Adobe Workfront

Score8.2 out of 10

800 Reviews and Ratings

What is Adobe Workfront?

Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.

Categories & Use Cases

Media

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Task Management
This includes the ability to plan, track, collaborate and report on tasks.
Category average: 9
Team Collaboration
Team collaboration capabilities let team members work directly with each other and provide team updates.
Category average: 8.8
Scheduling
Scheduling capabilities allow users to set schedules on tasks, and create timelines and milestones.
Category average: 8.3

Invoicing
Ability to create, manage and send invoices to clients during or after completion of a project
Category average: 7.7
Mobile Access
Mobile access is the ability to access the software from a smartphone or tablet.
Category average: 7.6
Integration with accounting software
Real-time, two-way sync with accounting or financial software to facilitate project and financial reporting
Category average: 7.5

Zach Winegar

SVP Marketing & Member Engagement in Marketing at America First Credit Union (1001-5000 employees employees)

Use Cases and Deployment Scope

My team uses Adobe Workfront to manage projects and workflow. We are using it across several departments in my division. We still have a couple to integrate, and some functions to build to make it complete. We are hoping to transition from project management, to resource management. It's an in-house team, so tracking hours is something they're not excited to do, but we need to get a better handle on our productivity.

Pros

Project management
Approvals
Project requests
Resource visibility (we're working toward that)

Cons

Ease of implementation - it's pretty complex
Ease of use - we have some holdouts that aren't jumping in
Onboarding our teams

Return on Investment

It has helped us to track our projects and improve our ability to keep track of everything that's going through our pipeline
It's helped us be more efficient with our workloads
It's improved communication between departments
It's helped us track approvals, which is important for compliance

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, Adobe After Effects, Adobe InDesign

Chinissa White

Vice President, Acquisitions Solutions in Corporate at Fidelity Investments (10,001+ employees employees)

Use Cases and Deployment Scope

In my previous life at Sam's Club, we used Workfront as our marketing operations planning, creative, and project management system. It allowed us to seamlessly manage all marketing initiatives, creative assets, and content review, timing, and execution of cross-channel campaigns. Today at Fidelity, we are just implementing Workfront, which I enthusiastically recommended to help drive clarity, productivity, and management of all resources.

Pros

Content Review - Allowing collaborative review in a time and concise manner.
Executive Reporting - Making it easy to share with executive leadership where, when, and how we are spending our time.
Planning - Helping to illuminate strategies and goals.

Cons

Creative Review: Perhaps leverage AI to provide a succinct summary of feedback from previous reviewers to help avoid duplicating the same feedback.

Return on Investment

Resource Management - Year over year, we were able to validate time and money saved by the implementation of Workfront by more than 2%, saving in non-working dollars and 9% savings in working media dollars.
Organization Restructuring and Automation- We also restructured our teams and implemented automation based on our analysis of how and what we spend our time on and the ROI for our respective business units.

Alternatives Considered

Microsoft Project and monday.com

Other Software Used

Miro, Jira Align, Atlassian Confluence

Darshan Amin View profile

Sr Manager CX Specifications in Marketing at Novo Nordisk (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Workfront for work requests for Brand email and SMS deployments. We store business requirements within these projects and have just recently digitized our BRD with Workfront Planning.

Pros

Automation for organizing work
APIs with our Veeva system for accurate source of truth
User adoption was quick due to UI friendliness

Cons

Better functionality for Cards within boards area.
Allow for more than 1 project owner

Return on Investment

Decrease in number of resources needed for WF management with automations and approval processes in place.

Other Software Used

Adobe Experience Platform, Adobe Journey Optimizer

Mark Aceves

Product Owner in Marketing at Bio-Rad (10,001+ employees employees)

Use Cases and Deployment Scope

we use Adobe Workfront to manage all creative, content and web projects and requests

Pros

tactic separation and identification
project workflow
workflow notification

Cons

the interface could be more intuitive
workflows can be more intuitive
wysiwyg ability

Return on Investment

Entire company standardizing on single solution
Adoption of tool can be slow
so many features but not all done well

Alternatives Considered

monday CRM and Asana

Other Software Used

Adobe Analytics, Adobe Marketo Engage, Adobe Target

Phuong Kress

Associate Director in Marketing at The Clorox Company (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Workfront as our project management tool to manage projects and track tasks, costs, and expenses.

Pros

Task Management.
Visibility to project status.
Reports are great.

Cons

Asset Metadata Collection - gathering data for assets, how to handle cascading fields - brand, subbrand, different values for the same brand.
Hours and Expenses are separate objects, and it's challenging to build a report that marries both for a project, program, or portfolio. Is there a future state where we can have a report that contains both actual revenue and expenses for projects by quarter?
More system admin controls for the native fields in Workfront. Would be great to deactivate fields that users don't need to see.