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YesMail is a versatile tool that is widely used by various departments in organizations to enhance their email marketing efforts. Users …
Overview
What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on…
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Popular Features
- WYSIWYG email editor (5)9.999%
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What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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What is Yesmail360i?
Yesmail360i Integrations
Yesmail360i Competitors
Yesmail360i Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and segmentation pertinent data via associated modules.
Epsilon PeopleCloud and Marigold Engage are common alternatives for Yesmail360i.
Reviewers rate Email deliverability reporting highest, with a score of 10.
The most common users of Yesmail360i are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
YesMail is a versatile tool that is widely used by various departments in organizations to enhance their email marketing efforts. Users rely on YesMail as a centralized platform for reviewing customer contacts, analyzing email engagement, and managing outbound messaging. Its seamless integration with external databases allows users to connect with a broader audience directly.
One of the key use cases of YesMail is its ability to conduct different types of email campaigns. Users can leverage this platform for blast campaigns, automated drip campaigns, renewal programs, cross promotions, and transactional emails. By utilizing the reporting features of YesMail, users can create highly segmented customer lists, which ultimately improves deliverability, engagement, and the delivery of targeted messages.
Another important aspect of YesMail is its integration with CRM systems. This integration enhances the product's functionality and streamlines email marketing efforts for businesses. Customers who use YesMail on a daily basis find it valuable for managing their email programs, providing easier targeting, message setup, and timely message deployment.
To fully leverage the capabilities of YesMail, individuals with an analytical mindset and familiarity with web applications are recommended. Whether it's assessing content engagement, tracking member responses and frequency, or analyzing overall email engagement, YesMail serves as a valuable tool across different business units for effective email marketing to customers.
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Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
January 27, 2014
Complete YesMail Overview: Why You Should NOT Use YesMail
Score 1 out of 10
Vetted Review
Verified User
- The biggest strength of YesMail is that it's good for churning out large amounts of emails. So if you constantly send out a lot of emails, newsletters, or promotions on a daily or weekly basis then YesMail is a good fit.
- The reporting for YesMail is also above average. You're able to look at all the main metrics such as open rates, click rates, bounces, unsubscribes, etc. They also have a click map so you can optimize your emails based on where people are clicking within the email and what content they're clicking on.
- YesMail also has a fairly good scrubbing process in place so if you have a lot of dead weight on your lists (email addresses that aren't active don't open, click or bounce out a lot) then YesMail will automatically remove these emails. For example if an email address has bounced 10 times in a row then YesMail will remove that email from its system.
- The targeting within YesMail is lackluster at best, you can't do much dynamic targeting when deploying your emails. For instance if you want to set up an email campaign where someone receives an email 24 hours after opening or receiving an email you won't be able to.
- YesMail also doesn't integrate well with other systems, so you won't be able to fully connect your data within YesMail with other tools such as Omniture, Google Analytics or other software you might use such as web forms. Without being able to connect all your data and software you're limited on how you can transfer data into YesMail.
- Another common theme with YesMail is that it constantly breaks down. They will run an update or try fixing something and it will cause havoc within the system. You will find that your emails get disabled or don't deliver correctly.
- YesMail also needs to improve upon how it stores the data attached to your email addresses. If you have other contact information such as address, phone, state, country, etc attached with an email address YesMail won't be able to clean up the data automatically you will have to do this manually. The amount of characters for a given field is very limited. So if someone has a long address or phone number that exceeds the character limit the data won't pass over to YesMail.
- YesMail also isn't built to be a fully automated system so you won't be able to track and follow your audience through different email campaigns. There's no overall life-cycle for an email address like you would have with a system such as Eloqua.
- Overall its had a negative impact on employee efficiency. We spend quite a bit of time troubleshooting with YesMail when this time could be spent in other areas.
- There hasn't been much of a positive impact, overall our ROI with YesMail has been lackluster. It needs to be improved in a lot of ways before a positive ROI can be reached.
We chose YesMail because we already had been using it and it would have been cumbersome to switch.
No
- Price
- Prior Experience with the Product
- Existing Relationship with the Vendor
- Setting up and deploying an email is as easy as it gets. There's nothing difficult when learning how to use YesMail, it's very straightforward.
- The reporting portal is also very easy to use. You can search for a specific email or groups of emails. You can also easily select which metrics you would like to look at for emails (opens, clicks, soft bounce, hard bounce, amount sent, etc).
- You need to have specific JavaScript within the body of your email's HTML code in order to deploy an email. This JavaScript is very cumbersome and not easy to modify. If there is something wrong with the JavaScript you will have a hard time knowing how to fix it.
- Updating your email addresses and lists takes a lot of manual work and even then all the data might not pass over to YesMail correctly.
- There's also a lot of steps involved in extracting data out of YesMail. It takes at least 15-20 minutes to pull a single file so you will be stuck with long waiting periods.
No