Yotpo

I believe Yotpo is a great platform, especially for Loyalty. Not only is it easy to navigate and use from a customer's perspective, but the amount of customization you can achieve to match your branding is A+! I believe where Yotpo falls short is a bit on the customer success manager side. The management team sometimes lacks in ideas, which could make our program seam a bit tedious at times.

Yotpo is a full-fledged review, customer engagement, and business transparency service. I think it is obvious that reviews and UGC are crucial to any business in this day in age. If you want to provide trust and transparency to your customers, then it would be a worthy investment. It is an investment though as it can be a bit pricey in my opinion. I have not used other review platforms, so that is worth noting. For any mid-large e-commerce site, Yotpo would be a great advantage. If you're a smaller company or just starting out on e-commerce there may be better-fitted options out there.

Scenario 1: I use Yotpo to promote my e-commerce store. Yotpo has helped me achieve great results in helping me encourage more customers to leave a positive review. Yotpo is a good tool for businesses that offer personalized customer service. Scenario 2: You do have an online store or e-commerce retail business it wouldn't be a platform that you would need.

Yotpo is great if you have a core selection of products, but I feel it would not be as great for companies with a constantly changing selection of products. It would just be a lot more heavy lifting to keep up with the changing products, whereas, for us with a set selection of products, it's an ~almost~ set it and forget it type of program.

If you have an ecommerce website Yotpo does the job. It's dependable, easy to install, and you can set up a funnel to get the customer to review your site or product, then ask them to post a review on social media by offering an incentive. If you're a small business this can work as a set it and forget it system that just needs to be checked once in awhile if you are short on time. When you do check in you can push the reviews yourself to social sites. The free version does not do this automatically as far as I know.