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WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The …
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What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…
What is Ahrefs?
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The software is used daily by SEO departments to support client strategies and conduct in-depth SEO research. One of the key use cases of WordTracker is its ability to provide valuable keyword statistics such as search volume and competition level through its Keyword Effectiveness Index, or KEI, figure. This feature allows users to make informed decisions on which keywords to target and optimize their content accordingly.
In addition to keyword analysis, WordTracker is an invaluable tool for content marketing research. It assists in selecting relevant keywords that drive traffic to company blogs, ultimately improving organic search rankings. The software also helps the social media team stay up-to-date with trending keywords in their industry, ensuring that their content remains engaging and searchable. By addressing the business problem of understanding how the target audience searches and what topics they are interested in, WordTracker enables companies to develop effective SEO strategies.
Heinz Marketing, a prominent user of WordTracker, employs the software for comprehensive keyword research and works closely with clients to devise successful SEO strategies. Coordinators and consultants within the company have found WordTracker useful for website optimization and search ad optimization as well. Another notable feature of WordTracker is its ability to compensate for Google's limited data transparency by providing insights into keyword data from multiple sources.
The key use cases of WordTracker include building keyword sets, expanding existing sets, and conducting gap analysis. Users appreciate the software's user-friendly interface and the option to export large volumes of data for further analysis in Excel. Additionally, frequent data updates provided by WordTracker make it a reliable tool for ongoing keyword research.
Overall, WordTracker offers a range of features that cater to different aspects of SEO research and content optimization. Its versatility makes it a valuable asset for businesses of all sizes looking to enhance their online visibility and target their desired audience effectively.
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Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
March 29, 2021
A nice simple KW tool that works.
It is easier to use than Semrush and I have some of my employees use it for that reason. It does a good job showing keyword data in an easy-to-understand way. It seems fairly accurate too.
September 04, 2015
WordTracker Works for Keyword Research & Stands the Test of Time IMO
Our entire SEO Department uses WordTracker daily and we find it an indispensable tool in our company. It supports our client strategy and is used for much of our SEO research. WordTracker is essential in determining ground-level keyword statistics such as search volume and level of competition and offers a very helpful Keyword Effectiveness Index (KEI) figure.
September 04, 2015
A Recent Grad's Wordtracker Review
WordTracker has been invaluable for my company as a content marketing research tool. I manage the editorial calendar for our blog content - WordTracker helps me and other authors pick the keywords that will drive the most amount of relevant traffic back to our blog. In addition, WordTracker helps my social media team keep up to date on which keywords are trending in our specific industry. I would say that the biggest business problem that WordTracker addresses is understanding how my target audience writes for the web (especially how they use search engines) and the types of topics and information for which they search.
May 21, 2014
Good easy to use tool
Score 7 out of 10
Vetted Review
Verified User
Quite helpful for keyword research
May 06, 2014
Optimizing with WordTracker
Score 8 out of 10
Vetted Review
Verified User
At Heinz Marketing we use WordTracker to help with our own keyword research as well as to help clients build a useful SEO strategy. Most of the coordinators and consultants in our company have used WordTracker for clients and we have helped clients set up and use the program. We have found WordTracker useful for both website optimization and even for optimizing search ads.
May 06, 2014
Two thumbs up for WordTracker
Score 9 out of 10
Vetted Review
Verified User
Wordtracker gives me insight into what is going on, since Google has limited it data transparency.
Wordtracker allows us to:
1. Build keyword sets.
2. Expand existing keyword sets & do gap analysis
3. Insight into multiple data sources.
Best of all, they allow us to export large volumes of data to be analyzed in excel. It is nice that their data is updated all the time.
Wordtracker allows us to:
1. Build keyword sets.
2. Expand existing keyword sets & do gap analysis
3. Insight into multiple data sources.
Best of all, they allow us to export large volumes of data to be analyzed in excel. It is nice that their data is updated all the time.