WooCommerce Reviews

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Score 9.1 out of 100

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Reviews (1-25 of 52)

Rick Fitzgerald | TrustRadius Reviewer
June 03, 2020

WooCommerce and WordPress - a winner's combo

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Shopping cart.
  • Payment gateways.
  • Email and bulk email.
  • Multiple store inventories.
  • Works with all WP Themes.
  • WordPress seamless integration.
  • Ease of use and maintain.
  • Scalability.
  • Localization.
  • Growing number of plugins.
  • Fast.
  • Different dashboards.
  • Back end analytics.
  • Marketing features.
  • Customization.
  • The GUI can be improved.
  • Better image handling.
  • Additional check out add ons.
  • Ability to customize geolocation.
  • The widgets are sometimes not performing.
Read Rick Fitzgerald's full review
Greg Dungan | TrustRadius Reviewer
January 22, 2020

Wocommerce Makes eCommerce Easy and Affordable

Score 10 out of 10
Vetted Review
Review Source

Pros and Cons

  • WooCommerce is the most customizable option for self-hosted WordPress sites. It offers nearly unlimited customization options. From dozens of payment gateways to multiple shipping methods, WooCommerce has a customization for any situation.
  • WooCommerce is the easiest way to process payments online from a self-hosted WordPress site. The core plugin is free and the paid extensions are affordable and full-featured.
  • WooCommerce has actually come a long way recently in the areas that were previously lacking. They have recently added integrations for the Divi Theme along with a Chat-based support system that I love.
  • WooCommerce has shown that they are committed to continually developing integrations and functionality in order to remain number one in the world of online commerce.
Read Greg Dungan's full review
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
January 15, 2020

The Cost Effective eCommerce Plugin for the Tech Savvy Startup

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Provides a free plugin that integrates well with other plugins that improve the managing of your online store.
  • Allows you to sell not just digital products but physical items which means that your business is allowed to change direction or scale up without having to change your store management system.
  • For newbies that are not digital savvy WooCommerce has a massive learning curve even with the guides and many many YouTube videos providing tips and how-to tutorials.
  • Although it is a FREE plugin, to get the very best features and integrations for your store you many need a number of other premium plugins that in the long run can add up.
Read Ayo Bamgbose, Assoc CIPD, MSc's full review
Seth Paine | TrustRadius Reviewer
August 23, 2019

WooCommerce, powerful, flexible, and very customizable.

Score 10 out of 10
Vetted Review
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Pros and Cons

  • Updating it is very easy because it runs on WordPress and you use WordPress' plugin update architecture.
  • There are lots of third party plugins to add whatever functionality you need. You also only install the add-ons that you need so you don't have a very bloated system.
  • There are many different payment systems that you can use with WooCommerce
  • It is easy to add new products because it uses Wordpress' editor.
  • It easily integrates with external services like print on demand services.
  • Because of the add-ons you need to install to expand the functionality, it takes time to research each add-on
  • It is not a "install and use right out of the box solution" like some online store services. You need to configure everything.
  • To get a nice store you also have to configure all the other Wordpress parts like choosing a good Wordpress theme.
  • It takes a lot of work to get a nice looking store
Read Seth Paine's full review
Dan Hanna | TrustRadius Reviewer
December 06, 2019

A better E Commerce Solution

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It gives someone with limited web design experience the ability to easily sell products and services.
  • It easily integrates with Wordpress.
  • It is free to start and get set up.
  • It would be nice to have more access to tutorials on how to set up some of the more complicated features.
  • The shopping cart page itself would be a little challenging for a beginner to set up.
  • A larger variety of display options would be helpful.
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Igor Neumann | TrustRadius Reviewer
October 24, 2019

The king of Wordpress-based e-commerce

Score 10 out of 10
Vetted Review
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Pros and Cons

  • Quick and easy e-commerce website for companies of any size.
  • Scalability and integration, being part of WordPress make adding new functions to your page a breeze.
  • Easy integration with translation plugins, making a multi-language website easy to build.
  • Some updates break the multilingual website, its necessary to rebuild permalinks after each major update.
  • Speed, when having many categories/products your performance can suffer.
  • Could include better multi-currency support out of the box.
  • We should be able to manually order taxonomies
  • Should include a way to hide prices and ask for a quote instead.
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Anonymous | TrustRadius Reviewer
October 23, 2019

WooCommerce an easy, free way to start selling online

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • WooCommerce is a flexible e-commerce platform that allows for many types of products/goods to be sold. In a previous role, I have used it for products and digital downloads. Now, I use it to sell travel, more of an event-type product.
  • It is a free plugin for WordPress and is easy to install. Of course, there are paid upgrades and customization that you can do, but it is a really affordable way to get started in e-commerce.
  • When you install the program, it installs/creates the necessary cart and check out pages if you don't already have them.
  • There are a lot of features. If you are not using them, attributes, for example, you'll see them on every product backend page. A toggle in the setting would be nice to see.
  • It is widely used. If you don't customize your theme a lot of shops will look like yours.
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Franklin Wells | TrustRadius Reviewer
January 26, 2019

Simply the best e-commerce CMS that I have used.

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • It is the most customizable of all the e-commerce CMS that I have tried.
  • It is constantly updated to further increase the security of the site.
  • The code is very well optimized and has a good SEO, in fact, the sites that I have developed in WooCommerce are among the first places of the main search engines.
  • The installation is very simple and has few steps, so in a matter of minutes you can set up a whole WooCommerce site.
  • To use WooCommerce you must have previous knowledge of WordPress.
  • It is a WordPress plugin so it does not work independently.
  • Many themes are paid, especially those that are very attractive visually and adaptable to any mobile device.
Read Franklin Wells's full review
Brian Halstrom | TrustRadius Reviewer
December 21, 2018

Looking at WooCommerce? What Are You Waiting For?!

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • WooCommerce pages are easy to customize and are optimized for mobile.
  • Ability to create global add-ons for specific product categories.
  • Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
  • There's no cost to get started.
  • Compared against other platforms, you'll need to purchase your domain, SSL certificate, and hosting account.
  • Creating products, attributes, and categories may be tricky for inexperienced users (not hard once you get the hang of it).
  • Installing and configuring plugins may be tricky for inexperienced users.
  • Default reporting could be better, but additional plugins can be purchased.
Read Brian Halstrom's full review
Rob Watson | TrustRadius Reviewer
November 08, 2018

WooCommerce Helps Woo Customers

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Easy to add and edit products via the WordPress editor or bulk editor.
  • Connect to multiple payment and shipping gateways
  • Customizable purchase process and user interface
  • Add product variations and product images for each variation
  • Filtered product search
  • Reliance on meta table for storing and accessing product and order data. (Coming soon)
  • Better reporting interface. (Coming soon)
  • Option to more easily choose between multi-page or single page cart/checkout.
  • Auto refresh the price totals on cart page when quantity changes using AJAX.
  • Show “-” and “+” buttons around the quantity field.
  • Show confirmation before user changes quantity to zero.
Read Rob Watson's full review
Joseph Condon | TrustRadius Reviewer
November 08, 2018

Most affordable way to open your own online shop - little experience required

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • WooCommerce makes it extremely simple to list new products and update existing products. The layout is completely easy to understand and with a very light learning curve. On our very first store, we were able to have products listed in the first hour of going live.
  • Installation is rather simple. The first thing to know is that you must be running WordPress. After Once you have a host and a domain name, simply install WordPress. WooCommerce is a free plugin and it's incredibly simple to install.
  • Additional plugins may also be added to make WooCommerce even more powerful. WooCommerce on its own is extremely useful. However, once you add additional plugins, you can really unlock the full power of woocommerce. The best part is that it will not cost you an arm and a leg, and most plugins are completely free for the basic features.
  • Additional free themes. There seems to be a lack of free thremes that come with WooCommerce alrady built it. There are 3rd parties that have great one however. For now, we recommend sticking with the dedicated WooCommerce theme, Storefront.
  • WooCommerce has a feature that calculates shipping costs automatically. We have found these rates to not always be very accurate and some users often pay more or less than what it actually costs us to ship the product. These can be easily adjusted, however by a few settings changes.
  • I fee like the system gets a bit bogged down on resources due to all the additional free plugins I install to make WooCommerce more powerful. I feel as though many of these features should just come standard in the initial WooCommerce package, since they are usually very important.
Read Joseph Condon's full review
Joshua Burcham | TrustRadius Reviewer
November 07, 2018

WooCommerce Hits the Sweet Spot

Score 10 out of 10
Vetted Review
Review Source

Pros and Cons

  • Very easy to set up. It takes less than hour to get the foundation for an online store together using their setup wizard.
  • The checkout process is very easy for customers.
  • The back-end is very easy for my clients to manage their inventory, customers, and order.
  • WooCommerce integrates well with several popular WordPress themes. They do a great job of making it technically possible to customize the look and style of your e-commerce store.
  • The search function is weak. By default, it only searches the product title, not SKU, description, etc.
  • You have to use a third-party plug-in to easily import products in bulk. It would be nice if that was in the WooCommerce core.
  • Small thing, but I'd like to be able to easily customize the columns in the back-end product listing; to be able to pick and choose which information shows for each product, including custom fields.
Read Joshua Burcham's full review
Arron Davis | TrustRadius Reviewer
November 01, 2018

My Experience with WooCommerce

Score 7 out of 10
Vetted Review
Verified User
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Pros and Cons

  • It is very simple and basic. So you don't have to worry about advanced stuff that can bother your workflow.
  • I think WooCommerce can really excel by adding more apps to be able to work with the program.
  • I also think it should be a little more streamlined to increase workflow and functionality.
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Megan Bailey | TrustRadius Reviewer
November 01, 2018

WooCommerce can work for most shops and offers more features without the price tag

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Offers integration with multiple payment gateways - This is especially nice if you don't want to be tied into Paypal. I use Square and was able to get a free add-on to connect my shop to Square.
  • Integrates with a number of themes and page builders - You don't need to get a specific theme to set up a shop. Most fully integrate with WooCommerce, which means keeping your existing website as it is.
  • The settings easily allow for different types of products out of the box. Want to sell books or T-shirts? You can set up shipping profiles, gather shipping information, and stay on top of order fulfillment. Selling digital goods? You can set the download link so that customers get their downloads immediately after purchase.
  • The emails that are auto-generated are customizable. Whether you just want to add branding colors or change the text, you can do it.
  • WooCommerce's interface looks very similar to what it did years ago. While features may have improved, sometimes finding where those features live to make changes can be a challenge.
  • While I can make larger changes to how my shop page looks, some of the actual product pages are set in stone. It takes knowledge of PHP and coding to make changes to the template or the purchase of WooCommerce's shortcode plugin to get more flexibility. Having some layout options for how the product page looks would be great from non-coders.
  • WooCommerce is still very much geared towards physical products. While it has a few options for digital products, expanding these features would make WooCommerce more competitive against other plugins such as Easy Digital Downloads.
Read Megan Bailey's full review
Shehan Marasinghe | TrustRadius Reviewer
November 01, 2018

Best E-Commerce Platform for SMEs

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It's a stable and easy-to-use e-commerce plugin with WordPress
  • WooCommerce is a free platform
  • WooCommerce supports almost every payment gateway providers
  • Making a digital product store is simple with WooCommerce
  • Some WooCommerce plugins are a bit expensive
  • Requires a good programming knowledge to do advanced developments
  • Need to have secured web hosting, which is costly
Read Shehan Marasinghe's full review
Abraham García | TrustRadius Reviewer
January 09, 2019

Create a virtual store in less time than in other ecommerce CMS

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Being a WordPress plugin, it has total and absolute compatibility, especially with any WordPress theme.
  • The functionality can be expanded through dedicated plugins, which is very helpful for the creation of more complex sites.
  • It is free and there is no need to pay for licenses to use, which leads to saving money.
  • Actually, there are no important contras except for being a WordPress plugin and not a CMS dedicated only to eCommerce.
  • By default, it has the most useful functions but there are situations in which it is necessary to install plugins to obtain certain functions.
  • Many plugins for WooCommerce are paid but it's worth paying for it.
Read Abraham García's full review
Matt Railey | TrustRadius Reviewer
January 08, 2019

Easy and low overhead eCommerce solution for small to medium sized businesses

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Managing product content including pricing, discounts, and descriptions
  • Managing inventory of physical products
  • Managing sales and access of digital products and subscriptions
  • Payment methods - for a native experience you're basically restricted to using Stripe, Paypal, or Square to accept payments. This has been an issue for clients I've worked with that already have a preferred payment gateway vendor. There are integrations you can use, but this leads to either an iFrame checkout experience, or worse a completely separate site - not ideal.
  • This is not strictly about WooCommerce, but the ease of use of the product management backend is very dependent on the how well your WP theme integrates with it. I'd recommend using Themes specifically built to be a WooCommerce Shop. Trying to fit WooCommerce in after the fact to a theme not designed for it initially can be a little confusing.
Read Matt Railey's full review

Feature Scorecard Summary

Product catalog & listings (51)
8.8
Product management (52)
8.6
Bulk product upload (40)
7.5
Branding (43)
8.6
Mobile storefront (46)
8.5
Product variations (49)
8.7
Website integration (52)
9.3
Visual customization (50)
7.4
CMS (38)
9.0
Abandoned cart recovery (30)
8.5
Checkout user experience (50)
8.2
eCommerce security (47)
9.1
Promotions & discounts (50)
8.8
Personalized recommendations (44)
7.6
SEO (46)
7.8
Multi-site management (24)
8.3
Order processing (49)
8.8
Inventory management (47)
8.0
Shipping (45)
7.9
Custom functionality (45)
8.1

About WooCommerce

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
Categories:  eCommerce

WooCommerce Integrations

Sendinblue, Matomo Analytics (formerly Piwik)

WooCommerce Technical Details

Operating Systems: Unspecified
Mobile Application:No