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WordStream Advisor

WordStream Advisor

Overview

What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid…

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Recent Reviews

TrustRadius Insights

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their …
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Epic Support!

9 out of 10
July 07, 2020
I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. …
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Pricing

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What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wordstream.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

WordStream Advisor Product Demo by Simplifilm

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Product Details

What is WordStream Advisor?

WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.

WordStream Advisor Competitors

WordStream Advisor Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for agencies. Wordstream tools are available for $199 per month for search spend of up to $2,500 per month, or $319 monthly for search spend between $2,500 and $5,000 per month. $399 monthly buys Wordstream for spend between 5 and 10k, and, should that be insufficient, custom quotes are available.

Marin Software and Broadlume are common alternatives for WordStream Advisor.

Reviewers rate Support Rating highest, with a score of 9.6.

The most common users of WordStream Advisor are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(52)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their paid search accounts. With features that allow users to easily optimize bids, keywords, and ads, WordStream simplifies the management of platforms like Google AdWords. Users have praised the software for its ability to reduce ad spend while increasing views through its 20-minute work week feature. Additionally, customers appreciate the knowledge and support provided by consultants during the setup process, making it easy to get started with WordStream.

Another major use case of WordStream is in creating and managing campaigns on Facebook Ads. Although video campaigns are not included, the software streamlines PPC management by addressing account issues and guiding users through necessary changes to improve ROI and CTR. This makes it a valuable tool for both small business owners looking to save time and money while staying up to date with PPC trends across different platforms like AdWords, Bing, and Facebook, as well as multi-location agencies managing large annual spends in AdWords. Additionally, WordStream helps streamline pay-per-click management for various clients across multiple platforms, improving performance while limiting hours spent on management. With its ability to provide insights, recommendations, and detailed reporting for AdWords accounts, WordStream is trusted by users managing multiple clients' PPC campaigns.

Furthermore, WordStream serves as a valuable resource for sales and marketing teams aiming to optimize their paid search campaigns across Google AdWords and Facebook. By monitoring ad performance and optimizing ad copy and keywords, WordStream enables users to efficiently manage their PPC ad campaigns with numerous ad groups and keyword sets. The software also finds application in engineering companies looking to promote their products through online advertising. By making the process more efficient and optimizing search and social campaigns, WordStream helps these companies achieve their marketing goals.

Overall, WordStream Advisor has proven itself indispensable for users seeking to streamline their SEM campaigns, improve ROI, manage multiple PPC ad campaigns, and stay up to date with industry best practices. With its user-friendly interface, intelligent recommendations, and detailed reporting, WordStream has become a trusted tool for optimizing paid search accounts and achieving better campaign performance.

Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.

Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.

Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.

Difficulty Adding Keywords and Customizing URLs: Several users have found it challenging to add new keywords and customize keyword level URLs, which is important for marketers who use custom tracking parameters.

Limited Integration and Platform Support: Some users have expressed disappointment with the limited integration options offered by WordStream, as it only supports AdWords, Bing, and Facebook. They would like to see more platform integrations to enhance their advertising efforts.

Unsatisfactory Customer Service: Users have reported frustration with customer service, feeling passed around from representative to representative. There were also complaints about non-responsive support emails and difficulties canceling contracts without prior mention.

Based on user reviews, here are the three most common recommendations for WordStream:

  1. Try WordStream during a trial period to see if it fits with your company's needs. Users find it to be a great tool for managing PPC campaigns and improving performance.

  2. Consider signing up for WordStream's management service for onboarding and valuable campaign recommendations. Users highly recommend their support and suggest using the consultation option to learn more.

  3. Evaluate the cost of WordStream in relation to your paid search and social advertising spend. Users mention that it has saved them money and find it effective for simplifying ad creation and providing performance feedback. Determine if the return on investment is worth it.

Attribute Ratings

Reviews

(1-18 of 18)
Companies can't remove reviews or game the system. Here's why
Mark Rueckert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am confident WordStream has owned the Google AdWords space.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WordStream provides descriptions and offers help when you're uncertain about how to fix issues within an account. Its streamlined approach allows you to get twice the work done in the same amount of time. Google Ads is a beast in itself to tackle with having to click in multiple places in order to make simple changes, WordStream cuts this process out.
Dustin Hovey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution.
February 02, 2019

Fantastic Product!

Joseph Lesho | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I prefer WordStream because it leaves the important decisions us. I've heard horror stories of companies that use fully-automated platforms that created HUGE messes for them. WordStream is also much easier to use than other similar platforms that I've used.
Dustin Brackett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
None. We hadn't really considered a software like WordStream to assist with our pay-per-click advertising campaigns until we were introduced to WordStream. Now, we have no reason to look anywhere else. It's been one of the best software investments that we've made over the last several years of the business.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WordStream is a great supplement to Google Ads. You're basically paying for the user interface and WordStream's AI that helps you uncover efficiencies and opportunities the more you use the product and its 20 Minute Work Week. We used WordStream because we didn't have a Google Ads power user on staff.
Ben Rubenstein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
For our needs, WordStream was the most cost-effective AdWords management solution (as compared to Marin). Our real alternative was to continue using AdWords only; we felt that the added benefit of time-saving tools and personal consulting made the added management cost worthwhile, though we'll be continuing to monitor the ROI to ensure that it keeps delivering for us.
Ali Bakhtiari | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
There is no magic solution; you either want to save the management fees which means you need to learn and spend many hours of managing your AdWords or just hire the right people to do it for you. If we had spent a few dollars more to hire a professional I think we would have gotten better results.
Amber Stanley-Kruth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
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