TrustRadius: an HG Insights company

WooRank

Score7.7 out of 10

11 Reviews and Ratings

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What is WooRank?

WooRank offers an SEO tool to analyze websites and provide actionable insights on how they can be optimized. According to the vendor, more than 40,000 companies use WooRank.

WooRank’s Web-based software generates instant website reviews that offer valuable data combined with a list of comprehensive tasks. The goal is to help businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments. 

Categories & Use Cases

Key Features

Learn about the best (and worst!) features WooRank has to offer, as determined by TrustRadius' reviewers.
Based on 11 ratings of WooRank's features
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Top Performing Features

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.2

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.7

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.7

Areas for Improvement

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.3

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.5

Reviews

What users are saying about WooRank.
View all reviews

Best tool for website optimization

Incentivized
Rachna Verma
Assistant Director of Business Operations in Professional Services at Sunacademy (11-50 employees employees)

Use Cases and Deployment Scope

WooRank is wonderful chrome extension that helps our SEO team to analyze the website in-depth. The best part of WooRank is that it provide all the possible suggestions of on-page optimization like Image Alt-text, Heading tag hierarchy and much more things. WooRank helps our SEO team to optimize website very efficiently and keep us on top of Google. It tells the exact right point where we need to work to get best result on search engine.

Pros

  • Suggest On-page optimization
  • Helps to rank website on Google
  • Provide In-depth insight

Cons

  • As such i do not have any suggestion for improvements. Its already good.

Return on Investment

  • It has positive impact, it helps us to generate traffic that obviously help us to scale our business.

Alternatives Considered

Semrush and Trello

Other Software Used

Trello, Semrush, Skype

Fixing all your website's and SEO problems in a second

Incentivized
Verified User
Administrator in Information Technology (10,001+ employees employees)

Use Cases and Deployment Scope

The most impressive aspect of Woorank is the meticulousness with which it evaluates your website's performance. This has to be created by someone who has a deep understanding of how to rank web pages. Google's search engine results page (SERP) may be improved by using Woorank. This might entail paying for a security certificate for your website or putting in a sitemap.

Pros

  • They do thorough site audits and give useful SEO results.
  • With a single click, we may view and assess the performance of a website.
  • The most user-friendly platform for website performance analysis.

Cons

  • Any limits that come with a free or trial edition are something I don't appreciate.
  • The premium version has many more options.
  • The ability to track keywords is only available as part of a premium subscription.

Return on Investment

  • In order to solve all of the significant flaws, it is best to do a thorough website audit.
  • On-page audits and keyword reports that are easy to grasp.
  • Woorank makes it easier for smaller organizations to compete online versus larger corporations that have more resources available to invest.

Alternatives Considered

Ryte

Other Software Used

Google Analytics, Google Trends, Semrush

Clean and handy tool for small websites

Incentivized
Verified User
Strategist in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We used WooRank mostly for a website SEO audit including on-page and off-page SEO audits. The business problem we were trying to address with WooRank was trying to increase the overall organic traffic to the website while also taking a look at how competitors were doing their SEO. The scope of the use case was limited to our website and doing an analysis of the competitors' websites.

Pros

  • Lays out issues with on-page well
  • Associates score with every SEO audit
  • Handy to work with

Cons

  • Does not identify the advanced problems. Most of the audits are fixed to the basic problems
  • Gives only a generic solution to the problem

Return on Investment

  • Easy to track the improvements with the score system
  • Handy tool for the site audit
  • Easy to understand

Alternatives Considered

Semrush

Other Software Used

Semrush, Screaming Frog SEO Spider, Ahrefs

Let WooRank, Woo You by Making SEO Easy To Understand!

Incentivized
Rachel HensleyView profile
Owner in Marketing at Miami County Live (1-10 employees employees)

Pros

  • WooRank tells you if the website needs improvement on the website title tag and meta description.
  • WooRank says if you have any alt attributes missing.
  • Woorank gives you insight into if your website is mobile friendly!

Cons

  • WooRank has room to approve on picking up blog posts that aren't labeled on the blog page. It should just base if they have a blog on if they are consistently updating the content on the website.
  • I wish the WooRank free version could be used on more than 10 sites in a day.

Return on Investment

  • It has had a positive Return on Investment because it's great to run a client site before the first meeting in order to show that you are knowledgeable about their site and can go into a meeting with a list of improvements.

Alternatives Considered

SEMRush

Other Software Used

Canva, SpyFu

Woot! Woot! For WooRank

Incentivized
Brett Doucette, ABC, MBAView profile
Digital Strategist/Manager in Marketing at Creative Syndicate (51-200 employees employees)

Pros

  • Points our technical issues with SEO and web site optimization.
  • Gives a trackable and measurable score to set a benchmark for SEO improvements.
  • Easy to use and work with.

Cons

  • Identifies basic issues and problems (not ideal for in-depth and complicated SEO problems).
  • Does not incorporate intelligence or recommendations around the impact of Google search engine algorithm updates.
  • Sometimes the recommendations given are a bit too general and recommendations for fixes are not too helpful.

Return on Investment

  • Positive: Tells how your site is truly performing and can help dictate whether your site needs a total overhaul vs. some site fixes.

Alternatives Considered

HubSpot, Marketo and Screaming Frog SEO Spider