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Wyng

Wyng

Overview

What is Wyng?

Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or…

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Recent Reviews

TrustRadius Insights

Offerpop has proven to be a versatile and valuable tool for various organizations and businesses. Users have found success in building …
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Offerpop for the win! #OPFTW

9 out of 10
April 05, 2014
We use it in a variety of ways
  • Engage with current customers in the social space
  • Attract prospective customers
  • Reward loyal brand followers
  • Cro…
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Pricing

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What is Wyng?

Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.wyng.com/how-to-buy/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Product Tour: Wyng Privacy-First Personalization

YouTube
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Product Details

What is Wyng?

Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.

Wyng Features

  • Supported: Zero-Party Data Collection & Activation
  • Supported: Preference Centers
  • Supported: Promotions
  • Supported: Quizzes
  • Supported: User-Generated Content

Wyng Screenshots

Screenshot of Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.Screenshot of Zero-party data collected to deliver highly-relevant experiences across all channels.Screenshot of The Customer preference center that puts customers in control of their data.

Wyng Integrations

Wyng Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Wyng Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)50%
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Comparisons

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Reviews and Ratings

(13)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Offerpop has proven to be a versatile and valuable tool for various organizations and businesses. Users have found success in building Facebook campaigns, growing their follower base, and hosting special contests, particularly for Asheville's tourism bureau. This platform stands out for its ability to easily accommodate complex campaigns, such as social media contests, model search entries, social media signups, mobile signups, and video voting. Many users have selected Offerpop due to its competitive pricing and comprehensive features compared to other products on the market.

The set-up process of Offerpop is fast and user-friendly, allowing organizations to create fan-gated pages and entry forms that align with their branding goals. A notable benefit of using Offerpop is the significant increase in Facebook fans that can be achieved through just one contest, tripling the number of followers for some users. Despite Facebook no longer requiring third-party apps for contests, the outstanding customer service and cheating prevention tools provided by Offerpop remain highly valued by users.

Furthermore, Offerpop has been widely used to run social media contests primarily on Facebook while also displaying user-generated content on websites. By aggregating user-generated content onto a single page, users can easily click on photos and be directed to product detail pages for seamless purchasing experiences. Organizations have employed Offerpop for promotions, contests, giveaways, and integration with Facebook applications. It has become an indispensable tool for engaging with current customers, attracting prospective customers, rewarding loyal brand followers, and crowd-sourcing customer feedback. Both large and small organizations have embraced Offerpop as a great low-cost social media solution within their digital marketing departments due to its simplicity and customizable features.

Referral campaigns module: Some users have found the referral campaigns module to be a strong driver in building fans, providing a way to host contests and incentivizing fans to refer friends. Fangating feature: The Fangating feature has been praised for keeping the strategy alive by requiring people to like the page before accessing premium content and contests. Photo Contests feature: Users appreciate the Photo Contests feature as it eliminates the need to build a landing page on their website or use Facebook timeline for hosting photo contests. It also allows them to easily collect photos from fans and download them into a file, while reserving rights for future posts or commercial works.

Limited customization options: Some users have expressed disappointment with the limited customization options offered by Offerpop. They feel that the platform does not provide enough flexibility to create unique and personalized campaigns, which can be a drawback for those looking for more creative control.

Lack of reporting options: Users in charge of social media analytics and measuring campaigns have pointed out that Offerpop lacks comprehensive reporting options. Specifically, they would like to see more detailed information such as the total number of entries, unique entries, bounce rate, and specific question responses in lead forms. The absence of these reporting features makes it difficult for users to gather valuable insights from their campaigns.

Platform limitations: Offerpop can only be used through Facebook and Twitter, which some users find limiting. This restriction prevents them from reaching a wider audience on other platforms and may hinder their ability to maximize the impact of their promotional efforts.

Users commonly suggest that the software has impressive features and is continuously evolving. They recommend using it for setting up social contests and quickly obtaining customer feedback. Users also advise identifying valuable fields in the database and collecting them upfront through a form. However, they caution against integrating the software with Facebook tabs. If there is a marketing budget and a need for ongoing growth and user engagement, users suggest considering this software. Additionally, they recommend improving communication about feature rollouts and their impact on the campaign platform.

Attribute Ratings

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Melissa Best | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I selected Offerpop because of the cost. I was never going to get the cost of Olapic or Bazaarvoice Curations approved for UGC. However, I really feel that UGC needs to be on the product detail page in order to see a lift in conversions on a particular product.
Score 7 out of 10
Vetted Review
Verified User
  • Wildfire,Vitrue,Buddy Media
Offerpop is much more user friendly than other products we've used. It allows us to quickly develop campaigns by offering a variety of templates where with others, our agency had to put in much more development time. However, Offerpop isn't quite as advanced as others when it comes to measuring campaigns.
Del Holston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Wildfire
At the time, Offerpop was the most affordable products on the market. Wildfire had sleek designs, but that wasn't enough to compensate for the higher cost. Other competitors have since entered the market at a lower price point so do your homework. Also, Facebook has relaxed rules for timeline promotions. It doesn't completely negate the need for Offerpop's services, but now you can conduct quick and easy contests without 3rd party apps.
Leslie Ramey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Wildfire,Rafflecopter
While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined.
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