Overview
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Learn from top reviewers
A powerful open source e-commerce platform without limitations
The best e-commerce plugin for running your business on Wordpress
Good way to reach new customers
WooCommerce Delivers But With Pitfalls
Solid ecommerce solution for our retail business
WooCommerce refund
Handy e-commerce plugin.
WooCommerce, powerful, flexible, and very customizable.
Love WooCommerce
Makes e-commerce easy for WordPress
WooCommerce - Great option for [a] new eCommerce business, if you know website hosting
WooCommerce for all your online stores
Woocommerce helps me easily book more photography sessions
Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply
WooCommerce is awesome
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
24 people also want pricing
Alternatives Pricing
What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
What is BigCommerce?
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
Features
Online Storefront
Features for creating an online storefront with a browse-able product catalog.
- 8.4Product catalog & listings(87) Ratings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
- 7.9Product management(88) Ratings
Product catalog can be easily updated.
- 6Bulk product upload(70) Ratings
Admins can upload products in bulk using spreadsheets.
- 7.3Branding(76) Ratings
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
- 8.6Mobile storefront(80) Ratings
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
- 6.8Product variations(80) Ratings
Products with variations or configurable options are easy to list and easy to browse.
- 9Website integration(88) Ratings
Integrates with an existing company website or blog.
- 8Visual customization(84) Ratings
Users can customize the look & feel of the storefront; storefront is visually attractive.
- 7.8CMS(66) Ratings
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Online Shopping Cart
Features that facilitate the collection of items so that customers can purchase them as a group.
- 7.5Abandoned cart recovery(55) Ratings
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
- 7.5Checkout user experience(84) Ratings
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Online Payment System
Features related to processing online payment for eCommerce purchases.
- 8.2eCommerce security(77) Ratings
Security measures are in place to prevent a breach of sensitive payment information.
eCommerce Marketing
Features related to marketing for eCommerce websites
- 6.4Promotions & discounts(83) Ratings
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
- 4.6Personalized recommendations(68) Ratings
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
- 6.5SEO(75) Ratings
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
eCommerce Business Management
Features related to business management and administration of eCommerce operations
- 5.1Multi-site management(42) Ratings
Administrators can manage multiple storefronts or websites under one umbrella.
- 7.7Order processing(83) Ratings
Includes tools or integrations for order processing.
- 7.4Inventory management(82) Ratings
Includes tools or integrations for managing inventory.
- 6Shipping(76) Ratings
Includes tools or integrations for order fulfillment of physical products.
- 6.9Custom functionality(79) Ratings
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is WooCommerce?
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
WooCommerce Video
WooCommerce Integrations
WooCommerce Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(259)Community Insights
- Pros
- Cons
Wide Range of Layout Options: Users appreciate the platform's diverse layout choices for vertical images, enabling flexible and personalized designs.
Low Commission Rates: The platform's cost-effectiveness is highlighted by users praising its competitive commission rates.
Easy Integration with Other Tools: Users find the platform seamlessly integrates with various mainstream tools, showcasing its adaptability and user-friendly nature.
Seamless WordPress Integration: The integration with WordPress and utilization of its plugin update architecture simplify updates for users.
Variety of Third-Party Plugins: Users value the array of third-party plugins that enhance functionality without overwhelming the system.
Numerous Payment Systems: The availability of multiple payment systems for WooCommerce gives users a range of options to choose from.
Convenient Product Addition: Adding new products using WordPress' editor within WooCommerce is seen as convenient by users.
Efficient Order Processing: Users find creating products and processing orders efficient and straightforward on WooCommerce.
Expensive Pricing: Some users have found WooCommerce to be costly compared to newer competitors, mentioning it as a significant drawback in their reviews due to budget constraints and value considerations when investing in the platform for e-commerce operations.
Lack of Technical Documentation: Users have highlighted the lack of comprehensive technical documentation for WooCommerce, especially when compared to platforms like Shopify. This deficiency complicates troubleshooting and development processes for users seeking clear guidance on utilizing the platform effectively.
Limited Plugin Availability: Several reviewers have pointed out the limited availability of plugins for WooCommerce, which restricts customization options and functionality. This limitation raises concerns about scalability and feature expansion, as users may find themselves constrained by the platform's offerings.
Reviews
(1-25 of 88)The best e-commerce plugin for running your business on Wordpress
Good way to reach new customers
WooCommerce Delivers But With Pitfalls
Solid ecommerce solution for our retail business
WooCommerce refund
Handy e-commerce plugin.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
WooCommerce, powerful, flexible, and very customizable.
Love WooCommerce
Makes e-commerce easy for WordPress
WooCommerce - Great option for [a] new eCommerce business, if you know website hosting
WooCommerce also makes it easy to track our online sales and manage our inventory.