Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more. - Great Analytics for SaaS Product ManagersWe implemented Woopra as our web analytics solution at a B2B SaaS company. We wanted to be able to track customers through their full lifecycle, from the first visit to the website, to lead, to customer and active user. A key requirement was to be able to identify individual users in real time for the purposes of funneling "Product Qualified Leads" from our freemium product to the dSales development reps. Once converted, we also wanted to understand product and feature usage on an account by account basis, to understand how they were driving revenue.,Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful. Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting. Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical. Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.,The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update. There are some additional new features coming out fall 2016, so check out the latest there.,10,Low cost to implement and pricing that was attractive for a company with 100+ employees. Ideal for accelerating transactional SaaS sales.,Kissmetrics, Mixpanel and Google Analytics,Aha!, JIRA Software,, Marketo, Gainsight,10,2,Identifying Product Qualified Leads Tracking Product and Feature Usage by Account and User Segments Identifying most popular vs. most valuable features Conversion funnel & retention reports Identifying specific customers for product interviews Diagnosing navigation paths and potential usability issues,Product Qualified Leads is a new use case that is still being tested out,Diagnosing customer support issues,9,Yes,Product Features Analyst Reports Third-party Reviews,We tested out all the integrations to give the team confidence they would work for our use cases. There were no surprises, but we did it anyway.,Implemented in-house,Yes,Change management was a small part of the implementation and was well-handled,The team asked for us to test all the integrations and specific use cases. Everything worked out fine.,10,Yes,10,Yes,A report wasn't generating due to a recent change in our integration. It was resolved before I walked in the office the next morning.,User Profiles Integrations Customer Segmentation and Labels Event Tracking and Triggers,Reporting and Dashboards are ok, but they're getting an update to awesome soon.,Yes, but I don't use it,9
19 Ratings
Score 8.0 out of 101
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Woopra Reviews

19 Ratings
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Score 8.0 out of 101
TrustRadius Top Rated for 2018
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About Woopra

Woopra is a fully-integrated Customer Journey Analytics platform that helps organizations to visualize, analyze and experience every touchpoint in the customer journey, empowering data-driven teams to grow and innovate substantially faster. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

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Woopra tracks usage across your website, product and mobile applications. The platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools, teams and touchpoints.

Advanced analytics reports include Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data.

Deployment Type

  • SaaS

  1. Customer Profiles
  2. Behavioral Segmentation
  3. Customer Journey Analytics
  4. Trends Analytics
  5. Retention Analytics
  6. Triggers and Real-time Automation

Premium Consulting/Integration Services Available?
  • Yes

Support Options
  • Phone (only for paying customers)
  • Email
  • FAQ/Knowledgebase

Mobile App
  • Yes, for Apple iOS and Android

Pricing Information

Woopra Features

Has featureWebsite, Product and Mobile App Analytics Tracking
Has featureUnified Customer Profiles
Has featurePeople Metrics Reports
Has featureCustomer Journey Analytics Reports
Has featureRetention Analytics Reports
Has featureReal-time Triggers/Automations
Has featureBehavioral Segmentation
Has feature51+ One-click integrations

Woopra Screenshots

Woopra Integrations, Zendesk, LiveChat, Marketo, Iterable, Zoom, Facebook for Business, HubSpot, Stripe, Segment, Pardot, ActiveCampaign, Freshdesk, Magento Commerce Cloud (formerly Magento), Google Ads (formerly AdWords)

Woopra Competitors


Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Woopra Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Woopra Support Options

 Free VersionPaid Version

Woopra Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android