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What is Yellowfin?

Yellowfin is a cloud-based business intelligence and dashboarding platform.

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Recent Reviews

TrustRadius Insights

Useful Storyboard, Timeline, and Collaborative tools: Users have found Yellowfin's Storyboard, Timeline, and Collaborative tools to be …
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Popular Features

View all 28 features
  • Formatting capabilities (12)
  • Customizable dashboards (12)
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (12)
  • Location Analytics / Geographic Visualization (12)
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View all pricing

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $250 per month
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Product Demos

Business Intelligence: Emerasoft presenta Yellowfin (29 novembre 2012)


Yellowfin BI - iPhone demo 2


Yellowfin Demo 05 02 2016, 12 34


(22)Frozen Yellowfin Tuna w/ Stir Fry ala Mardie (Cooking Demo #22)


SkillsForge YellowFin Business Intelligence Reporting Demo - Reports, charts and dashboards


Demo of the BVS Yellowfin Wimax Test Receiver

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BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

Avg 8.6

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Avg 7.9

Application Program Interfaces (APIs) / Embedding

APIs are a set of routines, protocols, and tools for used for embedding one application in another

Avg 7.9
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Product Details

What is Yellowfin?

Yellowfin is an analytics suite that combines action based dashboards with automated analysis and data storytelling.

By aiming to deliver the best analytical experience, Yellowfin provides users with ways to engage with and act on their data, and addresses the needs of data analysts, business users, customers and developers who want to build, deploy or use amazing analytical experiences.

Analytics for software companies

Integrate and embed analytics with a difference into your app.

  • Replace legacy or home grown reporting tools

  • Embed a modern self-service analytics suite

  • Deliver an exceptional customer experience

Analytics for enterprise

Get more value from your data in new and innovative ways.

  • Migrate from spreadsheets to a modern analytics platform

  • Replace legacy BI applications

  • Embed analytics into operational workflows

Analytical Application Builders

Leverage your domain expertise to create data products that delight

  • Create unique data driven applications

  • Close the loop on analytics

  • Deliver insights as a service

Yellowfin Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: Snapshot of External Data
  • Supported: In-memory data model
  • Supported: OLAP (Pre-processed cube representation)
  • Supported: ROLAP (SQL-layer querying)
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: Data warehouse / dictionary layer
  • Supported: ETL Capability
  • Supported: ETL Scheduler

Supported Data Sources Features

  • Supported: MS Excel Workbooks
  • Supported: Text Files (CSV, etc)
  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: ODBC
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: EMC Greenplum
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: ParAccel
  • Supported: SAP Hana
  • Supported: Teradata
  • Supported: Sage 500
  • Supported: Salesforce
  • Supported: SAP
  • Supported: Google Analytics

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Predictive modeling
  • Supported: Integration with R or other statistical packages
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Versioning
  • Supported: Report Delivery Scheduling
  • Supported: Delivery to Remote Servers

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Predictive Analytics
  • Supported: Support for Machine Learning models
  • Supported: Integration with R or other statistical packages

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)
  • Supported: Single Sign-On (SSO)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Application Program Interfaces (APIs) / Embedding Features

  • Supported: REST API
  • Supported: Javascript API
  • Supported: iFrames
  • Supported: Java API
  • Supported: Themeable User Interface (UI)
  • Supported: Customizable Platform (Open Source)

Yellowfin Screenshots

Screenshot of Location IntelligenceScreenshot of Yellowfin DashboardScreenshot of Yellowfin SignalsScreenshot of Yellowfin MobileScreenshot of Yellowfin Sales KPIs

Yellowfin Video

Introduction to Yellowfin

Yellowfin Integrations

Yellowfin Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesJapanese, English, German, Spanish, French, Italian, Portuguese, Thai, Chinese

Frequently Asked Questions

Yellowfin is a cloud-based business intelligence and dashboarding platform.

Yellowfin starts at $250.

Tableau Server, QlikView, and Tableau Desktop are common alternatives for Yellowfin.

Reviewers rate Formatting capabilities highest, with a score of 7.1.

The most common users of Yellowfin are from Small Businesses (1-50 employees).

Yellowfin Customer Size Distribution

Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)80%
Enterprises (more than 500 employees)15%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Useful Storyboard, Timeline, and Collaborative tools: Users have found Yellowfin's Storyboard, Timeline, and Collaborative tools to be valuable in sharing data and insights across the organization. Several reviewers have mentioned that these features allow for effective communication and collaboration among team members.

Strong Operational and Executive Dashboards: The strong Operational and Executive Dashboards provided by Yellowfin have been appreciated by users. These dashboards reflect the business KPIs and can send out prompts based on rules. Many users have praised these dashboards for their ability to provide real-time insights into key metrics.

Dynamic reports and dashboards with locational intelligence functionality: Yellowfin's ability to create dynamic reports and dashboards with locational intelligence functionality has garnered positive feedback from users. This feature allows users to visualize data spatially, enabling them to gain deeper insights into geographic trends and patterns within their data.

Slow Data Extraction: Some users have expressed frustration with the slow data extraction process in Yellowfin. They have mentioned that it takes a significant amount of time to extract data, and they are unsure if this is due to their computer or a system problem.

Integration with Google Analytics: Several reviewers have found the integration with Google Analytics to be cumbersome in Yellowfin. They have stated that it requires technical support and can be difficult to set up and navigate.

Lack of Cloud-Based Version: A common concern among users is the lack of a cloud-based version of Yellowfin. They feel that having a cloud-based option would reduce the strain on their computers and provide more flexibility in accessing and using the software.

Users frequently recommend Yellowfin for its power and versatility as a BI tool. They highly recommend it for users who need to process data and automate analytical processes. Many users suggest taking advantage of the training and resources provided by Yellowfin to fully utilize its capabilities.

Another common recommendation is for companies with a high ratio of users to developers. Users suggest that Yellowfin is well-suited for such organizations, as it allows users to easily access and analyze data without relying heavily on developers.

Users also recommend doing a Proof Of Concept (POC) of Yellowfin along with other analytics programs. This allows users to compare Yellowfin's features, functionality, and performance with other similar tools such as Tableau, Qlik, and PowerBI.

Additionally, Yellowfin's customer support is praised for resolving compatibility issues with other tools. Users have mentioned that Yellowfin works well with Amazon Web Services (AWS) and has easy deployment.

Overall, users recommend Yellowfin as a powerful BI tool that offers flexibility and comprehensive analytics capabilities.

Attribute Ratings


(1-12 of 12)
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Score 1 out of 10
Vetted Review
Verified User
We used Yellowfin to try to display device health and use data. We have multiple projects with differing analytics needs and we tried to apply the Yellowfin model to them.
  • Self Hosted Site
  • Login
  • Support Calls
  • Data looks really bad
  • It takes too many steps to get the data to show
  • Company does not help with startups that cannot find value with the tool.
We signed a 3-year contract based on the great demos they provided presales. We also bought a 1-year onboarding service to help us get the data showing correctly. We spent 1 year trying to get the data to show correctly and decided after 1 year that it was not the right tool for us. We reached out to the team to see if they can adjust the contract since the tool did not meet our expectations after 1 year of trying. They would not budge from the contract. If you are thinking of buying into Yellowfin - BE VERY CAREFUL and make sure you vet out the solution before purchase - what they promise is not what gets delivered.
Luis Alcalá | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using Yellowfin to perform our calculations and data in a more organized way in a modern and easy to use software for everyone. This tool is helping us to make better decisions in terms of data and analysis collected.
  • It allows trend analysis, real time analysis and predictive analysis, which helps us to know the market and making good decisions.
  • It also allows you to view all data in real time and benchmark results.
  • It has mobile access, which allows us to monitor the data collected at any time and place. And it has the drag and drop tool that few similar software have and is very useful.
  • Data extraction can be a bit slow, I don't know if it is due to my computer or a system problem.
  • The integration with google Analytics, was quite cumbersome, so much so that we required help from technical support.
  • If they could have the cloud based version of the program, that would be great, so my computer wouldn't carry so much weight.
We can recommend this software without hesitation, as it has the ability to generate reports and data analysis, as well as process the data automatically, which saves time. It is ideal for small and medium-sized companies that wish to improve their services in the business world.
Score 7 out of 10
Vetted Review
Verified User
We used Yellowfin to create reports and panels with maps. Integrated Yellowfin with predictive analytical tools that are ideal for creating rich applications for end-users. Key features used are dashboards, predictive analytics, query, and reporting writing. We are using it to connect multiple data sources in it to help users effectively.
  • Characteristics that aid collaborative work, such as a communication function required for discussions between relevant parties based on various reports.
  • Fine-tune access privileges in a simple and clear manner.
  • Strong services expertise.
  • Program with an option for cloud.
  • Some issues during loading items and charts.
  • Some reports are difficult to produce, it lags and hangs sometimes.
We use to solve our business analytical dashboarding and reporting needs. Yellowfin's dashboard helps us to share and communicate key performance indicator across our businesses like sales performance procurement analytics or financial results. We are using this to It transforms legacy BI solutions to a modern data and analytics suite.
Score 10 out of 10
Vetted Review
Verified User
I used Yellowfin to help automate my analytics workflow at my company by making business analytics much easier and faster to process. This product helped me save a lot of time by doing the work that I used to do manually in a much quicker manner, requiring less knowledge as well overall.
  • Automating data analytics
  • Building dashboard
  • Preparing data for presentation
  • user interface
  • tutorial
It is well suited for situations where lots of manual data processing is required since it is able to automate this process and make it a much easier experience for everyone involved in the process. It is not well suited for a complex and specific analysis of business data and information.
Score 9 out of 10
Vetted Review
Yellowfin was one of the many data visualization tools we had demo'd and currently resell to our customers. The use case for this product was to be able to use Yellowfin to identify, quantify & present our data in a manner that was efficient, concise, and easy to digest. Yellowfin is a great software for business intelligence purposes.
  • Action based dashboard / home page
  • Quick, powerful tool to visualize data in an easy to digest format
  • Pretty expensive solution relative to Power BI
I would say if your company is not a traditional Microsoft shop and does not have the capabilities of Power BI already.. And you can stomach the cost of Yellowfin for a BI tool, then it is a great fit. However.. For our company.. The issue is that we have access to BI and for a much smaller price point, can have most of the festures of Yellowfin.
Score 3 out of 10
Vetted Review
Verified User
Primarily as a post analytical visualization tool. Our team is about 8 people which include about 3 business side of users. Typically we give them the information to then get ready for presentation and make look good for the sales pitch.It was great for the most part until they removed the ACL function
  • Visual
  • Very flexible
  • Great tool to reach general public
  • Bring back ACL function
  • More options for meta data
  • Needs better gauges
Having a lot of trouble finding a good reason to use this program. There is a lot of other programs that do what this program does but better. I think the best scenario to use this is if you wanted to find a not so easy way to present big data
Nicky Downing | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Yellowfin BI solution was our preferred choice in our journey to source an ideal BI partner for our RUBIQ GRC (Governance, Risk & Compliance) solution. Yellowfin checked all the boxes for us in terms of flexibility and adaptability to our environment and requirements, in embedding capability and white labelling of the product to provide us with a seamless BI platform supporting our GRC suite of the RUBiQ modules for our end clients. Furthermore RUBiQ is a cloud GRC solution offering and Yellowfin adapted to meet our multi-tenant requirements within our cloud environment. Living as we do in an age of information, enabling access to validated and verified information for critical decision making is an absolute must in any decision maker’s tool kit. The problem is that often information is disbursed and siloed within most organisations, leaving a lot of gut feel and guess work to do on the part of the decision maker. On top of this, a great deal of information in organisations today, still ends up being manually compiled and distributed in Word documents and Excel spreadsheets, this can allow for personal opinions and alteration of information for the "innocent purpose of showing the good and softening the bad" when reporting to executives. Unfortunately decision makers need all the key critical information, as real time as possible, to formulate an accurate picture to take key actions to circumvent and prevent crisis related situations. The integration of Yellowfin with our RUBiQ GRC solution allows us to ensure that this does not occur and key decision makers get timely accurate, real time data to confidently make the right decisions to ensure ongoing business continuity, viability and sustainability and growth within their organisations.
  • Presentation of information for executive reporting.
  • Collaboration and action task assignment on pinpointed issues highlighted in reports and dashboards.
  • End client easy self - service reporting.
  • The ability to predefine a colour for a specific graph as a selection option dynamically.
  • The ability to customise the label of a chart, especially with respect to performance related reporting graphs we need an increase in dynamic charting options to meet our more specialised requirements.
Other than those mentioned Yellowfin has worked well for the scope of what we need to report on for our end clients within the Governance, Risk and Compliance environment.
Johan Pietersen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
As a business solutions company Virtualscape decided to standardise on Yellowfin as our reporting and dashboard solution. We embedded the product inside our own operations management software called Pintl which we sell to our clients in the African market. Our software is designed to assist clients to manage their business processes during the operational cycles with the aim of understanding operational needs and Yellowfin is used to report on as well a track KPA and KPI values for such processes. Pintl assists clients too achieve data input accuracy, improved efficiency with turn-around-times on back-end processes and well as simplifying execution of real world activities. Yellowfin is used to showcase performance and areas for improvement.
  • The Yellowfin user interface fits seamlessly into our own web software as it too is designed in the latest web technologies making it easy to use and easily accessible to our client base.
  • The Yellowfin user interface is intuitive and easy to use, elevating VSV clients from needing in-depth training on the product before true value can be realised.
  • The Yellowfin architecture supports the Pintl architecture 100% due to a similar design strategy and as such no real overhead is added to the Pintl system for the addition of the Yellowfin product nor does it add any additional IT overhead to be used.
  • The Yellowfin product is quick and simple to develop reports and dashboards in cutting turn-around-time at the VSV development team and when new/custom reports are required by VSV clients.
  • Initially the Yellowfin business model was difficult to align to the VSV model but through some simple negotiations a workable model was reach which made in commercial application viable
  • Some additional licensing models could also be of value as we do not use the product in a pure business intelligence only application.
The agile and flexible nature of the product along side the standard APIs and technologies makes Yellowfin a strategic winner for companies looking to offer services and products into the business world where the primary focus is not simply business intelligence but where business intelligence still forms a key contributor to the overall customer solution.
Score 10 out of 10
Vetted Review
Our company produces IT applications that are sold to health and social care organisations across the UK. Yellowfin is used as a BI user tool in conjunction with multiple Business Intelligence products. It provides very simple, easy to use and effective business intelligence tool with the aim of providing additional understanding on large scale healthcare data.
  • Ease of use
  • Simple highly visual dashboards and reports
  • Web based, so zero footprint
  • Cost effective
  • Needs better meters / gauges
Yellowfin works very well layered over an existing data warehouse and used to visualise data. We already had an extensive data warehouse solution which has grown over many years. It provides a cutting edge user interface to enable very easy access and use of the data. The view based metadata layer in particular is a big strength. Yellowfin only has CSV data imports so do not expect it to solve any traditional ETL issues.
Score 10 out of 10
Vetted Review
Verified User
Yellowfin BI provides web-based access to data from all performance areas of the university. For example, the portal can be used to retrieve aggregated numbers about students (bachelor, master and doctoral), publications, and external funding. Furthermore, it can create detailed reports that provide a structured overview of contract durations, project budgets and available positions. The system aims to efficiently complete internal and external reporting requirements (e.g. monitoring reports for study and teaching, the delivery of rankings, reports for donors) and to reduce the growing workload for reporting tasks. The availability and usability of the data supports internal and external decision-making, controlling, and the management by university employees. This will significantly strengthen the strategic management of the university on all levels. The portal is available to all employees of the university as self-service BI.
  • Ease of use due to a clear and good structured user interface
  • Easy to administrate and to develop new BI content even for personnel without IT background
  • Powerful features for collaboration and sharing (social BI)
  • Very helpful documentation (wiki), support portal and monthly webinar series
  • More options to include meta data (column description, data annotation, report annotation) for BI self service end users
  • The compliance to the International Business Communication Standards (IBCS) is currently not possible
Yellowfin BI is well suited within a self service BI scenario for many end users as well as for BI projects with only limited IT staff resources (department driven BI). It is also well suited whenever the ease of use and a clear user interface is necessary.
Phil Serfaty | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Yellowfin came as a package within our audit analytics suite (ACL), which was being used as a post-analytics visualization tool. It was used exclusively by our audit team with 5 developers and ~15 business users. The tool was great for the time we used it, however ACL went away from using Yellowfin and decided to do most of the visualization with their in-house tool. Overall, the Yellowfin tool didn't catch-on the way it had intended and was somewhat limited because of the learning curve for SQL and developing.
  • Yellowfin has great visualizations and has been designed well for the business user to be able to simply navigate without issue.
  • The tool is very flexible to use allowing multiple data sources to connect.
  • They have done a good job in researching the market to understand and position their tool for a great core audience -- the tool was great for us at the time.
  • The tool was somewhat clunky to use at times (specifically the mapping functionality).
  • Could use some tips from Tableau to understand the "Apple" like design and simplicity of developing.
  • Should have worked closer with the supporting vendor as the tool did not feel seamless in how it operated with ACL and their data/analytics tools at the time.
  • Yellowfin was a tool that completed the task we initially asked it to do, however upon further research, we rated other tools to be more capable and user friendly. With a little improvement Yellowfin could continue rising into a great analytics tool.
It is less appropriate when you need to produce a visualization quickly as it is slow to develop (compared to Tableau or Excel). However, some of this was because of the way we had our systems connected to Yellowfin (and the way the data was organized).
Samir Kumar Sahoo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
We are re-seller, consulting and system integrator of Yellowfin BI application for our esteem customers. We have implemented many customer business use cases and also use in our own organisation across departments :

Here are some business problems we have addressed for our customers:

  • A framework for candidate sourcing, selection, hiring, on-boarding and retention for a large blue collar employee hiring company. The outcome of the framework is the availability dashboards and its associate reports to improve productivity, reduce risk and lower cost. The dashboard covers requisitions status, candidates timelines & hires.
  • Order Forecasting model - To prepare a 15-day rolling forecasting mechanism that will forecast the month-on-month and Y-o-Y sales orders for TS business in terms of product lines. An accuracy of ~90% is achieved using ARIMA modelling. This is achieved using Yellowfin and "R" integration.
  • Evaluating massive amounts of historical and real-time sensor data across assets in operations to optimize “my maintenance” (predictive ) schedules and real-time executive dashboards with accuracy of data for large boiler room solutions.
  • Yellowfin’s Storyboard, Timeline and Collaborative tools make it easy to share data and insights across an organisation.
  • Strong Operational and Executive Dashboards that reflect the business KPIs and can send out prompts to people within the business based on rules.
  • Yellowfin makes it incredibly easy to create dynamic reports and dashboards which incorporate maps through locational intelligence functionality.
  • Yellowfin is a single license and all access is via a web browser making it perfect for both on-premise and cloud deployment. Mobile apps are also available.
  • User roles and source filtering allows Admin/IT to offer different functions/views by user group/role.
  • Mobile BI applications to support any device ..
  • API connectors ( YF 7.2 on the way in Mar16 ) for a range of third-party Web-based applications, data sources, Enterprises CRM/ERP apps & open data platform apps, including Salesforce, Google Analytics, Twitter, Youtube , Zoho CRM, & more coming to make endusers to integrate their applications for better benefits
  • Yellowfin Integration with Predictive analytical and Big Data processing tools like R, UDF, Spark to build rich applications for end users
  • Predictive analytics features within Yellowfin tool.
Yellowfin is well suited for:

  • All type of organisations from small, medium to large enterprises applications
  • All type of users in an organisations - Business users , Analysts and consumers
  • Large clustering installation with high volume of transaction under Linux platform with high number of concurrent users
  • Low budget customer engagements
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