Name: XpressionManager
Author: XpressionLabs

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Software Repositories

WebOps

Development

Board Management

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Document Management

Enterprise Asset Management

Environmental Health and Safety (EHS)

Policy Management

Enterprise

Accounting

Expense Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Recognition

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Delivery Controllers (ADC)

Cloud Cost Management

Cloud Storage

Content Delivery Networks (CDN)

Data Center Outsourcing (USA)

Data Mapping

Firewall Security Management

Fraud Detection

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

MLOps

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Product Implementation Services

Software Defined Networking (SDN)

Workload Automation

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Click Fraud

Content Management

Data Cleansing

Email Marketing

Event Management

Gamification

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Virtual Event

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Headless eCommerce

Sales

Database Security

GDPR Compliance

Video Surveillance

Security

Civil Engineering

Hotel Management

InsurTech

Lease Management

Multiple Listing Service (MLS)

Oil and Gas

Pharmacy

Public Transportation

Scholarship Management

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Vertical-Specific

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XpressionManager is a cloud-based platform provided by XpressionLabs that aims to assist businesses in creating, managing, and maintaining their branded communication materials in a consistent and efficient manner. The vendor claims that XpressionManager caters to businesses of all sizes, from small startups to large enterprises. According to XpressionLabs, professionals and industries in education, healthcare, retail, graphic design and printing, as well as technology and manufacturing, can benefit from using XpressionManager to streamline their branded communication processes.

## Key Features

**Branded Templates**: Create branded templates for various types of content, such as flyers, posters, and point of sale (POS) materials. Customize templates with your own content and branding elements to ensure a consistent and professional look across all materials.

**Asset Storage and Organization**: Store and organize marketing assets, such as images, logos, and digital files, in a centralized cloud-based platform. Users can easily search and retrieve assets, ensuring quick access to the materials needed for their branded communication. The platform supports categorization and tagging features, allowing users to organize assets efficiently.

**Social Media Integration**: Publish branded content directly to social media accounts. Create and schedule posts to maintain a consistent presence across different social media channels. This feature simplifies the process of sharing content on social media, saving time and effort.

**Brand Consistency**: Enforce brand guidelines and standards to maintain a desired brand identity. Ensure a consistent look and feel across different communication channels, strengthening brand recognition and perception.

**Cloud-Based Collaboration**: Collaborate seamlessly with team members and stakeholders in a cloud-based environment. Work together on projects, share feedback, and review materials in real-time. The platform supports version control and approval workflows, ensuring that only authorized content is published.

**System Integration**: Connect with other business systems and tools to streamline workflows. Integrate with existing systems, such as CRM software or marketing automation platforms, to facilitate the flow of data and content between different systems.

**Machine Integration**: Integrate with machines and devices to automate processes and workflows. Connect with printing machines, digital signage systems, or other devices to automate the production and distribution of branded materials. Reduce manual intervention, speed up processes, and ensure consistent quality in the output.

**Mobile Access**: Create, manage, and access branded content on the go using smartphones or tablets. Work on templates, review assets, and publish content with flexibility and convenience. Enable remote collaboration and quick content updates, even when users are away from their desktop computers.

**Reporting and Analytics**: Track the performance and effectiveness of branded communication materials. Generate reports on metrics such as engagement, reach, and conversion rates to gain insights into the impact of your content. Make informed decisions and optimize branded communication strategies based on data.

**Workflow Automation**: Streamline branded content creation and approval processes with workflow automation. Define workflows with predefined steps and roles to ensure that content goes through the necessary review and approval stages. Eliminate manual handoffs and reduce the risk of errors or delays in the content creation process.

Basic

Premium

Parachute

Live Center - Live Reporting

Free

Bronze

Gold

Silver

Yola

XpressionManager

A content management system (CMS, or alternately WCMS for "web content management system") is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site.

XpressionLabs

Web Content Creation

Features that support the creation of website content.

WYSIWYG editor

What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

Code quality / cleanliness

Code generated by WYSIWYG editor is clean and validates according to W3C standards.

Content versioning

The system tracks versions or has some sort of content archiving in place, so that users can go back to a previous version of the website if problems arise.

Admin section

The admin page is easy to navigate and use.

Page templates

The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.

Library of website themes

A library of website frameworks or themes is available as a starting point for building a website.

Mobile optimization / responsive design

The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.

Publishing workflow

The software allows users to set up a custom workflow for updating the website, including approval processes.

Form generator

Users can build website forms for visitors to fill out.

Content scheduling

Users can schedule content to publish at a certain date and time.

Web Content Management

Internal content search

Users can use a search index to find content.

Content taxonomy

Users can create multiple levels and types of content categories including tags.

SEO support

The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Browser compatibility

The CMS helps users build webpages that function well on all or most Internet browsers.

Bulk management

Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.

Page caching

The CMS uses page, template, query and tag caching to optimize website speed.

Availability / breadth of extensions

There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

Built-in e-commerce / shopping cart

The CMS natively allows for product management, including pricing and shopping cart functionality.

E-commerce / shopping cart extension

The CMS has an extension or plug-in that allows for product management, including pricing and shopping cart functionality.

Community / comment management

Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.

Import / export

Users can batch import or export content.

Website analytics

Built-in feature or plugin allows administrators to evaluate site traffic.

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Internationalization / multi-language

The software supports multiple languages, countries, currencies, etc.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Multi-factor authentication

User-level audit trail

Version history

Simple roll-back capabilities

CMS programming language or framework

Which programming language is the CMS and most extensions written in?

Python

Java

.NET

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XpressionManager

Overview

What is XpressionManager?