Overview
What is WordStream Advisor?
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid…
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WordStream: A Company Must
WordStream is a Google Advertising MUST!
WordStream Advisor: The Paid Media Marketer's Best Friend
Quality Product That Cuts Your Time in Half
A Search Marketer's Secret Weapon
Fantastic Product!
WordStream Advisor for better Google AdWords PPC Management
They advised us on what we were doing right, …
Increased Performance, Decreased Hours
WordStream Gives Google Ads Users An Easier Way to Optimize Their Performance
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Pricing
What is WordStream Advisor?
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is WordStream Advisor?
WordStream Advisor Competitors
- Marin Software
- Broadlume
- Aquisio
WordStream Advisor Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(52)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their paid search accounts. With features that allow users to easily optimize bids, keywords, and ads, WordStream simplifies the management of platforms like Google AdWords. Users have praised the software for its ability to reduce ad spend while increasing views through its 20-minute work week feature. Additionally, customers appreciate the knowledge and support provided by consultants during the setup process, making it easy to get started with WordStream.
Another major use case of WordStream is in creating and managing campaigns on Facebook Ads. Although video campaigns are not included, the software streamlines PPC management by addressing account issues and guiding users through necessary changes to improve ROI and CTR. This makes it a valuable tool for both small business owners looking to save time and money while staying up to date with PPC trends across different platforms like AdWords, Bing, and Facebook, as well as multi-location agencies managing large annual spends in AdWords. Additionally, WordStream helps streamline pay-per-click management for various clients across multiple platforms, improving performance while limiting hours spent on management. With its ability to provide insights, recommendations, and detailed reporting for AdWords accounts, WordStream is trusted by users managing multiple clients' PPC campaigns.
Furthermore, WordStream serves as a valuable resource for sales and marketing teams aiming to optimize their paid search campaigns across Google AdWords and Facebook. By monitoring ad performance and optimizing ad copy and keywords, WordStream enables users to efficiently manage their PPC ad campaigns with numerous ad groups and keyword sets. The software also finds application in engineering companies looking to promote their products through online advertising. By making the process more efficient and optimizing search and social campaigns, WordStream helps these companies achieve their marketing goals.
Overall, WordStream Advisor has proven itself indispensable for users seeking to streamline their SEM campaigns, improve ROI, manage multiple PPC ad campaigns, and stay up to date with industry best practices. With its user-friendly interface, intelligent recommendations, and detailed reporting, WordStream has become a trusted tool for optimizing paid search accounts and achieving better campaign performance.
Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.
Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.
Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.
Difficulty Adding Keywords and Customizing URLs: Several users have found it challenging to add new keywords and customize keyword level URLs, which is important for marketers who use custom tracking parameters.
Limited Integration and Platform Support: Some users have expressed disappointment with the limited integration options offered by WordStream, as it only supports AdWords, Bing, and Facebook. They would like to see more platform integrations to enhance their advertising efforts.
Unsatisfactory Customer Service: Users have reported frustration with customer service, feeling passed around from representative to representative. There were also complaints about non-responsive support emails and difficulties canceling contracts without prior mention.
Based on user reviews, here are the three most common recommendations for WordStream:
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Try WordStream during a trial period to see if it fits with your company's needs. Users find it to be a great tool for managing PPC campaigns and improving performance.
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Consider signing up for WordStream's management service for onboarding and valuable campaign recommendations. Users highly recommend their support and suggest using the consultation option to learn more.
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Evaluate the cost of WordStream in relation to your paid search and social advertising spend. Users mention that it has saved them money and find it effective for simplifying ad creation and providing performance feedback. Determine if the return on investment is worth it.
Attribute Ratings
Reviews
(1-3 of 3)A Positive Experience For Guided Decisions
- Simple interface that makes suggestions for increasing performance, organizing ad groups and analyzing campaigns for AdWords, Bing and Facebook Ads
- Excellent staff and consulting team that provides webinars, individual consultations and training, blogs, best practices and changes to marketing platforms
- Awesome reports that are customizable and easy to read, very visual and interactive
- Monitors spend, keyword performance, quality scores, ad CTR, use of ad extensions and many other factors to managing PPC
- They are rolling out new updates, but currently don't have a search function which makes it slower to find and access accounts
- There are some sections that are still on an old layout and those pages are harder to navigate because you have to scroll to the right and can't see the whole screen at once
- Some suggestions are not good at first, but by marking the reason for rejecting a suggestion the interface adapts and "learns"
- Great for the novice to intermediate PPC user
- Allows a quick review of accounts with suggestions - don't have to analyze the details as much and can instead analyze the suggested prompts
- Very affordable for managing approximately 300 campaigns @ $45K month spend
- Regularly modify campaigns, ad groups, campaigns, keywords, bids
- Ad Creation
- Cross industry comparisons
- Reporting
- Reproduction of similar campaigns
- Training
- Allow non experts to use for keyword research
- Better reporting
- Integrating Bing
Quick Review of WordStream as an Account Manager
- Keyword Bidding
- Highlighting Ad Errors
- Campaign Bidding
- Negative Keywords
- I don't really have anything, it made my life easier.
- Pretty good, negative keywords help save money and spend where needed.
Overall Satisfaction with WordStream
- Fast
- Accurate health of PPC account
- Uncovered issues that could be addressed immediately
- Better service with fast high level audit on PPC campaign health