Overview
What is Yoast?
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…
TrustRadius Insights
Best Plugin For WordPress SEO Optimization
Best Plugin For WordPress SEO
Yoast do not deliver to its promise
SEO is not magic, anyone can do it with Yoast SEO plugin
GREAT!...if you have the time
YoastSEO does all of the Heavy Lifting for you
Yoast does SEO for Wordpress better than anyone else
Best SEO Plugin for Wordpress
Yoast's plugins make simple optimization simple
A plugin that quickly optimizes WordPress sites for the search engines and social medias
Yoast Wordpress SEO Plugins - the goto SEO plugin for Wordpress sites
Your personal SEO expert less for hundred bucks
It's Okay
Must-have SEO plugin for bloggers and freelancers
Awards
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Popular Features
- Integration with web analytics tools (42)9.797%
- Site recommendations (42)9.696%
- Keyword analysis (49)9.696%
- Page grader (53)9.292%
Reviewer Pros & Cons
Pricing
Premium
$99.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Quick Demo Yoast
Demo Toko Online Anisa Bags (beserta Yoast SEO)
Demo: Instalación de Yoast SEO y uso
#DEMO Instalação Plugin Yoast SEO PREMIUM
Facebook Yoast Demo
Video SEO for WordPress by Yoast demo
Features
SEO
Core features related to search engine optimization
- 9.6Keyword analysis(49) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 7.4Backlink management(32) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 5.6SERP ranking tracking(18) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 9.2Page grader(53) Ratings
The tool scores each page of your website for SEO.
- 6.8Competitive analysis(23) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 7Site audit / diagnostics(40) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 9.6Site recommendations(42) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 2.4Task management(21) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 9.7Local SEO(39) Ratings
The tool helps optimize your website for local searches.
- 8.5Social SEO(40) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8.3Mobile SEO(40) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 4.8Global SEO(33) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 8.3Multi-domain support(19) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 9.7Integration with web analytics tools(42) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Tech Details
- FAQs
What is Yoast?
- Include everything needed to start ranking in search engines
- Automatically take care of all of a site’s technical SEO
- Provide access to 6 free academy courses
Yoast Video
Yoast Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(304)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.
Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.
Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.
Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.
Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.
Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.
Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.
Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.
Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.
Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.
Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.
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Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.
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Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.
It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.
Attribute Ratings
Reviews
(1-25 of 40)In this race there are two competitors, Yoast is 1st
- good insights
- reliable information
- trusted by many
- Better tier plan
Best Plugin For WordPress SEO Optimization
- On Page Optimization
- Help to rank on SERP
- Best Plugin to add meta tags
- I think they have to add more schrma.org features so that use can target specific page for schema
Best Plugin For WordPress SEO
- On Page Optimization
- Allow to setup bulk meta tags
- Yes, I have one major concern with Yoast Seo, I see that if I didn't update the plugin for a long time then it has created a breach and allowed bots to publish the bots website. I request the team please work on it.
Yoast do not deliver to its promise
- the basic version is sufficient
- [...]
YoastSEO does all of the Heavy Lifting for you
- Intuitive
- Alerts to help stay on top of meta data
- Really good support
- Sometimes it will break other plugins
- Sometimes it breaks itself
- Constantly needs updating
Yoast does SEO for Wordpress better than anyone else
- Internal links to other content. We have over 40,000 posts and this feature makes it simple to link to relevant content.
- Readability analysis. Our writers require this to ensure their work is consistent and reads well.
- Overall SEO score. Our editors
- Oversight of writers SEO tasks. The posts screen provides an overview of SEO scores of content as it's being produced.
- Yoast News plugin. This handles the publishing of content to Google News.
- Social media integration with Twitter and Facebook.
- Manage
what types of content appears (and how) in search engines. Wordpress
makes just about everything indexable and we use Yoast to tame some of
that, especially custom post types.
- Readability analysis is often overlooked but a poorly written article can turn visitors off. Yoast Wordpress SEO Plugins helps with that to the extent we don't need a bunch of full-time editors.
- Helps to build accurate meta data. Though not as important as it once was on its own, metadata is still important for Knowledge Graphing and Schema.org. Yoast Wordpress SEO Plugins handles all of that without the need of developers.
- The Insights section provides important data about content itself, including prominent words, internal links and link suggestions. Our writers rely on these features to provide the best content possible.
- Yoast Wordpress SEO Plugins does many things and does them well; however, there may be a need for a separate Schema.org plugin if you require finer control when it comes to metadata and which schemas you may want to use. Same applies to XML sitemaps.
- In a recent upgrade (version 14), Yoast Wordpress SEO Plugins added a new indexable feature that combined all metadata for objects on a site into a couple of new tables. For small to medium sites, this wasn't an issue. For larger sites (40,000 posts or more), it caused more problems than it solved to the extent we reverted to a previous version (13.5) and remained there until well after version 15 was released. Be aware that your database will grow more rapidly in size as a result.
- We disabled the built-in XML sitemap generator as it caused excessive database usage when creating new maps. For now, we're using a different plugin for that function until the issue has been addressed with Yoast Wordpress SEO Plugins.
Yoast's plugins make simple optimization simple
- Metadata optimization
- Optimizing for social sharing
- Keyword optimization analysis
- Could work better with Divi
- Implementing automated internal linking would be nice
- Easier to export/import from old websites and plugins
- It's incredibly easy to create a well-optimized post for search engines and readers by showing you tips and how to improve your content in terms of keywords, focus keywords, readability, accessibility and length.
- Yoast Wordpress SEO Plugins automatically checks for spammy links that could harm the reputation of your site because it looks through the text on all posts as well as any media files you include on your site
- It can check if all are images are labeled with both alt and title tags or which provides the reader with more details about what's going on in an image which is especially helpful for users who don't use sight reading software (a.k.a totally)
- It seems noticeably slower than other plugins.
- Yoast Wordpress SEO Plugins imposes a penalty on sites for not having social shares, regardless of the size or fame of the site.
- It really needs automatic boilerplate generation, so you don't have to manually include basic tags like title and description.
Your personal SEO expert less for hundred bucks
- SEO rank scoring for pages
- Auto generating meta
- Automizated SEO
- Auto generation still need to be improved
- It would be great to show checklist for every page with problems
Must-have SEO plugin for bloggers and freelancers
- Keyword optimization.
- Quick indexing.
- Expensive.
- Social media previews are limited.
Yo Ho better SEO with Yoast SEO Plugins
- Yoast does a great job of managing many of the back-end functions in WordPress. Especially when it comes to handling things like the robots.txt and xml.sitemaps. But this is just the beginning of what Yoast can do.
- One key feature is the ability to do 301's and 410's right in Yoast. This is really helpful when re-designing a site.
- I have quite a few Yoast products in my account. One thing I have found with the Yoast Web Dashboard is that it can at times be a bit confusing as to which Lic is associated with which site. Not a huge deal but can be a little frustrating
- One thing Yoast needs to do at the moment is to figure out what to do with the "Search Console" menu choice in the plugin. that area for the moment is broken due to the loss of a Google API.
About the only situation that I can think of where Yoast is not appropriate is a site that is not on WordPress.
A must-have plugin for companies of all sizes
- Content assistance - Focus keyword reports, content insights, and Yoast's active content checker have been incredibly helpful as we continue to produce new content and refresh old content.
- Redirect manager and technical configuration - An organized and regularly-updated site structure is crucial for ensuring an effective behavior flow throughout our website and educational portal. Yoast helped us avoid crawler confusion by updating our link structure and removing orphan links, deleted pages, and content pages that had been moved and/or consolidated.
- Conflicts with other plugins - Occasionally, Yoast is the number one enemy of site optimization plugins and has caused the site to crash a small handful of times when updates are mismatched. It's also fairly resource-heavy, which can present some issues for developers/admins looking for a lean Wordpress install.
Yoast SEO Best Plugin for Keyphrase Optimization
- The Yoast WordPress SEO Plugins Score is beneficial for optimizing key phrases and content.
- Yoast WordPress SEO Plugins Analysis and ranking provides expert direction for optimization.
- Import of previous SEO plugin keywords did work as expected.
- The Yoast Readability highlighting feature does not always work due to specific plugin conflicts.
A must-have for every WordPress website
- Useful readability checker with feedback.
- User-friendly interface for editing meta data.
- Readability checker could get more specific (like Grammarly).
- It's hard to understand the difference between premium plugin offerings (like Yoast SEO Premium versus the WooCommerce SEO plugin).
Yoast SEO, the Best WordPress SEO plugin
It takes care of several key things that WordPress doesn't do well upon clean install.
- Onsite SEO (titles, descriptions, content analysis...)
- Technical SEO (breadcrumbs, robots, sitemaps, Schema.org)
- UI (it doesn't use standard WordPress dashboard elements or design language and it should).
- Marketing (it should slow down with ads).
If you're looking for a solid SEO plugin, this is the one to have, but don't update it the second new releases comes out, because it can be buggy.
Easy breezy page editor
- It is extremely easy to use. You don't have to be an SEO expert to make improvements to your site.
- There are multiple price levels of service. This makes it affordable for businesses.
- Yoast WordPress SEO plugin doesn't take formatting into consideration. The plugin often suggests that I don't have enough transition words in my text. With multiple paragraphs, text divided into columns taking that suggestion would read strangely.
Best overall WordPress SEO plugin
- Evaluate the SEO score of any given page's content.
- Makes it simple to manage the title and description for a page (what shows up on Google search results).
- Boils down complicated topics such as canonical URLs for non-technical users.
- Easy explanations for any and all options, including why to use or not use an option.
- Some default options are the opposite of what is considered a "best practice".
- The differences between the free tier and the pro tier are explained, but for non-technical users, it still isn't always clear.
Searching for a great SEO tool? You've found it.
- SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
- Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
- Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.
- Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
- Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
- Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
Yoast Takes the Intimidation Factor Out of SEO
I also use it in my freelance blogging assignments on various websites.
In all cases, it has helped us achieve better visibility as bloggers, and refined our writing into a more concise and SEO-friendly format.
- Improves writing skills. By helping to identify long sentences and passive tone, our writing has improved by leaps and bounds. This applies to print writing assignments as well.
- Points out important article features we may have overlooked. By telling us when we have forgotten to apply photo credits, internal links, etc., we set our articles up for greater visibility on the web.
- Helped us achieve better page rank with Google. When our blog rankings fell to disappointing levels, we installed Yoast and quickly saw a return to previous rankings. Although we still need to go back and refresh pre-Yoast content, we are still much better off than we were without it.
- Yoast does not account for scholarly or technical language. I wish there was a way to identify what type of tone the article will have (such as when uploading an article to Grammarly.com).
- I wish Yoast could also make it easier to refresh old content with SEO-friendly features, though I'm guessing this is probably impossible.
- Yoast's "Ease of Reading" feature is helpful but sometimes I feel it's forcing me to write to a lowest common denominator, whichy my community is not.
Yoast is less appropriate for academic and scientific blog writing. By trying to adhere to its recommendations, I feel that it dumbs down our articles and makes us less credible. When I write these types of articles, I tend to blow off many of the Yoast recommendations.
A great, free SEO plugin option but no need to pay for premium
- Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
- SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
- Redirect tool - easy, automated detection and setup.
- Internal link counter - tool failed with other plugin capability and the "help" desk haven't actually helped...
- Customer service/support - only offered for those who pay for a subscription but even when you have one they aren't exactly helpful (in my experience).
- SEO notifications - it would be great to be able to specify which pages you want these for as currently, we get hundreds for irrelevant pages.
We're toasty with Yoast!
- Color coded signals for rating content
- Previews of the content in Google
- We don't use it enough to have problems with it. What we use is perfect.
The SEO Plugin for Beginners
- Free plan: for startups not yet ready to invest in an SEO tool, Yoast provides a free option with plenty of useful features.
- Insights and analytics: Yoast provides a useful comprehensive analysis with the use of meta descriptions, keywords, and post length.
- It's useful in helping to customize the text snippets when blog posts are shared from the website to Facebook and LinkedIn.
- Lack of useful tutorials and tips on how to improve scores.
- We've found that it frequently marks down scores due to passive voice assumptions, even though you might not have spoken with a passive voice.
- I've found that at times it can slow down my site.
- For it to truly help with SEO, you’ll need the advanced premium features.
For those that truly want to improve the visibility of their website in search engines, I would suggest an investment in the premium plan, as it offers plenty of integrations and features.
For those who create and embed video content on their website, the premium feature is a must, as you can SEO your videos with advanced add-ons with Yoast.
Perfect On-Site SEO Solution for Beginners
- Easy to install and set up.
- Easy to optimize posts and pages.
- Simple to understand suggestions for improvement.
- The free version is great, and there are even more benefits from the paid versions.
- I can't think of a thing — we love Yoast!
As with any plugin, occasionally conflicts occur. That's just the nature of using plugins from different developers. However, the issues we've experienced with Yoast have been few and far between — maybe three issues in more than six years across 70+ sites.
It's stable. It's useful. Install it!
Easy, reliable SEO plugin for Wordpress
- This plugin is extremely easy to use. The interface is clean and simple. If you are at all familiar with the concepts of SEO, you shouldn't have a problem using this program.
- With a simple toggle, this plugin will highlight areas within your text that need improvement. For example, if you write very long sentences, with a click of a button you can see which need attention.
- The stoplight-type color coding is quick and easy to see how a page's SEO and readability are measured to industry standards.
- As much as I like the highlighting of errors, as I fix one area I lose the highlight and have to scroll to the bottom and ask to show the highlights again.
- Yoast Wordpress SEO Plugin is convenient. Since it is plugged into Wordpress itself, we don't have to go to another page or platform to ensure we are optimizing our new pages and posts.
- Yoast Wordpress SEO Plugin live scans your page templates, links, and copy when you are creating pages and posts in the backend. As a result, the plugin gives you live tips on how to further optimize your page or post health that you can easily adjust and apply in real-time prior to making the creative live.
- Yoast Wordpress SEO Plugin has great training resources. The onboarding process was seamless. The company's training resources make SEO, which is constantly changing and is not an easy topic to grasp, something that is easy to understand. When you understand how it works, you are more likely to put more effort into optimizing your pages.
- Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
- Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
- N/A