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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.8
Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.5
Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.2
Avg 8.4

eCommerce Marketing

Features related to marketing for eCommerce websites

5.8
Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

6.6
Avg 7.9
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 9.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(259)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wide Range of Layout Options: Users appreciate the platform's diverse layout choices for vertical images, enabling flexible and personalized designs.

Low Commission Rates: The platform's cost-effectiveness is highlighted by users praising its competitive commission rates.

Easy Integration with Other Tools: Users find the platform seamlessly integrates with various mainstream tools, showcasing its adaptability and user-friendly nature.

Seamless WordPress Integration: The integration with WordPress and utilization of its plugin update architecture simplify updates for users.

Variety of Third-Party Plugins: Users value the array of third-party plugins that enhance functionality without overwhelming the system.

Numerous Payment Systems: The availability of multiple payment systems for WooCommerce gives users a range of options to choose from.

Convenient Product Addition: Adding new products using WordPress' editor within WooCommerce is seen as convenient by users.

Efficient Order Processing: Users find creating products and processing orders efficient and straightforward on WooCommerce.

Expensive Pricing: Some users have found WooCommerce to be costly compared to newer competitors, mentioning it as a significant drawback in their reviews due to budget constraints and value considerations when investing in the platform for e-commerce operations.

Lack of Technical Documentation: Users have highlighted the lack of comprehensive technical documentation for WooCommerce, especially when compared to platforms like Shopify. This deficiency complicates troubleshooting and development processes for users seeking clear guidance on utilizing the platform effectively.

Limited Plugin Availability: Several reviewers have pointed out the limited availability of plugins for WooCommerce, which restricts customization options and functionality. This limitation raises concerns about scalability and feature expansion, as users may find themselves constrained by the platform's offerings.

Reviews

(1-25 of 88)
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A powerful open source e-commerce platform without limitations

Rating: 8 out of 10
June 22, 2024
Verified User
Vetted Review
Verified User
WooCommerce
7 years of experience
We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level of options to customise the order such as size, colour, style. The platform is setup to link with our Stripe account which allows for instant payment processing.

Good way to reach new customers

Rating: 8 out of 10
June 11, 2024
Verified User
Vetted Review
Verified User
WooCommerce
2 years of experience
We use it to sell a wide range of beauty products to retailers in the Netherlands & Belgium. In WooCommerce we mainly use the products functionality to add images, ingredient information and product information to give those retailers more information. Also we use the plugins to ActiveCampaign and HubSpot to connect purchase information to our marketing tools.

WooCommerce Delivers But With Pitfalls

Rating: 6 out of 10
June 10, 2024
JM
Vetted Review
Verified User
WooCommerce
15 years of experience
We use WooCommerce for one of our e-commerce checkout platforms on one of our websites. We were looking to integrate an e-commerce solution with Wordpress, and this one seemed to be the most widely used plugin, as well as the most stable. It also has a variety of features that allow us to customize the product, shipping, and checkout options. We also integrated other plugins that work well with WooCommerce.

Solid ecommerce solution for our retail business

Rating: 9 out of 10
July 06, 2023
KK
Vetted Review
Verified User
WooCommerce
3 years of experience
We use WooCommerce to manage the ecommerce side of our business. Roughly 20% of our purchases are made online, so we needed a system where we could list and update our inventory for our customers to choose from. Aside from this, we also use it to collect feedback & requests, and to run our blog

WooCommerce refund

Rating: 1 out of 10
November 04, 2022
Verified User
Vetted Review
Verified User
WooCommerce
1 year of experience
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we understood that system will not be able to function sustainably. Not even one transaction went through woocemmerce, so we kindly asked for refund, but we were punished for working hard to work with woocommerce and make it work, by refusal to refund us after 30 days, which is not enough for beginners.

WooCommerce, powerful, flexible, and very customizable.

Rating: 10 out of 10
July 14, 2022
SP
Vetted Review
Verified User
WooCommerce
4 years of experience
We use WooCommerce for our online store to sell books and other materials that we use for our ministry. It is only being used in one department. We use it on the same website that our main website is on. Because it is built to work on WordPress it is easy to maintain and update. I maintain the website and because it is the same platform I can easily maintain the online store as well. It allows us to have an inexpensive online store solution.

Love WooCommerce

Rating: 9 out of 10
May 17, 2022
SP
Vetted Review
Verified User
WooCommerce
2 years of experience
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage our products, orders etc and it is a very core part of our operations.

Makes e-commerce easy for WordPress

Rating: 10 out of 10
February 17, 2022
JN
Vetted Review
Verified User
WooCommerce
6 years of experience
I have implemented WooCommerce to manage multiple stores on our own WordPress multisite network of more than 1500 member blogs. Through our featured store sites, we sell both physical goods and digital products. I have also installed and helped maintain WooCommerce stores for various other website clients selling a variety of products. WooCommerce is now my preferred e-commerce plugin for any WordPress sites I develop. Using WooCommerce and its various add-ons, I am able to quickly build out an online store and easily manage product inventory and sales.

WooCommerce - Great option for [a] new eCommerce business, if you know website hosting

Rating: 9 out of 10
June 29, 2021
TR
Vetted Review
Verified User
WooCommerce
1 year of experience
Our company utilizes WooCommerce to sell customized products via a WordPress eCommerce website. We needed a way for customers to locate our business online, view our product offerings, and eventually place orders. WooCommerce was an easy option since it integrates directly with our website and is free to start. There are many paid plugins that we take advantage of but everything is based on the WooCommerce platform.

WooCommerce also makes it easy to track our online sales and manage our inventory.

WooCommerce for all your online stores

Rating: 10 out of 10
June 11, 2021
WooCommerce has been a game changer in my company. The reason I use WooCommerce is because it's so flexible when it comes to payment gateways and add-ons you can implement. I currently use it for myself and clients that hire us to build their online web store.

Woocommerce helps me easily book more photography sessions

Rating: 9 out of 10
June 10, 2021
Verified User
Vetted Review
Verified User
WooCommerce
8 years of experience
I use WooCommerce to sell photography products and services to clients. Often I am booking photography sessions in advance of the date of the shoot, and I have specific time slots available for booking. WooCommerce allows me to make these time slots available to clients and they can book them and pay for them in advance online, from their computer or phone. Because I can combine both the payment and the scheduling, I don't have to worry about double-booking.

Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply

Rating: 9 out of 10
June 10, 2021
Verified User
Vetted Review
Verified User
WooCommerce
8 years of experience
I work with clients to develop e-commerce websites, and I always recommend designing the site on WordPress and implementing WooCommerce as the e-commerce solution. Each client's use case is different, which is why I love WooCommerce; the flexibility to customize it as needed for each client is really easy. Plus, because the base software is free, my clients only need to pay additional if they need specific customization or options not available in that base package.

WooCommerce is awesome

Rating: 7 out of 10
June 01, 2021
Verified User
Vetted Review
Verified User
WooCommerce
1 year of experience
For one of our business websites, we have used WooCommerce as an alternative to Shopify simply because of the cost. It has helped us build out a fully customizable eCommerce platform.

WooCommerce is great for small-to-medium sized businesses who want to get up and running quickly and want more control over their software.

Rating: 9 out of 10
May 28, 2021
Verified User
Vetted Review
Verified User
WooCommerce
3 years of experience
We use WooCommerce on my client's website. They sell products that are available for local delivery only. They do not have a storefront; their website is the only way for customers to find them and order from them. Therefore it solves the most basic problem: it allows them to have a business. They previously used a third-party site to list their products but that site closed, so now they have complete control over their online presence.

WooCommerce Provides A Stable Launchpad For Businesses of All Sorts

Rating: 8 out of 10
May 28, 2021
Verified User
Vetted Review
Verified User
WooCommerce
1 year of experience
WooCommerce is currently being used to support our organization's online shop. As a host to not only our own line of products but the foundation for a variety of storefronts and individual sellers, it is mainly overseen and managed by our Marketing/Digital Events departments as it addresses the problems of providing more engaging ways to potentially market, browse, and purchase goods.

Easy to implement, most amazing tool with superb features for making anything virtually possible.

Rating: 9 out of 10
May 28, 2021
BY
Vetted Review
Verified User
WooCommerce
2 years of experience
The reason for preferring WooCommerce is its stability and affordability. I didn't have a good experience with WordPress, but if I talk about WooCommerce, it has brought a great revolution. Because it is quite light so it is really easy to run on cheaper hosting even. However, Magento comparatively I found to be heavier enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It introduces a wide range of features that prove really helpful to web developers and business owners. For serious budget constraints companies, it will be the most suitable option because it is free.

Woohoo, Commerce!

Rating: 8 out of 10
May 28, 2021
DR
Vetted Review
Verified User
WooCommerce
5 years of experience
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using WordPress sites. The platform provides an extremely short setup process to get your store online and start selling. These were short-term sales that focused on moment-based marketing, so the longevity of the storefront was not important. WooCommerce is a great and viable option for creating branded small storefronts as well as big retail storefronts.

WooCommerce Review

Rating: 5 out of 10
May 24, 2021
Verified User
Vetted Review
Verified User
WooCommerce
5 years of experience
My company uses WooCommerce on our website shop for the shipping and e-commerce department. It is also used for holiday orders, which customers can place orders via our website for special holiday menus. We are a multi-unit operation and the ability to have customers order online for special menus was very important.

The best Ecom platform hands down

Rating: 10 out of 10
May 22, 2021
KG
Vetted Review
Verified User
WooCommerce
12 years of experience
WooCommerce is used to allow our readers to subscribe to our magazine (options including print or digital) and also to allow them a good deal of self service to edit their personal details, shipping addresses, billing address, and also to purchase gift subscriptions for loved ones. Through other Wordpress functions we’ve integrated Woocommerce into our entitlement system too, to unlock subscriber only content and even grant access to a subscriber only iPad app.

A gold standard when it comes to quickly and easily integrating ecommerce with your site.

Rating: 9 out of 10
May 22, 2021
Verified User
Vetted Review
Verified User
WooCommerce
3 years of experience
Our go to software for our online sales platform, quick to implement, easy to understand, scalable and with plugins for almost anything you can imagine, super easy to use, it got us up and running quickly and integrated with our online payment platform, allows us to look bigger then we are

WooCommerce is flexible for any ecommerce store

Rating: 10 out of 10
May 22, 2021
LE
Vetted Review
Verified User
WooCommerce
10 years of experience
We use WooCommerce to create eCommerce stores for all kind of businesses, from local to worldwide. We have created stores for Europe, America and South America clients. Also we use it to boost our local business in SEO and sales. We have created stores with easy registration process with one clic login/registration. Also we protect our stores with Cloudfilt services to avoid bad bots entering to the stores.
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