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Yoast

Yoast

Overview

What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…

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Recent Reviews

TrustRadius Insights

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Integration with web analytics tools (42)
    9.7
    97%
  • Site recommendations (42)
    9.6
    96%
  • Keyword analysis (49)
    9.6
    96%
  • Page grader (53)
    9.2
    92%

Reviewer Pros & Cons

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Pricing

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Premium

$99.00

Cloud
Per Site

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Quick Demo Yoast

YouTube

Demo Toko Online Anisa Bags (beserta Yoast SEO)

YouTube

Demo: Instalación de Yoast SEO y uso

YouTube

#DEMO Instalação Plugin Yoast SEO PREMIUM

YouTube

Facebook Yoast Demo

YouTube

Video SEO for WordPress by Yoast demo

YouTube
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Features

SEO

Core features related to search engine optimization

7.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9
Avg 8.4
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Product Details

What is Yoast?

Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
  • Include everything needed to start ranking in search engines
  • Automatically take care of all of a site’s technical SEO
  • Provide access to 6 free academy courses

Yoast Video

Yoast SEO Demo

Yoast Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Yoast starts at $0.

Reviewers rate Local SEO and Integration with web analytics tools highest, with a score of 9.7.

The most common users of Yoast are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(304)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.

Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.

Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.

Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.

Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.

Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.

Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.

  2. Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.

  3. Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.

It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.

Attribute Ratings

Reviews

(1-25 of 59)
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Sorin Ciornei | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Yoast on all my websites. www.academy.thereach.ai, www.thereach.ai and www.vividatelier.pl . Amazing insights, I can tailor the blog posts properly and understand how I can make my websites grow organically over time. Great tool and I think most people recommend it.
Score 8 out of 10
Vetted Review
Verified User
Yoast SEO is best for SEO on page optimization it helps me to add schema like FAQs. One of the best parts of it is the updated version of Yoast. if you add FAQs by using the Yoast widget you don't need to add FAQs schema it will add automatically. Also, Yoast suggests the optimal meta tags limit so that you won't forget to optimize.
David Gev | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
[In my experience,] Yoast Premium does not function to its fullest potential if you use WP Bakery Page Builder. When I purchased the Premium version, I did not know it. It works well with other page builder plugins. I think that somewhere before committing to the Premium version, it should be made clear
Score 9 out of 10
Vetted Review
Verified User
Yoast SEO Plugins is a major plugin on our website which has replaced an SEO freelancer who failed to provide a transparent service. We saw no ROI from his work. Now we do all SEO optimization ourselves and regret we had not installed a pro Yoast plugin earlier. Content marketing combined with Yoast plugin is the best combination for your website.
Emily Hammell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I utilized Yoast Wordpress SEO Plugins when I managed our main website to assist in optimization for our local catering and event venue business. It helped me craft written content to appear higher in search results so we were able to reach our customers more efficiently, based on their search keywords. Mainly it was only me using the tool, as I was a dept of one, but it saved me a lot of time doing keyword research.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Yoast Wordpress SEO Plugins in our content and digital development groups. The content team says "we can't work effectively without the SEO plugin". Yoast Wordpress SEO Plugins provides a number of important features our writers rely on:
  1. Internal links to other content. We have over 40,000 posts and this feature makes it simple to link to relevant content.
  2. Readability analysis. Our writers require this to ensure their work is consistent and reads well.
  3. Overall SEO score. Our editors
The digital group relies on Yoast Wordpress SEO Plugins for the following:
  1. Oversight of writers SEO tasks. The posts screen provides an overview of SEO scores of content as it's being produced.
  2. Yoast News plugin. This handles the publishing of content to Google News.
  3. Social media integration with Twitter and Facebook.
  4. Manage what types of content appears (and how) in search engines. Wordpress makes just about everything indexable and we use Yoast to tame some of that, especially custom post types.
Nahian Mahmud Shaikat | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I [have been] using Yoast Wordpress SEO Plugins for the last few years to Optimize the Contents for search engine which ensures a better ranking in google and other popular search engine. Actually, it is the most popular and advanced SEO tool available in the market. Choice of target keywords and send a signal to the search engine.
Natalie C. Winslow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use the Yoast Wordpress SEO Plugin to help easily optimize our WordPress websites for SEO. We install it on all the websites we build, and we encourage all of our SEO clients to install the plugin on their WordPress sites. It makes optimizing metadata, adding nofollow attributes, and making sure your pages are optimized easier.
Nabin Poudel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yoast Wordpress SEO Plugins are being used in our organization to quickly optimize posts and pages for various search engines and social media. With the bundle of plugins for SEO it is easy much easier to optimize video content, news posts, and woocommerce products. It provides a user-friendly interface to add meta keywords on any page and see its score with a preview from search engines result.
Andrew Davison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Yoast Wordpress SEO Plugins mainly for analyzing our site pages, but it has also helped us to boost traffic and grow our search engine rank. The plug-in mostly helps by highlighting the main keywords on a page and making sure they are used in the correct manner. It’s really helpful for beginners because it not only ensures high SEO rankings, but also gives other valuable information like readability scores, keyword density and content length.
Oleksandr Torlo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The first time I encountered the problem of optimizing corporate website pages was when I was asked by partners to manage the process of redesign for website on WordPress. The site already had over 200 pages and I need to choose a solution to check and optimize the text on the pages. I usually used a different plugin, but this time I asked a SEO expert for advice and he recommended Yoast Wordpress SEO Plugins to me. I was pleasantly surprised how this plugin made my work faster and I even performed site optimization ahead of schedule.
February 26, 2020

It's Okay

Score 3 out of 10
Vetted Review
Verified User
Incentivized
My company has a few websites that are off our platform and using WordPress, so as their SEO analyst I had to become familiar with the software. The SEM department of the company uses Yoast and quite honestly it becomes useless when we are trying to target a handful of focused keywords.
NaveenKumar Namachivayam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yoast fulfills the need of search engine optimization. It integrates with WordPress and quite easy to get started. It helps me to attract the organic traffic from the internet search engines like Google, Bing, etc. It also helps to keep structured and organized content throughout the blog. Search engine algorithm often changes, but with Yoast plugin, no need to worry it.
Jeff Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I run a small SEO agency. If a client has their site on WordPress then they have Yoast Premium, at the least, running on the site. For our clients that are geo-located, we also run Yoast Local. Yoast makes managing a site much easier. In fact, Yoast has become so robust that we almost consider it more of a platform than just a plug-in. Managing URLs, the interlinking suggestions, the ability to have some control over SERPs and now with the structured markup it is capable of it, would be hard to live without. The other really nice thing about Yoast is they have very good training when it comes to the use of the plug-in.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We had used the Yoast Wordpress SEO Plugins for our company’s website. Our website is not very dynamic but a decent one which gives information about what we do - our product line. Yoast Wordpress SEO Plugins helped in showcasing the info in the manner we needed. It is easy to use and not very expensive
David Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Because of regulations within our industry, we aren't allowed to do very much in terms of outbound marketing. That being said, a good portion of our new business relies solely on prospects finding us, becoming interested, and passing our pre-qualification checks. In addition, because our company name is fairly common, with some examples even operating within our industry, having good SEO practices in place equates to survival. Yoast is integrated within our Wordpress installation (managed by myself and accessed by one other user within marketing), and its automatic checks and ratings for page/content scoring have proven invaluable as we continue to create and organize educational content within the different verticals on our website and educational portal.
Jim Nelson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We migrated all our WordPress websites to using Yoast WordPress SEO Plugins to help improve SEO for all posts and pages. I host 1500+ blogs on the Tripawds multisite network and make the plugin available to all members who wish to implement SEO on their blogs. The Yoast WordPress SEO Plugins scoring system allows us to optimize key phrases and content efficiently.
Ben Rubenstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Yoast for our marketing website, with the goal of making sure all our pages our structured optimally for search engines, and to flag any potential indexing issues. In particular, we use the snippet tool on individual pages to ensure that the right title and description shows for each page; we also use it to discourage search engine indexing across landing pages, or pages that are in development or for limited audiences only.
Maddy Osman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Yoast on every website I build and the vast majority of the blogs I write for. Yoast makes it easy to ensure that you're doing everything in your power to optimize for a given keyword (or multiple keywords), as well as cover your bases regarding related onsite SEO best practices. If you have a WordPress blog, you need Yoast. Best of all, the basic plugin is completely free to use!
Dragan Nikolic | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yoast WordPress SEO plugin is what we install on every WordPress website we maintain. It makes the websites SEO friendly and easy to configure in terms of titles, meta descriptions, visibility, Schema.org, robots.txt and sitemaps, taxonomies...which roughly translates to Onsite and Technical SEO.

It takes care of several key things that WordPress doesn't do well upon clean install.
December 13, 2019

Easy breezy page editor

Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEO is a buzzword that's been around for a while. For many, it's this elusive mysterious thing, that businesses have heard of and should be doing, but many don't know how to implement. This is especially true, in my experience at small companies, that don't have a dedicated SEO specialist. Enter Yoast WordPress SEO. This plugin makes it easy to identify SEO problem spots on your website.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Yoast Wordpress SEO Plugin to help streamline our SEO implementations for smaller-scale projects. The plugin makes implementing changes easy, and it's effective for small scale changes. It helps non-technical users easily make changes to their page content without inadvertently breaking anything or changing items they shouldn't be.
Christopher Boyd | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I implement Yoast as the de facto SEO plugin on various WordPress sites that I manage. Whereas it isn't necessarily the best SEO tool in any one area, it has proven to be the simplest to set up and for my non-technical clients to make use of. Overall, it serves as the best all-around SEO WordPress plugin. In most cases, I set it and forget it and only when new features come out or when a client wants to deploy an overall change to their SEO strategy do I even need to make changes to the plugin.
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