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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Pricing

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What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.9
Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.5
Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.4
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.6
Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

6.9
Avg 8.0
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 89)

WooCommerce - What You Need To Know

Rating: 7 out of 10
March 10, 2025
Vetted Review
Verified User
WooCommerce
7 years of experience
  • WooCommerce has allowed us to offer e-commerce functionality to our customers at a reasonable price point for our region.
  • The add-ons have allowed us to tailor the e-commerce solutions to each of our customers needs.
  • Unfortunately, the customization afforded by the many add-ons available for a WooCommerce has also created situations where the development time for a project was exceeded due to unforeseen issues with plug-in compatibility. In some cases this has created a negative customer experience..

The best e-commerce plugin for running your business on Wordpress

Rating: 9 out of 10
June 11, 2024
CH
Vetted Review
Verified User
WooCommerce
5 years of experience
  • It's free out of the box so any sales made is profit
  • After optimizing with other plugins, it is the main place people buy our digital products and courses.
  • It integrates with Mailerlite to show sales from campaigns

A powerful open source e-commerce platform without limitations

Rating: 8 out of 10
June 22, 2024
Vetted Review
Verified User
WooCommerce
7 years of experience
  • We have seen significant revenue come through our store with virtually no technical issues arising since launch
  • Store has been cost effective to maintain and there has been very little hidden fees
  • Very strong conversion rates on our stores which ranged from 1.5% to 4% at peak times
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