Overview
What is Yahoo DSP?
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech.…
Happy with platform, but expectant for improvements
An excellent alternative to Google Ads
Verizon can still improve more and offer us better performance.
Like being punched in the face every day you go to work? Then ONE by AOL is for you.
Whatever name you prefer, One by AOL is worth testing!
Quick & Simple
Oath Review
AdTech: Simple, Streamlined, Fantastic
Brightroll review
Brightroll for Efficiency/Reach
Product Details
- About
- Tech Details
What is Yahoo DSP?
Yahoo DSP Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(38)Community Insights
- Business Problems Solved
The Verizon Media or Oath DSP, formerly known as One by AOL, is utilized by trading desk users to create programmatic media ads for large companies across multiple markets. This platform has proven to be particularly valuable for the Programmatic Department at PlatformGSK, where my team and I use it to buy programmatically for our clients. The pay-per-click service offered by Oath allows our clients to purchase ads on Yahoo spaces and effectively target potential customers, especially those who primarily use mobile devices. With transparent reporting, accurate targeting, and enhanced brand safety, the platform offers a preferred choice over traditional programmatic ad marketplaces. In addition to its benefits in the client acquisition process, Yahoo Search has played a significant role in helping us attract new clients at a low cost.
Another use case for this product is its ability to assist with audience targeting and display advertising monetization. Oath is employed by our programmatic team to accurately target audiences and effectively monetize display advertising for our media company that operates multiple websites. The predictive audience features in Prospecting and the retargeting procedure have proven valuable in our advertising efforts. Additionally, ADTECH serves as a consolidated platform for managing accounts and streamlining work processes within our organization, providing easy access to materials for everyone. Brightroll has also been used as a video buying vehicle, offering efficient pricing and connecting us with skilled contacts who understand the needs of agencies and clients alike.
While One by AOL was initially implemented to address ad-tech needs and assist with remnant ads, it is now being phased out due to various issues. However, the platform's various features continue to be beneficial in meeting the diverse requirements of advertisers and publishers alike.
Reviews
(1-10 of 10)Happy with platform, but expectant for improvements
- Editability can reach target audiences more effectively
- New places where our clients companies can be found
- Access to more potential customers on Yahoo
An excellent alternative to Google Ads
- We now have more places where our company can be found.
- DSP helps us to contact our target audience more effectively.
- Search, native, and video ads are all part of their advertising mix.
- We had more customer adhesion through the results obtained by the campaigns we ran in the tool
- We increased the number of campaign renewals by 65%
- We decrease customer churn because the tool offers unique segmentation options
Like being punched in the face every day you go to work? Then ONE by AOL is for you.
- Negative: Time spent where it shouldn't be spent.
- Negative: A marketing team begging to move to a different platform.
Whatever name you prefer, One by AOL is worth testing!
- Produced strong CPA performance and generated large volumes of site conversions when using the Predictive Modeling tool.
Quick & Simple
- This hasn't been proved well enough.
Oath Review
- It provides bid density within our header bidding stack.
- Has effective demand to monetize many forms of display advertising.
AdTech: Simple, Streamlined, Fantastic
- AdTech helps us determine where to steer our audience, and where to project our next campaign.
- AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
- What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Brightroll review
- High ROI in terms of quality content for reasonable reach & cost.
- Expensive when compared to other programmatic networks.
- Lower reach compared to Google.
Brightroll for Efficiency/Reach
- Better understanding of the video space
- Better understanding of programmatic media