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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    6.9
    69%
  • Product catalog & listings (83)
    6.8
    68%
  • Visual customization (81)
    6.7
    67%
  • Product management (84)
    6.2
    62%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing
N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

24 people also want pricing

Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6.1
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

5.6
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.2
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

4.5
Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 6.9.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(254)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is used by our web design team. It is used to sell tours and promote events or sales. In selling travel, we don't have things that are purchased and shipped. The flexibility that WooCommerce has to sell products that are digital or linked to other sights is really beneficial. The products that we sell are travel packages. By using WooCommerce, we get the benefits of product custom post types, product tags and categories, and to arrange our tours in a way that the customer can search and find.
  • WooCommerce is a flexible e-commerce platform that allows for many types of products/goods to be sold. In a previous role, I have used it for products and digital downloads. Now, I use it to sell travel, more of an event-type product.
  • It is a free plugin for WordPress and is easy to install. Of course, there are paid upgrades and customization that you can do, but it is a really affordable way to get started in e-commerce.
  • When you install the program, it installs/creates the necessary cart and check out pages if you don't already have them.
  • There are a lot of features. If you are not using them, attributes, for example, you'll see them on every product backend page. A toggle in the setting would be nice to see.
  • It is widely used. If you don't customize your theme a lot of shops will look like yours.
WooCommerce by itself isn't good for selling time-based products or for booking appointments. Though there are add-ons you can purchase to make this easier. Other than that I love it.
Online Storefront (7)
78.57142857142857%
7.9
Product catalog & listings
80%
8.0
Product management
70%
7.0
Bulk product upload
80%
8.0
Mobile storefront
80%
8.0
Product variations
80%
8.0
Website integration
80%
8.0
Visual customization
80%
8.0
Online Shopping Cart (1)
80%
8.0
Checkout user experience
80%
8.0
Online Payment System
N/A
N/A
eCommerce Marketing (3)
70%
7.0
Promotions & discounts
70%
7.0
Personalized recommendations
70%
7.0
SEO
70%
7.0
eCommerce Business Management (5)
80%
8.0
Multi-site management
80%
8.0
Order processing
80%
8.0
Inventory management
80%
8.0
Shipping
80%
8.0
Custom functionality
80%
8.0
  • As a free product, the initial investment is great. We are using a paid add-on to add functionality. The ROI is fine, it's a low-cost way to add products to a website.
  • It has created a more robust shopping experience for our company, the searching, tagging, and categories make it easier for clients to see what we are offering.
I chose WooCommerce because it was free. I haven't used Shopify. There is a monthly fee.
Yes
This product replaced a custom post type used to sell our products. It was chosen because it offers log-in capabilities, should we need to grow into that type of sales.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
The room to grow and customize woocommerce to the companies needs in a cost and time-effective manner is the most important reason we chose this product.
Because WooCommerce is a one-size-fits-all type of program, there is a lot of functionality we need to skip and ignore in the interfacing. We are reevaluating if this is still the way to go.
November 17, 2015

Woo for WooCommerce!

Wes Wilke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used WooCommerce as a solution to provide a catalog of products to show our clients. It was an easy way to manage products and organize them. The various add-ons also helped with our implementation. The various functions and data elements made this an easy choice for a near turnkey solution.
  • Organization -- I found it very easy to find products, sort them and display them on the front end.
  • Data optimization -- It was easy to import data from Excel which saved a lot of manual effort.
  • Extensibility -- If WooCommerce didn't provide a solution out of the box, the community of add-ons was its saving grace.
  • The hardest part of our implementation was to implement multi-currency and multi-pricing.
WooCommerce was an easy choice because of its beautiful UI, organization, and extensibility. The large community of developers further validated our decision.
Online Storefront (9)
97.77777777777779%
9.8
Product catalog & listings
100%
10.0
Product management
100%
10.0
Bulk product upload
100%
10.0
Branding
100%
10.0
Mobile storefront
90%
9.0
Product variations
90%
9.0
Website integration
100%
10.0
Visual customization
100%
10.0
CMS
100%
10.0
Online Shopping Cart (2)
90%
9.0
Abandoned cart recovery
90%
9.0
Checkout user experience
90%
9.0
Online Payment System (1)
100%
10.0
eCommerce security
100%
10.0
eCommerce Marketing (3)
100%
10.0
Promotions & discounts
100%
10.0
Personalized recommendations
100%
10.0
SEO
100%
10.0
eCommerce Business Management (5)
100%
10.0
Multi-site management
100%
10.0
Order processing
100%
10.0
Inventory management
100%
10.0
Shipping
100%
10.0
Custom functionality
100%
10.0
  • There was somewhat of a learning curve for me since we had a lot of variables. We used WordPress and WordPress Multilingual. This led us to compatibility issues with the WPML importer we were using.
  • WooCommerce was a small investment compared to custom development and truly aided us to expedite our development.
  • Zen Cart
I loved WooCommerce compared to the competition based on its extensibility and support community. While certain features may be similar to WooCommerce, the implementation and ease of use are unparalleled.
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Third-party Reviews
Reviews and broad community support were paramount in our decision.
We found video reviews a bit late in our evaluation process and would greatly appreciate easier access to these.
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