Some technical knowledge is needed for setup and maintenance though. Overall I would recommend WooCommerce as its functionality and ability to be implemented on most projects is amazing.
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
For a long-term strategy, WooCommerce is the best platform for small or medium enterprises. If you want to start an online shop today, then install WordPress and install the WooCommerce plugin, and start selling your products across the globe.
  • WooCommerce is free to use.
  • WooCommerce supports every payment gateway including PayPal, Instamojo, Razorpay, Stripe.
  • Listing unlimited products to WooCommerce is free.
  • Add unlimited features to WooCommerce without paying for it.
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is well suited for anyone who is looking to sell any product or service online. It is also easy to set up and transfer to another E-commerce website, making it ideal for someone who is in the web design or internet marketing space. It may not be the best solution for sites with a huge selection of products.
Ruby Javaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is well suited for pretty much any type of online store. It works really well with WordPress and has a very extensive library of extensions that you can purchase to customize your store for your needs. You could sell anything from massages to spoons to coffee bean subscriptions on it. But beware the yearly costs if you are selling anything more complicated than one simple product for one price without variations. You will definitely have to purchase extensions for that scenario.
Megan Bond | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I will recommend this tool with great zest to all those companies who want to initiate their online selling stores. It is a universal platform that will equally benefit all the organizations for the selling as well for the marketing of their product. WooCommerce will definitely add value to your business.
Score 9 out of 10
Vetted Review
Verified User
Review Source
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Score 9 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is best for newer stores that don't need a complex solution right away, or have a more basic e-commerce store with products that are sold individually or don't require a ton of customization. It can be up and running within hours.

For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.
Score 9 out of 10
Vetted Review
Verified User
Review Source
WooCommerce is well-suited for businesses that want to get up and running quickly and who do not need/want a lot of customizations to the out-of-the-box software. If you do want customizations, there are loads of plugins to choose from so probably whatever you want to do is possible, but be prepared for you (or a developer) to spend some time trying them out and configuring them. And even with special plugins, you might still need a developer to further customize them and/or adjust the styles so that the plugin functionality matches your site. I think it's probably quite powerful for larger sites with lots of products and lots of special features but I don't have as much experience with that so I can't say for sure (my client has 100-200 active products on their site at any given time).