WooCommerce

WooCommerce

Top Rated
Score 8.4 out of 10
Top Rated
WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Verified User
Administrator
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    8.3
    83%
  • Product management (84)
    7.6
    76%
  • Product catalog & listings (83)
    7.5
    75%
  • Visual customization (81)
    6.8
    68%

Reviewer Pros & Cons

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Verified User
Administrator in Corporate
Consumer Services Company, 1-10 employees
Victoria Hoete-Dodd | TrustRadius Reviewer
Victoria Hoete-Dodd
Content Specialist
BitPrime (Financial Services, 11-50 employees)

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Pricing

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WooCommerce

WooCommerce

N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

11 people want pricing too

Alternatives Pricing

Shopify

Shopify

$29
per month
What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

BigCommerce

BigCommerce

$29.95
per month
What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Product Demos

What is WooCommerce?
02:30
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.6Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

7.4Avg 8.6

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.3Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 8.3.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

 (241)

Attribute Ratings

Reviews

(1-25 of 84)
Popular Filters
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July 14, 2022

WooCommerce, powerful, flexible, and very customizable.

Seth Paine | TrustRadius Reviewer
Seth Paine
Web & Media Developer
The Coming Home Network International (Religious Institutions, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is a great platform to create an inexpensive if not free online store if you have the time to learn about it and configure it well. It is especially a great online store platform if you already are experienced using Wordpress since it incorporates so well into it. There are also many great plugins to help you integrate parts of your store into your other content pieces on your WordPress website.
February 17, 2022

Makes e-commerce easy for WordPress

Jim Nelson | TrustRadius Reviewer
Jim Nelson
Team Agreda Leader
Agreda Communications (Internet, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is the most popular e-commerce WordPress plugin for a reason. It works great out of the box for simple stores and can be customized in seemingly unlimited ways, thanks to a vast array of add-ons, excellent documentation, and quality technical support. Anyone who is familiar with maintaining a WordPress site can easily integrate a WooCommerce store.
June 29, 2021

WooCommerce - Great option for [a] new eCommerce business, if you know website hosting

TR
Tim Regas
General Manager
KEYLOK (Computer Software, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is great if you are looking to start an eCommerce store and are not too familiar with web development. It requires no coding experience so is great for beginners who have some website hosting experience. WooCommerce does require you to have a WordPress website that needs to be hosted. Solving hosting problems can be a bit tricky so there are other options if you are looking for a complete one-stop-shop for an eCommerce solution.
June 11, 2021

WooCommerce for all your online stores

Jorge Edel Aguilar Avendaño | TrustRadius Reviewer
Jorge Edel Aguilar Avendaño
CEO Veeme Media
veeme media (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is well suited for both pro and amateur users who are needing to build an online web store. WooCommerce is so easy to install and get started, practically anyone can use.

I wouldn't use it if felt I [didn't] need a complete online store. In some cases I will use a form builder with a payment gateway.
June 10, 2021

Woocommerce helps me easily book more photography sessions

Verified User
Partner in Corporate
Photography Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
June 10, 2021

Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply

Verified User
Executive in Corporate
Design Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is best for newer stores that don't need a complex solution right away, or have a more basic e-commerce store with products that are sold individually or don't require a ton of customization. It can be up and running within hours.

For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.
June 08, 2021

The simplest way to swiftly get into the e-commerce business!

Verified User
Employee in Information Technology
Information Technology and Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
From our experience, WooCommerce is well suited for all types of e-commerce businesses, since it scales really well. The level of control over configuration the user has is really high and usually that is more than good enough; however, for some specific customers, we just had to propose a custom-designed solution instead.
May 28, 2021

WooCommerce is great for small-to-medium sized businesses who want to get up and running quickly and want more control over their software.

Verified User
Project Manager in Information Technology
Internet Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is well-suited for businesses that want to get up and running quickly and who do not need/want a lot of customizations to the out-of-the-box software. If you do want customizations, there are loads of plugins to choose from so probably whatever you want to do is possible, but be prepared for you (or a developer) to spend some time trying them out and configuring them. And even with special plugins, you might still need a developer to further customize them and/or adjust the styles so that the plugin functionality matches your site. I think it's probably quite powerful for larger sites with lots of products and lots of special features but I don't have as much experience with that so I can't say for sure (my client has 100-200 active products on their site at any given time).
May 28, 2021

WooCommerce Provides A Stable Launchpad For Businesses of All Sorts

Verified User
Employee in Marketing
Fine Art Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
While I don't have much experience with other e-commerce tools on the digital market, WooCommerce makes so I don't really feel that I have to. If you or your business has already put together a WordPress site and are happy with the hosting capabilities found within, it is extremely easy to recommend this product. However, if you are starting completely from the ground up or are using another open-source program to host your site, I'd recommend doing more research as I wouldn't say this plug-in is worth the eccentricities of WordPress as a whole.
May 28, 2021

Easy to implement, most amazing tool with superb features for making anything virtually possible.

Brandon Young | TrustRadius Reviewer
Brandon Young
Senior Software Engineering Consultant
Reaktor (Information Technology & Services, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Darian Rawson
Senior Designer Developer
AdventHealth (Design, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is extremely well suited for you if you are a small or one-person business. It makes managing all of the parts of selling online manageable but isn't perfect. As always, planning goes a long way, and while WooCommerce accommodates your needs it can take some effort. If you want a branded storefront rather than relying on Etsy or some marketplace storefront, this can be the perfect tool to get that going for you with a minimal amount of effort.
May 22, 2021

The best Ecom platform hands down

Kejda Gjermani | TrustRadius Reviewer
Kejda Gjermani
Digital Publisher
Commentary Magazine (Newspapers, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.

It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.

But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.
May 22, 2021

A gold standard when it comes to quickly and easily integrating ecommerce with your site.

Verified User
Director in Information Technology
Hospital & Health Care Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Can be started with little or no cost to the company to show proof of concept when beginning an ecommerce site. You can spend as little or as much as you want to add functionality. It would work well with small companies just starting out and can grow with your business
May 22, 2021

WooCommerce is flexible for any ecommerce store

Luis Escoffié | TrustRadius Reviewer
Luis Escoffié
Especialista en Marketing Digital y Comercio Electrónico
@luisescoffie (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is well suited when a custom store is needed, because it relies on WordPress it has a great support and customization with plugins or code. Most of them are well supported by the developrs or the community itself. You also can find great examples of code to customize functions under WooCommerce documentation.
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.

If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.
May 21, 2021

Low cost & quality online shopping solution

Kaushik Somaiya | TrustRadius Reviewer
Kaushik Somaiya
Owner
wporbit.net (Computer Software, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Well Suited for:
  • Low cost quick online shop setup
  • Very easy to set up
  • Good support from the community for trouble shooting issues.
Less Appropriate:
  • You have to manage your own server for performance optimization
  • Based on PHP, there is always a chance of getting hacked if you use too many third party plugins
  • Does not cover everything out of the box - for an example hiding other shipping methods if free shipping is applicable. Weight based shipping etc.
May 21, 2021

Great product for folks looking to build an ecommerce storefront!

Verified User
C-Level Executive in Sales
Computer Software Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
For folks that are looking to build a standard e-commerce website, and are currently using Wordpress as a CMS I think it is a great solution! If you really truly want deep functionality with your e-commerce website you may be better served creating a custom solution.
May 21, 2021

A great solution for WordPress users with eCommerce ambitions

Verified User
Vice-President in Information Technology
Management Consulting Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
For small to mid sized organizations that may be implementing their first eCommerce store, or are venturing to move from basic HTML stores to something more robust and manageable. Additionally for organizations with limited funds that cannot invest in more advanced solutions. Finally, for organizations with their website on Wordpress wanting an integrated eCommerce experience. Also for organizations with a somewhat limited portfolio of products/services that they'd like to sell.
Less appropriate for large scale organizations, or orgs requiring a sophisticated user experience, or CPQ.
May 21, 2021

The Money You Save on WooCommerce Will Cost You in Set-up Time

Felicia Betancourt | TrustRadius Reviewer
Felicia Betancourt
Principal
Firefly Web Services (Information Technology & Services, 1-10 employees)
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Recommend
WooCommerce is the clear choice for anyone who already has a WordPress site, or is committed to using WordPress for some other reason. If the shop-owner can pay for a developer, a store built with WooCommerce can be customized to any spec they can think of. That's really the selling point of WooCommerce: the large and rich ecosystem of plugins already available, along with the community of developers that can build features not provided by any plugin. On the other hand, anyone who has a few products that they want to quickly and attractively present on a website without caring about the platform is better served by Wix, Squarespace, or (for a larger set of products) Shopify.
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