Likelihood to Recommend WooCommerce 2025

Name: What is WooCommerce?
Uploaded: 2015-08-13T17:22:37.000Z
Duration: 2 min 30 s
Description: What is WooCommerce?

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Learn from top reviewers

A powerful open source e-commerce platform without limitations

Rating: 8 out of 10

June 22, 2024

IncentivizedVetted ReviewVerified User

We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level o...

Verified user

Manager

7 years of experience

The best e-commerce plugin for running your business on Wordpress

Rating: 9 out of 10

June 11, 2024

IncentivizedVetted ReviewVerified User

I needed a ecommerce plugin that worked with Wordpress and Elementor. I sell digital goods to a global audience and WooCommerce seemed like a good fit for this.

Calvin Hanson

Professional - Marketing

Marketing and Design

Learn English with Camille

5 years of experience

Good way to reach new customers

Rating: 8 out of 10

June 11, 2024

IncentivizedVetted ReviewVerified User

We use it to sell a wide range of beauty products to retailers in the Netherlands & Belgium. In WooCommerce we mainly use the products functionality to add images, ingredi...

Verified user

Project Manager

2 years of experience

WooCommerce Delivers But With Pitfalls

Rating: 6 out of 10

June 10, 2024

IncentivizedVetted ReviewVerified User

We use WooCommerce for one of our e-commerce checkout platforms on one of our websites. We were looking to integrate an e-commerce solution with Wordpress, and this one seemed...

Jeff Montgomery

C-Level Executive - Manufacturing

CTO

Animal Necessity

15 years of experience

Solid ecommerce solution for our retail business

Rating: 9 out of 10

July 6, 2023

Vetted ReviewVerified User

We use WooCommerce to manage the ecommerce side of our business. Roughly 20% of our purchases are made online, so we needed a system where we could list and update our invento...

Kat Karpenko Wozny

Manager - Information Technology

IT Manager

Kiwi Flower Shop

3 years of experience

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Pricing

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WooCommerce

N/A

Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

24 people also want pricing

Alternatives Pricing

Shopify

$29

per month

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

BigCommerce

$29.95

per month

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.9

Avg 7.8

8.6
Product catalog & listings
(87) Ratings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
8
Product management
(88) Ratings
Product catalog can be easily updated.
6.2
Bulk product upload
(70) Ratings
Admins can upload products in bulk using spreadsheets.
7.3
Branding
(76) Ratings
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
8.9
Mobile storefront
(80) Ratings
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
6.7
Product variations
(80) Ratings
Products with variations or configurable options are easy to list and easy to browse.
9.2
Website integration
(88) Ratings
Integrates with an existing company website or blog.
8.2
Visual customization
(84) Ratings
Users can customize the look & feel of the storefront; storefront is visually attractive.
7.9
CMS
(66) Ratings
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.6

Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.6

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.9

Avg 7.7

6.5
Promotions & discounts
(83) Ratings
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
4.5
Personalized recommendations
(68) Ratings
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
6.6
SEO
(75) Ratings
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

eCommerce Business Management

Features related to business management and administration of eCommerce operations

6.8

Avg 8.0

5.4
Multi-site management
(42) Ratings
Administrators can manage multiple storefronts or websites under one umbrella.
7.8
Order processing
(83) Ratings
Includes tools or integrations for order processing.
7.5
Inventory management
(82) Ratings
Includes tools or integrations for managing inventory.
6.2
Shipping
(76) Ratings
Includes tools or integrations for order fulfillment of physical products.
7
Custom functionality
(79) Ratings
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

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Product Details

About
Integrations
Tech Details
FAQs

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of WooCommerce are from Small Businesses (1-50 employees).

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Comparisons

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Reviews From Top Reviewers

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(1-5 of 88)

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WooCommerce Delivers But With Pitfalls

Rating: 6 out of 10

Incentivized

June 10, 2024

JM

Jeff Montgomery

CTO

Animal Necessity (Veterinary, 11-50 employees)

Vetted Review

Verified User

15 years of experience

Likelihood to Recommend

WooCommerce is a great out of the box solution for those who are looking for an easy install and checkout. However, if you're looking to "get cute" with your customization options, as well as really rely heavily on plugins to work simultaneously alongside WooCommerce, the system can become rather big quickly leading to bloated and slow loading code. Eventually we ran into the situation where the pages loaded so slow that we had to start getting help from caching plugins just to subdue WooCommerce itself.

The best e-commerce plugin for running your business on Wordpress

Rating: 9 out of 10

Incentivized

June 11, 2024

CH

Calvin Hanson

Marketing and Design

Learn English with Camille (E-Learning, 1-10 employees)

Vetted Review

Verified User

5 years of experience

View profile

Likelihood to Recommend

Set up of WooCommerce is fairly easy with some experience of WordPress. Any business that wants to sell online using a WordPress website would do well using WooCommerce. WooCommerce could be overkill if you just need to sell one or 2 products or are looking for a cart plugin that has more of a conversion optimized funnel (although there are plugins for this within the WooCommerce Ecosystem)

A powerful open source e-commerce platform without limitations

Rating: 8 out of 10

Incentivized

June 22, 2024

Verified User

Manager in Marketing

Pharmaceuticals Company, 51-200 employees

Vetted Review

Verified User

7 years of experience

Likelihood to Recommend

Woocommerce is a great ecommerce platform for big and small businesses. It provides everything needed to get started and if you have some developer experience or support it is also possible to customise the setup to tailor the configuration to specific business needs. Woocommerce can be suitable for small local stores or large multinational companies however I'd always recommend working with a developer on large stores

Good way to reach new customers

Rating: 8 out of 10

Incentivized

June 11, 2024

Verified User

Project Manager in Marketing

Cosmetics Company, 11-50 employees

Vetted Review

Verified User

2 years of experience

Likelihood to Recommend

Good to use to promote simple products to general users. Harder to use with different user groups/personalized discounts.

Solid ecommerce solution for our retail business

Rating: 9 out of 10

July 06, 2023

KK

Kat Karpenko Wozny

IT Manager

Kiwi Flower Shop (Retail, 1-10 employees)

Vetted Review

Verified User

3 years of experience

Likelihood to Recommend

I can vouch for WooCommerce's performance in a small business setting. It has good performance, it's easy to integrate with other tools, the transactions work smoothly, and most importantly, we can get on the system and update our stock/listings in seconds.

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