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AppMetrica

AppMetrica

Overview

What is AppMetrica?

AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.

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Recent Reviews

TrustRadius Insights

AppMetrica has proven to be a valuable tool for many users in various industries. Users have found it particularly useful for recording …
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Pricing

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What is AppMetrica?

AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ads.yandex.com/analytics/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is AppMetrica?

AppMetrica is a mobile app analytics tool that provides an analysis of mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables mobile apps to find actionable insights, with the goal of maximizing their app revenue. AppMetrica can be used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries.


The vendor states AppMetrica may be of use when:

  1. A breadth of functionality is required, beyond what is present in a present solution, such as funnels, segmentation, and user-level data.

  2. User acquisition campaigns are now beyond Google Ads, and an MMP is needed.

  3. A current product analytics or MMP is too expensive.

  4. Present mobile app analysis is overwhelmed with data and requires a new way to gain insights into the app’s growth.

  5. 24/7 live support is desired.

AppMetrica Features

  • Supported: Advanced analyses of user engagement, retention, bottlenecks and funnels on an individual and cohort-level
  • Supported: Revenue reports: ad revenue, in-app purchases, in-app subscriptions automatic tracking
  • Supported: User acquisition reports with essential app metrics, AI-powered LTV and Churn predictions for maximum gain
  • Supported: Security and reliability of data storage, with no time limits
  • Supported: Crash and error reports, remote flags configuration
  • Supported: Raw data export
  • Supported: Unlimited conversions and standard events
  • Supported: SDK integration

AppMetrica Screenshots

Screenshot of a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.Screenshot of Cohort Analysis in AppMetrica, which calculates an app’s unit economics, boost metrics like LTV or ARPU for certain user segments and predicts in-app payments in Cohort reports.

AppMetrica Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.

AppMetrica starts at $0.

Mixpanel, Amplitude Analytics, and AppsFlyer are common alternatives for AppMetrica.

The most common users of AppMetrica are from Mid-sized Companies (51-1,000 employees).

AppMetrica Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(12)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

AppMetrica has proven to be a valuable tool for many users in various industries. Users have found it particularly useful for recording the user journey and user attribution data, including installation, registration, and various actions within the app. The ability to quickly gather sufficient data and the easy-to-use API for further research are some of the reasons why AppMetrica is preferred over Firebase Events and Firebase Cloud Messaging for fulfilling these requirements.

The tool has received praise for its effectiveness in determining customer interest in products and gathering data on customers' preferences and behaviors. Marketers appreciate AppMetrica for its simplicity and the end-to-end app analytics it provides for optimizing campaign performance. They have also found it useful to create an internal digital comms database by pulling in data from various channels.

AppMetrica offers a free version that is accessible on all platforms, making it a cost-effective option for marketers. It allows users to analyze all app statistics in one place and obtain raw data for any period via the API. Integration with CRM, BI systems, or custom analytics solutions is possible, and data can be sent to ad partners for remarketing purposes.

Users find AppMetrica helpful in tracking analytics in one place and improving retention and app performance based on audience demographics, user behaviors, user profiles, and app revenue metrics. The stability of AppMetrica as an end-to-end application analytics tool is highlighted, and the fact that it is free is appreciated. It is commonly used to measure customers, users, and application metrics, especially for tracking campaigns on social media platforms.

Highly useful for fetching aggregated and raw data: Several users have found the User Attribution User Journey Tracking User Segmentation and retargeting API to be highly useful for fetching aggregated and raw data. This indicates that the software provides valuable data collection capabilities, allowing users to gather important insights for their businesses.

Excellent at monitoring various traffic sources: Reviewers have praised this software for its excellence in monitoring various traffic sources. This suggests that the tracking capabilities of the software are versatile and comprehensive, enabling users to effectively monitor different channels through which their audience interacts with their business.

Great for tracking marketing campaigns: The data export feature of this software has been praised as great for tracking marketing campaigns. It can be inferred from this feedback that the software allows efficient and effective monitoring of marketing efforts, providing users with valuable insights into the performance of their campaigns.

Confusing User Interface: Several users have found the user interface of the app to be confusing and in need of improvement. They have expressed a desire for a more user-friendly interface that is easier to navigate and understand.

Crashes and Stability Issues: Some users have experienced crashes while using the app, indicating stability issues. This has been mentioned as a major drawback by these users, who have expressed frustration with the interruptions caused by frequent crashes.

Limited Features: A number of users have complained about the limited features of the tools provided by the software. They feel that more functionality should be added to enhance their overall user experience. Specifically, they desire additional analytics such as reports with funnels in the web solution for more advanced reporting capabilities.

Reviews

(1-7 of 7)
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Shelby Kolb | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We tried out AppMetrica when creating an internal digital comms database to pull in data from our various channels.
  • Combines multiple sources
  • Can connect to our internal database
  • Automatically updates
  • Limited features
  • Crashes
  • No user support
It was not advanced enough for our needs and lacked support, good UI/UX, and scale.
Rehan Kanuga | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Appmetrica is a very simple tool that provides everything a marketer needs to run his campaigns. It possesses end-to-end app analytics to help you in optimising method to running your campaign for better results. It is a Yandex product that provides a free version of the tool that is accessible on all platforms.
  • This tool assists me in improving my marketing tracks and deciding which strategy to adopt next
  • It's a free tool so anyone can try and test it before purchasing premium features
  • It's available for multi-device which is quiet handy feature
  • Needed some more themes and need to improve UI
  • Support team need to be more responsive
  • Tools requires more integration
  • They have basic design
It's a superb tool that has helped me improve my marketing tracks and select which plan to use next. It facilitates detailed analysis of all products and services for your marketing campaigns. You are free to gather whatever amount of information for analysis you need. They also provide sample apps, plugins and SDKs for beginners to get started
Duc Minh Nguyen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AppMetrica is a great analytic tool mainly used for determining customer interest in our product. We mainly want data on our customers, and what they are like, and AppMetrica does a good job with this. It allows us to gather sufficient data in a quick manner due to its easy-to-use API for further research so we can create software that works well with the majority of people.
  • API allows to fetch aggregated and raw data and generate reports easily
  • This software is great at monitoring all kind of traffic sources
  • The data export feature is great use for tracking my Steam sale campaign
  • Running the app allows tracking activities of users seamlessly
  • App sometimes crashes
  • Design is a bit plain, could choose more colors that pops out
  • Additional analytics such as reports with funnels in the web solution
The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AppMetrica is completely a solution that end to end application analize tool that working stable. And it is also free. We are using AppMetrica to measure our customers, users and application metrics. It allows us to track our campaign through social media platforms and giving us good results about understand our effort.
  • Easy to use
  • Allows track campaign
  • User interface must be more stable
We are using AppMetrica to analyze our application metrics. Also we can run campaigns through platform with so many metrics and options. It allowing us to track our campaigns with detailed data. After this data export, it is so easy to target users with that data. That allows us to improve our work.
Pankaj Choudhary | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In our organization, we are using AppMetrica to record the user journey and user attribution data like installation, registration, create pataa, search pataa, push notifications, etc. Before AppMetrica we were using the Firebase Events and Firebase Cloud Messaging to fulfill the same requirements, But firebase is unable to fulfill my requirements. Now I am very happy with the solution like AppMetrica.
  • User Attribution
  • User Journey Tracking
  • User Segmentation and retargeting
  • User interface
  • Options to check each session or user journey separately
  • Push notifications delivery status
  • Properly connection with other marketing tools
If you want to create a segment for a specific type of user or want to divide the users according to user journey, then AppMetrica is very useful for you. You can create a separate segment and can send push notifications, mail, and messages and also can target the advertisement from the different channels.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AppMetrica helps to analyze all of the app’s statistics in one place. It helps to obtain the app’s raw data for any period via the API. It also could be integrated into the CRM, BI system, or custom analytics solution and sends the data to the ad partner to use for remarketing.
  • Real time analytics.
  • Enhance ROI.
  • Better customer relationship.
  • More user friendly interface.
  • Crash issue.
  • No report funnels.
The best feature of this platform is data export to use them as the target audience in our digital campaigns. It is a rather simple solution compared to other programs. Push notifications and segmentation is still in the early stage; they could be upgraded for a better user experience. Above all, it is a great platform.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
AppMetrica is helping us track analytics in one place. Currently, it's hard to keep track of all the data, so AppMetrica is a one-stop shop for every data we need. I mostly check the audience demographics, user behaviors, user profiles, and app revenue metrics. It's a useful tool to increase retention and improve the app when needed.
  • Defining user behaviors.
  • App revenue metrics.
  • Atomic-level segmenta­tion.
  • Loading times.
  • Performance.
It's suited to track in-app sales revenue and related revenue metrics: ARPU, average order value, repeat purchases, and more.
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