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Filter 11 vetted Wyng (formerly Offerpop) reviews and ratings
Reviews (1-7 of 7)
October 16, 2017
Offerpop Contests & User Generated Content
We used Offerpop to run social media contests, mostly on Facebook, as well as to display user generated content on our websites. The user generated content is aggregated on a single page on the website. We are able to link the photos to the products being worn so a user can click on the products and go to the product detail page to purchase.
- The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
- Contests were easy to set up.
- Linking to products from user generated content was a plus.
- We found that engagement on contests went down when using Offerpop vs. running contests natively on Facebook. Our users didn't like the extra step of going to an Offerpop page to enter the contest.
- I think UGC is more useful when it can be placed on product detail pages. The page of UGC was linked to from the footer of our website, yet we saw hardly any traffic to this page.
April 04, 2014
Affordable, easy to use, and awesome customer service.
Offerpop was the solution I needed to build Facebook campaigns for Asheville's tourism bureau. I utilized the platform to help grow the follower base and host special contests. At the time, Facebook rules dictated you couldn't host timeline promotions (like or comment to win, etc.), so I needed a way to easily host complex campaigns. After researching all of the products on the market, I found Offerpop to be the best solution at the right price point.
- Referral campaigns - This module was a strong driver in building fans. It not only provides a way to host contests, but it goes one step further providing incentive for fans to refer friends to your page.
- Fangating: What once was a great tactic to get the "like" became an outdated practice once Facebook revealed timeline. Offerpop keeps the strategy alive by requiring people to like your page before accessing the premium content and contests of their modules.
- Photo Contests: Building a landing page on your website to host a photo contest takes too much work, and using the Facebook timeline is flat out a bad idea. Offerpop takes all the hard work out of collecting photos from fans. Best of all, you can download them all into a file. We stipulated that by sharing photographs, we reserved the rights to use the photos in future posts or commercial works. What a perfect way to build your image library!
- Customer Service: My account rep (Max) was the best. His service after the sale was second to none and I knew I could always rely on him to help me out. He answered every question (and I asked a lot of questions) within 24 hours. This continued over the course of a year until he was promoted.
- The biggest difference between Offerpop and their competitors (outside of price) is that Offerpop is a lot less flashy. Wildfire had a huge library of beautiful templates that could be used to help design your promotion whereas Offerpop is more basic. However, they do offer a white label option. If you have a great coder on staff, you can easily build your campaign to spec, meaning you'll remain more on brand than with a template. If you don't have a coder, then templates matter a lot more.
April 11, 2014
Offerpop for social media contests and mobile signups!
Social media contests, for example model search entries, social media signup, mobile signups and video voting.
- Uploading creative assets
- Publishing to facebook and to our site using an iFrame
- Access to update/modify CSS
- Easy to use dashboard
- Front end visuals
- Cleaner forms and better use of typography
- Uploading different assets, one for mobile and one for desktops
April 04, 2014
Offerpop Makes your Campaigns Pop
I have been using OfferPop for a number of years. I first used it as our required app to run a contest on Facebook. The set-up was fast and easy to navigate. We were able to create a fan gated page and entry form that matched our branding goals and resulted in us tripling our Facebook fans with one contest. Now that Facebook no longer requires a third party app to hold contests, I still use OfferPop for a number of reasons. Not only do they have great customer service, but the tools the provide to limit cheating makes my job so much easier. Overall this is a great tool that I would strongly recommend for marketing teams.
- Creating campaigns is fast and the software is user friendly
- Monitoring entries and weeding out cheater saves time and helps protect people who entered contest fairly.
- Customer service is excellent. I've called a few times and each time the rep was helpful and friendly.
- The entry forms can become a little overwhelming especially if you add your review to the page at the bottom. It would be nice if users could click on a "rules" link and then have those details scroll down.
Was used for promotions, contests and giveaways. Utilized the facebook integration application.
- Graphics
- Data Collection
- Reporting
- Little pricey
- Need some coding skills to make a good campaign with the CSS
- Can only use offerpop through Facebook and Twitter.
April 08, 2015
User Friendly Social Media Marketing Platform
Our organization uses Offerpop to develop social media campaigns, including: voting contests, sweepstakes, etc.
- Offerpop is user friendly and allows us to quickly develop campaigns
- Provides excellent templates to help with campaign development
- Allows us to easily manage and export entries and capture votes
- My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
- For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
- In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
We use it in a variety of ways
The tool is simple to use and can easily be customized. It allows us to provide anything from a simple entry form to a highly-engaging + interactive experience for customers.
- Engage with current customers in the social space
- Attract prospective customers
- Reward loyal brand followers
- Crowd-source customer feedback
The tool is simple to use and can easily be customized. It allows us to provide anything from a simple entry form to a highly-engaging + interactive experience for customers.
- The account service is above and beyond. They are quick to respond, resourceful and strategic in their recommendations.
- We appreciate the ability to work with the Offerpop team to create more custom solutions for our larger campaigns + initiatives.
- Mobile-optimized versions of apps are standard for most apps. We've found a considerable amount of our entrants come from mobile devices, so this is important to us.
- Occasionally things cannot be customized to the level that we are hoping for. But I think this is natural given the restrictions of a service like this. I appreciate that they are constantly adapting to the digital landscape and looking for ways to revamp their services.
Wyng (formerly Offerpop) Scorecard Summary
About Wyng (formerly Offerpop)
Categories: Contest Management, Social Media Marketing
Wyng (formerly Offerpop) Integrations
Wyng (formerly Offerpop) Competitors
Wyng (formerly Offerpop) Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |