WorkDeskPro (discontinued)

WorkDeskPro, a discontinued web application developed by encodeMK, was designed to cater to the needs of trade contractors, engineers, and businesses in related industries. According to the vendor, this platform aimed to streamline day-to-day activities, provide insightful metrics, and save valuable time and resources. WorkDeskPro primarily targeted small to medium-sized businesses in various professions and industries, including trade contractors, engineers, service businesses, retail, workforce management, eCommerce, online retailers, digital marketing agencies, web development companies, and professional services firms.

Key Features

SEO Friendly Web Design: According to the vendor, WorkDeskPro's web design process focused on search engine optimization (SEO) indicators to ensure optimized websites. The development team emphasized site speed, proper HTML markup, engaging content, and overall site efficiency. WorkDeskPro also offered copywriting services alongside web design and development, recognizing the importance of quality content.

Mobile & Responsive Design: According to the vendor, WorkDeskPro ensured that websites built using the platform were fully functional and visually appealing on mobile devices. With the increasing number of mobile searches, mobile optimization was prioritized. WorkDeskPro provided a rich and relevant user experience on mobile devices and offered mobile app development services.

Search Engine Optimisation (SEO): According to the vendor, WorkDeskPro offered advanced strategies to optimize websites for search engines. The platform provided local SEO services for businesses targeting specific local audiences. The focus was on increasing website visibility and rankings on search engines, as well as assisting businesses in recovering from negative impacts caused by bad practices.

Content Marketing: According to the vendor, WorkDeskPro helped businesses create and distribute high-quality and relevant content to drive profitable customer action. The platform offered various content marketing strategies, including articles, videos, and social media posts. The goal was to build trust, attract visitors, and retain customers through engaging and valuable content.

Pay Per Click (PPC) Management: According to the vendor, WorkDeskPro provided paid search advertising services to businesses. The platform offered social media audience research, video advertising, remarketing campaigns, and targeting strategies. The focus was on maximizing return on investment (ROI) through effective management and optimization of PPC campaigns.

Custom Software Development: According to the vendor, WorkDeskPro specialized in developing custom software applications to help businesses improve their processes and enhance customer experiences. The platform focused on secure, web-based systems and offered solutions for various industries and business sizes, including order management, retail, and workforce management.

Bespoke Development: According to the vendor, WorkDeskPro developed custom user-facing websites or back-end management software tailored to meet the specific requirements of businesses. The platform provided affordable custom software development solutions without compromising quality. WorkDeskPro aimed to enable businesses to take control of their processes through tailored software solutions.

Mobile App Development: According to the vendor, WorkDeskPro specialized in cross-platform app development for iOS and Android devices. The platform developed apps for both public-facing and back-office processes, focusing on delivering easy-to-use and feature-rich solutions. WorkDeskPro recognized the increasing importance of mobile apps in engaging with customers.

Conversion Rate Optimisation: According to the vendor, WorkDeskPro helped businesses improve their website conversion rates through optimization strategies. The platform focused on enhancing user experience, design, and content to increase conversions. WorkDeskPro offered analysis and testing to refine and improve conversion rates, providing measurable results and ROI.

Social Media Marketing: According to the vendor, WorkDeskPro assisted businesses in establishing a strong social media presence. The platform helped develop ongoing strategies and schedules for social media engagement, integrating social media with content marketing. WorkDeskPro also offered staff training to ensure consistent voice and tone, customer service, and meeting customer expectations.