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WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their …
Overview
What is WordStream Advisor?
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid…
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What is WordStream Advisor?
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google,…
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- No setup fee
For the latest information on pricing, visithttps://www.wordstream.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is WordStream Advisor?
WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.
WordStream Advisor Competitors
- Marin Software
- Broadlume
- Aquisio
WordStream Advisor Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for agencies.
Wordstream tools are available for $199 per month for search spend of up to $2,500 per month, or $319 monthly for search spend between $2,500 and $5,000 per month. $399 monthly buys Wordstream for spend between 5 and 10k, and, should that be insufficient, custom quotes are available.
Marin Software and Broadlume are common alternatives for WordStream Advisor.
Reviewers rate Support Rating highest, with a score of 9.6.
The most common users of WordStream Advisor are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
WordStream Advisor has become the go-to tool for many users seeking to optimize their SEM campaigns and improve the efficiency of their paid search accounts. With features that allow users to easily optimize bids, keywords, and ads, WordStream simplifies the management of platforms like Google AdWords. Users have praised the software for its ability to reduce ad spend while increasing views through its 20-minute work week feature. Additionally, customers appreciate the knowledge and support provided by consultants during the setup process, making it easy to get started with WordStream.
Another major use case of WordStream is in creating and managing campaigns on Facebook Ads. Although video campaigns are not included, the software streamlines PPC management by addressing account issues and guiding users through necessary changes to improve ROI and CTR. This makes it a valuable tool for both small business owners looking to save time and money while staying up to date with PPC trends across different platforms like AdWords, Bing, and Facebook, as well as multi-location agencies managing large annual spends in AdWords. Additionally, WordStream helps streamline pay-per-click management for various clients across multiple platforms, improving performance while limiting hours spent on management. With its ability to provide insights, recommendations, and detailed reporting for AdWords accounts, WordStream is trusted by users managing multiple clients' PPC campaigns.
Furthermore, WordStream serves as a valuable resource for sales and marketing teams aiming to optimize their paid search campaigns across Google AdWords and Facebook. By monitoring ad performance and optimizing ad copy and keywords, WordStream enables users to efficiently manage their PPC ad campaigns with numerous ad groups and keyword sets. The software also finds application in engineering companies looking to promote their products through online advertising. By making the process more efficient and optimizing search and social campaigns, WordStream helps these companies achieve their marketing goals.
Overall, WordStream Advisor has proven itself indispensable for users seeking to streamline their SEM campaigns, improve ROI, manage multiple PPC ad campaigns, and stay up to date with industry best practices. With its user-friendly interface, intelligent recommendations, and detailed reporting, WordStream has become a trusted tool for optimizing paid search accounts and achieving better campaign performance.
Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.
Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.
Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.
Difficulty Adding Keywords and Customizing URLs: Several users have found it challenging to add new keywords and customize keyword level URLs, which is important for marketers who use custom tracking parameters.
Limited Integration and Platform Support: Some users have expressed disappointment with the limited integration options offered by WordStream, as it only supports AdWords, Bing, and Facebook. They would like to see more platform integrations to enhance their advertising efforts.
Unsatisfactory Customer Service: Users have reported frustration with customer service, feeling passed around from representative to representative. There were also complaints about non-responsive support emails and difficulties canceling contracts without prior mention.
Based on user reviews, here are the three most common recommendations for WordStream:
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Try WordStream during a trial period to see if it fits with your company's needs. Users find it to be a great tool for managing PPC campaigns and improving performance.
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Consider signing up for WordStream's management service for onboarding and valuable campaign recommendations. Users highly recommend their support and suggest using the consultation option to learn more.
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Evaluate the cost of WordStream in relation to your paid search and social advertising spend. Users mention that it has saved them money and find it effective for simplifying ad creation and providing performance feedback. Determine if the return on investment is worth it.
Attribute Ratings
Reviews
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July 07, 2020
Epic Support!
Score 9 out of 10
Vetted Review
Verified User
I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. The tool seemed extremely efficient in managing intelligent decisions for Search Engine Optimization and for Paid Per Click campaigns for Google and Bing. It provided excellent suggestions to optimize our ad spend and bid competitively within our PPC/SEM approach.
- The software was very user friendly.
- We utilized a premium membership to secure monthly support and their team was so kind and supportive!
- It was nice to have all of our ad campaigns within one tool versus managing Bing and Google separately.
- The monthly reports were AWESOME to present to clients and leadership!
- This is definitely not for a beginner and require knowledge on how PPC/SEM campaigns are run unless you purchase the premium support package that includes a dedicated representative to which they are very helpful.
- We had some serious tracking issues and were unable to effectively track the clicks to our website. Because of this, I had to start from scratch and decided not to use WordStream.
- Unfortunately we were not able to track effective click throughs although we investigated it on multiple occasions...
- The amount of traffic to our website was a huge success, so at least that was a neat trend to see!
March 09, 2020
WordStream: A Company Must
We use it to help promote certain machines we are developing for our engineering company. It makes online advertisement so much easier for us. The tools in this program help us optimize our search and social campaign. It just is an easier step to help us accomplish online advertising. Makes the online work more efficient.
- Reporting.
- Customer support.
- Ad creation.
- Google syncing.
- Some design.
- On boarding.
- Saves money.
- Time efficient.
- Creative.
March 02, 2020
WordStream is a Google Advertising MUST!
WordStream has been implemented within our company to help us saved time and money using the Google AdWords platform.
- Reporting. I am able to pull detailed analytical reports with ease. This helps when trying to really dig deep and analyze how my account is performing.
- Set/Manage budgets. I don't even have to log in to AdWords anymore! I can integrate it with the WordStream platform, set budgets, and leave it to run. This is powerful and saves so much time!
- Amazing customer support. Any time I have a question, they answer it within the day and are always friendly and able to help.
- UX Design. Their design isn't bad, but they could definitely improve and make things a little more attractive for the end-user.
- Connecting with your Google account. I felt this process was a little complicated and I wish they made it a one or two-click process to connect the accounts.
- Onboarding. I feel every client should have a personal rep helping onboard them. Maybe others had this, but I did not. I still love the platform, but it would have been faster to learn if they had an onboarding rep.
- Time. Time is money and WordStream has given me well over 10+ hours back in my week. This goes a long way toward developing new strategic marketing campaigns.
- WordStreamhas helped me master Google AdWords. I was able to go through their help center and chat with their community to learn so many new tricks to help save money and time.
- SAVED MONEY! I literally cut our budget by over 50% and increased results by over 50%. This was a HUGE win. Now some of that was because of how poorly the account was being managed before, but also because of how well the WordStream system works!
I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am confident WordStream has owned the Google AdWords space.
January 30, 2020
WordStream Advisor: The Paid Media Marketer's Best Friend
The Paid Search team uses WordStream Advisor. It simplifies the process of reviewing our paid search accounts by analyzing campaigns and making recommendations. It also generates a monthly report that covers overall performance, and we share this with the account management team and with the client. We have weekly and biweekly reviews where we look over each account, and WordStream Advisor saves us a lot of time in this process.
- Great recommendations for keywords and ad optimizations that we often implement.
- Monthly report provides important details on the health of each account.
- The new Strategy feature has potential but hasn't offered much insight at this point.
- Some reportedly "underperforming" ads and keywords are not doing as bad as the system says.
- It has increased ROI by identifying underperforming ads and keywords and allowing us to make changes directly in the platform.
- It has saved us a significant amount of time on our weekly and monthly reports.
January 28, 2020
Quality Product That Cuts Your Time in Half
WordStream is used by our SEM department to make sure the quality of work in our PPC recurs better along with cutting the time spent on them in half. WordStream simplifies PPC by addressing the issue your account has and guiding you to make the necessary changes to your accounts for the best ROI, CTR and so much more.
- It breaks down Google Ads and simplifies it.
- It addresses issues with your accounts and guides you to make beneficial changes.
- When updating ads sometimes it doesn't have suggestions and just lists that there is an issue with the ad.
- The functionality of creating new ads gets kind of confusing and I'd prefer to do that within Google.
- Our company has a 7.36 ROI with the help of WordStream.
- Has cut our time in half when working on assignments.
- Google Ads (formerly AdWords)
WordStream provides descriptions and offers help when you're uncertain about how to fix issues within an account. Its streamlined approach allows you to get twice the work done in the same amount of time. Google Ads is a beast in itself to tackle with having to click in multiple places in order to make simple changes, WordStream cuts this process out.