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WordStream Advisor

WordStream Advisor

Overview

What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid…

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Recent Reviews

TrustRadius Insights

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their …
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Epic Support!

9 out of 10
July 07, 2020
I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. …
Continue reading
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Pricing

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What is WordStream Advisor?

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wordstream.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

WordStream Advisor Product Demo by Simplifilm

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Product Details

What is WordStream Advisor?

WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.

WordStream Advisor Competitors

WordStream Advisor Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for agencies. Wordstream tools are available for $199 per month for search spend of up to $2,500 per month, or $319 monthly for search spend between $2,500 and $5,000 per month. $399 monthly buys Wordstream for spend between 5 and 10k, and, should that be insufficient, custom quotes are available.

Marin Software and Broadlume are common alternatives for WordStream Advisor.

Reviewers rate Support Rating highest, with a score of 9.6.

The most common users of WordStream Advisor are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(52)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their paid search accounts. With features that allow users to easily optimize bids, keywords, and ads, WordStream simplifies the management of platforms like Google AdWords. Users have praised the software for its ability to reduce ad spend while increasing views through its 20-minute work week feature. Additionally, customers appreciate the knowledge and support provided by consultants during the setup process, making it easy to get started with WordStream.

Another major use case of WordStream is in creating and managing campaigns on Facebook Ads. Although video campaigns are not included, the software streamlines PPC management by addressing account issues and guiding users through necessary changes to improve ROI and CTR. This makes it a valuable tool for both small business owners looking to save time and money while staying up to date with PPC trends across different platforms like AdWords, Bing, and Facebook, as well as multi-location agencies managing large annual spends in AdWords. Additionally, WordStream helps streamline pay-per-click management for various clients across multiple platforms, improving performance while limiting hours spent on management. With its ability to provide insights, recommendations, and detailed reporting for AdWords accounts, WordStream is trusted by users managing multiple clients' PPC campaigns.

Furthermore, WordStream serves as a valuable resource for sales and marketing teams aiming to optimize their paid search campaigns across Google AdWords and Facebook. By monitoring ad performance and optimizing ad copy and keywords, WordStream enables users to efficiently manage their PPC ad campaigns with numerous ad groups and keyword sets. The software also finds application in engineering companies looking to promote their products through online advertising. By making the process more efficient and optimizing search and social campaigns, WordStream helps these companies achieve their marketing goals.

Overall, WordStream Advisor has proven itself indispensable for users seeking to streamline their SEM campaigns, improve ROI, manage multiple PPC ad campaigns, and stay up to date with industry best practices. With its user-friendly interface, intelligent recommendations, and detailed reporting, WordStream has become a trusted tool for optimizing paid search accounts and achieving better campaign performance.

Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.

Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.

Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.

Difficulty Adding Keywords and Customizing URLs: Several users have found it challenging to add new keywords and customize keyword level URLs, which is important for marketers who use custom tracking parameters.

Limited Integration and Platform Support: Some users have expressed disappointment with the limited integration options offered by WordStream, as it only supports AdWords, Bing, and Facebook. They would like to see more platform integrations to enhance their advertising efforts.

Unsatisfactory Customer Service: Users have reported frustration with customer service, feeling passed around from representative to representative. There were also complaints about non-responsive support emails and difficulties canceling contracts without prior mention.

Based on user reviews, here are the three most common recommendations for WordStream:

  1. Try WordStream during a trial period to see if it fits with your company's needs. Users find it to be a great tool for managing PPC campaigns and improving performance.

  2. Consider signing up for WordStream's management service for onboarding and valuable campaign recommendations. Users highly recommend their support and suggest using the consultation option to learn more.

  3. Evaluate the cost of WordStream in relation to your paid search and social advertising spend. Users mention that it has saved them money and find it effective for simplifying ad creation and providing performance feedback. Determine if the return on investment is worth it.

Attribute Ratings

Reviews

(1-23 of 23)
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July 07, 2020

Epic Support!

Chantel Soumis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. The tool seemed extremely efficient in managing intelligent decisions for Search Engine Optimization and for Paid Per Click campaigns for Google and Bing. It provided excellent suggestions to optimize our ad spend and bid competitively within our PPC/SEM approach.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to help promote certain machines we are developing for our engineering company. It makes online advertisement so much easier for us. The tools in this program help us optimize our search and social campaign. It just is an easier step to help us accomplish online advertising. Makes the online work more efficient.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Paid Search team uses WordStream Advisor. It simplifies the process of reviewing our paid search accounts by analyzing campaigns and making recommendations. It also generates a monthly report that covers overall performance, and we share this with the account management team and with the client. We have weekly and biweekly reviews where we look over each account, and WordStream Advisor saves us a lot of time in this process.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WordStream is used by our SEM department to make sure the quality of work in our PPC recurs better along with cutting the time spent on them in half. WordStream simplifies PPC by addressing the issue your account has and guiding you to make the necessary changes to your accounts for the best ROI, CTR and so much more.
Dustin Hovey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use WordSteam to better manage and optimize our SEM campaigns. Since the tool is meant to primarily improve the efficiency of SEM managers it is not being utilized broadly across our organization. The tool enables me to quickly identify areas in our paid search accounts that need to be optimized (bids, keywords, ads, etc) and improve them on the spot.
Erin Harris | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using WordStream to have a better handle and management of our Google AdWords account.

They advised us on what we were doing right, what we were doing wrong and ways to improve our metrics and CTRs. It has helped us define how to use our budget more effectively and the educational side was just great when it came to understanding how to set negatives and other aspects that Google isn't always clear about.
Dustin Brackett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use WordStream to streamline our pay-per-click management for a variety of clients as well as ourselves. It helps us to stay on top of all pay-per-click advertising campaigns across Facebook, Bing, and Google Ads. It helps us to also limit the number of hours we spend on it while actually improving performance.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WordStream is being used by our Sales and Marketing teams to manage our Paid Search campaigns across Google AdWords and Facebook. The tool is used weekly to monitor ad performance and help keep every ad copy and keywords optimized for success. The WordStream consults offer monthly advice to ensure everything is up to best practices.
Kaitlin Berg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
WordStream has helped our company to have an easy interface to Google AdWords and to help us reduce our spend on ads while increasing views because of the 20 minute work week. It is so easy to use, and if you get a consultant to help, they are so knowledgeable of any WordStream updates and set you up for success. Now that WordStream supports more Facebook Ads, we also use it to create campaigns, except for video which is still not supported.
June 04, 2018

Wordstream $aves

Naomi Marie Brand | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We primarily utilized Wordstream for their Google & Facebook ads insights. We also used their one on one consulting services. We were not having much success with our Google AdWords campaign so we signed on with Wordstream to streamline our ads and increase our ROI.
Ben Rubenstein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're using WordStream to simplify management of Google AdWords in our business unit, as we have limited time to dedicate to it due to other marketing activities. The prospect of working with a consultant to improve our account structure and strategy was also a factor in deciding to purchase the software. It is not being used outside of our business unit to our knowledge.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use WordStream on a daily basis to help monitor our digital advertising accounts across both Bing and Google. WordStream optimizes both of our accounts' budget/spending, infers what action should be taken with each account, and helps suggest new keywords for bidding purposes. It's been a tremendous optimization tool so far.
Jason Bateman | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
As a small business owner, I used WordStream for the last 4 years to manage my paid advertising. I thought it would help me save time and money and help me keep up to date with the new trends in PPC - especially across Adwords, BING and Facebook.
Brett Doucette, ABC, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For management of several PPC ad campaigns with numerous ad groups and KW sets within each. Used by the Marketing department and I've used it as a freelancer as well. Optimizes the AdWords campaigns in an easier-to-use interface than what AdWords offers natively.
Michael Phelps | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use WordStream to manage our multiple client's adwords accounts. What we find best with WordStream is that we can both push and pull settings, insights, etc. to adwords and pull from adwords. The benching and recommendations of keywords helps us optimize our clients campaigns. Another feature we enjoy is the reporting. This helps us provide detailed reports to clients.
Amber Stanley-Kruth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are a multi-location agency that manages $750K annual spend in AdWords. We compared to AdWords Editor and Kenshoo and chose WordStream because it provided the best feedback about the quality of the campaigns and analyzes each account for performance, comparable spend across the industry and best practices. It offers an easy to use and visually appealing layout with a "20-minute" work week checklist.
Daniel Keogh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It was being used to look at ways to optimize accounts, highlight wins and losses. It helps when you manage so many different accounts in managing the results and recommendations. We would use it to narrow down on keyword bidding and find out what keywords were spending too much. You can of course do all of this on your own, however, this really does help you streamline your review.
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