Name: XL.Today
Author: XL.Today

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Development

Business Intelligence (BI)

Collaboration

Manufacturing Execution

Payment Facilitation

Quality Management

Enterprise

Accounting

Blockchain Payments

Merger and Acquisition

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Bot Mitigation

Cloud Storage

Container Security

Data Center Outsourcing (Canada)

Data Center Power

Data Replication

Endpoint Security

Firewall

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Mobile Data Security

Network Performance Monitoring

Network Troubleshooting

SQL Server Performance Monitoring

Scale-Out Storage

Secure Access Control

Smart Contracts

Testing Services

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Grant Management Software

IP Geolocation

Marketing Attribution

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales Dialer

Sales Training

Sales

Data-Centric Audit Protection (DCAP)

Security

Aviation

Emergency Notification

Fleet Maintenance

Hospital Management

Hotel Management

Retail Analytics

Revenue Cycle Management (RCM)

Shipping

Veterinary

Warranty Management

Vertical-Specific

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XL.Today is a cloud-based digital marketing platform designed to streamline marketing efforts for businesses of all sizes. According to the vendor, XL.Today offers a range of solutions including email marketing management, social media marketing, SMS marketing, campaign creation, and ROI tracking. This platform caters to marketing professionals, digital marketers, business owners, marketing agencies, and e-commerce companies.

## Key Features

**Smarter Way to Work**: According to the vendor, XL.Today enables remote team management with smart workflows and campaign dashboards. It provides a unified workflow for creating targeted email, SMS, Facebook, Twitter, and Instagram posts. Users can access and manage product image libraries, both from suppliers and their own professional library. XL.Today aims to streamline campaign creation across email, SMS, and social channels, offering practical tools and best practices for effective campaigns.

**Faster Way to Create**: The vendor claims that XL.Today allows efficient creation of email, SMS, Facebook, Twitter, and Instagram posts. It optimizes images for each channel, saving time and enhancing post quality. Users can access and manage their professional image library, reducing image access time. XL.Today also enables secure access to suppliers' image libraries and collaboration with content creators. Users can compare and monitor multiple live and historical campaigns, refining their digital marketing efforts.

**Sharper Way to Stay Connected**: According to the vendor, XL.Today helps businesses improve marketing effectiveness while reducing costs. It provides access to high volumes of emails and SMS within standard packages. Users can accumulate unused consumables for peak selling seasons without incurring additional expenses. XL.Today also facilitates easy access for suppliers to upload images and product descriptions, ensuring accurate information in campaigns.

**Better Digital Marketer**: XL.Today aims to enhance digital marketing skills. Users can remotely access the platform and benefit from ongoing training videos and insights. XL.Today provides tips and best practices for creating effective emails, SMS, and social media posts, empowering users to become proficient digital marketers.

**Safer Way to Work**: According to the vendor, XL.Today includes a digital asset management solution at its core. Users can securely store and manage all digital assets, including images, videos, and brand assets. The platform simplifies asset search and retrieval, ensuring controlled access and quality control for content creators.

**Smarter Campaign Creation**: XL.Today aims to enable quick creation of multi-channel digital marketing campaigns. The platform offers templates and tools to streamline the campaign creation process. Users can schedule campaigns and monitor their success in real-time.

**Faster Campaign Creation**: The vendor claims that XL.Today reduces the time required to create and launch multi-channel digital marketing campaigns. Users can create multiple campaigns in a single session, increasing their marketing capacity. XL.Today sets a benchmark for faster campaign creation, enabling users to create and launch campaigns efficiently.

**Sharper Data Visualization**: According to the vendor, XL.Today provides data visualization tools to help users analyze marketing data. The platform offers campaign dashboards to compare results across multiple channels. Users can easily compare engagement levels and sales to evaluate campaign effectiveness. XL.Today simplifies the process by providing comparable metrics for social media, email, and SMS campaigns.

**Better Email Engagement**: XL.Today enables users to personalize email campaigns by automatically inserting the recipient's first name. The platform offers A/B testing functionality to optimize subject lines for higher open rates. Users can keep subject lines concise for optimal email response rates. XL.Today also provides optimized email templates for mobile viewing and allows users to add links to product pages.

**Safer SMS Engagement**: The vendor claims that XL.Today simplifies the process of creating and sending targeted SMS campaigns. Users can send time-sensitive offers to increase conversions and sales. The platform allows users to experiment with different offers and compare campaign results. XL.Today provides shortened campaign URLs to drive traffic back to the user's website or e-commerce solution.

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. 
It allows Content Marketers to: 

- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads

Scoop.it Content Director

Opal

Opal Pro

Teams Pro

XL.Today

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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XL.Today

Overview

What is XL.Today?