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WordStream Advisor

WordStream Advisor

Overview

What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid…

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Recent Reviews

TrustRadius Insights

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their …
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Epic Support!

9 out of 10
July 07, 2020
I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. …
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Pricing

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What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wordstream.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

WordStream Advisor Product Demo by Simplifilm

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Product Details

What is WordStream Advisor?

WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.

WordStream Advisor Competitors

WordStream Advisor Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for agencies. Wordstream tools are available for $199 per month for search spend of up to $2,500 per month, or $319 monthly for search spend between $2,500 and $5,000 per month. $399 monthly buys Wordstream for spend between 5 and 10k, and, should that be insufficient, custom quotes are available.

Marin Software and Broadlume are common alternatives for WordStream Advisor.

Reviewers rate Support Rating highest, with a score of 9.6.

The most common users of WordStream Advisor are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(52)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their paid search accounts. With features that allow users to easily optimize bids, keywords, and ads, WordStream simplifies the management of platforms like Google AdWords. Users have praised the software for its ability to reduce ad spend while increasing views through its 20-minute work week feature. Additionally, customers appreciate the knowledge and support provided by consultants during the setup process, making it easy to get started with WordStream.

Another major use case of WordStream is in creating and managing campaigns on Facebook Ads. Although video campaigns are not included, the software streamlines PPC management by addressing account issues and guiding users through necessary changes to improve ROI and CTR. This makes it a valuable tool for both small business owners looking to save time and money while staying up to date with PPC trends across different platforms like AdWords, Bing, and Facebook, as well as multi-location agencies managing large annual spends in AdWords. Additionally, WordStream helps streamline pay-per-click management for various clients across multiple platforms, improving performance while limiting hours spent on management. With its ability to provide insights, recommendations, and detailed reporting for AdWords accounts, WordStream is trusted by users managing multiple clients' PPC campaigns.

Furthermore, WordStream serves as a valuable resource for sales and marketing teams aiming to optimize their paid search campaigns across Google AdWords and Facebook. By monitoring ad performance and optimizing ad copy and keywords, WordStream enables users to efficiently manage their PPC ad campaigns with numerous ad groups and keyword sets. The software also finds application in engineering companies looking to promote their products through online advertising. By making the process more efficient and optimizing search and social campaigns, WordStream helps these companies achieve their marketing goals.

Overall, WordStream Advisor has proven itself indispensable for users seeking to streamline their SEM campaigns, improve ROI, manage multiple PPC ad campaigns, and stay up to date with industry best practices. With its user-friendly interface, intelligent recommendations, and detailed reporting, WordStream has become a trusted tool for optimizing paid search accounts and achieving better campaign performance.

Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.

Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.

Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.

Difficulty Adding Keywords and Customizing URLs: Several users have found it challenging to add new keywords and customize keyword level URLs, which is important for marketers who use custom tracking parameters.

Limited Integration and Platform Support: Some users have expressed disappointment with the limited integration options offered by WordStream, as it only supports AdWords, Bing, and Facebook. They would like to see more platform integrations to enhance their advertising efforts.

Unsatisfactory Customer Service: Users have reported frustration with customer service, feeling passed around from representative to representative. There were also complaints about non-responsive support emails and difficulties canceling contracts without prior mention.

Based on user reviews, here are the three most common recommendations for WordStream:

  1. Try WordStream during a trial period to see if it fits with your company's needs. Users find it to be a great tool for managing PPC campaigns and improving performance.

  2. Consider signing up for WordStream's management service for onboarding and valuable campaign recommendations. Users highly recommend their support and suggest using the consultation option to learn more.

  3. Evaluate the cost of WordStream in relation to your paid search and social advertising spend. Users mention that it has saved them money and find it effective for simplifying ad creation and providing performance feedback. Determine if the return on investment is worth it.

Attribute Ratings

Reviews

(1-1 of 1)
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Amber Stanley-Kruth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are a multi-location agency that manages $750K annual spend in AdWords. We compared to AdWords Editor and Kenshoo and chose WordStream because it provided the best feedback about the quality of the campaigns and analyzes each account for performance, comparable spend across the industry and best practices. It offers an easy to use and visually appealing layout with a "20-minute" work week checklist.
  • Simple interface that makes suggestions for increasing performance, organizing ad groups and analyzing campaigns for AdWords, Bing and Facebook Ads
  • Excellent staff and consulting team that provides webinars, individual consultations and training, blogs, best practices and changes to marketing platforms
  • Awesome reports that are customizable and easy to read, very visual and interactive
  • Monitors spend, keyword performance, quality scores, ad CTR, use of ad extensions and many other factors to managing PPC
  • They are rolling out new updates, but currently don't have a search function which makes it slower to find and access accounts
  • There are some sections that are still on an old layout and those pages are harder to navigate because you have to scroll to the right and can't see the whole screen at once
  • Some suggestions are not good at first, but by marking the reason for rejecting a suggestion the interface adapts and "learns"
Good for clients that want creative and quality focused insight, helpful in adhering to "best practices", easy to copy and paste across ad groups or campaigns. A few settings are tricky or hidden, but mostly an easier interface that is intuitive. Can't take suggestions at face value and could really mess up a campaign of you follow advice blindly. No spend management like that which Kenshoo offers
  • Great for the novice to intermediate PPC user
  • Allows a quick review of accounts with suggestions - don't have to analyze the details as much and can instead analyze the suggested prompts
  • Very affordable for managing approximately 300 campaigns @ $45K month spend
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
7
Account Manager, SEM specialist, Project Manager
2
Working knowledge of PPC, AdWords, Bing. Knowing specifics of campaign and how to decide what is a good suggestion
  • Regularly modify campaigns, ad groups, campaigns, keywords, bids
  • Ad Creation
  • Cross industry comparisons
  • Reporting
  • Reproduction of similar campaigns
  • Training
  • Allow non experts to use for keyword research
  • Better reporting
  • Integrating Bing
Affordable, useful, informative, easy to use, continually updating and staying current
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