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WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their …
Overview
What is WordStream Advisor?
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid…
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What is WordStream Advisor?
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.wordstream.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
WordStream Advisor Product Demo by Simplifilm
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is WordStream Advisor?
WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.
WordStream Advisor Competitors
- Marin Software
- Broadlume
- Aquisio
WordStream Advisor Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for agencies.
Wordstream tools are available for $199 per month for search spend of up to $2,500 per month, or $319 monthly for search spend between $2,500 and $5,000 per month. $399 monthly buys Wordstream for spend between 5 and 10k, and, should that be insufficient, custom quotes are available.
Marin Software and Broadlume are common alternatives for WordStream Advisor.
Reviewers rate Support Rating highest, with a score of 9.6.
The most common users of WordStream Advisor are from Small Businesses (1-50 employees).
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Reviews and Ratings
(52)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their paid search accounts. With features that allow users to easily optimize bids, keywords, and ads, WordStream simplifies the management of platforms like Google AdWords. Users have praised the software for its ability to reduce ad spend while increasing views through its 20-minute work week feature. Additionally, customers appreciate the knowledge and support provided by consultants during the setup process, making it easy to get started with WordStream.
Another major use case of WordStream is in creating and managing campaigns on Facebook Ads. Although video campaigns are not included, the software streamlines PPC management by addressing account issues and guiding users through necessary changes to improve ROI and CTR. This makes it a valuable tool for both small business owners looking to save time and money while staying up to date with PPC trends across different platforms like AdWords, Bing, and Facebook, as well as multi-location agencies managing large annual spends in AdWords. Additionally, WordStream helps streamline pay-per-click management for various clients across multiple platforms, improving performance while limiting hours spent on management. With its ability to provide insights, recommendations, and detailed reporting for AdWords accounts, WordStream is trusted by users managing multiple clients' PPC campaigns.
Furthermore, WordStream serves as a valuable resource for sales and marketing teams aiming to optimize their paid search campaigns across Google AdWords and Facebook. By monitoring ad performance and optimizing ad copy and keywords, WordStream enables users to efficiently manage their PPC ad campaigns with numerous ad groups and keyword sets. The software also finds application in engineering companies looking to promote their products through online advertising. By making the process more efficient and optimizing search and social campaigns, WordStream helps these companies achieve their marketing goals.
Overall, WordStream Advisor has proven itself indispensable for users seeking to streamline their SEM campaigns, improve ROI, manage multiple PPC ad campaigns, and stay up to date with industry best practices. With its user-friendly interface, intelligent recommendations, and detailed reporting, WordStream has become a trusted tool for optimizing paid search accounts and achieving better campaign performance.
Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.
Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.
Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.
Difficulty Adding Keywords and Customizing URLs: Several users have found it challenging to add new keywords and customize keyword level URLs, which is important for marketers who use custom tracking parameters.
Limited Integration and Platform Support: Some users have expressed disappointment with the limited integration options offered by WordStream, as it only supports AdWords, Bing, and Facebook. They would like to see more platform integrations to enhance their advertising efforts.
Unsatisfactory Customer Service: Users have reported frustration with customer service, feeling passed around from representative to representative. There were also complaints about non-responsive support emails and difficulties canceling contracts without prior mention.
Based on user reviews, here are the three most common recommendations for WordStream:
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Try WordStream during a trial period to see if it fits with your company's needs. Users find it to be a great tool for managing PPC campaigns and improving performance.
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Consider signing up for WordStream's management service for onboarding and valuable campaign recommendations. Users highly recommend their support and suggest using the consultation option to learn more.
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Evaluate the cost of WordStream in relation to your paid search and social advertising spend. Users mention that it has saved them money and find it effective for simplifying ad creation and providing performance feedback. Determine if the return on investment is worth it.
Attribute Ratings
Reviews
(1-23 of 23)Companies can't remove reviews or game the system. Here's why
July 07, 2020
Epic Support!
Score 9 out of 10
Vetted Review
Verified User
- Unfortunately we were not able to track effective click throughs although we investigated it on multiple occasions...
- The amount of traffic to our website was a huge success, so at least that was a neat trend to see!
March 09, 2020
WordStream: A Company Must
- Saves money.
- Time efficient.
- Creative.
March 02, 2020
WordStream is a Google Advertising MUST!
- Time. Time is money and WordStream has given me well over 10+ hours back in my week. This goes a long way toward developing new strategic marketing campaigns.
- WordStreamhas helped me master Google AdWords. I was able to go through their help center and chat with their community to learn so many new tricks to help save money and time.
- SAVED MONEY! I literally cut our budget by over 50% and increased results by over 50%. This was a HUGE win. Now some of that was because of how poorly the account was being managed before, but also because of how well the WordStream system works!
January 30, 2020
WordStream Advisor: The Paid Media Marketer's Best Friend
- It has increased ROI by identifying underperforming ads and keywords and allowing us to make changes directly in the platform.
- It has saved us a significant amount of time on our weekly and monthly reports.
January 28, 2020
Quality Product That Cuts Your Time in Half
- Our company has a 7.36 ROI with the help of WordStream.
- Has cut our time in half when working on assignments.
June 18, 2019
A Search Marketer's Secret Weapon
- Saves time: WordStream's "20 Minute Work Week" feature allows marketers to see and act on all recommended updates in the account on a weekly basis.
- Cost effective: Compared to alternative bid management platforms, WordStream is very cost effective (with fewer bells and whistles).
- Increasing efficiency: The tool identifies account flaws that most marketers might miss if they were being evaluated manually.
February 02, 2019
Fantastic Product!
- Increased productivity by 39%.
- For one particular account, CTR increased by 32.99% and CPC decreased by 7.12%.
- For the same account, ROI increased 40.87%.
January 16, 2019
WordStream Advisor for better Google AdWords PPC Management
- We're using our budget more effectively.
- I'm using my time much more sensibly in their dashboard as opposed to the Google AdWords dashboard.
- We can better track and manage our CTRs.
December 15, 2018
Increased Performance, Decreased Hours
- Decreased manual hours
- Improved campaign performance
- Lower cost per acquisition
- It has saved a lot of time for our team.
- It has helped us identify the best keywords for our industry.
- The consulting didn't give us much ROI - we already knew most of what they were telling us.
July 20, 2018
Stay Away From WordStream
Score 1 out of 10
Vetted Review
Verified User
- Increased conversion cost
June 20, 2018
WordStream will help your new marketers!
- Our Ad spend has gone down, while impressions continue going up! Not enough to cover the cost of the software, but it helps to justify the purchase.
- The higher click rate has lead to more conversions and sales, also helping to justify the cost of WordStream.
June 04, 2018
Wordstream $aves
- Simply put it saved us money. We were spending way too much running GoogleAds, and with Wordstream we were able to cut a lot of wasted expenditure.
May 18, 2018
Save time and money on Adwords
- Since beginning to use the tool, we've seen our search impression share nearly double for some campaigns.
- We've increased our click-through rates by over 25% since adding WordStream to our toolset.
- I'm more confident in the strategies that are having an impact on our cost per conversion, and can better forecast our impact for the future.
March 08, 2018
Not worth wasting your time and money
Score 1 out of 10
Vetted Review
Verified User
- In my opinion ROI is zero.
- Either spend a bit more time on Google AdWords portal and avoid paying the money that you do not need to pay to WordStream or just hire a company to manage your AdWords.
- AdWords is a complex configuration and needs expertise, you are better off hiring someone that does this for a living.
January 16, 2018
WordStream Can Help Boost Your ROI Tremendously
- Wordstream has had positive impact on our ROI across both Bing and Google.
November 21, 2017
Used WordStream for Years, Left Dissatisfied...
Score 2 out of 10
Vetted Review
Verified User
- Negative Impact - My Cost per Conversions on my advertising went up. I started getting less leads for more money. On top of that I had to pay a premium price to have them "manage" my account.
March 28, 2017
Air tight streamlining capabilities with WordStream
- Positive: Really can stay on top of spend and leverage the time and effort saving features the tool offers.
- Positive: the consulting feature we pay for is great. Our rep is very helpful and knowledgeable on adwords practices.
- Negative: We find that the lack of integration to be a hindrance.
- Positive: Push/Pull from and to our adwords account.
September 30, 2016
A Positive Experience For Guided Decisions
- Great for the novice to intermediate PPC user
- Allows a quick review of accounts with suggestions - don't have to analyze the details as much and can instead analyze the suggested prompts
- Very affordable for managing approximately 300 campaigns @ $45K month spend
September 19, 2016
Streamline anything you're doing in AdWords
Score 9 out of 10
Vetted Review
Verified User
- I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
- Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
- I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
May 12, 2014
Quick Review of WordStream as an Account Manager
Score 8 out of 10
Vetted Review
Verified User
- Pretty good, negative keywords help save money and spend where needed.
May 06, 2014
Overall Satisfaction with WordStream
Score 6 out of 10
Vetted Review
Verified User
- Better service with fast high level audit on PPC campaign health