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Yesware

Score8.3 out of 10

182 Reviews and Ratings

What is Yesware?

Yesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

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Screenshot of Campaigns
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Screenshot of Campaigns

Just say yes to Yesware

Use Cases and Deployment Scope

Yesware is the perfect tool to integrate with Gmail, and gives you quick access to email tracking, email templates, and meeting scheduling functionality. I'd summarize it as the additional things you wish Gmail could do, or having a mini personal assistant to help make the mundane things just a little bit faster.

Pros

  • Seeing when emails are opened
  • Using pre-written email templates to quickly draft an email
  • Allowing customers to quickly book time on my calendar

Cons

  • Improve the sequencing functionality to include manual steps
  • Give me more options for variables within the email templates
  • Email tracking can be improved to not trigger if it senses that the customer's spam filters are the thing opening the emails instead of a human

Return on Investment

  • More outreach
  • Faster outreach
  • Happy end users

Usability

Other Software Used

Outreach, ZoomInfo Sales, Gong

Solid for your email sequencing needs

Use Cases and Deployment Scope

We use Yesware for email sales sequencing and tracking. It helps us automate sequences while helping us personalize and track our messaging as well. All of our salespeople use it to get more emails out each day and ensure we can follow up in a more detailed way with prospects who are engaging with out content. All our sales sequencing goes through Yesware.

Pros

  • Email automation
  • Integrating with existing email tools
  • Logging to our CRM
  • Tracking engagement such as opens and clicks

Cons

  • Protections against getting marked as spam
  • Minimal support for use on mobile phone
  • Email focussed, does not help with multi- channel approaches

Return on Investment

  • I have booked countless meetings via emails on Yesware
  • Has allowed me to scale our emailing operation and test what is working in the email space as selling evolves.
  • because of high send volumes, our domain health has taken a hit
  • Google has blocked us from sending some days because of too many spam reports

Usability

Alternatives Considered

HubSpot Sales Hub, Salesforce Sales Engagement, Twilio SendGrid and Apollo.io

Other Software Used

Salesforce Sales Cloud, Salesforce Sales Engagement, TrueDialog, LinkedIn Sales Navigator, Jiminny, Seamless.AI, CloudTalk, Rippling, QuotaPath

Say yes to Yesware!

Use Cases and Deployment Scope

Yesware is an organization tool for the sales dept at my company. Through it, we are able to send mass emails out to customers, track their clicks and responses, and see their open rates to get a better insight into what is important to them. We are able to address what verticals and/or topics stand out the most to their organizations in particular, and send info that suits their needs.

Pros

  • Tracks email open rates
  • Tracks click rates
  • Mass email campaigns
  • Organizational tool

Cons

  • Being able to send mass flows, need better interface
  • Inserting images in emails, sometimes doesn't show up

Most Important Features

  • Email tracking
  • Link tracking
  • Organizational tool

Return on Investment

  • Getting in touch with more potential customers
  • ROI
  • Spreading awareness that our company exists
  • More clients

Alternatives Considered

Groove

Other Software Used

Salesforce CMS, Groove, ZoomInfo SalesOS

Easy to use email template tool

Use Cases and Deployment Scope

Yesware is used to create and send out email templates within the Customer Success team. These templates are great because they provide the basic details of the message but also still allow each CSM to personalize the message before sending it

Pros

  • Simple to use
  • Templates
  • Email tracking

Cons

  • Campaign sending

Most Important Features

  • Templates
  • Open tracking

Return on Investment

  • More efficient, less time spent sending emails
  • Accurate tracking of customers seeing/reading important communications

Alternatives Considered

Outreach

Other Software Used

Google Drive, Tango.us, People.ai

Great value email engagement tool for smaller sales teams

Pros

  • Email Deliverability
  • Mail Merge Personalization
  • Email Analytics

Cons

  • The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
  • Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)

Most Important Features

  • Mail Merge Personalization
  • Email Deliverability
  • Email Open Tracking

Return on Investment

  • Yesware gave me a huge return on time for outbound sends
  • The financial return on any mail merge software is huge for outbound sales teams

Alternatives Considered

Mixmax and Apollo

Other Software Used

Apollo, Salesforce CMS, Mixmax