WooCommerce

WooCommerce

Top Rated
Score 8.4 out of 10
Top Rated
WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    8.3
    83%
  • Product management (84)
    7.6
    76%
  • Product catalog & listings (83)
    7.5
    75%
  • Visual customization (81)
    6.8
    68%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Product Demos

What is WooCommerce?
02:30
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.6Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

7.4Avg 8.6

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.3Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 8.3.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 84)
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Seth Paine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce is a great platform to create an inexpensive if not free online store if you have the time to learn about it and configure it well. It is especially a great online store platform if you already are experienced using Wordpress since it incorporates so well into it. There are also many great plugins to help you integrate parts of your store into your other content pieces on your WordPress website.
Jim Nelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce is the most popular e-commerce WordPress plugin for a reason. It works great out of the box for simple stores and can be customized in seemingly unlimited ways, thanks to a vast array of add-ons, excellent documentation, and quality technical support. Anyone who is familiar with maintaining a WordPress site can easily integrate a WooCommerce store.
Score 9 out of 10
Vetted Review
Verified User
WooCommerce is great if you are looking to start an eCommerce store and are not too familiar with web development. It requires no coding experience so is great for beginners who have some website hosting experience. WooCommerce does require you to have a WordPress website that needs to be hosted. Solving hosting problems can be a bit tricky so there are other options if you are looking for a complete one-stop-shop for an eCommerce solution.
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce is well suited for both pro and amateur users who are needing to build an online web store. WooCommerce is so easy to install and get started, practically anyone can use.

I wouldn't use it if felt I [didn't] need a complete online store. In some cases I will use a form builder with a payment gateway.
Score 9 out of 10
Vetted Review
Verified User
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Score 9 out of 10
Vetted Review
Verified User
WooCommerce is best for newer stores that don't need a complex solution right away, or have a more basic e-commerce store with products that are sold individually or don't require a ton of customization. It can be up and running within hours.

For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.
Score 9 out of 10
Vetted Review
Verified User
From our experience, WooCommerce is well suited for all types of e-commerce businesses, since it scales really well. The level of control over configuration the user has is really high and usually that is more than good enough; however, for some specific customers, we just had to propose a custom-designed solution instead.
Score 9 out of 10
Vetted Review
Verified User
WooCommerce is well-suited for businesses that want to get up and running quickly and who do not need/want a lot of customizations to the out-of-the-box software. If you do want customizations, there are loads of plugins to choose from so probably whatever you want to do is possible, but be prepared for you (or a developer) to spend some time trying them out and configuring them. And even with special plugins, you might still need a developer to further customize them and/or adjust the styles so that the plugin functionality matches your site. I think it's probably quite powerful for larger sites with lots of products and lots of special features but I don't have as much experience with that so I can't say for sure (my client has 100-200 active products on their site at any given time).
Score 8 out of 10
Vetted Review
Verified User
While I don't have much experience with other e-commerce tools on the digital market, WooCommerce makes so I don't really feel that I have to. If you or your business has already put together a WordPress site and are happy with the hosting capabilities found within, it is extremely easy to recommend this product. However, if you are starting completely from the ground up or are using another open-source program to host your site, I'd recommend doing more research as I wouldn't say this plug-in is worth the eccentricities of WordPress as a whole.
Brandon Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
WooCommerce is extremely well suited for you if you are a small or one-person business. It makes managing all of the parts of selling online manageable but isn't perfect. As always, planning goes a long way, and while WooCommerce accommodates your needs it can take some effort. If you want a branded storefront rather than relying on Etsy or some marketplace storefront, this can be the perfect tool to get that going for you with a minimal amount of effort.
Kejda Gjermani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.

It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.

But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.
Score 9 out of 10
Vetted Review
Verified User
Can be started with little or no cost to the company to show proof of concept when beginning an ecommerce site. You can spend as little or as much as you want to add functionality. It would work well with small companies just starting out and can grow with your business
Luis Escoffié | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WooCommerce is well suited when a custom store is needed, because it relies on WordPress it has a great support and customization with plugins or code. Most of them are well supported by the developrs or the community itself. You also can find great examples of code to customize functions under WooCommerce documentation.
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.

If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Well Suited for:
  • Low cost quick online shop setup
  • Very easy to set up
  • Good support from the community for trouble shooting issues.
Less Appropriate:
  • You have to manage your own server for performance optimization
  • Based on PHP, there is always a chance of getting hacked if you use too many third party plugins
  • Does not cover everything out of the box - for an example hiding other shipping methods if free shipping is applicable. Weight based shipping etc.
Score 9 out of 10
Vetted Review
Verified User
For folks that are looking to build a standard e-commerce website, and are currently using Wordpress as a CMS I think it is a great solution! If you really truly want deep functionality with your e-commerce website you may be better served creating a custom solution.
Score 8 out of 10
Vetted Review
Verified User
For small to mid sized organizations that may be implementing their first eCommerce store, or are venturing to move from basic HTML stores to something more robust and manageable. Additionally for organizations with limited funds that cannot invest in more advanced solutions. Finally, for organizations with their website on Wordpress wanting an integrated eCommerce experience. Also for organizations with a somewhat limited portfolio of products/services that they'd like to sell.
Less appropriate for large scale organizations, or orgs requiring a sophisticated user experience, or CPQ.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
WooCommerce is the clear choice for anyone who already has a WordPress site, or is committed to using WordPress for some other reason. If the shop-owner can pay for a developer, a store built with WooCommerce can be customized to any spec they can think of. That's really the selling point of WooCommerce: the large and rich ecosystem of plugins already available, along with the community of developers that can build features not provided by any plugin. On the other hand, anyone who has a few products that they want to quickly and attractively present on a website without caring about the platform is better served by Wix, Squarespace, or (for a larger set of products) Shopify.
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