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Wyng

Score8.8 out of 10

13 Reviews and Ratings

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What is Wyng?

Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.

Categories & Use Cases

Media

Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.
Zero-party data collected to deliver highly-relevant experiences across all channels.
The Customer preference center that puts customers in control of their data.

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Reviews

What users are saying about Wyng.
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Offerpop Wows With a Visual Marketing Scheme and Fresh Style That Is Compelling

Incentivized
Verified User
Analyst in Social Media (501-1000 employees employees)

Use Cases and Deployment Scope

A great social media low-cost tool for big and small organizations.

Pros

  • Social media
  • Ecommerce growth
  • Privacy first platform

Cons

  • Wyng is lacking integrations with several popular email automation platforms such as Market.
  • It needs better communication to serve the community.
  • It has zero to no practical mobile functionality.

Most Important Features

  • Retail & ecommerce
  • Better price
  • Visuals & storytelling is good

Return on Investment

  • It has increased our ecommerce outcomes in the company.
  • Better use on daily basis
  • Simple, easy to learn and integrate in current system

Offerpop Contests & User Generated Content

Incentivized
Melissa BestView profile
Digital Marketing Director, B2B & B2C in Marketing at Augusta Sportswear (501-1000 employees employees)

Pros

  • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
  • Contests were easy to set up.
  • Linking to products from user generated content was a plus.

Cons

  • We found that engagement on contests went down when using Offerpop vs. running contests natively on Facebook. Our users didn't like the extra step of going to an Offerpop page to enter the contest.
  • I think UGC is more useful when it can be placed on product detail pages. The page of UGC was linked to from the footer of our website, yet we saw hardly any traffic to this page.

Return on Investment

  • Offerpop was nice to have, just not absolutely necessary. It may be worth it to spend more with Olapic to get the UGC on the product detail page.
  • I definitely did not see an increase in revenue by using Offerpop.

Alternatives Considered

Olapic and Bazaarvoice Curations

Affordable, easy to use, and awesome customer service.

Del Holston
Online Relations Manager in Marketing at Asheville Convention and Visitors Bureau (11-50 employees employees)

Pros

  • Referral campaigns - This module was a strong driver in building fans. It not only provides a way to host contests, but it goes one step further providing incentive for fans to refer friends to your page.
  • Fangating: What once was a great tactic to get the "like" became an outdated practice once Facebook revealed timeline. Offerpop keeps the strategy alive by requiring people to like your page before accessing the premium content and contests of their modules.
  • Photo Contests: Building a landing page on your website to host a photo contest takes too much work, and using the Facebook timeline is flat out a bad idea. Offerpop takes all the hard work out of collecting photos from fans. Best of all, you can download them all into a file. We stipulated that by sharing photographs, we reserved the rights to use the photos in future posts or commercial works. What a perfect way to build your image library!
  • Customer Service: My account rep (Max) was the best. His service after the sale was second to none and I knew I could always rely on him to help me out. He answered every question (and I asked a lot of questions) within 24 hours. This continued over the course of a year until he was promoted.

Cons

  • The biggest difference between Offerpop and their competitors (outside of price) is that Offerpop is a lot less flashy. Wildfire had a huge library of beautiful templates that could be used to help design your promotion whereas Offerpop is more basic. However, they do offer a white label option. If you have a great coder on staff, you can easily build your campaign to spec, meaning you'll remain more on brand than with a template. If you don't have a coder, then templates matter a lot more.

Return on Investment

  • Offerpop provided the tool I needed to increase the organization's image library, which probably saved us thousands of dollars in image usage rights.
  • Offerpop brought in hundreds of new fans to my Facebook page with each campaign. One example: I gave away dinner for two. The contest ran for 14 days. In the end I had 511 new fans and over 1100 entries.
  • If used correctly, and often, you can net new fans for a lot less money than what most Facebook marketplace ads would cost.

Offerpop for social media contests and mobile signups!

Keobs Avila
Front End Web Designer in Social Media at Wet Seal (5001-10,000 employees employees)

Pros

  • Uploading creative assets
  • Publishing to facebook and to our site using an iFrame
  • Access to update/modify CSS
  • Easy to use dashboard

Cons

  • Front end visuals
  • Cleaner forms and better use of typography
  • Uploading different assets, one for mobile and one for desktops

Return on Investment

  • Not sure about this
  • It has been successful for our model search contest

Offerpop Makes your Campaigns Pop

Leslie Ramey
Search Engine Marketing Specialist in Marketing at OneRoof Energy, Inc. (1-10 employees employees)

Pros

  • Creating campaigns is fast and the software is user friendly
  • Monitoring entries and weeding out cheater saves time and helps protect people who entered contest fairly.
  • Customer service is excellent. I've called a few times and each time the rep was helpful and friendly.

Cons

  • The entry forms can become a little overwhelming especially if you add your review to the page at the bottom. It would be nice if users could click on a "rules" link and then have those details scroll down.

Return on Investment

  • Every contest I have done using OfferPop has resulted in exponential fan base growth.
  • After using the apps we have seen a notable increase in traffic from social sited to our online store.

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