Name: Yandex Metrica
Rating: 8 (1 reviews)
Author: Yandex

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Continuous Integration

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Demand Planning

Emissions Management

Knowledge Management

Online Notary

Payment Facilitation

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

App Development

Cloud Storage

Data Center Backup

Data Center Networking

Data Center Outsourcing (Canada)

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Enterprise Printing

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Mobile Data Security

Network Performance Monitoring

Secure Access Control

Service Virtualization

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Creative Management

Ecommerce Personalization

Email Marketing

Market Research

Marketing Automation

Marketing Resource Management

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Point of Sale

Predictive Sales Analytics

Sales Consulting

Sales Dialer

Sales Incentive Compensation Management

Sales Training

Sales

Virtualization Security

Security

Financial Services CRM

Hospital Management

Medical Office EMR & EHR

Revenue Cycle Management (RCM)

Shipping

eDiscovery

Vertical-Specific

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### Web Analytics
Reviewers consistently praise Yandex Metrica's robust web analytics capabilities. Users appreciate features like Session Replay, HeatMaps, Form Analytics, and Dynamic Reporting. They find the tool intuitive and user-friendly, allowing for in-depth analysis of website performance. While some users have faced challenges with customer support and platform navigation, the overall consensus is positive regarding Yandex Metrica's web analytics functionalities. The ability to track visitor behavior, set goals effectively, and access detailed insights sets Yandex Metrica apart as a valuable analytics tool for website optimization.

### Visitor Tracking
Users consistently highlight Yandex Metrica's visitor tracking as a standout feature, praising its accuracy and ease of implementation. The ability to track various statistics such as location, age, and gender enables targeted advertising strategies. Additionally, features like session replay and click maps offer valuable insights for optimizing website performance. The tool's integration capabilities with other solutions and intuitive goal-setting functionality further enhance its appeal among users.

### Traffic Analysis
While some users appreciate the insights gained from Yandex Metrica's traffic analysis for effective advertising targeting, others have raised concerns about the tool's accuracy in tracking Google and Yandex traffic. Additionally, there seems to be a perception that the tool may perform better for traffic originating from Europe and Asia, particularly around Russia. The availability of Session Replays appears to be inconsistent, possibly influenced by varying privacy laws across user locations.

### User Behavior Analysis
Users consistently praise Yandex Metrica's user behavior analysis features for providing valuable insights into website performance and user interactions. The ability to track user sessions, analyze heat maps, and utilize session replay functionality has proven instrumental in optimizing website layout, content, and overall user experience. Reviewers highlight the platform's intuitive interface and the depth of information it offers for understanding user behavior patterns and making data-driven decisions. Additionally, users appreciate the tool's effectiveness in identifying areas for improvement and enhancing marketing strategies based on user engagement metrics.

### User Experience Improvement
Reviewers consistently highlight Yandex Metrica's user experience improvement features as a key strength, particularly praising the Session Replay functionality for providing valuable insights into user behavior. Users appreciate the ease of implementing this tool into their websites and find the click and link maps helpful in optimizing site navigation. The general consensus is that Yandex Metrica excels in enhancing user experience through its intuitive interface and valuable features that aid in making data-driven decisions for website improvements.

### Session Recording
Users appreciate Yandex Metrica's session recording feature for its accuracy and ease of implementation. The ability to track various statistics such as location, age, and gender enables better targeting in advertising efforts. The session replay function, in particular, stands out as a valuable tool for observing user interactions and identifying areas for website improvement. Additionally, the click and link maps offer insights into user preferences, allowing for strategic adjustments to enhance the overall user experience.

Convenient all-in-one solution: Yandex Metrica is praised by many reviewers for being a convenient all-in-one solution that combines various features from other tools such as Hotjar, Google Analytics, and Clarity. This makes it easier to analyze website data without having to switch between multiple platforms.

Session recordings: Many users appreciate the session recording feature of Yandex Metrica. According to several reviews, this feature allows them to see how visitors interact with their website in real-time, which can be useful for improving user experience and identifying any issues.

Intuitive heat map: The intuitive heat map feature of Yandex Metrica has been highly valued by some reviewers. As per their feedback, this feature provides an easy-to-understand visual representation of where visitors are clicking on a website, helping identify areas of high interest or confusion.

Skepticism about the tool's security: Some reviewers have expressed skepticism about Yandex Metrica being a free tool and suspect that it may not be entirely secure or follow data processing rules. 

Difficulties with customer service: Several users have faced difficulties getting customer service in some countries, including Turkey, and sales representatives are often unable to help them due to lack of knowledge about Yandex Metrica.

Data-related problems and fewer integration functionalities compared to Google Analytics: Many reviewers have reported issues with data accuracy, crashes, and limited integrations when using Yandex Metrica as compared to Google Analytics.

Yandex.Metrica is a suite of web analytics tools supporting attribution models, filter out spam, and control bot traffic, and includes session recordings, heat maps and form analytics reports all out of the box.

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Hotjar Observe - Plus

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Yandex Metrica

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Yandex

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

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Yandex Metrica

Overview

What is Yandex Metrica?