Skip to main content
TrustRadius
Yotpo

Yotpo

Overview

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and…

Read more
Recent Reviews

TrustRadius Insights

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and …
Continue reading

When Will It Work?

3 out of 10
September 21, 2021
We are using Yotpo to collect reviews from customers who purchase our products. Currently, we have it set up on one website, with the plan …
Continue reading

Great! Very happy.

9 out of 10
July 22, 2020
Incentivized
Used for the E-Commerce department to collect and aggregate user reviews and photos. We then share this information across the company to …
Continue reading

Love Yotpo

8 out of 10
October 15, 2019
Incentivized
This is a useful tool to drive quality insights from our customers, more than review the product experience they review all the customer …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Premium

$799

Cloud
per month

Free

Free

Cloud
Includes 50 Monthly Orders

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.yotpo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Details

What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Yotpo Features

  • Supported: Reviews & Ratings
  • Supported: Loyalty & Referrals
  • Supported: Visual Marketing
  • Supported: Consumer Insights

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with easeScreenshot of Generate different types of content and showcase on siteScreenshot of Drive more shoppers to your siteScreenshot of Optimized redemption experiencesScreenshot of Comprehensive performance metricsScreenshot of Build customer loyalty and maximize LTVScreenshot of Acquire customers more efficiently

Yotpo Videos

On September 12th, Yotpo had it's first-ever conference, Destination:D2C. Here's the how we kicked off the day.
Nailing the Product-Feedback Loop with Cupshe
Scaling a Community-Driven Brand with Chubbies

Yotpo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll Countries
Supported LanguagesAll Languages

Frequently Asked Questions

PowerReviews, Trustpilot, and Bazaarvoice are common alternatives for Yotpo.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Yotpo are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(76)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yotpo is a versatile platform that has become an essential tool for various businesses and industries. With its ability to collect and display customer reviews, Yotpo plays a crucial role in helping new customers make informed buying decisions. Users have praised the Yotpo dashboard for providing valuable insights into issues with orders and products based on the reviews collected, allowing customer service departments to address these concerns promptly.

E-commerce sites heavily rely on Yotpo as their primary method of gathering product reviews. The platform offers a proactive feedback loop that enables immediate follow-up on priority review submissions, ensuring customer satisfaction. The automation features provided by Yotpo are highly appreciated by users, as it simplifies the process of collecting data and allows for auto-publish rules based on specific specifications.

The benefits of Yotpo extend beyond just collecting and displaying reviews. This multifunctional platform also includes features such as Q&A sections, user-generated content collection, and the ability to answer customer questions. By sending automatic review requests to customers after their purchase, Yotpo encourages a higher response rate for review submissions. This not only helps boost user trust by adding objective reviews but also replaces hardcoded testimonials with a more credible review platform.

Additionally, Yotpo offers loyalty and SMS functionalities, allowing businesses to build lasting relationships with customers through honest feedback about products. Many users have noted that implementing Yotpo on their websites significantly increases review response rates and brings valuable insights for marketing, consumer care, and customer service teams.

Yotpo's impact extends beyond e-commerce sites; it has proven useful in other industries as well. For medical practices, Yotpo supports patient acquisition and retention by providing reviews on the quality of providers, appointment scheduling, insurance acceptance, and fees.

Overall, Yotpo's versatility makes it an invaluable tool for businesses seeking to gather genuine customer feedback, boost sales, and enhance the overall customer experience.

Helpful Email Alerts: Users have found Yotpo's email alerts for new reviews to be beneficial in staying updated on customer feedback. Several reviewers stated that these alerts keep them informed about the latest reviews, allowing them to quickly respond and take necessary actions.

Easy One-Click Publishing: Yotpo's one-click publishing feature has been praised by users for its simplicity and convenience. Many reviewers mentioned that this feature makes it effortless to share reviews on their website, Twitter, and Facebook, saving them time and effort.

Useful Features in Free Version: The availability of a range of useful features even in the free version of Yotpo has impressed many users. Numerous reviewers have appreciated that they can access valuable features without having to upgrade their subscription plan, making Yotpo a cost-effective solution for their businesses.

Difficult Navigation: Several users have expressed frustration with the dashboard, finding it difficult to navigate and not intuitive. They often have to refer to their notes each time they use the platform.

Slow Site Speed: Some users have reported experiencing slow site speed when using Yotpo widgets, limiting them to only using the reviews page widget. This can be frustrating for those who want to utilize other widgets but are hindered by the slow load times.

Unhelpful Help Desk: A number of users have voiced dissatisfaction with the help desk, finding it unhelpful. They have had to solve many issues on their own without adequate support from customer service.

Based on user reviews, the most common recommendations for Yotpo are to use it for eCommerce to increase the speed of business and gain new customers, implement it for businesses that want to automate and augment their marketing tactics, and give it a trial first to see if it meets the business's needs, especially for collecting reviews.

Users also recommend Yotpo for startups with a limited budget, praising its great account management team. They suggest using Yotpo to surprise, delight, and serve customers, build culture and get user-generated content for the website, strengthen the brand and increase company reputation using reviews. They also highlight that Yotpo is easy to set up and use with lots of features, making it suitable for small online stores.

To ensure success with Yotpo, users recommend having IT resources available to insert code for displaying reviews on the website. They also suggest trying the free version of the software and testing page load speeds before installation. While the software is seen as feature-rich, some users find it expensive and recommend considering alternative software like review.io for similar features at a lower price.

For businesses in e-commerce that do significant volume, particularly on Facebook, users highly recommend Yotpo. They appreciate its ease of use and involvement from the support team. Users believe that implementing Yotpo provides a strong return on investment.

While users find Yotpo as a solid platform overall, they suggest improvements such as easier exporting of data and the ability to save email templates. They caution about potential issues with emails ending up in spam folders. Users also advise checking the Yotpo account level to ensure reviews appear in Google and access all desired features.

In summary, users highly recommend Yotpo as a valuable tool for businesses looking to enhance their marketing strategies, collect reviews, strengthen their brand, and gain customer trust through product reviews.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Yotpo is the primary method of Product Reviews for our eCommerce sites. It is also used as a secondary Review portal for Service Reviews. The reviews are utilized by our Marketing and Customer Service departments both reactively and proactively. The tool's functionality provides a proactive feedback loop to ensure that any product issues are addressed immediately. Yotpo also allows for immediate Customer Service follow up to any priority review submissions. Yotpo allows for some responsive automation to help collect data and includes auto-publish rules for a limited amount of specifications.
  • Automated eMail requests for Product and Service Feedback
  • Product Content Generation
  • Providing Customer to Customer Review Structure
  • Limited Amount of Automation
  • Exceptionally Manual Response Process
  • Tool UI could be easier to use
Yotpo is a great tool for any organization that has a dedicated full-time resource for the process and elevation of customer reviews. There is workable automation within the tool but apart from the proactive pursuit of reviews, it offers little. Responses to Q and A are 100% manual. Responses to 1 - 3-star reviews are 100% manual in their moderation. There are additional teams whose services can be purchased at an additional cost to help alleviate some of the resource bandwidth consideration, however, Yotpo really only provides depth and help when serviced by a dedicated individual.
  • Speed to Resolution Product Feedback (When appropriately staffed)
  • Increased Service scores (Google Reviews, NiceReply, Yotpo)
  • Additional Program Costs for Dedicated Staffing Resources
Yotpo is a good tool at a great price. Their service has been helpful rather than delightful and it serves our purpose for the time being. Review syndication, additional automation and better-developed reporting and statistical output would be large growth areas for them. Many of their competitors provide similar solutions, but with a significantly higher price tag.
3
Senior eCommerce Project Manager, Marketing Specialist, Retail Customer Service Lead. All three of these positions utilize the Yotpo tool throughout their week for varying reasons. Predominantly, the portal is used to check status', respond to customers and analyze trends. The ability to provide a dashboard of responses and rating overtime would be a large step in the right direction.
1
Any customer service professionals working in the industry should have well-developed writing skills and a better than average working knowledge of open and closed questions. Ensuring the customer's questions and concerns are addressed in the fewest amount of encounters should be any agents priority. The use of Yotpo is no different.
  • Product Use Feedback
  • Proactive VoC Research
  • Customer Service Score / Peer Satisfaction Displays
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
Return to navigation