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What is Wufoo?

Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

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Recent Reviews

TrustRadius Insights

Wufoo is a versatile tool that has been widely used across various organizations and industries for a range of purposes. Users have found …
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Wufoo review for you.

9 out of 10
December 04, 2019
I have used Wufoo in various roles over the years. Overall, it is a simple, easy-to-use form builder with multiple uses. The free option …
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Popular Features

View all 16 features
  • Data export (30)
  • Multiple question types (30)
  • Themes (29)
  • Custom logo/branding (32)
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per month

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

wufoo demo


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Survey Format & Appearance

Features related to the type, look & feel of surveys.

Avg 7.7

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Avg 8.5

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Avg 8.2

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Avg 8.1

Survey Administration & Security

Features related to administration & security for survey tools and data.

Avg 8.3

Survey Distribution

Features related to the distribution of surveys.

Avg 8.1
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Product Details

What is Wufoo?

Online Form Builder with Cloud Storage Database

Wufoo allows users to build custom online forms that they can use to collect data, payments and to automate workflows.

Wufoo Video

Wufoo - Online Forms Made Simple

Wufoo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

Form Builder, Zoho Forms, and Formstack Forms are common alternatives for Wufoo.

Reviewers rate Response tracking and Data export highest, with a score of 10.

The most common users of Wufoo are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Wufoo is a versatile tool that has been widely used across various organizations and industries for a range of purposes. Users have found it beneficial for streamlining processes, improving communication, and collecting data in a modern and efficient way. One of the key use cases of Wufoo is creating and managing forms for internal processes such as vacation and sick leave requests, conference registrations, and statistical reporting. By digitizing these forms, Wufoo has significantly reduced the need for multiple paper forms, saving time and reducing entry mistakes for schools and other organizations.

Another important use case of Wufoo is collecting feedback and change requests from different departments within a company. Users have appreciated the quick and versatile submission options provided by Wufoo, allowing them to easily collect files and text from various stakeholders. Additionally, Wufoo's integration with PayPal Payment has been particularly valuable for users who need to create custom ordering forms or collect payments online. The customizable reports feature has also allowed users to provide clients with monthly and annual sales reports.

Universities have found Wufoo to be highly beneficial for creating user-friendly forms, streamlining data collection, and saving time for creative services departments. The software has been utilized in schools for operations, billing, recruitment, and various applications, surveys, data collection, and updates. Not only does this make the process more convenient, but it also helps schools meet sustainability goals by reducing paper waste.

Furthermore, Wufoo has been successfully used by freelance graphic web designers to manage vendor applications and gather contact information for their clients. It has also been employed by digital marketing organizations to collect form fill-outs for clients in the healthcare industry. This showcases Wufoo's versatility as a lead generation tool across different sectors.

Overall, Wufoo has proven to be a valuable solution for organizations looking to streamline processes, improve data collection efficiency, and enhance communication across departments. Its ease of use, extensive integrations, and responsive customer service have made it a preferred choice for various purposes, including form creation, feedback collection, event registration, and data analysis.

Simple and Intuitive Interface: Many users have praised Wufoo for its simple and intuitive user interface, stating that it is easy to navigate even for non-technical individuals. The drag-and-drop functionality allows for effortless form creation without the need for extensive training.

Helpful Customer Support: Several reviewers have commended Wufoo's customer support team for their promptness and personalized assistance. Users have reported receiving clear and concise answers to their questions, often accompanied by specific recommendations tailored to their individual forms.

Wide Range of Form Options: Wufoo offers a wide range of form options and formats, including radio buttons, checkboxes, and text fields. This flexibility enables users to create forms that cater to their specific needs and requirements. Some users appreciate the inclusion of side boxes for additional information, which helps prevent confusion and provides context for the questions being asked.

Outdated User Interface: Some users have expressed dissatisfaction with the outdated user interface of Wufoo. They feel that it lacks updates and looks visually basic and boxy, comparing it to a typewriter on plain paper.

Difficulty in Customization: Users have found it difficult to customize their forms due to hidden or hard-to-find features. They also mentioned limitations in field restrictions, making it challenging to fit all the needed content within those restrictions and causing issues with field rules.

Lack of Integration Options: Several users have mentioned limitations in communicating with other software and difficulties in exporting data from Wufoo. They desire more integration options for multiple accounts, credit card gateways, as well as improvements in transferring reports to Word or Excel.

Users have provided several recommendations for Wufoo based on their experiences. The three most common recommendations are as follows:

  1. Try the free version before purchasing: Many users suggest trying the free version of Wufoo to get a feel for its features and functionality before investing in a premium package. This allows users to assess whether Wufoo meets their specific needs without any financial commitment.

  2. Explore other potential providers: While users generally find Wufoo to be a good option, many recommend exploring other potential form building and survey options as well. They suggest considering alternatives such as Google Forms or Survey Monkey, especially if simplicity is a priority.

  3. Improved customization options: Several users recommend adding more options for customization in terms of aesthetics. They believe that enhancing the design customization capabilities of Wufoo would better cater to the needs of organizations and allow for more personalized forms and surveys.

It is important to note that while users appreciate the ease of use, versatility, and simplicity of Wufoo for basic form building and gathering information, they also mention areas where the platform can be improved or suggest exploring alternative solutions. These recommendations provide valuable insights for individuals and organizations considering Wufoo for their form building and survey needs.

Attribute Ratings


(1-25 of 64)
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Score 10 out of 10
Vetted Review
Verified User
Wufoo is used across our entire organization. We use it for many purposes, such as an effective way for asking for vacation time and sick leave. Additionally, we have used Wufoo for creating registration forms for our annual youth conference and marriage conference. Wufoo allowed our guests to register for our annual conferences easily online.
  • Wufoo creates neat and user-friendly online forms.
  • Wufoo helps us effectively gather data from our constituents.
  • Wufoo helps us implement our annual events.
  • Wufoo could improve their design options.
  • Wufoo could perhaps explain their name better (maybe a tagline?).
Wufoo is well suited for any scenario in which a company desires to create an effective online form. For example, if you were hosting an event and you needed a simple, clean-looking registration form, Wufoo would be the way to go!

Wufoo does not appear to be the most elaborate and ornate option for creating a form - so, if you desire opulence, perhaps look at a less streamlined alternative.
Score 9 out of 10
Vetted Review
Verified User
We use Wufoo to create forms when we need to collect client information for one particular reason or another. Ticket requests, contact forms, event RSVPs, membership forms, raffle entries, etc.. It's used primarily by our Marketing and Development Departments to engage with the public in a streamlined fashion. It helps to eliminate long email chains with valuable information that can easily get lost in your inbox.
  • Very user-friendly.
  • Can upload templates and themes so you don't have to recreate your forms every time.
  • Lots of capabilities for different types of questions and answer possibilities.
  • Lots of options for customization.
  • The branching logic (i.e. showing a question based on a previous answer) has glitched on occasion when configuring.
  • The email confirmations are pretty basic.
  • The Form Manager dashboard could be more engaging and show more holistic information.
Anytime you need someone to fill out an electronic form, it will work. Depending on the plan you select you will have more features available to use in your form. We use the Professional plan and have found it to meet the majority of our organization's needs on a daily basis.
Score 9 out of 10
Vetted Review
Verified User
We currently use Wufoo to manage several different forms, for different purposes and departments within the company. It is easy to set up, deploy, talk to other apps, etc. It allows customers, potential employees etc. easily interact with us.
  • Ease of use.
  • Easy setup.
  • Communication with 3rd parties.
  • Failsafe for info.
  • WordPress compatibility.
  • It would be nice if it had more customization, could go wider, etc.
  • Better size responsiveness.
  • Plug and play CSS.
If you are looking for a quick and easy solution to to create forms for your web site, for really any reason at all, Wufoo is the best solution for you! We currently use it to capture prospects info, and integrate directly to our CRM, as well as take online applications for jobs. A third use captures emails and releases a "Free Report."
Dimitris Rakopoulos | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We have been using Wufoo to support multiple clients for quick and complex surveys, contact forms, lead generation, and registration for events. It is used mainly because of the ease of use and the quick setup of a new form. In some cases, we even use it internally within the company to conduct small surveys about company activities.
  • Easy of use
  • Rich feature set
  • The interface looks old and is not update for some time (apart from the new home page)
  • Themes are lucking complex customizations (still they are very easy to use)
The most common scenarios for Wufoo are forms and surveys that can be generated easily with the use of the build it fields. Literally, in minutes a simple survey can be created and added to an existing page on a website. If more complex surveys are needed with more advanced fields and login for displaying different content based on the answers of the user, then Wufoo does not have those advanced tools. Survey Monkey (the parent company of Wufoo) can offer this.
Stephen Steinberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Wufoo for any form (lead gen, contact, market research) where we want to ensure we'll be able to log all submissions. Have the option to transfer them to a different program for analysis or use (Google Docs, Email Marketing, CRM, etc.). Wufoo's extensive catalog of integrations makes that easy.
  • Great pricing
  • Extensive list of native integrations
  • Wish there was more customizability with how the form looks embedded on a website.
  • Wish there was better onboarding or a smaller learning curve for more advanced customizations.
If you only need a handful of simple forms and therefore don't need to pay for a complex form builder that would be overkill, Wufoo is always a top 3 choice. Usually, with straightforward form needs, it comes down to your exact specifications and exactly how many you need - that's where most form providers differ on their free and cheap plans.
Jose F. Gomez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wufoo is a very versatile tool and we’ve used it in many ways, from lead generation to recruitment. As a result, Wufoo ended up being used by almost every area of our organization.

One of the key advantages that helped Wufoo spread as much, is its simplicity. There’s little to no training required to start using it effectively which means that virtually anyone in the organization can use it.

Yet it is powerful enough to customize and integrate with many other systems.
  • Wufoo helps to create data inlets for company processes.
  • Wufoo helps gather feedback from customers and create reports.
  • Customizing forms so that they appear seamlessly in web pages requires more technical expertise.
  • Integrating with other systems for automation can be tricky.
Wufoo helps a lot whenever there is data that needs to be collected quickly and simply. It also works well to distribute data and reports.

Some of the processes where it’s especially useful are: when collecting information about candidates for a recruitment process; when gathering customer feedback; when executing a quick general purpose survey.

Thomas Perez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Here at USEmergAlerts incident Notification Service, we use WuFoo for our Customer Support forms, Emergency Incident Tip Forms, as well as our Dispatcher Applications. These forms are used by all users of my company. By utilizing WuFoo for our online Form needs, it not only simplifies our application process, as well as our support system, but it also allows us to keep the data filled for each person who fills out the form. I've been using Wufoo for 5 years now, and I can still pull the data from the very first application that was filled out.
  • Very user-friendly. I think a 10-year-old can create a form with ease. That's how simple it is.
  • Customer service is very prompt. I've never had any issue with being assisted.
  • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
  • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
I have used different products in the past. I am most please with Wufoo because it is easy to use, has multiple ways for your form to be displayed on your website, and submissions can be sent multiple ways as well. We use WuFoo for support emails from our customers, for dispatcher applications, as well as people sending in emergency incident tip information. This is the perfect program for us.
December 17, 2019

Simple and fun forms

Steven Hope | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use it company-wide. Mainly, we use it to gather service requests from our customers in an efficient and effective manner. The requests are formatted and sent to our support desk in Zendesk using Zapier. Other uses include requests to be part of a beta, or marketing surveys.
  • Form logic.
  • Embedded forms.
  • Modern form styles.
  • Update ui.
They are great for customer forms or internal form use. I'm not sure if they have mobile-friendly form styles. If you need out of the box integrations, then you will need another program to help connect your forms.
Score 10 out of 10
Vetted Review
Verified User
Wufoo is being used by our organization to collect registration and travel information for our board members and speakers for our meetings. We use it organization-wide, but the majority of the use is done in my meetings department. It solves the business problem of collecting that data in a secure location we can revisit as needed.
  • Has a wide variety of question templates.
  • Stores information so you can go back to it when needed.
  • When looking at the completed forms, it doesn't cycle out the N/A information, so you have to weed through all answers even if they are N/A.
  • It allows you to use the email link multiple times so someone can submit multiple forms.
Well Suited:
Response forms (ie collect travel and hotel information for an upcoming meeting).
Speaker data collection (ie bios, photos, session descriptions).

Less Appropriate:
Actual meeting registrations. Those are better suited for technology specially developed for that with money handling capabilities.
Abstract submissions -- again, those are best suited for technology where you can rate the submissions, etc.

December 04, 2019

Wufoo review for you.

Score 9 out of 10
Vetted Review
Verified User
I have used Wufoo in various roles over the years. Overall, it is a simple, easy-to-use form builder with multiple uses. The free option is a great start for learning and using the basics. The premium features are great when you are running larger or more complex forms.
  • Easy to use
  • Free Options
  • Great Customer Service
  • Clear pay structures
  • limited functionality in free version
  • some down time
  • could have more video trainings
Wufoo is great for startups or small companies looking for a free option to send out their forms. Its an easy to use, simple and straightforward form collector. The premium options are great for adding more details and additional features that medium or large companies may need. For huge campaigns it may be limited.
page V | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Wufoo is a form-based software system that allows users to create forms of all kinds and then implement them on websites (via code, integration, etc.) We use Wufoo for ourselves and for our clients as a way to gather research data, create entry forms, and to be able to gather information on audiences (so that we can segment them in marketing, email or in business processes).
  • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
  • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
  • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
  • Visual / Design: The visual UX is kind of boxy and very basic. It feels a little like typewriter on plain type paper. (You can customize the form with custom HTML, but for our applications, it's not worth hiring a designer for that.)
  • Composing the form / form builder: Sometimes the user navigation & guidance in selection isn't so straightforward. You can figure it out, but it might take you a trial and miss to get exactly the option that you're looking for.
  • There's a way for you to redirect your form and create conditional paths for users that move through your form - but this area is separated from the form building area itself, so it's easy to create a form and then miss this part of the form building (you have to look for it, and you have to be diligent about checking this in process as you edit your form.)
Wufoo is a great form-building software for:
  • Companies who want to automate their sales process. Our team uses Wufoo to screen applicants who want to use our services by measuring them with specific questions & qualifiers.
  • Companies who want to better understand their users: Want to understand the preferences of your audience or create a survey? This is like SurveyMonkey, but better... Because it's more flexible. This can be integrated with email service providers or CRMs to create tags and custom data that will help create more customized, personalized marketing. (BIG for ROI)
  • Small or large companies. This software is very budget-friendly.
This is not a great tool for brands that are extremely conscious about their image (like high-fashion eCom): The UX would need to be customized to maintain the design end of a brand like that.
Score 10 out of 10
Vetted Review
Verified User
Wufoo is used primarily for bulk data collection within our organization. Anyone who has ever created online forms knows how tedious and overall stressful the process is. Not with Wufoo. We were able to create useful forms that are easy to edit and adapt and are user-friendly for our employees to fill out.
  • Customization is a HUGE plus for Wufoo. You can make your forms exactly how you want!
  • Automated email response that can be utilized for your survey takers - this has allowed new hires to know we have successfully gotten their information.
  • So user-friendly, both on the creating and taking side!
  • It would be nice if there were no limit on fields, because it may seem like an overload of fields sometimes, but truly it is necessary information being gathered.
  • The cost is a bit high even just for the starter version.
If you need to gather mass amounts of information, and you want it to be easily accessible and organized, Wufoo is the perfect tool. It can be customized to fit any industry cluster and works for what you need it to work for.
Kate Knight | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Wufoo within my organization to gather information from my clients, participants in my Title 1 Federally Funded Program. It is a way to keep information organized and gather information in a timely manner when I am unable to travel to the opposite end of my county to meet with a potential client/client I have placed in a work site.
  • Gather information in a timely manner.
  • Organize responses to surveys/forms sent to my clients.
  • Creates a user-friendly application for my clients, some who have little to no computer experience.
  • Perhaps I have not learned how to alter this - but at times the text can be a little hard to read when I'm working with the older population.
  • Providing an in-depth tutorial would definitely be helpful.
  • I can't think of any others because I genuinely enjoy using the product.
Wufoo is well suited for gathering information from a large client base (for me I work with my county but also work hand in hand with two neighboring counties). I think this is a great way to compare results from different clients and also to gather information that a client may not want to talk about face to face at first (a work site supervisor complaint).
Score 9 out of 10
Vetted Review
Verified User
At this time Wufoo is only being used across the HR department. Within the department, we use it for employment and also for additional benefits election questions when it comes to open enrollment. Within employment, we have various positions that require availability to be submitted with their application so we are able to best evaluate if they would be a good fit with our department needs. Prior to using Wufoo we were emailing each candidate by hand and asking for a response and it made the process harder than it should be. With implementing Wufoo we are able to simply email out a link to prospective candidates and the return process is easier and quicker than ever before. We immediately wished that we had switched a long time ago.
  • I would say simplicity is a strength both for the user and the administrator. Creating a form in Wufoo is simple and easy and in addition those filling out the survey are able to click on a link and start participation.
  • Submitting a completed form is also a strength! As soon as the survey is done and they hit submit it comes directly back to us in an email so we are able to get results faster.
  • Wufoo gives you the option to set up automated emails to those who have participated in the survey. This closes any loops for those wondering if everything was submitted correctly or if they need to redo it. It also makes things easier for the people keeping track of all the surveys.
  • I would like to see the option for some better reports. I rarely use the reports feature but when I do I find it could be transferred over easier to Word or Excel.
  • Not often but at times the filled out survey will be sent back to us in a wonky format where it makes a normal 2 page survey print about 7-8 pages. It can be resolved by going to Wufoo directly and printing.
Wufoo would be a great platform for any internal surveys that need to be done. It could also be a good tool for collecting data and research for outside perspective for companies and universities. For talent acquisition it is very useful to learn how candidates feel during the hiring process, and in the beginning of the candidate's application, it could be a good way to collect additional information from them.
Score 10 out of 10
Vetted Review
Verified User
We use Wufoo as a DIY form builder for our marketing department so that we can incorporate forms in our websites without a huge technology lift. We use this tool to build simple contact forms for our website all the way to more complex 'applications' for our business where users can submit more detailed information and even attach documents.
  • Wufoo has a super simple drag and drop form building interface which doesn't require any technical knowledge to create and publish a form.
  • Wufoo also provides easy to use options for creating dynamic questions and allows for customizable field, page, and form logic/rules.
  • We really like how easy it is to create and manage email notifications. These notifications are easy to change if internal staff shifts and notifications can also be tied to specific fields and user responses to help get the form submissions to right people as efficiently as possible.
  • Wufoo has had a cap on the total number of fields you can use per form which has been a limiting factor for us when trying to build more complex forms.
  • Wufoo does not support tabular fields or repeating fields which is a drawback since it limits the types of questions you can ask.
  • Form organization in the admin interface is a little clunky and disorganized. It would be better if there were more customized options for organizing your library of forms.
Wufoo is a great tool for building forms. It is especially handy for marketing and non-technical users so that you can develop and implement forms and reduce the need for technology support. We've used this tool for 5+ years and have taken on the form-creation duties for our websites and we've never looked back. With that being said, if you are looking to create a very complex form with a lot of fields and lots of field/page logic, Wufoo may not be the best tool for you and/or you may need significantly more technology support.
Jillian Straw | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wufoo is utilized mainly by our marketing team for sales development. When leads come in through our website they are directed to our communication channel in Slack through Wufoo. If there are times when our communication board integration is down we don't miss out on these valuable leads because Wufoo holds them all in its servers as well.
  • Allow Customized Lead generation with Demo Sign Up qualifications
  • Integrate to Slack for ease of access to the individual reps
  • Integrate into Sales Force for easier managing and tracking of these leads while not allowing duplicates through that clog the CRM.
  • There have been moments when the integrations falter for one reason or another, so accessing the information is disrupted for a few minutes or so but apart from that the information is still there and we have had no real issues with the platform. It's simple and straightforward.
If you are running a website and have multiple forms available for people to fill out and need an easy way to manage these requests, the use of Wufoo and it's integrated partners is incredibly useful. If you're only using, say, a chat bot to set demos then it wouldn't really be a fit. But if you're trying to access information over multiple platforms Wufoo is integrated with the major leaders in the industry. I.E. Slack and Salesforce among others. It is easy to download a report of leads generated and reconcile them within your CRM.
Raphael Sanguinete | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our use of Wufoo is really quite simple. We use it to create a form and embed it in our website where it serves the purpose of being our contact form. The person who wants to contact us fill this contact form and Wufoo automatically send us an e-mail with all the information that the said person filled out.
  • Great integration with websites via code
  • Simple and clean interface for creating forms
  • The design of the final form in the website is not fancy but is minimalistic, so it can be used across a great variety of webdesigns
  • As I said before, the design of the final form is not so fancy, so it could provide better form design options.
  • I'm using the free version, but if the starter version was cheaper, maybe we could pay for its features.
I think that on one side Wufoo is well suited for simple forms to put in websites. That can be accomplished with the free version. On the other side, Wufoo paid versions can make complex forms, because they have robust features like Form Rules and Password Protection that some of its competitors lack.
Score 8 out of 10
Vetted Review
Verified User
We use Wufoo in many ways on our eCommerce site. It is mostly used by our front end and back end development teams for our website, but our customer service team uses it as well. We use Wufoo to host surveys on our site to gather customer feedback. We also use Wufoo to let customers contact us for custom quotes.
  • Wufoo lets you add mailing lists so anyone that needs to can see a copy of the filled out form. We forward all customer complaints and questions directly to our customer service team which allows them to reply immediately.
  • Wufoo was very easy to integrate with Magento. Our implementation process was virtually pain free.
  • Wufoo makes it very easy to set up a simple survey/form with multiple fields. We are able to create and launch a new Wufoo form in a matter of minutes on our site if necessary.
  • Wufoo forms are very basic looking. Some more visual customization would be nice.
  • We use Wufoo for very basic forms on our site and really don't run into a lot of issues with the functionality that Wufoo provides.
Wufoo is great for a company that wants to post a form, questionnaire, survey, etc on their site. If you need to send customer responses to a specific team or mailing list, Wufoo makes that very easy as well. There are not a ton of visual customization options, but if you are looking for an easy to use tool that gets the job done, Wufoo would be great for you.
Justin Roodman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Wufoo to collect survey information from users of our SaaS platform. At the end of each hour of their assigned online coursework, we ask if they had any technical difficulties, and if so, what they were. We also formerly used Wufoo to collect user feedback regarding the content we displayed during the course of the hour. Wufoo allows us to create and embed forms that include conditional logic, without writing any code ourselves.
  • Conditional logic is probably the number one reason we use Wufoo at all. It's very handy to be able to set up a form that adds fields if certain responses are given.
  • Wufoo emails responses to forms to you, but it also can be used to create reports to analyse the responses you get for each form
  • The user interface for building forms is pretty easy to use. It's very handy for non-technical people, and we have some of those in our office.
  • Emails sent from Wufoo are not encrypted, so data sent via the email notifications should not be considered secure.
  • When you delete entries from the Wufoo Entry Manager, they're permanently deleted. All entry data, files, and comments that are deleted can't be restored.
  • You can't use the File Upload field as the subject field for conditional logic rules.
Wufoo is well suited for people who want to do surveys or collect other form data and don't have any coding or programming skills. The form builder is a pretty simple interface and you can create forms rather easily. Data collection is simple and you can create reports to analyze the data you collect. Organizations who have a qualified web developer who knows Javascript or PHP may not find value in using Wufoo when they can create and implement their own forms in-house.
December 19, 2018

Wufoo Review

Alek Babaa | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are a digital marketing organization that uses Wufoo for form fill-outs for a portion of our clients. We have currently 6 active forms. Wufoo forms only account for a small portion of the forms that we use, as we have other form providers. The Wufoo form allows us to collect leads for a certain type of customer whose information up-front is very delicate (health care) and allows us to cater responses to them based on their answers.
  • Has many different form field options.
  • Rules for answers
  • Integrates well with other platforms.
  • Look and feel. It has a very "ballot" feel and less of a custom website feel.
Wufoo works well for surveys and information forms. For instance, if someone is looking to collect information about their company or an event. My old company used to run webinars and we would send out surveys at the end of the webinar to people that attended about the webinar and how to improve. This would be a great application for Wufoo.

Where I think Wufoo needs improvement is the look and feel of the forms. They are very elementary in their design and are not very customizable for companies that may want to use a form on their website to collect subscribers or leads.
December 02, 2018

Woo Hoo for Wufoo

Debbie Gillum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use the forms to easily collect data both internally and externally. Internally, we used the Wufoo forms to collect information to order all employees new business cards. Externally, we use it for people to express an interest in donating their car or donating their stuff. It's used within the development and communications departments. It allows us to be more modern and streamline processes.
  • Easy to use
  • Affordable
  • Easy to export data
  • Somewhat customizable
  • Somewhat of a learning curve
  • Not fully customizable, definitely holds your hand a lot
  • Some features are hidden or hard to find
  • Sometimes tricky to export data
  • Doesn't communciate to other softwares
I think Wufoo is appropriate for small businesses or nonprofits who are budget conscious. I think it's good for beginners or people who want the bare minimum product. It's great for filling out forms and collecting data from customers and employees. I wouldn't want to use it on an industrial or enterprise scale. It's good for teams because multiple people can use and it is fairly user-friendly.
Justin Moore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our university utilizes Wufoo across several departments. The program allows us to segment each form by department so that each department has its own separate login, making the information available to each department very specific to said department. We use a TON of different forms for many departments that hold a wide variety of information as well. The forms are kept on Wufoo's servers as well so we can always search through past submissions to analyze any trends we become interested in.
  • Easy to edit forms - especially for users with no coding experience
  • Keeps information for long periods of time
  • Easy to publish and share with clients/customers
  • More robust interface for increased functionality
  • A better way to export information and sort before exporting
  • Ability to include calendar interface for scheduling with forms
Wufoo works perfectly for anyone needing a very simple form. It is very intuitive for people who have little experience with web design as well. Forms requiring quick and easy answers, especially short forms - Wufoo is perfect. If you are mining for deeper trends from clients or customers, you'll want to look for a form management software that has some higher end details on the reporting side.
Wilbert Kramer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wufoo is being used widely in Goliath over multiple departments. We use it in our on-boarding procedures for new colleagues, the manage our production process and to get customer feedback. It is used by our marketing departments worldwide, the IT department and the R&D department. Together we have created over 50 forms.
  • It's easy to create forms - with drag and drop you can compose a new form within minutes.
  • It's easy to link Wufoo to other services like Google Drive. Almost all of our forms are connected to some other service to store our data.
  • The number of fields is limited to 150. Some of our forms have a complex build up with different factors that show or don't show fields. Every radio button option is a "field" so this counts up quickly.
  • For new users, all the features of Wufoo are not directly clear. Some features are hidden, like making your own themes and linking the form to 3rd parties. Wufoo can do a better job in their UI to emphasize this.
Wufoo is a tool that suits many jobs. While it isn't the most complex piece of software and it doesn't suit lengthy forms it is easy to set up simple 10-20 question forms or surveys. I would recommend it to gather information and feedback quickly from within your own company. It's suited for larger companies with 30-200 employees.
Score 9 out of 10
Vetted Review
Verified User
We use Wufoo for custom forms that collect a wide range of data:
  • Contractor references
  • Testimonials
  • Meetup signup form
We also implement Wufoo forms for clients and for everything from a simple contact form to a detailed intake or job application.
  • Versatile field types allow the creation of a wide variety of forms.
  • Responsive layout means forms work across devices without us needing to write any code.
  • Implementing themes (color and layout schemes) is a little bit messy and could use an overhaul.
Ideal for:
  • Intake forms
  • Contact forms
  • Job applications
  • Sign up forms
  • Surveys
  • Testimonial collection

Not great for:

  • Complex surveys
Score 8 out of 10
Vetted Review
Verified User
As a Realtor, we are always looking for more clients. Integrating Wufoo into our website in order to help capture leads has been a great decision. Their ease of creating forms and full customization make it easy to create the perfect form for your prospects. Clients have mentioned they appreciate the ability to request a market evaluation any time of day (or night) and allows us to capture the information to help turn a prospect into a client.
  • Lack of technical experience is just fine, very easy to create.
  • Lots of options for customizing.
  • Could use a few more options to 'pretty' up the forms.
  • Some basic flow improvements would be welcome such as continuous typing for a phone number instead of having to tab over or click the next box.
  • More flexibility to build the form the way you want.
Given that I am a newer user to the platform I can only lay out where I have found it effective and that is in lead capture. We wanted an option for users that either didn't want to pick up the phone, or were unable to due to timing or other reasons. From that point of view we did find it effective to create a personalized form that you can see here:
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