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WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The …
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The software is used daily by SEO departments to support client strategies and conduct in-depth SEO research. One of the key use cases of WordTracker is its ability to provide valuable keyword statistics such as search volume and competition level through its Keyword Effectiveness Index, or KEI, figure. This feature allows users to make informed decisions on which keywords to target and optimize their content accordingly.
In addition to keyword analysis, WordTracker is an invaluable tool for content marketing research. It assists in selecting relevant keywords that drive traffic to company blogs, ultimately improving organic search rankings. The software also helps the social media team stay up-to-date with trending keywords in their industry, ensuring that their content remains engaging and searchable. By addressing the business problem of understanding how the target audience searches and what topics they are interested in, WordTracker enables companies to develop effective SEO strategies.
Heinz Marketing, a prominent user of WordTracker, employs the software for comprehensive keyword research and works closely with clients to devise successful SEO strategies. Coordinators and consultants within the company have found WordTracker useful for website optimization and search ad optimization as well. Another notable feature of WordTracker is its ability to compensate for Google's limited data transparency by providing insights into keyword data from multiple sources.
The key use cases of WordTracker include building keyword sets, expanding existing sets, and conducting gap analysis. Users appreciate the software's user-friendly interface and the option to export large volumes of data for further analysis in Excel. Additionally, frequent data updates provided by WordTracker make it a reliable tool for ongoing keyword research.
Overall, WordTracker offers a range of features that cater to different aspects of SEO research and content optimization. Its versatility makes it a valuable asset for businesses of all sizes looking to enhance their online visibility and target their desired audience effectively.
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Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
March 29, 2021
A nice simple KW tool that works.
- It has been positive because it is easy to use and I get no push-back and virtually no training is required for anyone to use it. That is what makes it very valuable.
September 04, 2015
WordTracker Works for Keyword Research & Stands the Test of Time IMO
- This tool has had nothing but a positive impact on our business and helps us tend to our clients everyday.
September 04, 2015
A Recent Grad's Wordtracker Review
- Better customer service (WordTracker helps guide the SEO in our FAQ section)
- Pulls lots of traffic to our editorial blog content
- Increased employee efficiency in writing the content that has the most impact
May 21, 2014
Good easy to use tool
Score 7 out of 10
Vetted Review
Verified User
- Faster keyword selection
- Good friendly tool
- Easy to access
May 06, 2014
Optimizing with WordTracker
Score 8 out of 10
Vetted Review
Verified User
- WordTracker helped come up with strong keywords for Search Ads which increased click throughs
- Helped maximize the keywords used on client websites and improve the quality of leads coming through
May 06, 2014
Two thumbs up for WordTracker
Score 9 out of 10
Vetted Review
Verified User
- Fast way to get data = less time wasted time
- Lots of accurate data
- Cost effective for teams