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Yoast

Yoast

Overview

What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…

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Recent Reviews

TrustRadius Insights

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve …
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TrustRadius Insights
TrustRadius Insights
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Integration with web analytics tools (42)
    9.7
    97%
  • Site recommendations (42)
    9.6
    96%
  • Keyword analysis (49)
    9.6
    96%
  • Page grader (53)
    9.2
    92%

Reviewer Pros & Cons

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Sorin Ciornei | TrustRadius Reviewer
Sorin Ciornei
Founder
thereach.ai (Information Technology & Services, 1-10 employees)
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Pricing

View all pricing

Premium

$99.00

Cloud
Per Site

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Quick Demo Yoast

YouTube

Demo Toko Online Anisa Bags (beserta Yoast SEO)

YouTube

Demo: Instalación de Yoast SEO y uso

YouTube

#DEMO Instalação Plugin Yoast SEO PREMIUM

YouTube

Facebook Yoast Demo

YouTube

Video SEO for WordPress by Yoast demo

YouTube
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Features

SEO

Core features related to search engine optimization

7.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9
Avg 8.4
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Product Details

What is Yoast?

Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
  • Include everything needed to start ranking in search engines
  • Automatically take care of all of a site’s technical SEO
  • Provide access to 6 free academy courses

Yoast Video

Yoast SEO Demo

Yoast Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Yoast starts at $0.

Reviewers rate Local SEO and Integration with web analytics tools highest, with a score of 9.7.

The most common users of Yoast are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(304)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.

Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.

Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.

Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.

Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.

Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.

Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.

  2. Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.

  3. Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.

It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.

Attribute Ratings

Reviews

(1-25 of 59)
Companies can't remove reviews or game the system. Here's why
April 09, 2024

In this race there are two competitors, Yoast is 1st

Sorin Ciornei | TrustRadius Reviewer
Sorin Ciornei
Founder
thereach.ai (Information Technology & Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I write almost daily blog posts on my news website. A plugin like Yoast basically tells you what you need to improve if you hope that the article will rank organically on google: better title, better keywords, phrases, subtitle a ton of various things. What it can do better, and what other tools already do, is using Gen AI to suggest alternatives. Example: my choice of title is extremely bad for some reason, but give me 2-3 other alternatives that Yoast thinks will be better.
November 10, 2021

SEO is not magic, anyone can do it with Yoast SEO plugin

Verified User
Manager in Marketing
Events Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Yoast SEO plug-in is a must for WordPress websites. It is the best option to promote your site in search engines if you do not have funds for a SEO expert or you just have no time to learn how the SEO works. This plugin will guide you through the process. You just need to fill the fields and follow the recommendations
September 14, 2021

GREAT!...if you have the time

Emily Hammell | TrustRadius Reviewer
Emily Hammell
Marketing and Communications Manager
502 East Event Centre (Hospitality, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
July 07, 2021

YoastSEO does all of the Heavy Lifting for you

Justin McClelland | TrustRadius Reviewer
Justin McClelland
Real Estate Tax Analyst
iProtest (Computer Software, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast is great if you have a Wordpress Blog that is constantly being used to publish new content. In the SEO game, content must be 'fresh' as well as properly indexed. It won't help much if the website isn't updated frequently.
June 29, 2021

Yoast does SEO for Wordpress better than anyone else

CB
Chris Boyle
Director of Product Development
Black Enterprise (Publishing, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For very small sites, the free version of Yoast Wordpress SEO Plugins is sufficient. For small and medium sites, one should opt for the premium version. Not saying Yoast Wordpress SEO Plugins doesn't work well on larger sites; it certainly does, but be advised there could be some performance headaches along the way. I really cannot think of a scenario where you wouldn't want to use Yoast Wordpress SEO Plugins, but if you really don't care that much about SEO, there are a few alternatives that will provide SEO functions but without the depth of control available in Yoast Wordpress SEO Plugins.
June 22, 2021

Best SEO Plugin for Wordpress

Nahian Mahmud Shaikat | TrustRadius Reviewer
Nahian Mahmud Shaikat
Financial Analyst
Apex Holdings Ltd (Apparel & Fashion, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is suitable for Wordpress platform rather than any other available platform like bogger. This plugin is suitable for beginner to advanced level users to rank a particular keyword in the search engine. For the free version, one target keyword can add but for the premium user, you can add multiple keywords which is the attractive section of this plugin.
May 28, 2021

Yoast's plugins make simple optimization simple

Natalie C. Winslow | TrustRadius Reviewer
Natalie C. Winslow
Co-Founder / Marketing Chief
New Why (Internet, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If someone needs to easily optimize their WordPress website for SEO, then I would encourage them to install Yoast Wordpress SEO Plugin. If their website is used only for ads or similar, then it might not be necessary. Or, if they're not on WordPress, then this is irrelevant, since it's built for WordPress only.
May 24, 2021

A plugin that quickly optimizes WordPress sites for the search engines and social medias

Nabin Poudel | TrustRadius Reviewer
Nabin Poudel
CEO (Chief Executive Officer)
Curl Labs (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast Wordpress SEO Plugins automatically configures metadata and open graph information required by search engines and social media. It is always best practice to use its plugins to quickly make any WordPress site search engine friendly. If any website has very high-quality engaging content, then it is not necessary to use its plugins as the content likely will rank in the search engine results without its SEO.
May 24, 2021

Yoast Wordpress SEO Plugins - the goto SEO plugin for Wordpress sites

Andrew Davison | TrustRadius Reviewer
Andrew Davison
Founder & Managing Director
Teacher Finder (Education Management, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast Wordpress SEO Plugins is most suited for people who want to improve the rankings of pages on search engines. Specifically, it's best for people who have a lot of content (blog posts, product descriptions) and are using WordPress as their platform.

It can also be used by bloggers and internet marketers who don't really know how to properly optimize their own page content for better rankings in Google's algorithm. Yoast Webmaster Tools is really great too because its SEO tool will give you the exact information about what your website should have so that it ranks better.
May 24, 2021

Your personal SEO expert less for hundred bucks

Oleksandr Torlo | TrustRadius Reviewer
Oleksandr Torlo
Product R&D Manager
intelza.ai (Information Technology & Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Imagine that you don't have an adequate budget for a qualified website optimizer, but there are people out there who can follow suit. So Yoast Wordpress SEO Plugins is just for such a case. He does 90% of the work himself and tells you what to do and how to do it. You just need to show the assistant once what and how to do with the plugin, and you can be sure of the result.
But if you do not think and unconditionally apply everything that the plugin does, this may be an extreme that the search engine will not appreciate.
February 26, 2020

It's Okay

LE
Lauren Ericksen
SEM Analyst
Vizergy (Marketing & Advertising, 51-200 employees)
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
There are so many other software out there that give you so much more helpful information than Yoast SEO Plugins. If you're new to the digital scene this this is something that's great to start out with. But if you've been in the field for a while then Yoast can actually be really frustrating to use because you're smarter than the system.
February 17, 2020

Must-have SEO plugin for bloggers and freelancers

NaveenKumar Namachivayam | TrustRadius Reviewer
NaveenKumar Namachivayam
Performance Engineer
QAInsights (Information Technology & Services, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For freelancers, bloggers, the free version of Yoast might be very useful. If you are a beginner, Yoast is a good plugin to get started with your search engine optimization. It gels with WordPress well and it comes with the wizard to set up and get started. You can also generate site map.
February 04, 2020

Yo Ho better SEO with Yoast SEO Plugins

Jeff Smith | TrustRadius Reviewer
Jeff Smith
Owner Principal
Montana SEO Services, LLC (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As far as our company is concerned, if a site is running on WordPress then it has Yoast running. From a technical standpoint, WordPress can get a bit out of control if not managed properly. Yoast does a good job of keeping many of these areas from getting out of hand. And if you are really working on your on-site SEO, then Yoast can be a great help in making sure that your content is up to today's best practices. As Yoast has matured over the years it has become a decent writing tool, not just for the SERP elements but for the overall content as well. It is an excellent tool.

About the only situation that I can think of where Yoast is not appropriate is a site that is not on WordPress.
January 23, 2020

Yoast Wordpress SEO Plugins for your website

Verified User
Analyst in Marketing
Oil & Energy Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In any product-oriented industry, customers or the public will search based on the keywords or products, Yoast Wordpress SEO Plugins helps website come in the search engine when the customer searches using those keywords. It specifically depends on the type of industry and the product line, based on my experience, one need to keep revisiting the SEO algorithms to make sure they are current.
January 17, 2020

A must-have plugin for companies of all sizes

David Hoffman | TrustRadius Reviewer
David Hoffman
Director of Marketing
Proteus, LLC (Financial Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any company that has a web presence should not only be dedicated to and focused on SEO practices, but should also have a tool like Yoast in their arsenal. It's easy to set up (a few clicks), easy to manage, and the benefit it provides is worth far more than the price. Yoast is basically like an SEO consultant that works for free, and that's great for smaller businesses that don't always have the budget for dedicated help.
January 15, 2020

Yoast SEO Best Plugin for Keyphrase Optimization

Jim Nelson | TrustRadius Reviewer
Jim Nelson
Tripawds Network Admin
Agreda Communications (Internet, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I highly recommend Yoast WordPress SEO Plugins Premium for its ease of use and built-in rank scoring system for optimizing keyphrases and content. Yoast WordPress SEO Plugins is especially helpful for those with limited understanding of optimization thanks to its wizard interface and "green light" SEO score feature. I never rate any product a service as 10 out of 10 except in extreme cases of superior functionality and customer service.
January 10, 2020

Easy to use SEO tool for both novice and advanced users

Ben Rubenstein | TrustRadius Reviewer
Ben Rubenstein
Senior Marketing Manager, HMX
Harvard Medical School (Higher Education, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast is the best SEO tool I've used for Wordpress. It's great for everyone from SEO beginners who just want to catch the low-hanging fruit, to more advanced/technical editors who appreciate things like breadcrumb customization and canonical URLs. The free version may be sufficient for most users, especially those teams who fall into the more novice category - there's definitely enough to make a difference without the cost.
December 30, 2019

Yoast SEO, the Best WordPress SEO plugin

Dragan Nikolic | TrustRadius Reviewer
Dragan Nikolic
SEO & Project Manager
ThematoSoup (Internet, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Yoast WordPress SEO plugin fixes several key things when it comes to WordPress websites. It handles taxonomies and prevents duplicate content issue. It is good if you want to improve your content marketing as it analyzes the content and suggests improvements. It handles technical SEO issues in the background so your sitemaps and Schema.org markup is taken care of upon installation.

If you're looking for a solid SEO plugin, this is the one to have, but don't update it the second new releases comes out, because it can be buggy.

December 13, 2019

Easy breezy page editor

Verified User
Employee in Sales
Leisure, Travel & Tourism Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are getting started with keyword and SEO research and writing, this is a great start. It checks every page, and leave you notice of what is good and what needs improvement. Even if you are not new to SEO this is a good program to use.
December 12, 2019

My Yoast Wordpress SEO Plugins Review

Verified User
Professional in Marketing
Marketing and Advertising Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited to sites with small total page numbers. Great for people with little to no SEO experience. Spells out exactly what needs to be implemented without complicating things. Yoast score is good directionally for new-to-SEO types as it's a good barometer for what needs to be changed.
December 05, 2019

Best overall WordPress SEO plugin

Christopher Boyd | TrustRadius Reviewer
Christopher Boyd
Freelance Web and Software Developer
Cre8tiveCoder (Computer Software, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
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