Yesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Revenue Operations Analyst in Sales at BigPanda (201-500 employees employees)
Use Cases and Deployment Scope
Yesware is the perfect tool to integrate with Gmail, and gives you quick access to email tracking, email templates, and meeting scheduling functionality. I'd summarize it as the additional things you wish Gmail could do, or having a mini personal assistant to help make the mundane things just a little bit faster.
Pros
Seeing when emails are opened
Using pre-written email templates to quickly draft an email
Allowing customers to quickly book time on my calendar
Cons
Improve the sequencing functionality to include manual steps
Give me more options for variables within the email templates
Email tracking can be improved to not trigger if it senses that the customer's spam filters are the thing opening the emails instead of a human
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Team Lead in Sales (11-50 employees employees)
Use Cases and Deployment Scope
We use Yesware for email sales sequencing and tracking. It helps us automate sequences while helping us personalize and track our messaging as well. All of our salespeople use it to get more emails out each day and ensure we can follow up in a more detailed way with prospects who are engaging with out content. All our sales sequencing goes through Yesware.
Pros
Email automation
Integrating with existing email tools
Logging to our CRM
Tracking engagement such as opens and clicks
Cons
Protections against getting marked as spam
Minimal support for use on mobile phone
Email focussed, does not help with multi- channel approaches
Return on Investment
I have booked countless meetings via emails on Yesware
Has allowed me to scale our emailing operation and test what is working in the email space as selling evolves.
because of high send volumes, our domain health has taken a hit
Google has blocked us from sending some days because of too many spam reports
Usability
Alternatives Considered
HubSpot Sales Hub, Salesforce Sales Engagement, Twilio SendGrid and Apollo.io
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Executive in Sales at Planet (201-500 employees employees)
Use Cases and Deployment Scope
Yesware is an organization tool for the sales dept at my company. Through it, we are able to send mass emails out to customers, track their clicks and responses, and see their open rates to get a better insight into what is important to them. We are able to address what verticals and/or topics stand out the most to their organizations in particular, and send info that suits their needs.
Pros
Tracks email open rates
Tracks click rates
Mass email campaigns
Organizational tool
Cons
Being able to send mass flows, need better interface
Inserting images in emails, sometimes doesn't show up
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Success Manager in Customer Service at Egnyte (501-1000 employees employees)
Use Cases and Deployment Scope
Yesware is used to create and send out email templates within the Customer Success team. These templates are great because they provide the basic details of the message but also still allow each CSM to personalize the message before sending it
Pros
Simple to use
Templates
Email tracking
Cons
Campaign sending
Most Important Features
Templates
Open tracking
Return on Investment
More efficient, less time spent sending emails
Accurate tracking of customers seeing/reading important communications
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Community Manager in Marketing at Showcase (1-10 employees employees)
Pros
Email Deliverability
Mail Merge Personalization
Email Analytics
Cons
The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)
Most Important Features
Mail Merge Personalization
Email Deliverability
Email Open Tracking
Return on Investment
Yesware gave me a huge return on time for outbound sends
The financial return on any mail merge software is huge for outbound sales teams
Alternatives Considered
Mixmax and Apollo
Other Software Used
Apollo, Salesforce CMS, Mixmax
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