WooCommerce

WooCommerce

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Top Rated
WooCommerce

Overview

Reviews

Woohoo, Commerce!

8
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using …

WooCommerce to your e-commerce rescue!

9
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature …
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Love WooCommerce

10
We use WooCommerce for corporate orders and our online stores. Used across the whole organization from sales to marketing. It helps manage …

A better E Commerce Solution

9
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I …

Popular Features

View all 20 features

Website integration (87)

9.1
91%

Product management (87)

8.4
84%

Product catalog & listings (86)

8.3
83%

Visual customization (84)

7.6
76%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Stripe?

Stripe is a payment gateway software solution which supports a range of payment related needs such as subscription management and recurrent billing via Stripe Billing, integration with third party payment services via the Stripe Connect API, assistance starting an Internet business which accepts…

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, image zooming, and more.

Features Scorecard

Online Storefront

8.2
82%

Online Shopping Cart

7.5
75%

Online Payment System

8.3
83%

eCommerce Marketing

8.0
80%

eCommerce Business Management

8.2
82%

Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

What is WooCommerce's best feature?

Reviewers rate Website integration highest, with a score of 9.1.

Who uses WooCommerce?

The most common users of WooCommerce are from Small Businesses and the Marketing & Advertising industry.

Reviews and Ratings

(204)

Ratings

Reviews

(1-25 of 87)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Inventory Management.
  • Sales Reporting.
  • Processing eCommerce Orders.
  • Integration with WordPress.
  • WooCommerce can be dependent on other plugins.
  • While the base is a good start, you need to purchase lots of additions.
  • WooCommerce is not very customizable out of the box.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Very fast to implement if you have an existing website, especially WordPress.
  • Offers a well-rounded suite of tools.
  • Competitive pricing makes it attractive to small businesses.
  • The UI/UX feels a bit behind other product offerings.
  • Sometimes slows down websites when loading info.
  • Improvements in mobile UI.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of setup
  • Low cost, You can start online shop with almost 0$.
  • Big community around it for trouble shooting problems
  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
  • WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
  • WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
  • WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
  • WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It works out of the box.
  • It's easy to set up for beginners.
  • It's robust enough to handle large stores.
  • There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
  • Without some work it can be slow.
  • It should contain membership and subscription features as default.
  • Some of the options for adding variations can be tricky or confusing for new users.
Justin Esgar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of use.
  • Slew of plugins to get anything achieved.
  • Great support from the company.
  • Can easily build products, either real or virtual, or even subscriptions.
  • Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
  • Some of the additional plug-ins are very expensive, but yet necessary.
Akshay Sharma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Inbuilt SEO functionalities to rank your store on Google search
  • Very good user interface to quickly add new products, edit existing ones and manage orders
  • Vast array of plugins and themes is available online to integrate and add up more functionality to your existing WooCommerce store
  • Open source
  • Plugin support needs improvement and ensure swift workarounds for the users
  • Good plugins and themes are on a pricey side
June 14, 2021

Love WooCommerce

Swadesh Padhi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Makes it easy to create products and orders.
  • Makes it easy to process orders.
  • Integrates very well with other apps like our CMS and automation platform.
  • We'd love to see shipping rates easily calculated
  • Would be great if we can easily sync to other platforms like Etsy etc easily without using a third party app
  • The extra apps can be cheaper
Brandon Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
  • I prefer it for its integration. It is perfectly used for building multiple sites.
  • One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
  • Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
  • I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
  • However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
Umair Butt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • WooCommerce allows you to add simple, variable and affiliate products.
  • You can add multiple payment gateways.
  • You can sell products in a professional way. Because you can add and show the products to your customers with full details.
  • Some external payment gateways should have a free version.
  • Variable product options should be more user friendly.
  • All paid extensions should have a free version for the testing purpose.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Works with existing WordPress sites.
  • Can be customized with plugins to fit most use cases.
  • Great way to make a store for a side hustle.
  • Could be more user friendly and have better internal analytics.
  • Would love to be able to do more dynamic customizations without a plugin.
  • Leaner code in the front end would be appreciated to improve code-to-text ratio.
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • WooCommerce is easy to use and integrate with any WordPress theme.
  • We can integrate any payment gateway to WooCommerce with easy steps.
  • WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
  • For a startup or small business company WooCommerce is best to use.
  • You need a lot of plugins for WooCommerce extra features.
  • WooCommerce slows down your page speed.
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It gives someone with limited web design experience the ability to easily sell products and services.
  • It easily integrates with Wordpress.
  • It is free to start and get set up.
  • It would be nice to have more access to tutorials on how to set up some of the more complicated features.
  • The shopping cart page itself would be a little challenging for a beginner to set up.
  • A larger variety of display options would be helpful.
Ruby Javaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
  • Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
  • WordPress integration is great (particularly with an Avada theme) and you really don't have to do much to get your site up and running to start selling. The user interface is pretty intuitive if you have experience with WordPress and it's not all that different from configuring any other plugin.
  • The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
  • Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
  • There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
Megan Bond | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
  • This tool helped to build up my online stores.
  • I am very much satisfied from its quality services.
  • It is limited to the integrations with other similar tools.
  • There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
  • I have to install plugins to add the functionality I need
  • Sometimes I get conflicts between the plugins I have to install
  • Sometimes customization is not straightforward
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Implementation is quick and straightforward.
  • The free base software is often enough for most clients.
  • Customization options are endless with add-on plugins.
  • Because of how the WordPress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easy to add/edit products.
  • Easy to update stock status.
  • Integrates nicely with WordPress.
  • Reports are VERY basic -- it requires additional plugins.
  • Search is VERY basic -- it requires additional plugins.
  • Putting products on sale/offering a discount is VERY basic -- it's better if you have special plugins.