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WordStream Advisor

WordStream Advisor

Overview

What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid…

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Recent Reviews

TrustRadius Insights

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their …
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Epic Support!

9 out of 10
July 07, 2020
I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. …
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Pricing

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What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wordstream.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

WordStream Advisor Product Demo by Simplifilm

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Product Details

What is WordStream Advisor?

WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.

WordStream Advisor Competitors

WordStream Advisor Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for agencies. Wordstream tools are available for $199 per month for search spend of up to $2,500 per month, or $319 monthly for search spend between $2,500 and $5,000 per month. $399 monthly buys Wordstream for spend between 5 and 10k, and, should that be insufficient, custom quotes are available.

Marin Software and Broadlume are common alternatives for WordStream Advisor.

Reviewers rate Support Rating highest, with a score of 9.6.

The most common users of WordStream Advisor are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(52)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their paid search accounts. With features that allow users to easily optimize bids, keywords, and ads, WordStream simplifies the management of platforms like Google AdWords. Users have praised the software for its ability to reduce ad spend while increasing views through its 20-minute work week feature. Additionally, customers appreciate the knowledge and support provided by consultants during the setup process, making it easy to get started with WordStream.

Another major use case of WordStream is in creating and managing campaigns on Facebook Ads. Although video campaigns are not included, the software streamlines PPC management by addressing account issues and guiding users through necessary changes to improve ROI and CTR. This makes it a valuable tool for both small business owners looking to save time and money while staying up to date with PPC trends across different platforms like AdWords, Bing, and Facebook, as well as multi-location agencies managing large annual spends in AdWords. Additionally, WordStream helps streamline pay-per-click management for various clients across multiple platforms, improving performance while limiting hours spent on management. With its ability to provide insights, recommendations, and detailed reporting for AdWords accounts, WordStream is trusted by users managing multiple clients' PPC campaigns.

Furthermore, WordStream serves as a valuable resource for sales and marketing teams aiming to optimize their paid search campaigns across Google AdWords and Facebook. By monitoring ad performance and optimizing ad copy and keywords, WordStream enables users to efficiently manage their PPC ad campaigns with numerous ad groups and keyword sets. The software also finds application in engineering companies looking to promote their products through online advertising. By making the process more efficient and optimizing search and social campaigns, WordStream helps these companies achieve their marketing goals.

Overall, WordStream Advisor has proven itself indispensable for users seeking to streamline their SEM campaigns, improve ROI, manage multiple PPC ad campaigns, and stay up to date with industry best practices. With its user-friendly interface, intelligent recommendations, and detailed reporting, WordStream has become a trusted tool for optimizing paid search accounts and achieving better campaign performance.

Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.

Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.

Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.

Difficulty Adding Keywords and Customizing URLs: Several users have found it challenging to add new keywords and customize keyword level URLs, which is important for marketers who use custom tracking parameters.

Limited Integration and Platform Support: Some users have expressed disappointment with the limited integration options offered by WordStream, as it only supports AdWords, Bing, and Facebook. They would like to see more platform integrations to enhance their advertising efforts.

Unsatisfactory Customer Service: Users have reported frustration with customer service, feeling passed around from representative to representative. There were also complaints about non-responsive support emails and difficulties canceling contracts without prior mention.

Based on user reviews, here are the three most common recommendations for WordStream:

  1. Try WordStream during a trial period to see if it fits with your company's needs. Users find it to be a great tool for managing PPC campaigns and improving performance.

  2. Consider signing up for WordStream's management service for onboarding and valuable campaign recommendations. Users highly recommend their support and suggest using the consultation option to learn more.

  3. Evaluate the cost of WordStream in relation to your paid search and social advertising spend. Users mention that it has saved them money and find it effective for simplifying ad creation and providing performance feedback. Determine if the return on investment is worth it.

Attribute Ratings

Reviews

(1-23 of 23)
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July 07, 2020

Epic Support!

Chantel Soumis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I sincerely loved working with the team at WordStream. The speakers at their events are extremely knowledgable and filled with personality which made working through the issues more of a treat than a disaster. This is a great tool if you have the budget to put into your campaigns and you set everything up appropriately from the get-go. When I started using the solution, I was NOT knowledgable on paid approaches and may have done more harm than good.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It helped our company save money using the Ad word. It's really helpful when we are trying to reach a wide audience of people but are in a time crunch. It helps makes things efficient and fast but in a creative way. The customer support is amazing and is ready to help as soon as you need it.
Mark Rueckert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WordStream Advisor is the perfect platform for agencies managing a large number of paid media accounts. While we mostly use it for Google Ads accounts, it can also be used for Facebook, Bing, and other paid platforms. With a large number of accounts, it can become time-consuming going through each one to review performance. WordStream Advisor makes that process much more manageable.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WordStream is well suited for PPC analysts who have a large quantity of accounts that need tending to weekly. Their software cuts our time in half when working on an assignment. One of my favorite features is the monthly reports it provides that gives detailed analysis of the past month and easy-to-read graphs.
Dustin Hovey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WordStream is designed for marketers who manage paid search accounts. It helps save time, increases efficiency, and if used properly it can improve performance.

WorkStream would be of little value to anyone who doesn't manage paid search accounts.
February 02, 2019

Fantastic Product!

Joseph Lesho | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you have a large number of accounts that you need to manage, then WordStream is the perfect tool for you. It surfaces all of the relevant information but still leaves the decision-making up to the analyst, as opposed to other platforms that make the decisions for you.
Erin Harris | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I'm still new to using WordStream so I'm still learning.

I like the 20 minute work week area where the system is showing me potential issues and suggestions to better enhance my AdWords experience.

Great for anyone using AdWords since Google is always changing how things work in terms of keywords, ranking, budgets, etc.
Dustin Brackett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I was actually skeptical before trying out WordStream, but the software has been great to work with and the staff at WordStream are committed to our success. It has cut down on our manual hours and also improved the performance of our campaigns across all our clients and campaigns. Highly recommend.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WordStream is good for when you don't want to have to dig into Google AdWords to optimize your paid search ads. It provides very good reporting which makes it easy to monitor your performance. If you are already moving efficiently through Google AdWords and making adjustments based on the data you learn there, you probably don't need WordStream. It's also best if you are handling a lot of paid search campaigns.
Score 1 out of 10
Vetted Review
Verified User
It is a good tool to use for a short term. Kept telling me to let data collect but not much was changing. Rep was friendly. Sales and support were the worst people to deal with.
Kaitlin Berg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
June 04, 2018

Wordstream $aves

Naomi Marie Brand | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think that anyone who wants to do a large scale integration of Google and Facebook advertising into their digital marketing plan would definitely find Wordstream beneficial. It's extremely user-friendly and saves a lot of time.
Ben Rubenstein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think WordStream is a great tool for less experienced AdWords managers (or those with a lot of other responsibilities) who want to get the most out of their account but can't dedicate as much time to it as they might like. We use it to manage a single account, but I could see it being especially useful for those who manage multiple accounts. For managers already implementing complex scripts, it may not be as worthwhile; it also might not be appropriate for those with small budgets, as it is somewhat costly on a percentage basis (but gets better the more you're spending).
Ali Bakhtiari | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
If you are willing to learn about AdWords principal, you won't need to use other software to manage your AdWords. Wordstream has a few advantages in terms of modifying your campaigns, but you need to remember that you still need to know the basics and fundamental of AdWords.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you're running a business that is looking to market or advertise digitally across Bing Ads or Google Adwords, I highly recommend using WordStream as a monitoring and optimization tool. Wordstream has helped our business tremendously through its many different functions and continues to do so each and every day.
Michael Phelps | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for managing multiple clients. We find the breakdown for our various clients to provide well organized reports which allows us to generate our own reports. Benching of keywords allows us to keep keywords in our list while not specifically advertising that keyword. This feature also helps us gain perspective on our other keywords.
Amber Stanley-Kruth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Good for clients that want creative and quality focused insight, helpful in adhering to "best practices", easy to copy and paste across ad groups or campaigns. A few settings are tricky or hidden, but mostly an easier interface that is intuitive. Can't take suggestions at face value and could really mess up a campaign of you follow advice blindly. No spend management like that which Kenshoo offers
Score 9 out of 10
Vetted Review
Verified User
I worked at an agency, previously, and I can't imagine that this would not have made my time 100% more productive given the amount on accounts I dealt with every day. That said, I'm now at a startup (single account) and have too many other things to do than spend 6 hours every week tinkering with AdWords ... now, I spend about a half an hour inside the platform and I'm done thinking about that for a week if I want.
Daniel Keogh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Managing one account? Do it yourself. You should be skilled enough and have enough time to analyse and make changes yourself with one account. Managing multiple accounts? This product will seriously help in your day to day tasks keeping you more stress free than anything else. The reporting is pretty good too.
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